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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Minds: Manajemen Ide dan Inspirasi DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Akuntansi dan Pajak Jurnal Organisasi Dan Manajemen Jurnal Entrepreneur dan Entrepreneurship MABIS: Manajemen dan Bisnis Journal Of Management Science (JMAS) SULTANIST: Jurnal Manajemen dan Keuangan Valid Jurnal Ilmiah International Journal of Economics, Business and Accounting Research (IJEBAR) JASF (Journal of Accounting and Strategic Finance) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management jurnal syntax admiration Journal of Management and Entrepreneurship Research Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Masyarakat Bhinneka Indonesia Auditing Research Journal Journal Community Service Consortium Prawara: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Christina Yanita Setyawati, Christina Yanita
Universitas Ciputra
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ANALYSIS OF THE COMPETITIVE ADVANTANGE MODEL OF MSMEs IN INDONESIA: URGENCY ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND CUSTOMER CAPITAL AS PREDICTORS Setyawati, Amelia; Setyawati, Christina Yanita; Kusuma, Rr. Chusnu Syarifa Diah; Nani, Nani
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.573

Abstract

MSMEs are the backbone of the Indonesian economy, contributing a large part of the country's gross domestic product (GDP) and creating jobs for millions of people. In the face of increasingly fierce global competition, it is essential to understand the factors that influence the competitive advantage of MSMEs. The main objective of the research is to analyze the influence of entrepreneurial orientation, market orientation, and customer capital on competitive advantage. The sample in this research consisted of 160 respondents from MSME actors in the culinary sector in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, entrepreneurial orientation, market orientation, and customer capital have a positive and significant effect on competitive advantage. Overall, this research contributes significantly to the theoretical understanding of MSME competitive advantage and provides practical guidance for the development, management and coaching of MSMEs in Indonesia. By strengthening entrepreneurial orientation, market orientation, and customer capital as predictors of competitive advantage, MSMEs can improve their market position and contribute more to economic growth and community development.
Driving performance through leadership and culture: The job satisfaction connection Nabila, Sarah Jauzaa; Setyawati, Christina Yanita; Gunawan, Ni Luh Kadek Mudarani Andriani
Indonesia Auditing Research Journal Vol. 14 No. 1 (2025): March: Auditing, Finance, IT Plan, IT Governance, Risk
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/arj.v14i1.394

Abstract

The high employee turnover over several years at PT Jatianom Indah Farm has had an impact on the organization's ability to optimize sales so that it can maintain its position in the market. Therefore, companies need to review employee satisfaction which is influenced by the leadership style and organizational culture within the company. Employee satisfaction is also influenced by employee performanceThis study aims to examine the influence of leadership style and organizational culture on employee performance, with employee job satisfaction as a mediating variable. Using a quantitative approach, data were collected through a Likert-scale questionnaire with a 100% response rate from 110 participants. Structural Equation Modeling (SEM) was employed to analyze the outer model, inner model, and hypotheses. The results show that leadership style and organizational culture significantly affect employee performance, and both variables also significantly influence employee job satisfaction. Furthermore, employee job satisfaction significantly impacts employee performance and mediates the relationship between leadership style and employee performance. However, employee job satisfaction does not mediate the relationship between organizational culture and employee performance. Improving employee satisfaction is expected to reduce employee turnover within the company.
CONFIRMATORY FACTOR ANALYSIS OF CUSTOMER REVISIT INTENTION AT CAFES IN X CITY Wimaladevi, Putu Kalyana; Setyawati, Christina Yanita
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 2 (2018): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.34 KB) | DOI: 10.37715/jee.v7i2.1104

Abstract

Several Cafes in X City are part of food and beverage businesses which is growing rapidly. The Cafes has problems when the turnover that failed to reach the sales target, therefore, it is important to attract new customers and retain old customer. The purpose of this study is to determine the factors that reflect the customer revisit intention at the cafe in X City. This study uses quantitative approach with second-order confirmatory factor analysis method and SmartPLS3 program. A total of 97 customers who visited and made a purchase at cafes located in X City during the research period (April 2017 – November 2018) were chosen as research samples using purposive sampling method. The primary data was collected by distributing questionnaires with Likert scale with 100% rate of questionnaire return. The result of this study shows that food quality, service quality, and store atmosphere reflect customer revisit intention. Additionally, three indicators do not reflect the customer revisit intention: food taste and temperature, waiting time, and music.
The Distribution Model of Fashion Products in Social Commerce: Brand Loyalty and Purchase Decisions Sudirman, Acai; Setiyawami, Setiyawami; Setyawati, Christina Yanita
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.55511

Abstract

This study examines the influence of influencer marketing, electronic word of mouth (e-WOM), and perceived value on brand loyalty and purchase decisions within the digital bazaar of fashion-oriented social commerce. By interrogating the interplay of virtual persuasion and consumer allegiance, it offers a nuanced reading of how contemporary loyalty is forged not in brand temples, but in communal whispers. Utilizing a quantitative survey of active online fashion consumers and analyzed through Structural Equation Modeling, the findings reveal that while e-WOM and perceived value foster loyalty, influencer marketing does not. Conversely, influencer marketing and e-WOM sway purchase decisions, yet perceived value proves impotent in this regard. These findings upend the influencer-as-oracle myth and suggest that brand managers might do well to invest not merely in charisma, but in cultivating credible digital communities that whisper trust louder than slogans.
PROGRAM PELATIHAN PERSONAL BRANDING UNTUK SISWA-SISWI SMAK FRATERAN SURABAYA Setyawati, Christina Yanita; Soetandio, Linda Laurensia
Journal Community Service Consortium Vol 3 No 2 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i2.4268

Abstract

Pada era digital, e-commerce banyak diminati oleh masyarakat Indonesia. Dampaknya, terdapat variasi dalam sektor pekerjaan yang tersedia. Dalam kehidupan bermasyarakat dan berbisnis, bidang pekerjaan tidak hanya melibatkan sumber daya manusia yang berkualitas, melainkan juga berkolaborasi dengan teknologi. Maka dari itu, terdapat tantangan yang perlu dihadapi agar teknologi dapat memberikan dampak positif pada dunia usaha. Salah satu tindakan yang dapat dilakukan yaitu dengan mempelajari pembangunan citra diri yang baik dalam individu seorang entrepreneur maupun dalam badan usaha. Citra diri yang kuat menjadi salah satu faktor kesuksesan dan menjadi modal ketika terjun ke dalam dunia entrepreneurship. Banyak metode yang dapat diterapkan kepada para siswa agar dapat menerima materi sekaligus mengimplementasikan materi dari citra diri. Maka dari itu, strategi pembangunan citra diri perlu diajarkan sejak dini dalam lingkup sekolah agar dapat menciptakan calon entrepreneur muda yang sukses di masa depan. Dengan pelatihan yang efektif dan media yang tepat, seorang entrepreneur akan mampu mengembangkan potensi dan memanfaatkan teknologi agar pembangunan citra diri dengan lebih baik.
EXAMINING THE IMPACT OF E-WOM, CUSTOMER EXPERIENCE, AND CUSTOMER TRUST ON CUSTOMER ENGAGEMENT: AN ONLINE RETAIL BUSINESS PERSPECTIVE Setiyawami, Setiyawami; Setyawati, Christina Yanita; Pandey, Deeak; Kaur, Simran
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i1.716

Abstract

Online business, which is increasingly rapid in the current digital era, requires companies to innovate in customer service. Strong e-WOM can shape customers' positive perceptions of a brand, while good customer experience will increase satisfaction and loyalty. Customer trust is important in building long-term relationships with brands and influencing customer engagement in digital marketing activities. This research aims to analyze the influence of e-WOM, customer experience, and customer trust on customer involvement in online retail businesses. This research uses a quantitative approach with a survey method to collect data from 180 respondents who are active customers on online retail platforms in Indonesia. The sample was selected using a purposive sampling technique with the criteria of customers who had purchased and provided reviews about products or services using an online questionnaire as a data collection instrument. The research results show that e-WOM, customer experience, and customer trust positively and significantly affect customer engagement. Positive e-WOM increases customers' interest in interacting with the brand while satisfying customer experiences and strengthening loyalty. These findings provide implications for online retail businesses to further optimize digital marketing strategies by strengthening e-WOM, improving the quality of customer experience, and building trust to increase customer engagement.
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN BRAND AWARENESS TERHADAP NIAT BELI KONSUMEN PADA PROJECT BISNIS ILOCHA.ID: PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN BRAND AWARENESS TERHADAP NIAT BELI KONSUMEN PADA PROJECT BISNIS ILOCHA.ID Stelson, Brellian rachel; Setyawati, Christina Yanita
PERFORMA Vol. 10 No. 1 (2025): Jurnal Performa: Jurnal Manajemen dan Start Up Bisnis
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/performa.v10i1.5523

Abstract

The study aims to analyze the influence of Social Media Marketing Instagram and Brand Awareness on Consumer Purchase Intention for Ilocha.id products. Ilocha.id, a food and beverage business, utilizes Instagram as its primary marketing platform to engage consumers through creative content, paid advertising, and interactive campaigns. The study employs a quantitative explanatory approach, using a sample of 120 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using multiple linear regression with SPSS software. The results reveal that Social Media Marketing Instagram significantly influences Consumer Purchase Intention, with a positive coefficient indicating that improved marketing strategies, such as visually appealing content and prompt responses, increase consumer interest. Similarly, Brand Awareness significantly impacts purchase intention, demonstrating that brand recognition, recall, and perceived quality drive consumer trust and decision-making. The findings underscore the importance of integrating social media marketing strategies with efforts to strengthen brand awareness to achieve a competitive advantage. Ilocha.id is advised to optimize Instagram features like reels, live streams, and collaborations with influencers while maintaining a consistent brand identity. Future studies should expand sample sizes and consider additional variables, such as pricing and consumer reviews, to gain a broader understanding of purchase intention drivers. Keywords: Social Media Marketing, Instagram, Brand Awareness, Consumer Purchase Intention.
The Influence of Perceived Ease of Use on the Intention to Use Mobile Payment: Attitude toward Using as Mediator Setiawan, Maggie; Setyawati, Christina Yanita
JASF: Journal of Accounting and Strategic Finance Vol. 3 No. 1 (2020): JASF (Journal of Accounting and Strategic Finance) - June 2020
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.67

Abstract

The purpose of this research is to find out the influence of perceived ease of use, perceived ease of use, and attitude toward using on the intention to use mobile payment and the influence of perceived ease of use on the intention to use mobile payment through attitude toward using as mediation variable for traders at Taman Puspa Raya (TPR) market. Taman Puspa Raya Market (TPR) is used as an object in this research because there is a shift of payment system to the traders at the TPR market that causes the traders to have similarities in using fintech as payment system alternative. This research uses a quantitative method. The population in this research is 168 traders at the TPR market that using mobile payment as a payment alternative. The number of samples in this research is 45 respondents, and the response rate in is 100%. In this research, data analysis is done by Structural Equation Modeling Partial Least Square (SEM-PLS). The results of this research prove that all hypotheses are accepted. These results indicate another support evidence for the theory of acceptance model (TAM). A suggestion to future researchers is to get closer to the traders before the study is made so that traders will be more proactive and willing to help in the process of filling out the questionnaire so that the data obtained is not biased. Suggestion for traders is traders can be more careful and double-check existing transactions by ensuring that the transaction is successful and there is a notification on the merchant's cellphone.
Driving Green Innovation for Sustainable Performance: An Empirical Study of Micro Enterprises in North Sumatra, Indonesia Sisca, Sisca; Wijaya, Andy; Setyawati, Christina Yanita; Sudirman, Acai
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-77

Abstract

Objective: This study aimed to investigate the key factors driving the adoption of green innovation and how the adoption relates to the enhancement of sustainable business performance in North Sumatra context. Research Design & Methods: A quantitative design was applied through structural equation modeling (SEM) with SmartPLS software, based on data previously collected from 371 Micro, Small, and Medium Enterprises (MSMEs) in food and beverage (F&B) sector. Findings: The results showed that organizational factors, human resources, and technology were significant drivers in implementing green innovation. The adoption of this innovation has been proven to contribute positively to the social and environmental aspects of sustainable performance, although it did not have a significant impact on the economic aspect. Implications & Recommendations: This study provided valuable insights on green innovation, a topic that has received limited scholarly focus in the context of North Sumatra MSMEs. It also offered more insights into previously unanswered questions regarding the determinants of green innovation adoption and their potential role in fostering sustainable performance among MSMEs. Contribution & Value Added: Theoretically, this study expanded the use of Resource-Based View (RBV) by emphasizing the importance of internal resource management directed toward environmentally sound innovation to achieve sustainable competitive advantage. Practically, the results provided strategic guidance for MSMEs and policymakers in designing resource-based policies to encourage transformation toward sustainability.
Implementing Ten Types of Innovation Learning for Young Entrepreneurs in Surabaya Christina Yanita Setyawati
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5079

Abstract

This study aims to explain the Ten Types of Innovation learning process for students who already own businesses in Surabaya. The research was conducted at a private university in Surabaya, which implements an entrepreneurship-based curriculum. The study focused on an elective class called the Innovation Class, offered to fifth and seventh-semester students across all programs. The class is completed within one semester, with each session equivalent to 3 credits. The research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The participants of this study are students and lecturers from five different study programs currently in their fifth and seventh semesters. The findings show that the Innovation Class, held over 16 sessions with three credits per session, enables students to formulate innovations for their businesses. This formulation process involves understanding theoretical concepts, conducting company research, engaging in discussions and mentoring, and concluding with business innovation presentations. The learning process enhances students’ ability to integrate theoretical discussions with company research, improving their business management skills, particularly in business planning. The results also highlight factors influencing learning outcomes, such as student characteristics, available facilities and resources, learning schedules, teaching methods, and evaluation processes. Furthermore, this Innovation Class is essential for students with an entrepreneurial background. The innovative learning process is flexible and can be tailored to meet individual student needs. To further enhance the program, it is recommended that business practitioners provide feedback during presentations. This would offer valuable practical insights, enriching the innovation concepts proposed for the students' businesses.
Co-Authors Acai Sudirman AMELIA SETYAWATI, AMELIA Andy Wijaya Anisah Syahri Auditia Setiobudi Augustinah, fedianty Aurelia Sugita Tjandra Butarbutar, Novita Calista Rizqy Maudy Chatarina Felisia Chelsi Goris Manek Christina Sudyasjayanti Chusnu Syarifa Diah Kusuma Desiree Clarissa Polar Doloksaribu, Winda Sri Astuti Edwin Lauwis Eko Setya Dharma Faiz Fairuz Dz Faiz Fairuz Dzulfiqar Faradilla, Cut Fedianty Augustinah Geraldo Ricky Gunawan, Ni Luh Kadek Mudarani Andriani Helena Sidharta Heru Prasetyo Iqmal Nuski Adikara Iqmal Nuski Adikara Ita Musfirowati Hanika james matthew chairy Jasfalini, Silfia Je Ivan Dhamma Pratama Jeffy Tanaka Kaur, Simran Krisandy, Rhema Angela Liando, Monica Francesca Maggie Setiawan Michael Anderson Irawan Munaris Munaris Nabila, Sarah Jauzaa Nani Nani Nathannael Nathannael1 Pandey, Deeak Reza Rizky Toding La'bi Rian Aji Bahterah Surya Seseli, Eka Merdekawati Imelda Setiawan, Maggie Setiyawami Setiyawami Shabrina Arijdina Amalia Sinaga, Onita Sari Sisca Sisca, Sisca Soetandio, Linda Laurensia Stelson, Brellian rachel Tommy Gunawan Vernandacello, Elfrado Dee Wimaladevi, Putu Kalyana Wimaladevi, Putu Kalyana