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All Journal Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Cakrawala Repositori Imwi Indonesian Journal of Cultural and Community Development Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Innovative Technologica: Methodical Research Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open
Mas Oetarjo
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Global Dynamics through MSME Purchases Influenced by Price, Quality, and Digital Factors: Dinamika Global melalui Pembelian UMKM Dipengaruhi oleh Faktor Harga, Kualitas, dan Digital Ferra Puspa Prasiwi; Mas Oetarjo
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8171

Abstract

This study investigates the impact of digital marketing, service quality, and price on purchasing decisions at MSMEs Rabit Buket Sidoarjo, East Java. Using a quantitative approach, data were collected from 96 respondents through questionnaires and analyzed with SPSS software. Results show that digital marketing, service quality, and price positively and significantly influence purchasing decisions. These findings suggest that MSMEs should enhance their digital marketing, maintain high service quality, and offer competitive pricing to boost customer purchases. Future research should consider additional variables for a more comprehensive analysis. Highlight: Digital marketing enhances purchasing. High service quality influences buyers. Competitive pricing drives purchase decisions. Keyword: Digital marketing, service quality, price, purchasing decisions, MSMEs
Brand, Price, and Word of Mouth Impact Global Consumer Choices: Pengaruh Merek, Harga, dan Promosi dari Mulut ke Mulut terhadap Pilihan Konsumen Global Achmad Riski Kurniawan; Mas Oetarjo
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8172

Abstract

This study examines the influence of brand image, price, and Electronic Word of Mouth (E-WOM) on purchasing decisions in the e-commerce platform, Shopee. Using a quantitative approach, data from 96 respondents in Sidoarjo Regency were analyzed through Smart-PLS Version 3.0. Results reveal significant effects of brand image, price, and E-WOM on purchasing decisions, with brand image reflecting reputation, effectiveness, and trustworthiness, while price considerations include affordability, quality alignment, competitiveness, and benefit congruence. E-WOM's impact is seen through intensity, content, and valence of opinion. These findings highlight the importance of these factors in influencing consumer behavior on Shopee. However, the study's focus on these three variables suggests a need for future research to explore additional factors impacting e-commerce purchasing decisions, contributing to a deeper understanding of consumer behavior in online retail settings. Highlights: Consumer Behavior: Brand image, price, and E-WOM influence Shopee purchasing decisions. Data Analysis: Smart-PLS analyzes 96 respondents' data on e-commerce behavior. Research Implications: Further exploration needed for comprehensive understanding of online consumer behavior. Keywords: e-commerce, Shopee, purchasing decisions, brand image, Electronic Word of Mouth (E-WOM)
Blackpink's Celebrity Endorsement Shapes Global Oreo Purchase Intentions: Dukungan Selebriti Blackpink Membentuk Niat Pembelian Oreo Global Ina Fitria; Mas Oetarjo
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8250

Abstract

This research investigates how Celebrity Endorsement and Brand Image influence Purchase Intention for Oreo Blackpink products, with Brand Attitude as a mediator, aiming to fill a gap in understanding consumer behavior in the context of South Korean music group endorsements. Using quantitative techniques and data from 177 respondents who had seen advertisements and purchased Oreo Blackpink products, the study found that Celebrity Endorsement and Brand Image positively and significantly influence Brand Attitude. However, Brand Image did not significantly affect Purchase Intention, while Celebrity Endorsement and Brand Attitude had a positive and significant impact on Purchase Intention. The findings emphasize the importance of celebrity endorsement selection and Brand Attitude in shaping consumer perceptions and purchase intentions, providing insights for marketing strategies in competitive markets targeting emerging demographics. Highlight: Celeb Influence: Key in shaping perception and purchase for Oreo Blackpink. Attitude's Role: Crucial mediator between endorsement, image, and purchase intention. Strategic Insight: Selective endorsement and positive attitude enhance consumer engagement. Keyword: Celebrity Endorsement, Brand Image, Purchase Intention, Brand Attitude, Oreo Blackpink
Pengaruh Kualitas Pelayanan Lokasi Dan Harga Terhadap Keputusan Pembelian Shinta's Collection Moch Ari Oktaviani; Mas Oetarjo; Muhammad Yani
Jambura Journal of Educational Management Volume 6 Nomor 1, Maret 2025
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v6i1.3787

Abstract

Penelitian ini menguji hubungan Pengaruh Kualitas Pelayanan Lokasi Dan Harga Terhadap Keputusan Pembelian Shinta's Collection, Teknik Sampel jenuh digunakan bersamaan dengan metode penelitian menggunakan kuantitatif dalam pengumpulan data dalam penelitian ini. Sampel penelitian ini terdiri dari 68 partisipan. Untuk mengumpulkan data penelitian ini, responden diberikan kuesioner melalui Google Form. Selain itu, prosedur analitis menggunakan perangkat lunak yang disebut SPSS V26. Analisis regresi linier berganda dan pengujian asumsi umum merupakan dua metode analisis data. Uji t dan uji R2 digunakan dalam pengujian hipotesis. Temuan penelitian menunjukkan hal itu Variabel Kualitas Layanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian dan Lokasi berpengaruh positif dan signifikan terhadap Keputusan Pembelian, untuk Harga adalah variable yang sangat dominannya berpengaruh positif dan signifikan pada terhadap Keputusan Pembelian dengan nilai signifikansi tinggi yaitu 0,000 lebih kecil dari 0,05 Maka dinyatakan sebagai variabel paling berpengaruh Terhadap Keputusan Pembelian
Pengaruh Citra Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Asus di Sidoarjo Lintang Pratama Putra Andika; Mas Oetarjo; Dewi Komala Sari
Jurnal Ekonomi Efektif Vol. 7 No. 3 (2025): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i3.48989

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh citra merek, harga, dan kualitas produk terhadap keputusan pembelian Laptop Asus di Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dan populasinya adalah seluruh pengguna Laptop Asus di Sidoarjo. Teknik sampling penelitian ini menggunakan metode non probability sampling dengan teknik purposive sampling dan dengan jumlah responden sebanyak 100 orang. Adapun kriterianya yaitu seseorang yang pernah membeli Laptop Asus. Teknik pengumpulan data pada penelitian ini adalah data primer dengan menggunakan kuesioner online. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan SPSS versi 25. Hasil penelitian membuktikan bahwa citra merek berpengaruh terhadap keputusan pembelian, harga berpengaruh terhadap keputusan pembelian, dan kualitas produk berpengaruh terhadap keputusan pembelian Laptop Asus di Sidoarjo.
Pengaruh Citra Toko, Harga dan Word of Mouth Terhadap Keputusan Pembelian: Studi pada Konsumen Kopi Janji Jiwa di Sidoarjo Rahma Nurlaila; mas oetarjo; Muhammad Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7404

Abstract

This research aims to analyze the impact of store image, price and word of mouth (WoM) on consumer purchasing decisions for Janji Jiwa coffee in Sidoarjo. The approach used is a quantitative method, with a population that includes the people of Sidoarjo Regency who have enjoyed Janji Jiwa coffee, aged between 17 and 56 years. Samples were taken using a non-probability sampling method with purposive sampling technique, involving 100 respondents. Data was collected using a questionnaire which was measured using a Likert scale. Data analysis was carried out with PLS-SEM using SmartPLS 3.0 software. The research results show that store image, price and word of mouth (WOM) have a significant positive influence on purchasing decisions for Janji Jiwa coffee in Sidoarjo.
Pengaruh Influencer Marketing, Brand Image, dan Kualitas produk Terhadap Keputusan Pembelian Produk Fashion Lokal di Platfrom Tiktokshop Zahrotul Wahyu Layyinah; Misti Hariasih; Mas Oetarjo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11329

Abstract

 The development of digital technology and social media has changed the way people buy goods and how companies advertise. One method frequently used is influencer marketing, which is promotion through people with large social media followers to persuade people to buy goods. This phenomenon has become increasingly popular due to the TikTok Shop feature, which has become a place for local brands to sell products, especially to the younger generation. This study aims to observe and analyze the impact of brand image, influencer marketing, and product quality on the decision to purchase local fashion products on TikTok Shop. The method used is quantitative research by sending questionnaires to 100 people in Sidoarjo who have purchased local fashion products through TikTok Shop. The sampling technique used is purposive sampling. Data were analyzed using validity and reliability tests, followed by classical assumption tests, multiple linear regression tests, T-tests, and coefficient of determination tests using the SPSS version 26 program. The results of this study show that the three factors: influencer marketing, brand image, and product quality have a positive and significant influence on purchasing decisions. These findings demonstrate that the right digital marketing strategy, a strong brand image, and high-quality products can boost purchasing power and increase the competitiveness of local brands in the digital era.
PENGARUH KUALITAS LAYANAN, MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO INDAH BORDIR DI SIDOARJO Netta Try Pustika Sari; Mas Oetarjo; Mochamad Rizal Yulianto
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the influence of service quality, brand, and price on purchasing decisions at Indah Bordir Shop in Sidoarjo. Increasing competition in the embroidery retail industry requires business actors to understand the main factors that drive consumer purchasing decisions in order to maintain competitiveness and customer loyalty. This research employs a quantitative approach using primary data collected through questionnaires distributed to 96 respondents who have previously purchased products from Indah Bordir Shop. The sampling technique used was purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS software, including instrument testing, classical assumption tests, and hypothesis testing through t-test and F-test. The results indicate that service quality, brand, and price each have a positive and significant effect on purchasing decisions. Service quality shows the strongest influence among the three variables, followed by brand and price. Simultaneously, all independent variables significantly affect purchasing decisions. These findings suggest that improving service quality, maintaining a strong brand image, and offering competitive pricing are essential strategies for enhancing consumer purchasing decisions at Indah Bordir Shop in Sidoarjo.
Conceptual Analysis of Marketing Analytics, Brand Image, and Brand Trust in Building Brand Loyalty: A Literature Study in the Context of PT Joyci Nusantara Cemerlang: Analisis Konseptual Marketing Analytics, Brand Image, dan Brand Trust dalam Membangun Brand Loyalty: Studi Kepustakaan pada Konteks PT Joyci Nusantara Cemerlang Rezza Dwi Amalia; Dias Erwanda; Tasya Oktavia; Khoirun Nisak; Mas Oetarjo
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/m975e608

Abstract

General Background Intensifying digital competition in the food and beverage industry compels companies to maintain long-term consumer relationships and sustain customer retention. Specific Background PT Joyci Nusantara Cemerlang, an Indonesian food company, faces challenges in fostering brand loyalty within a dynamic market where consumers evaluate products across digital platforms. Knowledge Gap Existing literature offers conflicting findings on direct brand image impacts and lacks literature syntheses integrating technical marketing analytics with behavioral consumer brand metrics within local food enterprises. Aims This study conducts a conceptual literature review analyzing the interrelated roles of marketing analytics, brand image, and brand trust in constructing brand loyalty. Results Synthesizing ten open-access national journal articles published between 2020 and 2026 via qualitative literature analysis, results show marketing analytics provides foundational data to decode consumer preferences, brand image shapes initial perceptions, and brand trust acts as a vital bridge reinforcing repeat purchase commitments. Novelty The research establishes a unified conceptual model positioning marketing analytics as an informational decision-making base that aligns brand image signals with empirical customer evidence to build brand trust. Implications Food companies must synchronously manage customer data, visual brand equity, product quality proof, and complaint resolution standards to elevate customer retention.  Key Findings Highlights : Systematic marketing analytics capability serves as the foundational data infrastructure for understanding consumer needs. Verified brand trust functions as the vital mediating driver converting initial brand image interest into repeat purchases. Synchronized management of consumer data and quality consistency maximizes long-term buyer retention in food companies. Keywords : Marketing Analytics, Brand Image, Brand Trust, Brand Loyalty, PT Joyci Nusantara Cemerlang  
Implementation of Digitalization of Banking Services in Improving Customer Satisfaction: Evidence from Bank BJB Bandung: Implementasi Digitalisasi Layanan Perbankan dalam Meningkatkan Kepuasan Nasabah: Bukti dari Bank BJB Bandung Amanda Wuwut Nabilla; Ardelina Rahmawati; Diana Kamila; Azmi Adibah; Mas Oetarjo
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/bvem0686

Abstract

General Background Rapid expansion in digital financial services drives commercial and regional development banks to accelerate technological investments to remain competitive. Specific Background Bank BJB Bandung Branch, a prominent regional bank in Indonesia, implements a digital ecosystem led by the DIGI Mobile platform to transition branch roles toward problem-solving and customer acquisition. Knowledge Gap However, empirical research exploring qualitative frontline perspectives on digital banking implementation and customer satisfaction within the unique institutional context of regional development banks remains limited. Aims This study investigates how digital banking implementation affects customer satisfaction, identifies key satisfaction determinants using an extended Technology Acceptance Model (TAM), and formulates field data-based strategic recommendations. Results Applying a qualitative descriptive single-case study approach via semi-structured interviews with operational staff, direct observation, and secondary data triangulation, findings reveal that perceived ease of use and perceived usefulness dominate customer satisfaction, while peak-hour system stability and onboarding barriers present critical vulnerabilities. Novelty This research highlights the pivotal role of transactional transparency, proactive digital security communication, and human customer support as vital mediating layers between technological capabilities and long-term user trust. Implications Strategic adherence to continuous security guidance, peak-load capacity optimization, and structured digital onboarding significantly enhances customer retention, digital literacy, and service delivery across regional banking institutions. Keywords : Digitalization, Customer Satisfaction, Mobile Banking, Regional Banks, Technology Acceptance Key Findings Highlights Perceived ease of use and perceived usefulness serve as the primary drivers of digital service adoption and satisfaction. Initial digital onboarding remains constrained by mandatory physical ATM activation requirements. System stability during peak transaction periods constitutes the most critical vulnerability for customer experiences.
Co-Authors Achmad Riski Kurniawan Aditya, Mita Alshaf Pebrianggara Amanda Aprilia Berliani Amanda Wuwut Nabilla Amilatun Nadhifah Apriliyah Ananda, Kharisma Andani, Retno Aprianto, Kurniawan Sova Aprilia, Siska Rizki Ardelina Rahmawati Artiva Cahya Aisyah Putri Ashari, Billa Laura Azmi Adibah Dea Ayu Tisna Devi Andriyanti Rosidah Dewi Komala Sari Dhea Wulan Arianti Diana Kamila Dias Erwanda Diva Maharani Putri Eka Agustin Eko Satriyo Hadi Nata Faizi, Ahmad Nur Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Febriansyah, Rizky Eka Febrianti, Yeti Ferra Puspa Prasiwi Firda Kartika Sari Fitria, Ina Fitriah, Ridhatul Haniifah, Sherliy Putri Haq, Masyithoh Faarisatul Hasan Ubaidillah Hidayati, Ade Irma Huda, Raden Muhammad Syamsul Ilmiah, Qhifdina Ina Fitria Indriani, Feri Karima Nabila Yulia Rahmawati Khoirun Nisak Kumara Adji Kusuma Kurnia, Fahreza Putra Rafliansyah Kurniawan, Achmad Riski Layyina, Almira Rizky Lilik Indayani Lintang Pratama Putra Andika M. Rizal Yulianto Malau, Rona Mala Shalsabella Maslichah Maulidina Maulana, Mochamad Luthfi Meriska Rossana Yanuar Masri Misti Hariasih Moch Ari Oktaviani Moch Rofiuddin Mochamad Rizal Yulianto Mochammad Fatur Irawan Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nanda dwi Novalia Netta Try Pustika Sari Nurvita, Qur’ani Octavia, Rena Salsabil PRAMESWARI, KARINA Prasiwi, Ferra Puspa Prastyo, Habib Eko Putri, Cindy Ananda Rachman, Mohammad Arief Rahma Nurlaila Rahmayanti , Siti Rahardhini Dwi Ratna Yulis Teaningrum Rezza Dwi Amalia Rischawati, Novita Rita Ambarwati Sukmono Rizki Dwi Rahmania Rohmadhani, Salsabela Diniarti Sabrina, Herdina Saptarianto, Bayu Alief Satrio Sudarso Sumartik Syahputri, Denisa Firlian Syifa Novia Pradita Syofia, Khalimatus Tasya Oktavia Tina, Eli Agus Tristanti, Denia Ummah, Roviqotul Vani Zahara Maulidya Yulianto, Mochammad Rizal Zahrotul Wahyu Layyinah ZUHRIYAH, ISMATUL ‘Aini, Jafnah Kamilah