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All Journal Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Community Development Journal: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Ekonomi Jurnal Locus Penelitian dan Pengabdian Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Manajemen, Organisasi, Dan Bisnis International Journal of Economics and Management Research Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Bersama Masyarakat Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inovasi Global J-CEKI
Etty Zuliawati Zed
Universitas Pelita Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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PENGARUH STRATEGI DIFERENSIASI PRODUK TERHADAP KINERJA MANAJERIAL: STUDI KASUS UMKM LOKAL “NASI LIWET AYAM SAMBEL MATAH” Etty Zuliawati Zed; Putri Shakira Dewi; A. Zeze Muhtadien; Intan Aprilia; Eazy Ezyah; Hendrik Hermawan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27510

Abstract

Kinerja usaha yang diharapkan dapat dicapai dengan menerapkan strategi diferensiasi produk UMKM lokal “nasi liwet ayam sambel matah” dan kemampuan manajerial. Terdapat pengaruh langsung antara strategi diferensiasi produk dan kemampuan manajerial yang dimiliki oleh pimpinan/pemilik perusahaan terhadap peningkatan kinerja usaha. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh strategi diferensiasi produk dan kemampuan manajerial terhadap kinerja usaha UMKM lokal. Penelitian ini ditunjukkan untuk menguji pengaruh strategi diferensiasi produk dan kemampuan manajerial terhadap kinerja usaha baik secara parsial pada UMKM lokal “nasi liwet ayam sambel matah”. Metode penelitian yang digunakan adalah metode wawancara dengan pihak UMKM. .Hasil Wawancara menunjukkan bahwa strategi diferensiasi produk, kemampuan manajerial, dan kinerja usaha UMKM lokal “nasi liwet ayam sambel matah” dalam semua bidang dapat dikatakan cukup baik. Secara simultan, pengaruh strategi diferensiasi produk dan kemampuan manajerial terhadap kinerja usaha pada UMKM “nasi liwet ayam sambel matah” lokal Padalarang cukup baik.
Green Marketing and Sustainable Product Impacts on Customer Purchasing Intention: Case Study of Fast Moving Consumer Goods Product Etty Zuliawati Zed; Sesri Sellinai; Tri Mulyani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7181

Abstract

.This study investigates the influence of green marketing and sustainable product attributes on customer purchasing intention within the fast-moving consumer goods (FMCG) sector, using brand image and trust as mediating variables. With heightened environmental awareness, consumers increasingly favor eco-friendly brands and products, yet their actual purchasing behavior may be affected by factors such as brand image and skepticism about green claims. The study's findings confirm that green marketing positively impacts brand image, which subsequently enhances purchasing intention, while sustainable product attributes significantly influence customer intentions directly. Utilizing survey data from 300 respondents and analyzing results through Partial Least Squares Structural Equation Modeling (PLS-SEM), the study provides insights for FMCG companies aiming to leverage sustainability as a competitive advantage. The implications suggest that transparent green marketing and authentic sustainable practices are critical in building trust and loyalty among eco-conscious consumers
Impact of Risk Perception and Financial Literacy on Gen Z Investors' Investment Decision-Making in Jabodetabek Region Sesri Sellinai; Etty Zuliawati Zed; Tri Mulyani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7183

Abstract

This study investigates how Gen Z investors in the Jabodetabek region make investment decisions based on their perceptions of risk and financial literacy. A survey design was used to gather information from 150 Gen Z investors. To evaluate the proposed correlations, The study used partial least squares structural equation modeling, or PLS-SEM. The findings show that while risk perception has a negative impact on investing decisions, financial literacy has a favorable impact. The study also reveals that the association between risk perception and Financial literacy moderates investment decision-making. These results imply that even when young investors confront significant perceived risks, improving their financial literacy can help them make better investing decisions. The report provides insightful information for lawmakers and financial institutions looking to promote ethical investing practices in young adults.
Co-Authors A. Zeze Muhtadien Abdul Edit Sunaji Abdul Manap Achmad Fauzie Adelia Putri Solekha Adnan Fachrul Reza Ahyana Rizkiyah Alfan Alfian Ananda Fauziah S Andes Saputri Andrianto Prasetya Nugroho Andry Eryanto Antina Rahayu Arum Tarina Dafa Fauziah Dea Febrika Dhinar Laurenza Diah Ayu Fatmawati Eazy Ezyah Elisa Nabila Elmawati Elmawati Erina Eka Dyah Agustin Fiqih Maria Rabiatul Hariroh Fitri Meiyla Wulandari Fitri Syakila Halipi Hazizan Harizahayu, Harizahayu Hartati Nursahati Hendrik Hermawan Intan Aprilia Jefri Putri Nugraha Karyono Karyono Leni Askia Maria Amelia Marlina Marlina Mega Sri Ningsih Muhamad Nurcholis Saputra Muhammad Hery Santoso Muhammad Luthfi Radian Muhammad Ridwansyah Muhammad Yusuf Nawiyah Nawiyah Nia Lestari Nuha Nur Awalluha Prasetyo Hari Sandi Pupung Purnamasari Putri Shakira Dewi Putu Doddy Heka Ardana Raesati Nur Zaien Ratu Bilqis Alia Putri Reni Dwi Safitri Rida Raodotul Jannah Sang Dewi Roro Basuki Sasih Kirani Sesri Sellina Sesri Sellinai Shinshina Hurin’ina R Sinta Elviani Sintia Wardani Hapitasari Siti Nurfatimah Suherdi Maulana Tarigan, Miska Irani Tithania Anzhani Tri Mulyani Kartini Tri Mulyani Kartini Vina Nurmalasari Yunita Ramadhani Ratnaningsih Yunita Ramadhani RDS Yuniwinarti Yuniwinarti Zakiah Nursyaidah Zulfa Zakiatul Hidayah