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Journal : academia open

Job Application Interest of Final Year Students: The Influence of Employer Branding, Perception of Career Development, and Work Environment: Minat Melamar Kerja Mahasiswa Tingkat Akhir: Pengaruh Employer Branding, Persepsi Pengembangan Karier, dan Lingkungan Kerja Ramadlan, A.Alfi Syahri; Nasrullah, Muhammad Hafidh; Sundari, Ariefah
Academia Open Vol. 11 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.14097

Abstract

General Background: Competition for talent requires organizations to strengthen their attractiveness as employers by aligning organizational attributes with candidate expectations. Specific Background: Final-year students represent a critical group transitioning into the labor market, evaluating employer branding, perceived career development, and work environment when forming job application intentions. Knowledge Gap: Prior studies show inconsistent findings and rarely integrate these three variables simultaneously, particularly within non-metropolitan higher education contexts. Aims: This study analyzes the relationships among employer branding, perceived career development, and work environment in shaping job application intentions among final-year students. Results: Using quantitative explanatory analysis of 194 responses, all instruments were valid and reliable (Cronbach’s alpha > 0.93), and the model explained 94.90% of variance. Simultaneously, all variables were significant; however, only perceived career development (β = 0.457; p = 0.001) and work environment (β = 0.505; p = 0.000) showed significant positive effects, while employer branding was not significant when tested alongside other variables. Novelty: This study introduces an integrated model emphasizing concrete organizational attributes over symbolic corporate image in explaining job application intentions. Implications: Findings indicate that students prioritize career growth opportunities and supportive work environments, suggesting organizations should design employer value propositions focused on career clarity and conducive workplace conditions rather than relying solely on employer branding. Highlights• Career growth perception becomes primary determinant of application decisions• Workplace conditions outperform symbolic organizational reputation signals• Integrated variables jointly explain very high behavioral variance KeywordsEmployer Branding; Career Development; Work Environment; Job Application Intention; Students
Co-Authors Abdul Hadi Abdullah Hasan Afiyah, Siti Ahmad Fathurrozi Ahmad Jarullah El-Khotib Ahmad Munir Ahmad Yani Syaiichudin Ainiyah, Latifatul Ali muhajir, Ali Amaliyah, Cinta Ayu Ana Fitriyatul BILGIES Ana Fitriyatul Bilgies Ana Fitriyatul Bilgies Andini Dwi Prameswari Armanu Armanu Armanu, Armanu Azahrotussholikha, Nahdhiya Bagus, Salahudin Serba Bagus, Shalahuddin Serba Bahary, Achmad Rizal Bilgies, Ana Fitriyatul Dwiyanti, Dias Efendi, Moh. Rifki Fahrudin, Ahmad Fikri Fajriyanti Fitria Ramadhani Feryani, Dwin Haniyah, Nailul Aisyiyal Hari SUSANTO Hayati Heni Purnama Putra Indriani, Arya Dhita Iqbal Maulana Irawan, Mohamad Rizal Nur Ivan Dwi Septiyan Jessica Lia febriyanti Khamim, Abdul Khotib Khotib Khotib Kuncoro, Cipto Kusmayasari, Dewi Martha Laila Arisandra, Martha Laila Masruroh, Ainul Maulidah, Nur Meithiana Indrasari Meithiana Indrasari Meithiana Indrasari Meithiana Indrasari, Meithiana Moh. Agung Budi Hermawan Moh. Hudi Mubarokatun Ilmiah Muh. Nur Ali Khoirun Nasikhin Muhammad Hafidh Nasrullah Muhammad Imam Aminudin Muhammad Nur Ali Khoirun Nasihin Muslikh Nadzifah, Umi Nur Nasihin, Muh Nur Ali Khoirun Nasikhin, Muh. Nur Ali Khoirun Nasrullah, Muhammad Hafidh Nisye Reza Alfa Fadlilah Nur Azizah Nur Qomariyah Nurul Nilam Safitri Putri, Dita Karunia Malika Putri, Windy Anissa Amilia Rahmawati, Rahmawati Ramadlan, A.Alfi Syahri Rifky Ardhana Kisno Saputra Riza, Cahyani Syahrur Rohman, Ahmad Maulana Rozi, Ahmad Fathur Rusydi Saifuddin Zuhri Sari, Melani Putri Dewita Setiabudi, David Wahyu Sholihan Shonaliya, Indra Putra Siswahyudianto Siti Lathifatus Sun'iyah Sukesi Sukesi . Sukesi Sukesi Sulistiyowati, Anjar Sulistyawati Sulistyawati Suniyah, Siti Lathifatus Syaikhuddin, Ahmad Yani Syaikhudin, Ahmad Yani Syaikuddin, Ahmad Yani Syaikudin, Ahmad Yani Tyas, Sekar Nining Umi Nur Nadzifah Umi Nur Nadzifah Wafiyatun Hikmatul Uliyyah Wahyudin Wahyudin Wulandari, Adinda Yuli Sintha ASI Yuli Sintha Asi