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All Journal Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Quantitative Economics and Management Studies Jurnal Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Manajemen, Organisasi, Dan Bisnis International Journal of Economics and Management Research Innovative: Journal Of Social Science Research SABAJAYA Jurnal Pengabdian Kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah J-CEKI SEMANIS
Etty Zuliawati Zed
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Green Marketing and Sustainable Product Impacts on Customer Purchasing Intention: Case Study of Fast Moving Consumer Goods Product Etty Zuliawati Zed; Sesri Sellinai; Tri Mulyani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7181

Abstract

.This study investigates the influence of green marketing and sustainable product attributes on customer purchasing intention within the fast-moving consumer goods (FMCG) sector, using brand image and trust as mediating variables. With heightened environmental awareness, consumers increasingly favor eco-friendly brands and products, yet their actual purchasing behavior may be affected by factors such as brand image and skepticism about green claims. The study's findings confirm that green marketing positively impacts brand image, which subsequently enhances purchasing intention, while sustainable product attributes significantly influence customer intentions directly. Utilizing survey data from 300 respondents and analyzing results through Partial Least Squares Structural Equation Modeling (PLS-SEM), the study provides insights for FMCG companies aiming to leverage sustainability as a competitive advantage. The implications suggest that transparent green marketing and authentic sustainable practices are critical in building trust and loyalty among eco-conscious consumers
Impact of Risk Perception and Financial Literacy on Gen Z Investors' Investment Decision-Making in Jabodetabek Region Sesri Sellinai; Etty Zuliawati Zed; Tri Mulyani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7183

Abstract

This study investigates how Gen Z investors in the Jabodetabek region make investment decisions based on their perceptions of risk and financial literacy. A survey design was used to gather information from 150 Gen Z investors. To evaluate the proposed correlations, The study used partial least squares structural equation modeling, or PLS-SEM. The findings show that while risk perception has a negative impact on investing decisions, financial literacy has a favorable impact. The study also reveals that the association between risk perception and Financial literacy moderates investment decision-making. These results imply that even when young investors confront significant perceived risks, improving their financial literacy can help them make better investing decisions. The report provides insightful information for lawmakers and financial institutions looking to promote ethical investing practices in young adults.
PENGARUH MODAL USAHA DAN KARAKTERISTIK WIRAUSAHA TERHADAP PERKEMBANGAN USAHA PADA CV. DAYA KREASI TEKNOLOGI DI CIKARANG SELATAN Ridwan Muhsoni; Indra Permana; Etty Zuliawati Zed
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with the aim of knowing whether there are significant differences in the return & risk of cryptocurrencies, stocks, and gold for the 2017-2021 period. This research is quantitative research using a comparative method. The technique used for sampling is a saturated sampling technique taken from the monthly closing price of 60 data from each instrument. The research show that there is a real difference between the risk of bitcoin, stock and gold. This study aims to determine and analyze the Effect of Business Capital, and Entrepreneurial Characteristics, on Business Development at CV. Daya Kreasi Teknologi in South Cikarang. To collect research data using a questionnaire. Sampling using the Non-Probality Sampling technique with the Accidental Sampling technique. The type of research used is quantitative. The population in this study is consumers who buy a Wifi network at the CV. Daya Kreasi Teknologi business. The sample is determined by respondents as many as 100 respondents. Data collection methods used observation, documentation, and questionnaire. The analytical methods Multiple Linear Regression Analysis. Based on the results of the partial study, it shows that there is no significant effect between venture capital on the business development of CV. Daya Kreasi Teknologi. Unlike the case with Entrepreneurial Characteristics which shows a significant influence on the business development
Co-Authors Abdul Manap Adelia Putri Solekha Andrianto Prasetya Nugroho Arum Tarina Diah Ayu Fatmawati Elisa Nabila Erina Eka Dyah Agustin Fitri Syakila Halipi Hazizan Harizahayu, Harizahayu Indra Permana Jefri Putri Nugraha Karyono Karyono Mega Sri Ningsih Muhammad Hery Santoso Muhammad Luthfi Radian Muhammad Yusuf Nawiyah Nawiyah Putu Doddy Heka Ardana Ridwan Muhsoni Sang Dewi Roro Basuki Sesri Sellina Sesri Sellinai Tarigan, Miska Irani Tithania Anzhani Tri Mulyani Kartini Tri Mulyani Kartini Yunita Ramadhani Ratnaningsih Yunita Ramadhani RDS Yuniwinarti Yuniwinarti Zulfa Zakiatul Hidayah