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Bambang Agus Herlambang, Bambang
Universitas PGRI Semarang, Indonesia
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Journal : Journal of Information Technology

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Analisis Sentimen Review Pelanggan Lazada dengan Sastrawi Stemmer dan SVM-PSO untuk Memahami Respon Pengguna Abdun Nafi'; Aris Trijaka Harjanta; Bambang Agus Herlambang; Saeful Fahmi
J-INTECH ( Journal of Information and Technology) Vol 12 No 02 (2024): J-Intech : Journal of Information and Technology
Publisher : LPPM STIKI MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/j-intech.v12i02.1450

Abstract

In the digital era, sentiment analysis plays a strategic role in understanding customer perceptions of products and services. This research aims to analyze customer review sentiment on the Lazada platform through the application of text processing techniques and machine learning algorithms. Data is taken from product reviews on the platform, which then undergoes a preprocessing stage, including tokenization, stopword removal, and stemming using the Sastrawi algorithm. Next, sentiment classification was performed using a Support Vector Machine optimized through the Particle Swarm Optimization (PSO) method. The research results showed that the combination of the Sastrawi stemmer method and SVM-PSO was able to achieve significant accuracy, namely 90.57%, an increase of 6.24% compared to previous research. These findings provide deep insights into customer perceptions and offer valuable guidance for decision-makers at Lazada in improving service quality and customer satisfaction. This study also underscores the importance of applying Natural Language Processing techniques and machine learning algorithms in sentiment analysis on e-commerce platforms, which have proven to produce more accurate outputs.
Co-Authors Aan Kia Asshifa Abda Abda Abdun Nafi' Adam Alfareza Aditya Galih Prathama Adrianto, Syahrul Agesti, Okta Vian Ahmad Khoerul Anam Ahmad Khoirul Anam Ahmad Khoirul Anam Ahmad Khoirul Anam Ahmad Khoirul Anam Ahmad Khoirul Anam Ahmad Subhan Ainia Hasna Salsabila Aldi Widodo Anam, Ahmad Khoirul Angga agustino maulana Ardianti Romsita Ari Tri Jaka Harjanta Arif Firmansyah Aris Tri Jaka Harjanta, Aris Tri Aris Trijaka Harjanta Arisul Ulumuddin Armanda Yasir Danuarsa Aurellia Callista Dewi Baharudin alamsyah Bakhtiar, Tegar Robi Baromim Triwijaya Bima, Bima Aditya Hendriansyah Chairunnita Chairunnita Danu Candra Saputra David Rian Prabowo Desi Purwaningsih Dimas Aditya Saputra Duwi Nuvitalia Dwi Nuvitalia Dyah Nugrahani Eka Setyabudi Eni Imro’atun Wahyu Septiani Ernawati Saptaningrum Farhan Afrian Fatmawati, Maylia Febrian Murti Dewanto Fitri Sari , Rindhi Fitri Yulianti Galih Hermawan Hanum Nahla Zahrani Hanun Ravi Putra Wardana Hapsari Larasati Harjanto, Aris Tri Joko Haryo Kusumo Hayyannabil, Adha Wiyan Heni Purwati Indradewi, Marlisa Irfan Maiyola Khoiriya Latifa khoiriya latifah Khoiriya Latifah, Khoiriya Khoirul anam KHOIRUL ANAM Khoirul Anam, Ahmad Kikit Wahyuni Kusumo, Haryo Laela Rustiani Laras Wulansari Latif Junia Angreani Marlina, Dian Mega Novita Mega Novita Mega Novita Miftakhul Jannah Moh Ferdio Arifianto Saputro Moh Zaenal Fanani MUHAMAD RAIKHAN ILHAM FIRMANSYAH Muhammad Rizki Kurniawan, Muhammad Rizki Muhammad Saifuddin Zuhri Muhammad Saifuddin Zuhri Muhammad Vendi Nur Rohim Muhtarom Mutiara Salsabila Nafi', Abdun Naila Amelia Shahada Najwa Mahdewi Syahita Nicko Ilham Akbar Nida Hanifah Nilna Rusyda Widyaningsih Nityasa Tustika Noora Q. N Noora Qotrun Nada, Noora Qotrun Nugroho Dwi Saputro Puji Ratna Sari Qodimah, Fitrotul Renaldy, Ramadhan Reza aditya pratama Rima Febryani Rizky Esti Utami, Rizky Esti Rizqa Zahrotun Nafiah Rizqi pasha eko adi prabowo S Sumarno Saeful Fahmi Saeful Fahmi, Saeful Safira Indah Utami Saputro, Anjar Tiyo Senowarsito Septiani Eka Retnosari Septio Oggy Pradana Setyoningsih Wibowo Shentika Ayu Wulandari Siti Musarokah Sunarya Sunarya Syahrul Adrianto Tarisa Ramadhani Tedy Firmansyah Vilda Ana Veria Setyawati Vilda Ana Veria Setyawati Vilda Ana Veria Setyawati Vilda Ana Veria Setyawati Vilda Ana Veria, S.Gz, M.Gizi Vivi Ferliana Putri Waliyansyah, Rahmat Robi Widodo, Aldi Widya Aprilia Wiyaka Wulan Agustina Wulandari, Shentika Ayu Yudha Ananda Ramadhan Yuli Kurniati Werdiningsih Yuli Kurniati Werdiningsih, Yuli Kurniati Yusuf Ma'iin Rohmatulloh