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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Minds: Manajemen Ide dan Inspirasi DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Akuntansi dan Pajak Jurnal Organisasi Dan Manajemen Jurnal Entrepreneur dan Entrepreneurship (JEE) MABIS: Manajemen dan Bisnis Journal Of Management Science (JMAS) SULTANIST: Jurnal Manajemen dan Keuangan Valid Jurnal Ilmiah International Journal of Economics, Business and Accounting Research (IJEBAR) JASF (Journal of Accounting and Strategic Finance) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management jurnal syntax admiration Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Masyarakat Bhinneka Indonesia Auditing Research Journal Journal Community Service Consortium Prawara: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Keuangan dan Bisnis
Yanita Setyawati, Christina
Universitas Ciputra Surabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ANALYSIS OF THE COMPETITIVE ADVANTANGE MODEL OF MSMEs IN INDONESIA: URGENCY ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND CUSTOMER CAPITAL AS PREDICTORS Setyawati, Amelia; Setyawati, Christina Yanita; Kusuma, Rr. Chusnu Syarifa Diah; Nani, Nani
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.573

Abstract

MSMEs are the backbone of the Indonesian economy, contributing a large part of the country's gross domestic product (GDP) and creating jobs for millions of people. In the face of increasingly fierce global competition, it is essential to understand the factors that influence the competitive advantage of MSMEs. The main objective of the research is to analyze the influence of entrepreneurial orientation, market orientation, and customer capital on competitive advantage. The sample in this research consisted of 160 respondents from MSME actors in the culinary sector in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, entrepreneurial orientation, market orientation, and customer capital have a positive and significant effect on competitive advantage. Overall, this research contributes significantly to the theoretical understanding of MSME competitive advantage and provides practical guidance for the development, management and coaching of MSMEs in Indonesia. By strengthening entrepreneurial orientation, market orientation, and customer capital as predictors of competitive advantage, MSMEs can improve their market position and contribute more to economic growth and community development.
Driving performance through leadership and culture: The job satisfaction connection Nabila, Sarah Jauzaa; Setyawati, Christina Yanita; Gunawan, Ni Luh Kadek Mudarani Andriani
Indonesia Auditing Research Journal Vol. 14 No. 1 (2025): March: Auditing, Finance, IT Plan, IT Governance, Risk
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/arj.v14i1.394

Abstract

The high employee turnover over several years at PT Jatianom Indah Farm has had an impact on the organization's ability to optimize sales so that it can maintain its position in the market. Therefore, companies need to review employee satisfaction which is influenced by the leadership style and organizational culture within the company. Employee satisfaction is also influenced by employee performanceThis study aims to examine the influence of leadership style and organizational culture on employee performance, with employee job satisfaction as a mediating variable. Using a quantitative approach, data were collected through a Likert-scale questionnaire with a 100% response rate from 110 participants. Structural Equation Modeling (SEM) was employed to analyze the outer model, inner model, and hypotheses. The results show that leadership style and organizational culture significantly affect employee performance, and both variables also significantly influence employee job satisfaction. Furthermore, employee job satisfaction significantly impacts employee performance and mediates the relationship between leadership style and employee performance. However, employee job satisfaction does not mediate the relationship between organizational culture and employee performance. Improving employee satisfaction is expected to reduce employee turnover within the company.
CONFIRMATORY FACTOR ANALYSIS OF CUSTOMER REVISIT INTENTION AT CAFES IN X CITY Wimaladevi, Putu Kalyana; Setyawati, Christina Yanita
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 2 (2018): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.34 KB) | DOI: 10.37715/jee.v7i2.1104

Abstract

Several Cafes in X City are part of food and beverage businesses which is growing rapidly. The Cafes has problems when the turnover that failed to reach the sales target, therefore, it is important to attract new customers and retain old customer. The purpose of this study is to determine the factors that reflect the customer revisit intention at the cafe in X City. This study uses quantitative approach with second-order confirmatory factor analysis method and SmartPLS3 program. A total of 97 customers who visited and made a purchase at cafes located in X City during the research period (April 2017 – November 2018) were chosen as research samples using purposive sampling method. The primary data was collected by distributing questionnaires with Likert scale with 100% rate of questionnaire return. The result of this study shows that food quality, service quality, and store atmosphere reflect customer revisit intention. Additionally, three indicators do not reflect the customer revisit intention: food taste and temperature, waiting time, and music.
The Distribution Model of Fashion Products in Social Commerce: Brand Loyalty and Purchase Decisions Sudirman, Acai; Setiyawami, Setiyawami; Setyawati, Christina Yanita
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.55511

Abstract

This study examines the influence of influencer marketing, electronic word of mouth (e-WOM), and perceived value on brand loyalty and purchase decisions within the digital bazaar of fashion-oriented social commerce. By interrogating the interplay of virtual persuasion and consumer allegiance, it offers a nuanced reading of how contemporary loyalty is forged not in brand temples, but in communal whispers. Utilizing a quantitative survey of active online fashion consumers and analyzed through Structural Equation Modeling, the findings reveal that while e-WOM and perceived value foster loyalty, influencer marketing does not. Conversely, influencer marketing and e-WOM sway purchase decisions, yet perceived value proves impotent in this regard. These findings upend the influencer-as-oracle myth and suggest that brand managers might do well to invest not merely in charisma, but in cultivating credible digital communities that whisper trust louder than slogans.
PROGRAM PELATIHAN PERSONAL BRANDING UNTUK SISWA-SISWI SMAK FRATERAN SURABAYA Setyawati, Christina Yanita; Soetandio, Linda Laurensia
Journal Community Service Consortium Vol 3 No 2 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i2.4268

Abstract

Pada era digital, e-commerce banyak diminati oleh masyarakat Indonesia. Dampaknya, terdapat variasi dalam sektor pekerjaan yang tersedia. Dalam kehidupan bermasyarakat dan berbisnis, bidang pekerjaan tidak hanya melibatkan sumber daya manusia yang berkualitas, melainkan juga berkolaborasi dengan teknologi. Maka dari itu, terdapat tantangan yang perlu dihadapi agar teknologi dapat memberikan dampak positif pada dunia usaha. Salah satu tindakan yang dapat dilakukan yaitu dengan mempelajari pembangunan citra diri yang baik dalam individu seorang entrepreneur maupun dalam badan usaha. Citra diri yang kuat menjadi salah satu faktor kesuksesan dan menjadi modal ketika terjun ke dalam dunia entrepreneurship. Banyak metode yang dapat diterapkan kepada para siswa agar dapat menerima materi sekaligus mengimplementasikan materi dari citra diri. Maka dari itu, strategi pembangunan citra diri perlu diajarkan sejak dini dalam lingkup sekolah agar dapat menciptakan calon entrepreneur muda yang sukses di masa depan. Dengan pelatihan yang efektif dan media yang tepat, seorang entrepreneur akan mampu mengembangkan potensi dan memanfaatkan teknologi agar pembangunan citra diri dengan lebih baik.
EXAMINING THE IMPACT OF E-WOM, CUSTOMER EXPERIENCE, AND CUSTOMER TRUST ON CUSTOMER ENGAGEMENT: AN ONLINE RETAIL BUSINESS PERSPECTIVE Setiyawami, Setiyawami; Setyawati, Christina Yanita; Pandey, Deeak; Kaur, Simran
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i1.716

Abstract

Online business, which is increasingly rapid in the current digital era, requires companies to innovate in customer service. Strong e-WOM can shape customers' positive perceptions of a brand, while good customer experience will increase satisfaction and loyalty. Customer trust is important in building long-term relationships with brands and influencing customer engagement in digital marketing activities. This research aims to analyze the influence of e-WOM, customer experience, and customer trust on customer involvement in online retail businesses. This research uses a quantitative approach with a survey method to collect data from 180 respondents who are active customers on online retail platforms in Indonesia. The sample was selected using a purposive sampling technique with the criteria of customers who had purchased and provided reviews about products or services using an online questionnaire as a data collection instrument. The research results show that e-WOM, customer experience, and customer trust positively and significantly affect customer engagement. Positive e-WOM increases customers' interest in interacting with the brand while satisfying customer experiences and strengthening loyalty. These findings provide implications for online retail businesses to further optimize digital marketing strategies by strengthening e-WOM, improving the quality of customer experience, and building trust to increase customer engagement.
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN BRAND AWARENESS TERHADAP NIAT BELI KONSUMEN PADA PROJECT BISNIS ILOCHA.ID: PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN BRAND AWARENESS TERHADAP NIAT BELI KONSUMEN PADA PROJECT BISNIS ILOCHA.ID Stelson, Brellian rachel; Setyawati, Christina Yanita
PERFORMA Vol. 10 No. 1 (2025): Jurnal Performa: Jurnal Manajemen dan Start Up Bisnis
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/performa.v10i1.5523

Abstract

The study aims to analyze the influence of Social Media Marketing Instagram and Brand Awareness on Consumer Purchase Intention for Ilocha.id products. Ilocha.id, a food and beverage business, utilizes Instagram as its primary marketing platform to engage consumers through creative content, paid advertising, and interactive campaigns. The study employs a quantitative explanatory approach, using a sample of 120 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using multiple linear regression with SPSS software. The results reveal that Social Media Marketing Instagram significantly influences Consumer Purchase Intention, with a positive coefficient indicating that improved marketing strategies, such as visually appealing content and prompt responses, increase consumer interest. Similarly, Brand Awareness significantly impacts purchase intention, demonstrating that brand recognition, recall, and perceived quality drive consumer trust and decision-making. The findings underscore the importance of integrating social media marketing strategies with efforts to strengthen brand awareness to achieve a competitive advantage. Ilocha.id is advised to optimize Instagram features like reels, live streams, and collaborations with influencers while maintaining a consistent brand identity. Future studies should expand sample sizes and consider additional variables, such as pricing and consumer reviews, to gain a broader understanding of purchase intention drivers. Keywords: Social Media Marketing, Instagram, Brand Awareness, Consumer Purchase Intention.
PENGARUH PERCEIVED EASE OF USE TERHADAP INTENTION TO USE QRIS BCA MOBILE DENGAN PERCEIVED USEFULNESS SEBAGAI VARIABEL MEDIASI Syahri , Anisah; Yanita Setyawati, Christina
Jurnal Keuangan dan Bisnis Vol. 21 No. 2 (2023): Jurnal Keuangan Dan Bisnis Volume 21 Nomor 2 Oktober 2023
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v21i2.949

Abstract

Economic activity cannot be separated from the influence of technological and information development. One of the evidences of technological development in economic field is the availability of various cashless transaction pattern. Indonesian Bank and Indonesian Payment System Association launch QRIS is an integrated digital payment instrument. PT Bank Central Asia is one of the banking financial institution that offers QRIS service in BCA Mobile application. The convenience and benefit that are offered by QRIS BCA Mobile do not always run well. The purpose of this research is to look for the influence of between perceived ease of use on intention to use, perceived usefulness on intention to use, perceived ease of use on perceived usefulness, and perceived ease of use on intention to use through perceived usefulness as mediation variable. This research uses Structural Equation Modelling Partial Least Square (SEM PLS) data analysis method. Data in this research that is obtained by distributing questionnaires to 130 respondents of QRIS BCA Mobile users. The results of this research are there is influence between perceived ease of use on intention to use, perceived ease of use on perceived usefulness, perceived usefulness on intention to use, and perceived ease of use on intention to use with perceived usefulness as mediation variable.
Implementing Ten Types of Innovation Learning for Young Entrepreneurs in Surabaya Christina Yanita Setyawati
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5079

Abstract

This study aims to explain the Ten Types of Innovation learning process for students who already own businesses in Surabaya. The research was conducted at a private university in Surabaya, which implements an entrepreneurship-based curriculum. The study focused on an elective class called the Innovation Class, offered to fifth and seventh-semester students across all programs. The class is completed within one semester, with each session equivalent to 3 credits. The research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The participants of this study are students and lecturers from five different study programs currently in their fifth and seventh semesters. The findings show that the Innovation Class, held over 16 sessions with three credits per session, enables students to formulate innovations for their businesses. This formulation process involves understanding theoretical concepts, conducting company research, engaging in discussions and mentoring, and concluding with business innovation presentations. The learning process enhances students’ ability to integrate theoretical discussions with company research, improving their business management skills, particularly in business planning. The results also highlight factors influencing learning outcomes, such as student characteristics, available facilities and resources, learning schedules, teaching methods, and evaluation processes. Furthermore, this Innovation Class is essential for students with an entrepreneurial background. The innovative learning process is flexible and can be tailored to meet individual student needs. To further enhance the program, it is recommended that business practitioners provide feedback during presentations. This would offer valuable practical insights, enriching the innovation concepts proposed for the students' businesses.
Collaborative Knowledge Creation as a Driver of Business Sustainability through Proactiveness and Agility in Beauty Brands Aurelia Sugita Tjandra; Christina Yanita Setyawati
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5357

Abstract

In the current dynamic and competitive era, local beauty industry companies are faced with tough challenges. Many local brands have emerged to meet the increasing needs and ever-growing expectations of consumers. To ensure business sustainability, organizations need to accept collaboration knowledge as the key to success. This study aims to explain the influence of collaborative knowledge creation towards business sustainability through e-business proactiveness and organizational agility on local beauty brands. This research involves shop owners who sell brand local beauties as a population, with a sample of 138 respondents. Data collection was carried out through online questionnaires using Google Forms media. This research has tested the coefficient of determination, standard deviation test, and reliability test of the data with Cronbach alpha. Data were analyzed using quantitative methods, non-probability sampling, and purposive sampling. Data analysis was carried out using SEM (Structural Equation Modeling) techniques assisted by software SmartPLS 4.0. The research results show that collaborative knowledge creation has a significant positive effect on business sustainability, e-business proactiveness has a significant positive effect on business sustainability, and organizational agility has a significant positive effect on business sustainability. Furthermore, e-business proactiveness and organizational agility partially mediate the relationship between collaborative knowledge creation and business sustainability.
Co-Authors Acai Sudirman AMELIA SETYAWATI, AMELIA Anisah Syahri Auditia Setiobudi Augustinah, fedianty Aurelia Sugita Tjandra Butarbutar, Novita Calista Rizqy Maudy Chatarina Felisia Chelsi Goris Manek Christina Sudyasjayanti Chusnu Syarifa Diah Kusuma Desiree Clarissa Polar Edwin Lauwis Eko Setya Dharma Faiz Fairuz Dz Faiz Fairuz Dzulfiqar Faradilla, Cut Fedianty Augustinah Fitria Halim Geraldo Ricky Gunawan, Ni Luh Kadek Mudarani Andriani Helena Sidharta Heru Prasetyo Iqmal Nuski Adikara Iqmal Nuski Adikara Ita Musfirowati Hanika james matthew chairy Jasfalini, Silfia Je Ivan Dhamma Pratama Jeffy Tanaka Kaur, Simran Krisandy, Rhema Angela Liando, Monica Francesca Maggie Setiawan Maggie Setiawan Michael Anderson Irawan Munaris Munaris Nabila, Sarah Jauzaa Nani Nani Nathannael Nathannael1 Pandey, Deeak Reza Rizky Toding La'bi Rian Aji Bahterah Surya Seseli, Eka Merdekawati Imelda Setiawan, Maggie Setiyawami Setiyawami Shabrina Arijdina Amalia Sinaga, Onita Sari Siti Nor Bayaah Ahmad Soetandio, Linda Laurensia Stelson, Brellian rachel Syahri , Anisah Tommy Gunawan Vernandacello, Elfrado Dee Wimaladevi, Putu Kalyana Wimaladevi, Putu Kalyana Winda Sri Astuti Doloksaribu