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All Journal Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Community Development Journal: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Ekonomi Jurnal Locus Penelitian dan Pengabdian Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Manajemen, Organisasi, Dan Bisnis International Journal of Economics and Management Research Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Bersama Masyarakat Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inovasi Global J-CEKI
Etty Zuliawati Zed
Universitas Pelita Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Gaya Kepemimpinan, Hubungan Interpersonal dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Tri Mulyani Kartini; Etty Zuliawati Zed; Andrianto Prasetya Nugroho
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1036

Abstract

Penelitian ini bertujuan untuk menguji pengaruh gaya kepemimpinan, hubungan interpersonal dan lingkungan kerja terhadap produktivitas kerja karyawan secara parsial. serta pengaruh gaya kepemimpinan, hubungan interpersonal dan lingkungan kerja terhadap produktivitas kerja karyawan secara simultan. Dalam penelitian ini menggunakan metode kuantitatif dan melakukan teknik penyebaran kuisioner kepada 50 sampel karyawan PT. X Kawasan KITIC Kabupaten Bekasi. Dari hasil pengolahan data kuisioner yang telah melalui uji validitas, reliabilitas, uji asumsi klasik, juga uji normalitas menunjukan bahwa data berdistribusi normal dan menunjukan hasil hipotesis yang signifikan baik secara parsial maupun secara simultan. Hasil dari analisis data menyimpulkan bahwa 1) gaya kepemimpinan berpengaruh signifikan terhadap produktifitas kerja, 2) hubungan interpersonal berpengaruh signifikan terhadap produktifitas karyawan, 3) lingkungan kerja berpengaruh signifikan terhadap produktifitas, 4) gaya kepemimpinan, hubungan interpersonal dan lingkungan kerja berpengaruh signifikan terhadap produktivitas kerja karyawan. Dan memberikan implikasi bahwa gaya kepemimpinan, hubungan interpersonal dan lingkungan kerja harus diperhatikan agar tercapaian nya tujuan yang diinginkan oleh perusahaan.
Pendampingan Strategi Pemasaran Dengan Digital Marketing Di Era Society 5.O Pada Pelaku Usaha Andrianto Prasetya Nugroho; Etty Zuliawati Zed; Prasetyo Hari Sandi
Jurnal Nusantara Berbakti Vol. 1 No. 2 (2023): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i2.107

Abstract

The problems faced by home businesses are quite diverse, ranging from operational management, employee performance, finance, to marketing, are tasks that must be completed by businesses. The challenge faced in this digitalization era is technological competition in terms of product marketing. The lack of utilization of existing digital marketing is one of the problems that exist for business actors who are doing competition. After Covid-19, consumers who are already familiar with the digital era are very used to the convenience of technological facilities that assist in every transaction activity that is carried out, such as when we are going to shop for clothes or food to choose the menu or model we want. want, we don't have to come to the seller's place, just look at the seller's social media, website, or e-commerce(Danny and Robin, n.d.). If business people can no longer follow the existing trends, then our products will lose competitiveness with other people's products that are easy to reach. In addition, it can have an impact on business development, business actors do not develop because income does not increase, the marketing area is not wide(Hidayati, Triajeng Pungkasanti, and Wakhidah 2020a). This becomes self-introspection in increasing mastery of digital marketing in this digitalization era. There are many kinds of marketing strategies, one of which is the use of quite a lot of digital marketing. This is an awareness for Mrs. Dina Marlina as the owner of the Basreng Teh Dina business that assistance is needed in using social media, be it Instagram, Facebook, or opening an e-commers account. in a store or app. other e-commers to become a product marketing tool. Departing from this, it is felt that assistance is needed regarding marketing strategies that focus on the use and utilization of digital marketing in the era of society 5.o so that the business owned is not inferior to other competitors.
Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Smartphone Merek Xiaomi (Studi Kasus pada Mahasiswa S1 Prodi Manajemen Universitas Pelita Bangsa, Cikarang) Etty Zuliawati Zed; Tri Mulyani Kartini
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Smartphone atau ponsel cerdas merupakan salah satu teknologi yang berkembang dengan cepat dari tahun ke tahun. Banyak bermunculan merek- merek baru di dunia persaingan handphone yang saling berlomba untuk menciptakan produk unggulan mereka. Produsen dituntut untuk tidak hanya sekedar menciptakan produk tetapi juga harus memahami keinginan dan kebutuhan konsumen. Hal tersebut dibutuhkan produsen untuk mampu bersaing dengan produsen lain. Salah satu produsen smartphone yang banyak dicari saat ini adalah Xiaomi. Pertimbangan konsumen dalam memilih smartphone kebanyakan dipengaruhi oleh merek suatu produk, kualitas produk, dan harga. Adapun rumusan masalah dalam penelitian ini untuk mengetahui apakah Citra Merek, Kualitas Produk, dan Harga dapat mempengaruhi Keputusan Pembelian. Serta tujuan dari masing-masing variabel Citra Merek, Kualitas Produk, dan Harga dapat mempengaruhi Keputusan Pembelian pada Produk Smartphone Xiaomi pada Mahasiswa Universitas Pelita Bangsa Cikarang Tahun 2021. Penelitian ini menggunakan metode kuantitatif dalam pengumpulan data dan analisis datanya. Populasi yang digunakan dalam penelitian ini adalah pengguna smartphone Xiaomi di Universitas Pelita Bangsa Cikarang dengan jumlah sampel sebanyak 92 orang. Adapun teknik analisis data yang digunakan adalah uji validitas dan reabilitas, uji asumsi dasar dan asumsi klasik, serta analisa regresi linier berganda dengan menggunakan program SPSS Ver.25. Berdasarkan analisis dari penelitian ini didapatkan hasil bahwa 1) citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone Xiaomi pada Mahasiswa Universitas Pelita Bangsa di Cikarang, 2) kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone Xiaomi pada Mahasiswa Universitas Pelita Bangsa di Cikarang, 3) harga berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone Xiaomi pada Mahasiswa Universitas Pelita Bangsa di Cikarang , 4) citra merek, kualitas produk dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone Xiaomi pada Mahasiswa Universitas Pelita Bangsa di Cikarang.
CONSUMER BUYING BEHAVIOR IN GROCERY SHOPPING POST-COVID-19: THE ROLE OF SOCIAL MEDIA MARKETING, COUPON PRONENESS, PRICE DISCOUNT, AND PRODUCT BUNDLING Andrianto Prasetya Nugroho; Etty Zuliawati; Tri Mulyani Kartini; Sang Dewi Roro Basuki
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The aim of this study is to evaluate factors affecting consumer buying behavior in grocery shopping post-covid-19 era. Empirical studies were conducted to determine the role of social media marketing, coupon proneness, price discount, and product bundling in grocery shopping. The sample was determined with 125 respondents from Indonesia with the criteria of consumers who have shopped at grocery stores in 2023 and followed their social media. The findings show that: (1) social media marketing has a positive impact on consumer buying behavior; (2) coupon proneness has no effect on consumer buying behavior; (3) price discount has a positive impact on consumer buying behavior; (4) product bundling has a positive impact on consumer buying behavior in grocery shopping. Social media marketing, price discount and product bundling are effective ways to influence consumer buying behavior during the covid-19 pandemic and after, while respondents were neutral when asked how important it was to them about coupon offers. Social media marketing, coupon proneness, price discount, and product bundling are able to explain consumer buying behavior by 61,1%.
THE INFLUENCE OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY ON THE PURCHASE DECISION OF MS GLOW ACNE SERIES IN CENTRAL CIKARANG Erina Eka Dyah Agustin; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

In the era of globalization like today, competition in doing business is very tight. The company must be able to meet the needs of each of its consumers. To know every consumer need, companies must use the right marketing strategy. This study aims to determine the influence of Brand Image, Price, and Product Quality on the Purchase Decision of MS Glow Acne Series in Central Cikarang. The type of research used is quantitative. Sampling using Non Probability Sampling technique with purposive sampling method. The population in this study is all users of Acne Series MS Glow in Central Cikarang. The sample was determined with 80 respondents using the Slovin formula. The data collection methods used include the distribution of questionnaires and literature studies. Analysis methods are validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis tests using determination coefficient tests, F tests and t tests. The results of the analysis show that brand image has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, and brand image, price and product quality have a positive and significant effect simultaneously on purchasing decisions. The amount of influence given by the independent variable on the dependent variable was 50.4% and the remaining 49.6% was influenced by other variables outside this study.
ANALYSIS OF ONLINE E-COMMERCE MARKETING AND DIGITAL MARKETING IN CONSUMER INTEREST TO BUY SHOES PRODUCTS IN THE KARAWANG REGION Etty Zuliawati Zed; Zulfa Zakiatul Hidayah; Andrianto Prasetya Nugroho
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Running a business sometimes gets a big profit and sometimes gets a loss from a business. Technology and digital media that are increasingly developing have changed people's activities from offline shopping to online. The lack of marketing methods in a business and the company's lack of innovative strategies in product sales promotion result in high costs. This makes the company's cash depleted only for promotional activities. This study aims to determine the extent of the influence of online e-commerce marketing Tokopedia and digital marketing on the interest in buying Adidas shoes in Karawang. With the Equation Stuctural Equation Modeling (SEM) method, it can be used to estimate the direct, indirect and total effects. The study conducted by researchers is to measure the positive influence of several indicators on each variable in it by using a statistical test tool, namely Partial Least Square (PLS) using SmartPLS 3.0 software. The results of this study indicate that online marketing and digital marketing have a positive effect on buying interest.
THE INFLUENCE OF BRAND IMAGE, PRICE AND PROMOTION ON CUSTOMER PURCHASE INTEREST IN GOOD DAY CAPPUCCINO SACHET COFFEE AT THE CANTEEN OF MM SMAN 1 SUKATANI KAB. BEKASI Mega Sri Ningsih; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study is motivated by the lack of problems regarding brand image and promotion on buying interest in Good Day Cappuccino sachet coffee products at the MM SMAN 1 Sukatani Canteen which does not match the price offered, so that consumers do not feel they have an interest in buying these products. This study was conducted to determine the effect of brand image, price, and promotion on customer buying interest in Good Day Cappuccino sachet coffee at the MM SMAN 1 Sukatani canteen, Bekasi Regency. The type of research used in this study uses quantitative research methods. The research design is used as a research reference. Structured questionnaires were used to obtain data from respondents. The number of samples was determined based on incidental sampling (by chance), a total of 90 respondents were used for the study. The data was analyzed using multiple regression analysis using the SPSS 29 application. Based on the test results, it shows that the t-count test results (partial) brand image variables partially have a significant effect on buying interest, price and promotion variables partially have no significant effect on buying interest. Based on the results of the F test, it can be concluded that there is a significant influence between brand image (X1), price (X2) and promotion (X3) together on buying interest (Y).
THE INFLUENCE OF PRODUCT QUALITY PRICE AND PROMOTION ON PURCHASE DECISIONS OF HIJAB RABBANI SYAR'I MODEL AT THE RABBANI VILLA MUTIARA CIKARANG SELATAN STORE Yuniwinarti Yuniwinarti; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The development of fashion in Indonesia is currently growing rapidly. Public interest in the hijab, which is part of Muslim fashion, is increasing day by day. Rabbani is one of the first and largest fashion brand product companies in Indonesia by releasing flagship products in the form of instant headscarves and other products. Many factors are done by consumers before deciding to buy a product. Purchasing decisions by consumers are decisions that involve perceptions of product quality, price and promotion. The formulation of the problem in this study is to find out whether product quality, price and promotion can influence purchasing decisions. As well as the objectives of each variable Product Quality, Price and Promotion can influence Purchase Decisions on Hijab Rabbani Syar'i Models at the Rabbani Villa Mutiara Store, Cikarang Selatan. This study uses quantitative methods in data collection and data analysis. The population used in this research is Rabbani hijab users at the Rabbani Villa Mutiara Cikarang Store with a sample size of 120 people. The data analysis techniques used are validity and reliability tests, classic assumption tests, and multiple regression analysis using SPSS Ver. 29. Based on the analysis of this research, the results show that 1) product quality has a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store, 2) price has a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store, 3) promotion has a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store, 4) product quality, price and promotion have a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store.
THE EFFECT OF FINANCIAL LITERACY, FINANCIAL INCLUSION AND INFORMATION TECHNOLOGY ON THE FINANCIAL PERFORMANCE OF SMEs, BEKASI REGENCY Sesri Sellina; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to examine and analyze: (1) the effect of financial literacy on financial performance, (2) the effect of financial inclusion on financial performance and (3) the effect of information technology on financial performance. The population in this study are all MSME actors in Bekasi Regency that we can reach. In this study, the samples obtained were 230 respondents obtained using the convenience sampling method. This study uses primary data by distributing questionnaires. The analytical method used in this research is multiple linear regression analysis using the t-test hypothesis test. The test results prove that the variables of financial literacy, financial inclusion and information technology have an effect on the financial performance of MSMEs. The effect of the independent variable on the dependent variable is 59.75%, while the remaining 40.25% is influenced by other factors not examined in this study.
Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Online di E-commerce pada Mahasiswa Universitas Pelita Bangsa Cikarang Etty Zuliawati Zed; Yunita Ramadhani Ratnaningsih; Tri Mulyani Kartini
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5246

Abstract

Seiring dengan perkembangan teknologi dan informasi yang semakin pesat didunia khususnya internet telah membuat pergeseran perilaku termasuk di Indonesia salah satunya ditandai dengan pertumbuhan e-commerce yang mengindikasikan berpindahnya transaksi jual beli yang tadinya dilakukan secara tatap muka menjadi online dengan hanya menggunakan smartphone. Seiring merebaknya konsep online shop menjadikan marketplace bermunculuan. Salah satu fitur online shop online customer review (OCR) baru- baru mendapat perhatian besar baik dari akademisi maupun para pebisnis pada hubungannya dengan keputusan pembelian.Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Online di e-commerce pada mahasiswa Universitas Pelita Bangsa Cikarang. Metode yang digunakan dalam penelitian ini adalah menggunakan metode pendekatan asosiatif. Populasi dalam penelitian ini adalah mahasiswa Universitas Pelita Bangsa Cikarang dengan jumlah 4.154 mahasiswa. Sampel penelitian ini adalah 97 responden. Teknik pengumpulan data yang digunakan dalam penelitian ini menggunakan wawancara dan kuisioner/angket yang di uji Validitas dan Reliabilitas. Teknik analisis data penelitian ini menggunakan Regresi Linier Berganda, Uji Asumsi Klasik, Uji Hipotesis (Uji t dan Uji f) dan Koefisien Determinasi. Pengolahan data dalam penelitian ini menggunakan program Software SPSS (Statistic Package For the Social Sciences) versi 27. Hasil penelitian ini menunjukkan bahwa secara parsial Online Customer Review memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Online di e-commerce pada Mahasiswa Universitas Pelita Bangsa Cikarang , secara parsial Online Customer Rating memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Online di e-commerce pada Mahasiswa Universitas Pelita Bangsa Cikarang, secara simultan Online Customer Review dan Online Customer Rating memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Online di e- commerce pada Mahasiswa Universitas Pelita Bangsa Cikarang. Kata Kunci : Online Customer Review, Online Customer Rating dan Keputusan Pembelian Online
Co-Authors A. Zeze Muhtadien Abdul Edit Sunaji Abdul Manap Achmad Fauzie Adelia Putri Solekha Adnan Fachrul Reza Ahyana Rizkiyah Alfan Alfian Ananda Fauziah S Andes Saputri Andrianto Prasetya Nugroho Andry Eryanto Antina Rahayu Arum Tarina Dafa Fauziah Dea Febrika Dhinar Laurenza Diah Ayu Fatmawati Eazy Ezyah Elisa Nabila Elmawati Elmawati Erina Eka Dyah Agustin Fiqih Maria Rabiatul Hariroh Fitri Meiyla Wulandari Fitri Syakila Halipi Hazizan Harizahayu, Harizahayu Hartati Nursahati Hendrik Hermawan Intan Aprilia Jefri Putri Nugraha Karyono Karyono Leni Askia Maria Amelia Marlina Marlina Mega Sri Ningsih Muhamad Nurcholis Saputra Muhammad Hery Santoso Muhammad Luthfi Radian Muhammad Ridwansyah Muhammad Yusuf Nawiyah Nawiyah Nia Lestari Nuha Nur Awalluha Prasetyo Hari Sandi Pupung Purnamasari Putri Shakira Dewi Putu Doddy Heka Ardana Raesati Nur Zaien Ratu Bilqis Alia Putri Reni Dwi Safitri Rida Raodotul Jannah Sang Dewi Roro Basuki Sasih Kirani Sesri Sellina Sesri Sellinai Shinshina Hurin’ina R Sinta Elviani Sintia Wardani Hapitasari Siti Nurfatimah Suherdi Maulana Tarigan, Miska Irani Tithania Anzhani Tri Mulyani Kartini Tri Mulyani Kartini Vina Nurmalasari Yunita Ramadhani Ratnaningsih Yunita Ramadhani RDS Yuniwinarti Yuniwinarti Zakiah Nursyaidah Zulfa Zakiatul Hidayah