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Analisis pemasaran rajungan (portunus pelagicus) di Desa Tanjung Bunga Kecamatan Wawolesea Kabupaten Konawe Utara Dafirudin; Budiyanto; Mansyur, Akhmad
Jurnal Sosial Ekonomi Perikanan Vol 6 No 2 (2021): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsepi.v6i2.209

Abstract

This research was conducted in the village of Tanjung Bunga Wawolesea District North Konawe Regency from February to March 2019. The aim of this research is to determine the marketing channels and marketing margins of swimming crab.The number of respondents in this study is 10 persons. Data obtained through the census methods with direct interviews using a questionnaire. The research variables are measured and observed was prices, margins, and costs.The results showed there is 1 (one) marketing channels of swimming crab, which is fisherman will sell their catch to traders and then traders will process the crab into semi-finished goods and shipped to PT. Ocean Cham Seafood in Kendari. This company will distribute to the company in the city of Makassar. Total costs incurred by traders was Rp405.000 and sell to the big traders was Rp560.000. Amount margin in traders amounting Rp80,000/kg, and wholesalers Rp30,000/kg. Marketing margins at traders are greater than the wholesalers because of processing activities.
Tipe dan proporsi saluran pemasaran komoditi ikan Kakap Merah (Lutjanus spp) pada Pelabuhan Perikanan Samudera Kendari Kurniawan, Muhammad; Mansyur, Akhmad; Nur, Andi Irwan; Sidiq, Azwar
Jurnal Sosial Ekonomi Perikanan Vol 10 No 1 (2025): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v10i1.120

Abstract

This research aims to determine the market share and type of marketing channels, as well as the marketing volume proportion of red snapper (Lutjanus spp) at the Kendari Ocean Fisheries Port. This research was conducted in January-February 2014. The sampling technique used was purposive sampling. Research data was obtained through observation, interviews, documentation and literature study. The types of data used in this research are primary data and secondary data. The data analysis used is descriptive analysis with a nominal and percentage approach. The research results show that at PPS Kendari there are three markets, namely local, domestic and export. The local market has two types of marketing channels, while the domestic and export markets only have one type of marketing channel. The highest proportion of local market marketing volume is in channel type I with a value of 69% and the lowest is in channel type II with a value of 31%. The proportion of red snapper commodity marketing volume is mostly marketed in the local and domestic markets, while the export market has a smaller number of commodity markets. The highest proportion of red snapper marketing volume in the 2016-2020 period was in the local and domestic markets at 38%, while in the export market it was 24%.
PREFERENSI KONSUMEN TERHADAP PEMBELIAN KOMODITI IKAN DI KOTA KENDARI Annaastasia, Nurhuda; Patiung, Seventry Meliana; Mansyur, Akhmad; Istinandar, Farhan Ramdhani
Sultra Journal of Economic and Business Vol 6 No 1 (2025): Edisi April 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v6i1.1042

Abstract

Penelitian ini bertujuan untuk menganalisis preferensi konsumen terhadap pembelian komoditi ikan di Kota Kendari. Pemahaman mengenai preferensi konsumen menjadi penting dalam merumuskan strategi pemasaran dan pengembangan sektor perikanan lokal. Metode penelitian yang digunakan adalah survei dengan kuesioner yang disebarkan kepada responden yang merupakan konsumen ikan di berbagai pasar \ ikan di Kota Kendari sebanyak 78 responden. Data yang terkumpul dianalisis secara deskriptif kemudian di lanjutkan dengan menggunakan chi-square dan multiatribut Fishbein untuk mengidentifikasi atribut-atribut yang memengaruhi preferensi konsumen di Kota Kendari. Hasil penelitian menunjukkan bahwa terdapat delapan atribut yang memengaruhi preferensi konsumen terhadap pembelian komoditi ikan di Kota Kendari. Atribut harga, dengan kategori murah, sedang, dan mahal, menunjukkan bahwa konsumen cenderung lebih menyukai harga yang relatif sedang untuk berbagai jenis ikan, termasuk ikan pelagis, ikan demersal, serta kelompok moluska dan krustasea.
Co-Authors . Budiyanto, . Abdullah Afan Afyudi, Bobby Alam Lawelle, Sjamsu Ali Djamhuri Almaini, Wa Ode Ambarsari, Wa Ode Hariza Ambarsari, Wa Ode Hariza Amries, Ertin Ratri Dewi Andi Irwan Nur, Andi Irwan Andyani, Mery Anggriyani, Wa Ode Annaastasia, Nurhuda Asparadelia, Melsha Astuti, Sri Rahayu Awaluddin Hamzah Baru Sadarun Budiyanto BUDIYANTO Budiyanto, - Dafirudin Dafirudin, - Daniel Happy Putra Darsiah, Nurul Defriyadi, L.M. Halik, Aridho Rahmat Akbar Harfin, Wa Ode Shafira Harlawati, - Hasan, Nur Khumairah Sholeha Hasanuddin Hasanudin, - Irdam Riani, Irdam Irunsah, Aslan Istinandar, Farhan Ramdhani Kabiruddin Kamri, Syamsul La Anadi, La La Onu, La Ola La Sara Lawelle, Sjamsu Alam Lita, Wa Ma'ruf, Rikal Mangurana, Wa Ode Intiyani Mastego, La Ode Mazrur, la Ode Nur Mery, Andryani Mimiatin, . Mimiatin, . Muhaimin Hamzah Muhammad Kurniawan Muhammad Trial Fiar Erawan Musnia Muwatir, Nurul Isra Syahrida Napsiri, Sulasri Kasa Napsiri, Sulasri Kasa Naslina Alimina Nasra, Nini Ningsih, Eno Sri Yulia Nurdiana A Nurul Safitri Onu La Ola, Onu Patadjai, Andi Besse Patiung, Seventry Meliana Piliana, Wa Ode Rahma Fitriani Rahman, La Ode Ramadhan, Dafis Ranga, Lisria Kris Restiyanty, Kiky Rifka Risfandi Risjayanti Risjayanti, - Risnawati Roslindah Daeng Siang Rosmawati Rujiman, La Ode Muhammad Saadia Saadia, - Safiah, Asmaul Safitri, Andri Sahara Sari, Suci Indah Sarifin, Abdul Sarini Yusuf Sarmin, Wa Sidiq, Azwar Solissa, Lina Sriwulan, Desy Surnia, . Syarir, Muh Taane La Ola, Iskandar Usman, Rahmad Nuzul Vasadhine, Hursan WINDA Yulianingsih, Tri Yusnaini