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All Journal Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Cakrawala Repositori Imwi Indonesian Journal of Cultural and Community Development Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Innovative Technologica: Methodical Research Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open
Mas Oetarjo
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo
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Pengaruh Influencer Marketing, Brand Image, dan Kualitas produk Terhadap Keputusan Pembelian Produk Fashion Lokal di Platfrom Tiktokshop Zahrotul Wahyu Layyinah; Misti Hariasih; Mas Oetarjo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11329

Abstract

 The development of digital technology and social media has changed the way people buy goods and how companies advertise. One method frequently used is influencer marketing, which is promotion through people with large social media followers to persuade people to buy goods. This phenomenon has become increasingly popular due to the TikTok Shop feature, which has become a place for local brands to sell products, especially to the younger generation. This study aims to observe and analyze the impact of brand image, influencer marketing, and product quality on the decision to purchase local fashion products on TikTok Shop. The method used is quantitative research by sending questionnaires to 100 people in Sidoarjo who have purchased local fashion products through TikTok Shop. The sampling technique used is purposive sampling. Data were analyzed using validity and reliability tests, followed by classical assumption tests, multiple linear regression tests, T-tests, and coefficient of determination tests using the SPSS version 26 program. The results of this study show that the three factors: influencer marketing, brand image, and product quality have a positive and significant influence on purchasing decisions. These findings demonstrate that the right digital marketing strategy, a strong brand image, and high-quality products can boost purchasing power and increase the competitiveness of local brands in the digital era.
PENGARUH BRAND TRUST, BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PELANGGAN MIE GACOAN DI KOTA SIDOARJO) Diva Maharani Putri; Mas Oetarjo; Misti Hariasih
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21691

Abstract

This study aims to determine the influence of Brand Trust, Brand Image and Sercive Quality on the Purchasing Decision of Mie Gacoan customers in Sidoarjo City. The approach used is quantitative with descriptive methods. The population in this study includes all customers who have purchased Mie Gacoan in the Sidoarjo City area. The sampling technique was carried out using the Non-Probability Sampling Technique with a Purposive Sampling approach, so that a sample of 100 respondents was obtained. The data for this study were collacted using a questionnaire distributed through Google Form. The data obtained will be analysed using the Partial Least Square (PLS) method with the help of SmartPLS 3.0 software. The results of this study found that Brand trust influences the purchasing decision of Mie Gacoan customers in Sidoarjo City, Brand image influences the purchasing decision of Mie Gacoan customers in Sidoarjo City, Service quality influences the purchasing decision of Mie Gacoan customers in Sidoarjo City.
Pengaruh Promosi, Harga, Lokasi, dan Kualitas Produk terhadap Keputusan Pembelian Produk Pada UMKM Kue Kering Rissa Cake Didesa Pungging Meriska Rossana Yanuar Masri; Mas Oetarjo; Rita Ambarwati Sukmono
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1392

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana keputusan pembelian yang dibuat oleh UMKM kue kering Rissa Cake di Desa Pungging dipengaruhi oleh promosi, harga, lokasi, dan kualitas produk. Penelitian ini menggunakan pendekatan kuantitatif dan survei. Populasi dari penelitian ini adalah setiap konsumen yang pernah membeli kue kering Rissa Cake. Jumlah peserta penelitian adalah 230, dan teknik pengambilan sampel purposive digunakan. Data dikumpulkan melalui kuesioner Google Form dengan skala Likert lima poin. Untuk analisis data, model persamaan struktural (SEM-PLS) digunakan. Hasil uji menunjukkan bahwa semua indikator yang digunakan dalam penelitian ini memenuhi persyaratan validitas dan reliabilitas. Hasil uji model struktural menunjukkan bahwa, secara bersamaan, promosi, harga, lokasi, dan kualitas produk dapat mempengaruhi keputusan pembelian sebesar 94,7%. Promosi, harga, dan kualitas produk secara parsial dan signifikan berdampak positif terhadap keputusan pembelian, sedangkan lokasi berdampak negatif secara signifikan. Produk UMKM Rissa Cake paling banyak dipengaruhi oleh promosi. Hasil penelitian menunjukkan bahwa mempertahankan kualitas produk, meningkatkan promosi, dan menetapkan harga yang kompetitif adalah faktor penting yang mendorong pelanggan untuk membeli produk UMKM Rissa Cake di Desa Pungging.
ANALYSIS OF REPUTATION, FACILITIES, AND PRICE ON STUDENTS' DECISIONS TO CHOOSE THE MANAGEMENT STUDY PROGRAM AT MUHAMMADIYAH UNIVERSITY OF SIDOARJO Dhea Wulan Arianti; Mas Oetarjo; Dewi Komala Sari
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7326

Abstract

PURPOSE - The purpose of this study was to determine the effect of reputation, facilities, and price on students' decisions to choose the Management Study Program at the University of Muhammadiyah Sidoarjo.METHODOLOGY - This study uses a quantitative approach and the population is all active students of the Management Study Program in 2021-2024. The sampling technique for this study uses the probability sampling method with a simple random sampling technique and with a total of 330 respondents. The criteria are active students of the Management Study Program in 2021-2024. The data collection technique in this study is primary data using an online questionnaire. The data analysis technique in this study uses multiple linear regression analysis with SPSS version 25.FINDING - The results of the study prove that reputation influences student decisions, facilities influence student decisions, and prices influence student decisions in choosing the Management Study Program at Muhammadiyah University of Sidoarjo
Co-Authors Achmad Riski Kurniawan Aditya, Mita Alshaf Pebrianggara Amanda Aprilia Berliani Amanda Wuwut Nabilla Amilatun Nadhifah Apriliyah Ananda, Kharisma Andani, Retno Aprianto, Kurniawan Sova Aprilia, Siska Rizki Ardelina Rahmawati Artiva Cahya Aisyah Putri Ashari, Billa Laura Azmi Adibah Dea Ayu Tisna Devi Andriyanti Rosidah Dewi Komala Sari Dhea Wulan Arianti Diana Kamila Dias Erwanda Diva Maharani Putri Eka Agustin Eko Satriyo Hadi Nata Faizi, Ahmad Nur Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Febriansyah, Rizky Eka Febrianti, Yeti Ferra Puspa Prasiwi Firda Kartika Sari Fitria, Ina Fitriah, Ridhatul Haniifah, Sherliy Putri Haq, Masyithoh Faarisatul Hasan Ubaidillah Hidayati, Ade Irma Huda, Raden Muhammad Syamsul Ilmiah, Qhifdina Ina Fitria Indriani, Feri Karima Nabila Yulia Rahmawati Khoirun Nisak Kumara Adji Kusuma Kurnia, Fahreza Putra Rafliansyah Kurniawan, Achmad Riski Layyina, Almira Rizky Lilik Indayani Lintang Pratama Putra Andika M. Rizal Yulianto Malau, Rona Mala Shalsabella Maslichah Maulidina Maulana, Mochamad Luthfi Meriska Rossana Yanuar Masri Misti Hariasih Moch Ari Oktaviani Moch Rofiuddin Mochamad Rizal Yulianto Mochammad Fatur Irawan Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nanda dwi Novalia Netta Try Pustika Sari Nurvita, Qur’ani Octavia, Rena Salsabil PRAMESWARI, KARINA Prasiwi, Ferra Puspa Prastyo, Habib Eko Putri, Cindy Ananda Rachman, Mohammad Arief Rahma Nurlaila Rahmayanti , Siti Rahardhini Dwi Ratna Yulis Teaningrum Rezza Dwi Amalia Rischawati, Novita Rita Ambarwati Sukmono Rizki Dwi Rahmania Rohmadhani, Salsabela Diniarti Sabrina, Herdina Saptarianto, Bayu Alief Satrio Sudarso Sumartik Syahputri, Denisa Firlian Syifa Novia Pradita Syofia, Khalimatus Tasya Oktavia Tina, Eli Agus Tristanti, Denia Ummah, Roviqotul Vani Zahara Maulidya Yulianto, Mochammad Rizal Zahrotul Wahyu Layyinah ZUHRIYAH, ISMATUL ‘Aini, Jafnah Kamilah