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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Konversi Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) Prosiding Seminar Nasional Sains dan Teknologi Terapan JAST : Jurnal Aplikasi Sains dan Teknologi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Airlangga International Journal of Islamic Economics and Finance Jurnal Ilmiah Bisnis dan Perpajakan (Bijak) Jurnal Pengabdian Masyarakat Bestari (JPMB) JOMPA ABDI: Jurnal Pengabdian Masyarakat JAPI: Jurnal Akses Pengabdian Indonesia J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Multidisiplin Indonesia Business Management Research
Dyah Setyawati
Universitas Merdeka Malang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Veterinary Other

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Journal : Business Management Research

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Pengaruh Pelatihan Kerja dan Pengembangan Karyawan Terhadap Kinerja Karyawan Melalui Kemampuan Kerja sebagai Variabel Mediasi Jansen, Godelfridus Feneral; Endayani, Fatmasari; Setyawati, Dyah; Kustiani, Lilik; Lestari, Resanti
Business Management Research Vol 2, No 2 (2023): July 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i2.9731

Abstract

This study aims to explain the significant impact of job training and employee development on employee performance through work ability. The population in this study amounted to 60 employees who worked at PT Honda Dealer Sumber Purnama Sakti Batu. Data analysis was carried out using descriptive analysis and path analysis. The sampling technique used is saturated sampling technique. The results showed that there was a direct and indirect effect of job training and employee development variables on employee performance through job satisfaction. Of the two independent variables, employee development has the most dominant effect on employee performance through work ability.
The Influence of Brand Awareness and Engagement in Increasing MSME Consumer Loyalty Through TikTok Social Media in Malang City Putra Ramadhani Nurwijayanto; Dyah Setyawati; Restu Rahayu Bara; Via Amelia Putri; Elivia Destiana
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.15934

Abstract

This study investigates the influence of brand awareness and brand engagement on increasing MSME consumer loyalty through TikTok social media in Malang City. In the digital era, brand awareness and brand engagement on social media, particularly TikTok, are crucial for the success of MSMEs. Consumer loyalty is a vital aspect of marketing strategy, significantly influenced by these factors. The research employed a multiple linear regression method to analyze the relationship between brand awareness (X1), brand engagement (X2), and consumer loyalty (Y). Data was collected from 100 respondents via online questionnaires distributed through Google Forms and analyzed using SPSS. The findings indicate a significant positive effect of brand awareness and brand engagement through social media on consumer loyalty towards MSMEs in Malang City. Based on these results, it is recommended that MSMEs continuously develop engaging and authentic content on TikTok, leveraging its creative features. Additionally, collaboration with local influencers is proposed as an effective strategy to enhance brand awareness, brand engagement, and ultimately, consumer loyalty to MSMEs' products or services.
Co-Authors A, Natasha Lia Agus Susilo, Eko Aju Tjatur Nugroho Krisnaningsih Akbar, Roby Nur Alamsyah, Dodik Aljanah, Syifa Arifuddin, Rahman Ariyanti Ariyanti Aryntika Cahyantini Audia, Syahva Cahya, Regina Heart Dwi Cahyantini, Aryntika Dewi Rakhmawati Diah Widiawati Diah Widiawati Diah Widiawati Elivia Destiana Elta Sonalitha F, Alpha Deepny Fatmasari Endayani Fatmasari Endayani Galih, Aditya Hadiani, Dimas Pratidina Puriastuti Isnuwardiati, Kurnia Jansen, Godelfridus Feneral Juhadi, Nandha Kurnia Isnuwardiati Leondro, Henny Lestari, Resanti Lilik Kustiani Lilik Kustiani Lilik Kustiani Muslichatin, Wirdhatul N, Nathania Salwa Nakai, Satoshi Naswan Suharsono Niniek Fajar Puspita, Niniek Fajar Njurumana, Naris Nurlaili Humaidah, Nurlaili Nurwijayanto, Putra Ramadhani Pangestu, Rian Putra Pranata, Yudi Wiliyam Primadani, Eka Intan Puji Handayati Purwasih, Sasanti Bhekti Puspasari, Ernita Dian Putra Ramadhani Nurwijayanto Putri, Nurhalida Listiani Qurrata, Vika Annisa Rahmawati, Brigitta Vera Rayid, Almer Resanti Lestari Restu Rahayu Bara Rio P, Bondhan Roby Nur Akbar Rozikin, Moch Nur Sambodo, Gunawan A Santi, Fitriana Shallya Yudha Tama Siswati, Aris Sri Widayati Subairi Subairi Sudarmiatin Via Amelia Putri Wediyantoro, Prilla Widiawati, Diah Yosanda Zata Aman