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All Journal Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Cakrawala Repositori Imwi Indonesian Journal of Cultural and Community Development Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Innovative Technologica: Methodical Research Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open
Mas Oetarjo
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Brand Image, Kualitas Produk, Promosi Terhadap Minat Beli Konsumen Batik Benang Raja Sidoarjo Eko Satriyo Hadi Nata; Oetarjo, Mas; Hariasih, Misti
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1373

Abstract

Batik merupakan salah satu warisan budaya Indonesia yang memiliki nilai seni dan ekonomi tinggi. Seiring dengan perkembangan zaman, batik tidak hanya dikenakan dalam acara formal, tetapi juga telah menjadi bagian dari tren fashion yang digemari oleh berbagai kalangan. Hal ini memicu pertumbuhan industri batik di berbagai daerah, termasuk di Sidoarjo, Jawa Timur. Salah satu perusahaan yang memiliki Brand Image, kulitas produk, dan Promosi terkemuka dalam industri batik indonesia adalah perusahaan Batik Benang Raja, dikenal karena produk- produk berkualitas dengan harga yang terjangkau. Penelitian ini akan mengumpulkan sampel dengan menggunakan metode kuesioner. Para peneliti berencana untuk melakukan beberapa survei terhadap konsumen batik benang raja Sidoarjo. Analisis data yang digunakan dalam penelitian ini menggunakan pendekatan Structural Equation Modeling (SEM) berbasis komponen dengan menggunakan alat analisis Partial Least Squares (PLS). Alasan menggunakan alat analisis PLS adalah karena umumnya digunakan untuk analisis prediktif kausal dan merupakan teknik yang cocok untuk digunakan dalam aplikasi prediktif dan pengembangan teori dalam penelitian ini.
Citra Merek, Harga, dan Kualitas Produk pada Produk Erigo di Sidoarjo Aprilia, Siska Rizki; Oetarjo, Mas; Yulianto, Mochammad Rizal
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.8759

Abstract

Saat ini, masyarakat memperhatikan tren saat membeli produk fashion, dan umumnya lebih menyukai gaya busana yang simpel dan kasual. Selain itu, mereka cenderung lebih memilih produk dalam negeri dan lebih memilih membeli produk merek lokal dibandingkan merek global ketika berbelanja karena mereka yakin produk merek lokal dapat menandingi kualitas merek internasional. Pernyataan tersebut merupakan fenomena dalam penelitian ini. Salah satu brand fashion lokal adalah Erigo. Tujuan pada riset ini ialah guna mengetahui adanya pengaruh variabel Citra Merek, Harga juga Kualitas Produk terhadap Keputusan pembelian produk Erigo. Dalam riset ini memakai metodologi penelitian kuantitatif dengan sampel yang digunakan dalam riset ini ialah purposive sampling juga pengambilan data kuesioner melalui google form. Dan sampel yang ditentukan dalam riset ini berjumlah 96 yang dibulatkan oleh peneliti 100 reponden. Orang yang telah membeli produk Erigo adalah respondennya. Data primer yang dikumpulkan dari instrumen angket itulah yang digunakan dan pengolahan data memakai aplikasi smartPLS 3.0. Hasil dari riset ini menunjukkan bahwa variabel citra merek dan kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan variabel harga memiliki pengaruh positif tetapi tidak signifikan terhadap keputusan pembelian produk Erigo di Sidoarjo.
Peran FOMO, Price Discount, dan Product Quality Terhadap Impulse Buying Makeup Somethinc di Shopee Haniifah, Sherliy Putri; Yulianto, Mochamad Rizal; Oetarjo, Mas
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.9447

Abstract

Industri kecantikan di Indonesia berkembang dengan cepat, terutama pada kalangan generasi muda. Pada generasi tersebut, Mereka semakin menyadari pentingnya penampilan dan perawatan diri. Penelitian ini bertujuan untuk memahami bagaimana peran Fear of Missing Out (FOMO), price discount, dan product quality terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Penelitian ini juga menggunakan metode pendekatan kuantitatif dengan teknik pengambilan sampel yakni purposive sampling, yang terdiri dari 100 responden dan IBM SPSS versi 25 digunakan untuk mengolah data. Hasil penelitian menunjukkan bahwa Fear of Missing Out memiliki peran positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Price discount juga terdapat peran yang positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Selain itu, product quality juga memiliki peran positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee.
Efektivitas E-Wom (elektronic word of mouth) dan Digital Marketing Melalui Konten Terhadap Kunjungan Wisatawan Air Terjun Coban Binangun, Plintahan, Pandaan. Eka Agustin; Mas Oetarjo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism, as a lucrative investment, requires sustainable management for long-term benefits. Despite its scenic beauty, Coban Binangun struggles with low visitor numbers. However, revitalization efforts and digital promotion, particularly through social media, have led to a notable increase in visitors. Electronic Word of Mouth (eWOM) and digital content shared by visitors play pivotal roles in influencing visitation decisions. Leveraging digital marketing and eWOM, Coban Binangun can enhance its promotional reach and boost visitor interest, thereby fostering sustainable tourism growth. The study, conducted in Plintahan Village, Pandaan, Pasuruan, East Java, employed a quantitative approach with non-probability sampling. Variables examined included EWOM, Digital Marketing, Content, and Visitor Arrivals. Likert scale questionnaires were distributed to 97 respondents, with data analyzed using SPSS version 25. Results indicated that EWOM and Digital Marketing significantly impact Visitor Arrivals, whereas Content does not. Respondents viewed EWOM and Digital Marketing positively, contrasting with the negligible impact of Content, aligning with prior research findings. EWOM is perceived to positively influence Visitor Arrivals, underscoring the significant role of Digital Marketing in driving tourism growth, while Content's effect remains insignificant.
PENGARUH BRAND AWARENESS, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS Sabrina, Herdina; Oetarjo, Mas; Kusuma, Kumara Adji
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5469

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness, harga dan promosi terhadap keputusan pembelian pada Starbucks. Penelitian ini menggunakan pendekatan kuantitatif yang mana populasi pada penelitian ini adalah para konsumen Starbucks di kabupaten Sidoarjo. Penentuan sampel pada penelitian ini menggunakan non probability sampling dengan teknik purposive sampling sebanyak 100 konsumen. Teknik pengumpulan data dengan menyebar kuesioner dan jawaban diukur dengan skala likert. Teknik analisa data menggunakan metode PLS-SEM menggunakan Software SmartPLS. Hasil penelitian ini membuktikan bahwa brand awareness, harga dan promosi berpengaruh signifikan terhadap keputusan pembelian pada Starbucks di Sidoarjo.
Dampak Strategi Promosi Digital, Kualitas Pelayanan dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Studi Pada Lesehan Citra Indriani, Feri; Muhammad Yani; Mas Oetarjo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2199

Abstract

The increasingly sophisticated development of internet technology has made it no longer strange to use the internet to market a product. Business in the culinary sector is a business that is currently developing very rapidly in Indonesia. So the market share that someone has when opening a business in the culinary sector is quite promising. However, businesses in the culinary sector will experience changes, especially in the threats that will be experienced by culinary entrepreneurs. These threats include the number of competitors that will increase, technological advances and customer demands that will continue to change. This research aims to determine the impact of digital promotional strategies, service quality and word of mouth on purchasing decisions of study consumers at Lesehan Image. This research uses quantitative methods with primary data sources and secondary data. Primary data was obtained through interview techniques and the use of procedures such as distributing questionnaires, while secondary data the researcher obtained data from several supporting literature such as previous journals which were in line with this research topic. The population in this research is consumers from Lesehan Citra who use digital media, consumers who like seafood dishes, consumers who have made more than one purchase and consumers aged 17 to 40 years. The sample in this study amounted to 96 respondents. The technique used for sampling in this research uses a non-probability sampling technique with a purposive sampling technique. The results of this research are that digital promotion strategies, service quality and word of mouth have a positive and significant effect on consumer purchasing decisions.
Pengaruh Desain Post, Komunikasi Visual dan Iklan Online Terhadap Minat Beli Pada Instagram @kopikenangan.id Tristanti, Denia; Oetarjo, Mas
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.2876

Abstract

As technology develops, especially Instagram has become an essential need in increasing work productivity and has become the main platform for promoting business in Indonesia. One brand that uses Instagram is Kopi Kenangan. When marketing, you need to pay attention to post design, visual communication and online advertising. This encourages researchers to examine what variables influence buying interest. “This study aims to investigate the influence of variables on enhancing purchase interest on Instagram @kopikenangan.id. The research adopts a quantitative approach with primary data. Respondents were selected using the Lemeshow formula, resulting in a sample size of 100 individuals. Data analysis involved multiple linear regression, as well as validity, reliability, normality, multicollinearity, and heteroskedasticity testing, along with T-tests and F-tests. The findings indicate that post design, visual communication, and online advertising significantly impact consumer purchase interest on the Instagram account @kopikenangan.id.
Pengaruh Kualitas Produk, Inovasi Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus Kedai Jupe Bangil) Aditya, Mita; Oetarjo, Mas
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.2878

Abstract

Seiring berjalannya , industri kuliner telah berkembang menjadi salah satu sektor ekonomi kreatif yang memberikan kontribusi signifikan terhadap Produk Domestik Bruto (PDB) di Indonesia. Salah satu bisnis kuliner yang turut memanfaatkan perkembangan ini adalah Kedai Jupe Bangil. Kedai ini berlokasi di Kabupaten Pasuruan dan dikenal dengan menu makanan pedas yang memiliki berbagai tingkat kepedasan. Dalam strategi pemasarannya, Kedai Jupe Bangil fokus pada kualitas produk, inovasi produk, dan kualitas pelayanan. Berdasarkan latar belakang tersebut, peneliti tertarik untuk mengkaji variabel-variabel yang mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengidentifikasi variabel yang signifikan dalam meningkatkan keputusan pembelian di Kedai Jupe Bangil. Menggunakan metode kuantitatif dengan data primer, penelitian ini melibatkan responden sebanyak 98 menjadi 100 orang yang ditentukan berdasarkan rumus Lemeshow. Analisis data dalam penelitian ini dilakukan melalui uji regresi linier berganda, uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji T, dan uji F. Hasil penelitian menunjukkan bahwa ketiga variabel yaitu kualitas produk, inovasi produk, dan kualitas pelayanan berpengaruh secara signifikan terhadap keputusan pembelian konsumen di Kedai Jupe Bangil.
Peran Influencer, Citra Merek, dan Kualitas Produk Terhadap Minat Beli Pada E-commerce Shopee Ilmiah, Qhifdina; Oetarjo, Mas
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.2881

Abstract

In this modern era, technology has changed human life to become more practical in business activities. One of the breakthroughs is the existence of an e-commerce platform and the most popular among Indonesians is Shopee. The Shopee application cannot be separated from the role of influencers, brand image and product quality. This makes researchers want to examine what variables influence buying interest. The aim of this research is to find out what variables have an influence on increasing buying interest. This research uses quantitative methods with primary data types. Respondents in this study were determined using the Lemeshow formula and the respondents were 98 to 100 people. Data testing in this study used multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, T test, and F test. The results of this study were that the three variables, namely influencer, brand image and product quality had an influence significantly influence consumer buying interest in Shopee e-commerce.
Dampak Shopping Lifestyle, Price Discount, Self Control Terhadap Impulse Buying Generasi Z pengguna Tokopedia Fitriah, Ridhatul; Mas Oetarjo; Alshaf Pebrianggara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4287

Abstract

E-commerce makes it easier for people to carry out buying and selling transactions without having to expend energy so that people prefer to shop online because of the practicality that e-commerce provides. This situation provides changes in consumer behavior where people prioritize desires over needs when shopping. Tokopedia, one of the e- commerce sites, is here to provide updates for the public in carrying out shopping transactions. This encourages researchers to examine what variables influence impulse buying. The aim of this research is to find out what variables influence the impulse buying behavior of Tokopedia users. This research uses quantitative methods with primary data types. Respondents in this study were determined using the Lemeshow formula and there were 100 respondents. Testing of this research data uses multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test and T test. The results of this study show that the three variables, namely shopping lifestyle, price discount and self control have a significant effect on the impulse buying of Tokopedia users
Co-Authors Achmad Riski Kurniawan Aditya, Mita Alshaf Pebrianggara Amanda Aprilia Berliani Amanda Wuwut Nabilla Amilatun Nadhifah Apriliyah Ananda, Kharisma Andani, Retno Aprianto, Kurniawan Sova Aprilia, Siska Rizki Ardelina Rahmawati Artiva Cahya Aisyah Putri Ashari, Billa Laura Azmi Adibah Dea Ayu Tisna Devi Andriyanti Rosidah Dewi Komala Sari Dhea Wulan Arianti Diana Kamila Dias Erwanda Diva Maharani Putri Eka Agustin Eko Satriyo Hadi Nata Faizi, Ahmad Nur Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Febriansyah, Rizky Eka Febrianti, Yeti Ferra Puspa Prasiwi Firda Kartika Sari Fitria, Ina Fitriah, Ridhatul Haniifah, Sherliy Putri Haq, Masyithoh Faarisatul Hasan Ubaidillah Hidayati, Ade Irma Huda, Raden Muhammad Syamsul Ilmiah, Qhifdina Ina Fitria Indriani, Feri Karima Nabila Yulia Rahmawati Khoirun Nisak Kumara Adji Kusuma Kurnia, Fahreza Putra Rafliansyah Kurniawan, Achmad Riski Layyina, Almira Rizky Lilik Indayani Lintang Pratama Putra Andika M. Rizal Yulianto Malau, Rona Mala Shalsabella Maslichah Maulidina Maulana, Mochamad Luthfi Meriska Rossana Yanuar Masri Misti Hariasih Moch Ari Oktaviani Moch Rofiuddin Mochamad Rizal Yulianto Mochammad Fatur Irawan Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nanda dwi Novalia Netta Try Pustika Sari Nurvita, Qur’ani Octavia, Rena Salsabil PRAMESWARI, KARINA Prasiwi, Ferra Puspa Prastyo, Habib Eko Putri, Cindy Ananda Rachman, Mohammad Arief Rahma Nurlaila Rahmayanti , Siti Rahardhini Dwi Ratna Yulis Teaningrum Rezza Dwi Amalia Rischawati, Novita Rita Ambarwati Sukmono Rizki Dwi Rahmania Rohmadhani, Salsabela Diniarti Sabrina, Herdina Saptarianto, Bayu Alief Satrio Sudarso Sumartik Syahputri, Denisa Firlian Syifa Novia Pradita Syofia, Khalimatus Tasya Oktavia Tina, Eli Agus Tristanti, Denia Ummah, Roviqotul Vani Zahara Maulidya Yulianto, Mochammad Rizal Zahrotul Wahyu Layyinah ZUHRIYAH, ISMATUL ‘Aini, Jafnah Kamilah