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All Journal Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Cakrawala Repositori Imwi Indonesian Journal of Cultural and Community Development Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Innovative Technologica: Methodical Research Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Social Sciences Journal Academia Open
Mas Oetarjo
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Brand Image, Kualitas Produk, Promosi Terhadap Minat Beli Konsumen Batik Benang Raja Sidoarjo Eko Satriyo Hadi Nata; Oetarjo, Mas; Hariasih, Misti
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1373

Abstract

Batik merupakan salah satu warisan budaya Indonesia yang memiliki nilai seni dan ekonomi tinggi. Seiring dengan perkembangan zaman, batik tidak hanya dikenakan dalam acara formal, tetapi juga telah menjadi bagian dari tren fashion yang digemari oleh berbagai kalangan. Hal ini memicu pertumbuhan industri batik di berbagai daerah, termasuk di Sidoarjo, Jawa Timur. Salah satu perusahaan yang memiliki Brand Image, kulitas produk, dan Promosi terkemuka dalam industri batik indonesia adalah perusahaan Batik Benang Raja, dikenal karena produk- produk berkualitas dengan harga yang terjangkau. Penelitian ini akan mengumpulkan sampel dengan menggunakan metode kuesioner. Para peneliti berencana untuk melakukan beberapa survei terhadap konsumen batik benang raja Sidoarjo. Analisis data yang digunakan dalam penelitian ini menggunakan pendekatan Structural Equation Modeling (SEM) berbasis komponen dengan menggunakan alat analisis Partial Least Squares (PLS). Alasan menggunakan alat analisis PLS adalah karena umumnya digunakan untuk analisis prediktif kausal dan merupakan teknik yang cocok untuk digunakan dalam aplikasi prediktif dan pengembangan teori dalam penelitian ini.
Efektivitas E-Wom (elektronic word of mouth) dan Digital Marketing Melalui Konten Terhadap Kunjungan Wisatawan Air Terjun Coban Binangun, Plintahan, Pandaan. Eka Agustin; Mas Oetarjo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism, as a lucrative investment, requires sustainable management for long-term benefits. Despite its scenic beauty, Coban Binangun struggles with low visitor numbers. However, revitalization efforts and digital promotion, particularly through social media, have led to a notable increase in visitors. Electronic Word of Mouth (eWOM) and digital content shared by visitors play pivotal roles in influencing visitation decisions. Leveraging digital marketing and eWOM, Coban Binangun can enhance its promotional reach and boost visitor interest, thereby fostering sustainable tourism growth. The study, conducted in Plintahan Village, Pandaan, Pasuruan, East Java, employed a quantitative approach with non-probability sampling. Variables examined included EWOM, Digital Marketing, Content, and Visitor Arrivals. Likert scale questionnaires were distributed to 97 respondents, with data analyzed using SPSS version 25. Results indicated that EWOM and Digital Marketing significantly impact Visitor Arrivals, whereas Content does not. Respondents viewed EWOM and Digital Marketing positively, contrasting with the negligible impact of Content, aligning with prior research findings. EWOM is perceived to positively influence Visitor Arrivals, underscoring the significant role of Digital Marketing in driving tourism growth, while Content's effect remains insignificant.
PENGARUH BRAND AWARENESS, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS Sabrina, Herdina; Oetarjo, Mas; Kusuma, Kumara Adji
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5469

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness, harga dan promosi terhadap keputusan pembelian pada Starbucks. Penelitian ini menggunakan pendekatan kuantitatif yang mana populasi pada penelitian ini adalah para konsumen Starbucks di kabupaten Sidoarjo. Penentuan sampel pada penelitian ini menggunakan non probability sampling dengan teknik purposive sampling sebanyak 100 konsumen. Teknik pengumpulan data dengan menyebar kuesioner dan jawaban diukur dengan skala likert. Teknik analisa data menggunakan metode PLS-SEM menggunakan Software SmartPLS. Hasil penelitian ini membuktikan bahwa brand awareness, harga dan promosi berpengaruh signifikan terhadap keputusan pembelian pada Starbucks di Sidoarjo.
The Influence of Business Location, Price, and Consumer Satisfaction on Buying Interest in Stores: Pengaruh Lokasi Usaha, Harga, dan Kepuasan Konsumen Terhadap Minat Beli di Toko Andani, Retno; Oetarjo, Mas
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2196.993 KB) | DOI: 10.21070/ijler.v17i0.827

Abstract

In an effort to bring in new customers and also retain customers, it requires high buying interest from consumers who ultimately make purchasing decisions. There are several factors that must be considered by entrepreneurs in starting a business, namely to coincide with the selection of location, price, and consumer satisfaction. To find out that the location of the business affects the interest in buying in Pak Tris 5758 Stores. This research uses quantitative methods. Sampling in this study used incidental sampling methods in consumers of Pak Tris 5758 Stores, namely consumers who shop at Pak Tris 5758 Stores, with a total of 96 respondents. The data collection technique used is to use kuesioner. The data analysis technique in this study uses multiple linear regression through the SPSS Statistic program version 22. The results showed that Business Location (X1), Price (X2), and Consumer Satisfaction (X3) simultaneously affect Buying Interest (Y) in Pak Tris 5758 Stores. Business Location (X1) partially affects Buying Interest (Y), Price (X2) partially affects Buying Interest (Y) and Consumer Satisfaction (X3) partially affects Buying Interest (Y).
The Influence of Transformasional Leadership Style and Organizational Culture on Employee Performance with Motivation as an Intervening Variabel: Pengaruh Gaya Kepemimpinan Transformasional dan Budaya Organisasi terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Intervening Maulana, Mochamad Luthfi; Oetarjo, Mas
Indonesian Journal of Law and Economics Review Vol. 18 No. 2 (2023): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.309 KB) | DOI: 10.21070/ijler.v19i0.887

Abstract

This study aims to determine the effect of transformational leadership style and organizational culture on employee performance with motivation as an intervening variable in UKM Sumber Lancar Keramik. This research uses quantitative research with hypothesis testing. The sample used in this study were 50 employees at UKM Sumber Lancar Keramic. The analytical tool used in this research is path analysis technique with the help of SmartPLS (Partial Least Square) software version 3.0 for windows. The primary data in this study were obtained from a questionnaire whose measurement was using a Likert scale which was tested for validity and reliability. The results of this study prove that (1) transformational leadership style is positively and significantly related to motivation, (2) organizational culture is positively and significantly related to motivation, (3) transformational leadership style has positive and insignificant effect on employee performance, (4) organizational culture positive and insignificant effect on employee performance, (5) motivation is positively and significantly related to employee performance, (6) leadership style is positively and significantly related to employee performance with motivation as an intervening variable, (7) organizational culture is positively and significantly related to performance employees with motivation as an intervening variable.
E-Service Quality Dynamics and Global Customer Loyalty Impact: Dinamika Kualitas Layanan Elektronik dan Dampak Loyalitas Pelanggan Global Rahmayanti , Siti Rahardhini Dwi; Oetarjo, Mas
Indonesian Journal of Law and Economics Review Vol. 19 No. 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1061

Abstract

This study examines how e-service quality, e-satisfaction, and e-trust affect e-customer loyalty among Shopee users in Sidoarjo. Using a quantitative approach with a sample of 96 participants, data analysis via partial least squares (PLS) reveals significant impacts on e-customer loyalty. Implications suggest Shopee should enhance responsiveness and accuracy for improved customer loyalty. Limitations include a small sample size and focus on specific variables, prompting future research to explore additional factors such as online shopping experience. Highlight: E-commerce loyalty dynamics. Quantitative analysis method. Enhancing Shopee's competitiveness. Keyword: e-service quality, e-satisfaction, e-trust, e-customer loyalty, Shopee
How Lifestyle and Quality Drive Chatime Purchases in Indonesia: Bagaimana Gaya Hidup dan Kualitas Mendorong Pembelian Chatime di Indonesia Saptarianto, Bayu Alief; Oetarjo, Mas
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1135

Abstract

Technological developments have significantly impacted the lifestyle of Indonesian people. This research investigates how taste, product quality, and lifestyle influence purchasing decisions for Chatime products at Lippo Plaza Sidoarjo Mall. Using a quantitative method with Simple Random Sampling, data from 100 respondents were collected via Likert scale questionnaires and analyzed using linear regression. The results show that taste, product quality, and lifestyle positively and significantly affect purchasing decisions. These findings highlight the importance of improving product attributes and aligning marketing strategies with consumer lifestyles to enhance purchasing decisions. Future studies should explore broader demographics and diverse data collection methods. Highlight: Taste, product quality, and lifestyle positively influence purchasing decisions. Quantitative method with Simple Random Sampling used for data collection. Linear regression analysis confirms significant effects on purchasing behavior. Keywoard: Technological impact, Lifestyle, Purchasing decisions, Chatime, Linear regression
Pengaruh Content Marketing, Celebrity Endorser dan Harga Produk terhadap Keputusan Pembelian Produk Serum Hanasui pada Aplikasi TikTok Rachman, Mohammad Arief; Sumartik, Sumartik; Oetarjo, Mas
Jurnal Disrupsi Bisnis Vol. 8 No. 5 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i5.54154

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, celebrity endorser, dan harga produk terhadap keputusan pembelian serum Hanasui di aplikasi TikTok. Rumusan masalah penelitian berfokus pada seberapa besar ketiga variabel tersebut memengaruhi keputusan pembelian konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling pada 100 responden yang pernah membeli serum Hanasui, serta analisis data dilakukan dengan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa content marketing, celebrity endorser, dan harga berpengaruh positif serta signifikan terhadap keputusan pembelian. Temuan ini menegaskan bahwa konten kreatif, keterlibatan figur publik, serta harga yang kompetitif menjadi faktor utama dalam mendorong minat beli konsumen. Simpulan penelitian menyatakan bahwa kombinasi strategi pemasaran digital yang tepat mampu memperkuat citra merek, meningkatkan kepercayaan, dan mendorong loyalitas konsumen di tengah persaingan ketat industri kecantikan. Adanya penelitian ini untuk memperluas literatur tentang social commerce pada konteks merek lokal di era digitalisasi
Impact of Shopee Skincare Price, Reviews, and Quality on Purchasing Decisions: Pengaruh Harga, Ulasan, dan Kualitas Perawatan Kulit Shopee terhadap Keputusan Pembelian Rischawati, Novita; Indayani, Lilik; Oetarjo, Mas
Indonesian Journal of Innovation Studies Vol. 25 No. 2 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i2.1149

Abstract

This study investigates the impact of price, online customer reviews, and electronic service quality on skincare purchasing decisions within the Shopee marketplace, focusing on East Java. Through a quantitative approach involving 96 respondents sampled purposively, data was collected via Google Forms and analyzed using descriptive statistics and multiple linear regression in SPSS. Results indicate significant positive effects of these factors on skincare purchasing decisions. Recommendations are made for Shopee and skincare sellers to enhance pricing strategies, prioritize customer reviews, and improve electronic service quality, aiming to optimize consumer decision-making processes and build trust in online transactions. This research contributes insights tailored to the skincare industry within online marketplaces, particularly in East Java, addressing a notable gap in existing literature. Highlight: Shopee skincare purchasing decisions study, East Java, quantitative analysis. 96 purposive sampled respondents enhance study validity and relevance. Findings: price, reviews, service quality impact skincare buying decisions. Keywoard: Shopee, skincare, purchasing decisions, online marketplace, East Java
Dampak Strategi Promosi Digital, Kualitas Pelayanan dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Studi Pada Lesehan Citra Indriani, Feri; Muhammad Yani; Mas Oetarjo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2199

Abstract

The increasingly sophisticated development of internet technology has made it no longer strange to use the internet to market a product. Business in the culinary sector is a business that is currently developing very rapidly in Indonesia. So the market share that someone has when opening a business in the culinary sector is quite promising. However, businesses in the culinary sector will experience changes, especially in the threats that will be experienced by culinary entrepreneurs. These threats include the number of competitors that will increase, technological advances and customer demands that will continue to change. This research aims to determine the impact of digital promotional strategies, service quality and word of mouth on purchasing decisions of study consumers at Lesehan Image. This research uses quantitative methods with primary data sources and secondary data. Primary data was obtained through interview techniques and the use of procedures such as distributing questionnaires, while secondary data the researcher obtained data from several supporting literature such as previous journals which were in line with this research topic. The population in this research is consumers from Lesehan Citra who use digital media, consumers who like seafood dishes, consumers who have made more than one purchase and consumers aged 17 to 40 years. The sample in this study amounted to 96 respondents. The technique used for sampling in this research uses a non-probability sampling technique with a purposive sampling technique. The results of this research are that digital promotion strategies, service quality and word of mouth have a positive and significant effect on consumer purchasing decisions.
Co-Authors Achmad Riski Kurniawan Aditya, Mita Alshaf Pebrianggara Amanda Aprilia Berliani Amanda Wuwut Nabilla Amilatun Nadhifah Apriliyah Ananda, Kharisma Andani, Retno Aprianto, Kurniawan Sova Ardelina Rahmawati Artiva Cahya Aisyah Putri Ashari, Billa Laura Azmi Adibah Dea Ayu Tisna Devi Andriyanti Rosidah Dewi Komala Sari Dhea Wulan Arianti Diana Kamila Dias Erwanda Diva Maharani Putri Eka Agustin Eko Satriyo Hadi Nata Faizi, Ahmad Nur Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Febriansyah, Rizky Eka Febrianti, Yeti Ferra Puspa Prasiwi Firda Kartika Sari Fitria, Ina Fitriah, Ridhatul Haq, Masyithoh Faarisatul Hasan Ubaidillah Hidayati, Ade Irma Huda, Raden Muhammad Syamsul Ilmiah, Qhifdina Ina Fitria Indriani, Feri Karima Nabila Yulia Rahmawati Khoirun Nisak Kumara Adji Kusuma Kurnia, Fahreza Putra Rafliansyah Kurniawan, Achmad Riski Layyina, Almira Rizky Lilik Indayani Lintang Pratama Putra Andika M. Rizal Yulianto Malau, Rona Mala Shalsabella Maslichah Maulidina Maulana, Mochamad Luthfi Meriska Rossana Yanuar Masri Misti Hariasih Moch Ari Oktaviani Moch Rofiuddin Mochamad Rizal Yulianto Mochammad Fatur Irawan Mochammad Rizal Yulianto Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nanda dwi Novalia Netta Try Pustika Sari Nurvita, Qur’ani Octavia, Rena Salsabil PRAMESWARI, KARINA Prasiwi, Ferra Puspa Prastyo, Habib Eko Putri, Cindy Ananda Rachman, Mohammad Arief Rahma Nurlaila Rahmayanti , Siti Rahardhini Dwi Ratna Yulis Teaningrum Rezza Dwi Amalia Rischawati, Novita Rita Ambarwati Sukmono Rizki Dwi Rahmania Rohmadhani, Salsabela Diniarti Sabrina, Herdina Safira Nur Azizah Saptarianto, Bayu Alief Satrio Sudarso Sherliy Putri Haniifah Siska Rizki Aprilia Sumartik Syahputri, Denisa Firlian Syifa Novia Pradita Syofia, Khalimatus Tasya Oktavia Tina, Eli Agus Tristanti, Denia Ummah, Roviqotul Vani Zahara Maulidya Zahrotul Wahyu Layyinah ZUHRIYAH, ISMATUL ‘Aini, Jafnah Kamilah