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All Journal Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Cakrawala Repositori Imwi Indonesian Journal of Cultural and Community Development Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Innovative Technologica: Methodical Research Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open
Mas Oetarjo
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Dampak Shopping Lifestyle, Price Discount, Self Control Terhadap Impulse Buying Generasi Z pengguna Tokopedia Fitriah, Ridhatul; Mas Oetarjo; Alshaf Pebrianggara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4287

Abstract

E-commerce makes it easier for people to carry out buying and selling transactions without having to expend energy so that people prefer to shop online because of the practicality that e-commerce provides. This situation provides changes in consumer behavior where people prioritize desires over needs when shopping. Tokopedia, one of the e- commerce sites, is here to provide updates for the public in carrying out shopping transactions. This encourages researchers to examine what variables influence impulse buying. The aim of this research is to find out what variables influence the impulse buying behavior of Tokopedia users. This research uses quantitative methods with primary data types. Respondents in this study were determined using the Lemeshow formula and there were 100 respondents. Testing of this research data uses multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test and T test. The results of this study show that the three variables, namely shopping lifestyle, price discount and self control have a significant effect on the impulse buying of Tokopedia users
The Influence of Usability, E-Satisfaction and E-Security on E-Loyalty of WhatsApp Mobile Instant Messaging Users Ratna Yulis Teaningrum; Alshaf Pebrianggara; Mas Oetarjo
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3021

Abstract

This research examines the influence of usability, e-satisfaction, and e-security on e-loyalty in the use of the mobile instant messaging application WhatsApp. The rapid growth of information and communication technology, particularly in mobile instant messaging, has transformed how society communicates, including in Indonesia. WhatsApp, as one of the most popular applications, facilitates communication and fosters user loyalty. This study employs a quantitative approach with a descriptive method, involving a sample of 100 active WhatsApp users who have used the application for at least six months. Data was collected through questionnaires and analyzed using the Partial Least Squares (PLS) method. The findings indicate that usability and e-security have a positive and significant impact on user e-loyalty. However, e-satisfaction does not show a significant effect on e-loyalty, suggesting that while users may feel satisfied, their satisfaction does not necessarily translate into increased loyalty. This research provides valuable insights into the factors influencing WhatsApp user loyalty and underscores the need to explore additional variables that may contribute to e-loyalty.
The Influence of Brand Image, E-WOM, and Customer Rating on Purchase Decisions on Shopee E-Commerce Vani Zahara Maulidya; Mas Oetarjo; M. Rizal Yulianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3123

Abstract

The advancement of information and communication technology has had a significant impact on its users. This has intensified competition in the business world, and technological developments continue to strengthen the e-commerce industry. This study aims to examine the effect of brand image, e-WOM, and customer ratings on purchasing decisions in Shopee e-commerce. A quantitative approach was employed, using a non-probability sampling technique with the axial sampling method, involving 96 respondents. Data was collected through questionnaires distributed via Google Forms. The study's findings indicate that brand image has a positive and significant influence on purchasing decisions in online shopping through Shopee. Similarly, the e-WOM (electronic word-of-mouth) variable also exerts a positive and significant impact on purchasing decisions. Customer ratings further contribute positively and significantly to purchasing decisions on Shopee e-commerce. These findings highlight the crucial role of brand perception, online consumer reviews, and ratings in shaping purchasing behavior in e-commerce. Business actors on Shopee can leverage these factors to enhance their marketing strategies and build consumer trust.
Pengaruh Brand Image, Social Media Marketing, dan Experiental Marketing Terhadap Keputusan Pembelian Konsumen pada Uniqlo Store Sidoarjo Amilatun Nadhifah Apriliyah; Dewi Komala Sari; Mas Oetarjo
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.928

Abstract

Orientasi pada penelitian ini untuk mengetahui pengaruh brand image, social media marketing, dan experiental marketing terhadap keputusan pembelian konsumen pada UNIQLO store Sidoarjo. Metode penelitian ini menggunakan jenis pendekatan kuantitatif dengan populasinya adalah masyarakat Sidoarjo yang pernah berbelanja di UNIQLO dan rentan usia 17 tahun ke atas. Teknik pengambilan sampel menggunakan metode non- probability sampling melalui pendekatan purposive sampling dengan banyaknya responden sejumlah 100 konsumen. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menggunakan skala likert. Analisa data dilakukan dengan metode PLS- SEM menggunakan software SmartPLS 4.0. Hasil penelitian membuktikan bahwa brand image berpengaruh terhadap keputusan pembelian konsumen pada UNIQLO store di Sidoarjo, social media marketing berpengaruh terhadap keputusan pembelian konsumen pada UNIQLO store di Sidoarjo, dan experiental marketing berpengaruh terhadap keputusan pembelian konsumen pada UNIQLO store di Sidoarjo.
Pengaruh Keberagaman Produk, Gaya Hidup, Serta Kemudahan Transaksi Terhadap Keputusan Pembelian Pada Tokopedia Syifa Novia Pradita; Mas Oetarjo; Rita Ambarwati Sukmono
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1313

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kebe­ra­gaman produk, gaya hidup, dan kemudahan transaksi terhadap keputusan pembelian pengguna Tokopedia di Kabupaten Sidoarjo. Dengan latar belakang bahwa faktor-faktor tersebut diyakini berperan dalam memengaruhi perilaku konsumen dalam konteks e-commerce, penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 responden yang aktif berbelanja di platform tersebut. Data yang diperoleh dianalisis menggunakan SEM-PLS untuk mengetahui pengaruh masing-masing variabel terhadap keputu­san pembelian serta pengaruh secara simultan. Hasil penelitian menunjukkan bahwa keberagaman produk, gaya hidup, dan kemudahan transaksi secara signifikan memengaruhi keputusan pembelian, di mana variabel kemudahan transaksi menunjukkan pengaruh paling kuat dan menjadi faktor utama yang mendukung keputusan pembelian. Secara parsial, ketiga variabel tersebut berkontribusi secara positif terhadap keputusan pembelian dan mampu menjelaskan sebanyak 97, 5% variasi keputusan pembelian pada pengguna Tokopedia di Kabupaten Sidoarjo. Temuan ini menegaskan pentingnya keberagaman produk, penyesuaian gaya hidup, serta kemudahan transaksi dalam strategi pemasaran bagi platform e-commerce agar dapat meningkatkan keputusan pembelian konsumen secara efektif. Kata kunci yang digunakan dalam penelitian ini meliputi keberagaman produk, gaya hidup, kemudahan transaksi, keputusan pembelian, Tokopedia.
Pengaruh Fasilitas, Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Pada Toko Brightmarket Di Seduri Mojosari Amanda Aprilia Berliani; Mas Oetarjo; Sumartik
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1336

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas, kualitas pelayanan, dan lokasi terhadap kepuasan pelanggan pada Toko Brightmarket di Seduri, Kecamatan Mojosari, Kabupaten Mojokerto. Penelitian ini menggu­na­kan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 100 responden yang pernah berbelanja di Brightmarket Seduri. Teknik pengam­bilan sampel menggunakan metode aksidental sampling. Analisis data dilakukan dengan metode Structural Equation Modeling–Partial Least Square (SEM-PLS) menggunakan perangkat lunak SmartPLS versi 3.0. Hasil penelitian menun­jukkan bahwa fasilitas, kualitas pelayanan, dan lokasi berpe­ngaruh positif dan signifikan terhadap kepuasan pelanggan. Temuan ini mengindikasikan bahwa peningkatan kualitas fasilitas, pelayanan yang optimal, serta pemilihan lokasi yang strategis dapat meningkatkan kepuasan pelang­gan. Oleh karena itu, pengelola Brightmarket diharapkan mampu mempertahankan dan meningkatkan ketiga aspek tersebut untuk menciptakan pengalaman berbelanja yang lebih baik.
Online Ojek Satisfaction: Brand, Trust, and Service Quality Influence: Kepuasan Konsumen Ojek Online: Pengaruh Brand Equity, Kepercayaan, dan Kualitas Layanan Devi Andriyanti Rosidah; Mas Oetarjo
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3169

Abstract

This descriptive study investigates the influence of brand equity, trust, and service quality on consumer satisfaction, focusing on students from a business faculty. Quantitative methods were employed, and data was collected through the distribution of questionnaires to 100 respondents. Multiple linear regression analysis was conducted using SPSS version 22 for Windows. The findings reveal significant effects of brand equity, trust, and service quality on consumer satisfaction within the context of a ride-hailing service provider. Moreover, these three variables collectively contribute to the overall consumer satisfaction experienced by customers. The implications of this research highlight the importance of cultivating brand equity, fostering trust, and delivering high-quality services to enhance consumer satisfaction in the ride-hailing industry. This study provides valuable insights for academics, practitioners, and policymakers seeking to optimize customer satisfaction and strengthen relationships with consumers. Highlights: The role of brand equity, trust, and service quality in influencing consumer satisfaction. The impact of online Ojek services on consumer satisfaction. The importance of cultivating brand equity, trust, and delivering high-quality services for enhancing consumer satisfaction in the online Ojek industry. Keywords: Brand Equity, Trust, Service Quality, Online Ojek, Consumer Satisfaction
COVID-19 Impact on Concrete Producers: Conflict, Stress, Compensation, and Work: Dampak Konflik Kerja, Stres Kerja, dan Kompensasi pada Kinerja Karyawan Produsen Beton Selama Pandemi Covid-19 Muhammad Dedy Agung Syaiful Rahman; Mas Oetarjo
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3184

Abstract

The COVID-19 pandemic has profoundly affected various aspects of life, necessitating focused efforts to address its associated challenges. This quantitative study aims to investigate the impact of work conflict, job stress, and compensation on employee job satisfaction. With a population of 350 respondents, a sample size of 78 employees was randomly selected. Using multiple linear regression analysis with SPSS version 25, the results indicate that work conflict, job stress, and compensation collectively influence employee job satisfaction. Individually, work conflict negatively and significantly impacts job satisfaction, while job stress and compensation positively and significantly influence job satisfaction. These findings emphasize the importance of addressing these factors to enhance employee job satisfaction amidst the COVID-19 pandemic, with implications for organizations and policymakers alike. Highlights: The COVID-19 pandemic's impact on concrete producers' workforce, focusing on work conflict, work stress, and compensation. Quantitative study with a sample size of 78 employees, utilizing multiple linear regression analysis. Findings reveal the significant influence of work conflict, work stress, and compensation on employee work satisfaction during the pandemic. Keywords: Work Conflict, Work Stress, Compensation, Employee Work, Concrete Producers
New Student Interest: Price, Promotion, and School Image in Vocational High School: Faktor-faktor yang Mempengaruhi Minat Siswa Baru: Harga, Promosi, dan Citra Sekolah dalam Sekolah Menengah Kejuruan Swasta Dea Ayu Tisna; Mas Oetarjo
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3596

Abstract

This quantitative study aims to examine the impact of price, promotion, and school image on the interest of new students at a private vocational high school in Sidoarjo, East Java. The research utilized a saturated sampling technique, encompassing all 42 new students who registered at the school. IBM SPSS V. 25 software was employed for data analysis, including classical assumption tests, multiple linear regression analysis, t-tests, multiple correlation coefficient tests, and the coefficient of determination. The findings reveal that price, promotion, and school image all significantly influence the interest of new students at the vocational high school. This study provides valuable insights for educational institutions in understanding the factors that affect new student interest, guiding their efforts to attract and retain students. Highlights: Factors influencing new student interest: Examining the impact of price, promotion, and school image on the interest of new students. School choice determinants: Analyzing the significance of these factors in shaping the decision-making process of new students. Implications for educational institutions: Providing insights for private vocational high schools in attracting and retaining new students through effective pricing strategies, promotional activities, and cultivating a positive school image. Keywords: price, promotion, school image, new student interest, private vocational high school
Social Media, Brand Image, and Price: Influencing Cryptocurrency Purchasing on Tokocrypto: Pengaruh Media Sosial, Citra Merek, dan Harga terhadap Keputusan Pembelian Konsumen Cryptocurrency: Studi Kuantitatif pada Aplikasi Tokocrypto Fajar Fakhrur Fiqri; Mas Oetarjo
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3840

Abstract

This research study investigates the influence of social media, brand image, and price on cryptocurrency consumer purchasing decisions within the context of Tokocrypto applications. The study employs a quantitative approach, utilizing a non-probability sampling method with purposive sampling techniques to gather data from 100 respondents through online questionnaires distributed via Google Forms. The collected data is analyzed using multiple linear regression through the SPSS Statistics program (version 18). The results reveal significant relationships between social media, brand image, and price with purchasing decisions. Specifically, social media and brand image positively impact purchasing decisions, while price exerts a negative influence. Furthermore, when considered together, social media, brand image, and price collectively affect consumer purchasing decisions. These findings provide valuable insights for businesses operating in the cryptocurrency market, enabling them to devise effective marketing strategies and enhance customer engagement to drive purchasing decisions. Highlights: The study examines the influence of social media, brand image, and price on cryptocurrency consumer purchasing decisions. Quantitative methods are utilized, with a sample of 100 respondents and data collected through online questionnaires. The results demonstrate the significant impact of social media, brand image, and price on consumer purchasing decisions in the context of Tokocrypto applications. Keywords: Social Media, Brand Image, Price, Cryptocurrency, Purchasing Decisions.
Co-Authors Achmad Riski Kurniawan Aditya, Mita Alshaf Pebrianggara Amanda Aprilia Berliani Amanda Wuwut Nabilla Amilatun Nadhifah Apriliyah Ananda, Kharisma Andani, Retno Aprianto, Kurniawan Sova Aprilia, Siska Rizki Ardelina Rahmawati Artiva Cahya Aisyah Putri Ashari, Billa Laura Azmi Adibah Dea Ayu Tisna Devi Andriyanti Rosidah Dewi Komala Sari Dhea Wulan Arianti Diana Kamila Dias Erwanda Diva Maharani Putri Eka Agustin Eko Satriyo Hadi Nata Faizi, Ahmad Nur Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Febriansyah, Rizky Eka Febrianti, Yeti Ferra Puspa Prasiwi Firda Kartika Sari Fitria, Ina Fitriah, Ridhatul Haniifah, Sherliy Putri Haq, Masyithoh Faarisatul Hasan Ubaidillah Hidayati, Ade Irma Huda, Raden Muhammad Syamsul Ilmiah, Qhifdina Ina Fitria Indriani, Feri Karima Nabila Yulia Rahmawati Khoirun Nisak Kumara Adji Kusuma Kurnia, Fahreza Putra Rafliansyah Kurniawan, Achmad Riski Layyina, Almira Rizky Lilik Indayani Lintang Pratama Putra Andika M. Rizal Yulianto Malau, Rona Mala Shalsabella Maslichah Maulidina Maulana, Mochamad Luthfi Meriska Rossana Yanuar Masri Misti Hariasih Moch Ari Oktaviani Moch Rofiuddin Mochamad Rizal Yulianto Mochammad Fatur Irawan Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nanda dwi Novalia Netta Try Pustika Sari Nurvita, Qur’ani Octavia, Rena Salsabil PRAMESWARI, KARINA Prasiwi, Ferra Puspa Prastyo, Habib Eko Putri, Cindy Ananda Rachman, Mohammad Arief Rahma Nurlaila Rahmayanti , Siti Rahardhini Dwi Ratna Yulis Teaningrum Rezza Dwi Amalia Rischawati, Novita Rita Ambarwati Sukmono Rizki Dwi Rahmania Rohmadhani, Salsabela Diniarti Sabrina, Herdina Saptarianto, Bayu Alief Satrio Sudarso Sumartik Syahputri, Denisa Firlian Syifa Novia Pradita Syofia, Khalimatus Tasya Oktavia Tina, Eli Agus Tristanti, Denia Ummah, Roviqotul Vani Zahara Maulidya Yulianto, Mochammad Rizal Zahrotul Wahyu Layyinah ZUHRIYAH, ISMATUL ‘Aini, Jafnah Kamilah