Article Per Year (5 Year)
p-Index From 2021 - 2026
4.713
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Minds: Manajemen Ide dan Inspirasi DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Akuntansi dan Pajak Jurnal Organisasi Dan Manajemen Jurnal Entrepreneur dan Entrepreneurship MABIS: Manajemen dan Bisnis Journal Of Management Science (JMAS) SULTANIST: Jurnal Manajemen dan Keuangan Valid Jurnal Ilmiah International Journal of Economics, Business and Accounting Research (IJEBAR) JASF (Journal of Accounting and Strategic Finance) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management jurnal syntax admiration Journal of Management and Entrepreneurship Research Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Masyarakat Bhinneka Indonesia Auditing Research Journal Journal Community Service Consortium Prawara: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Christina Yanita Setyawati, Christina Yanita
Universitas Ciputra
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI CV. SURYA JAYA MAKMUR Rian Aji Bahterah Surya; Christina Yanita Setyawati
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 1 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i1.1905

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh gaya kepemimpinan transformasional dan motivasi terhadap kinerja karyawan. Guna mengumpulkan data penelitian digunakan kuesioner yang disebarkan kepada 41 orang responden di CV. Surya Jaya Makmur dengan rentang usia mulai dari 18-55 tahun. Pengambilan sampel penelitian dilakukan dengan metode non probability sampling yaitu metode sampling jenuh. Hasil pengumpulan data kemudian dianalisis menggunakan analisis regresi linier berganda. Uji regresi linier berganda yang dilakukan menghasilkan perhitungan yang menyatakan bahwa faktor, yaitu gaya kepemimpinan transformasional (nilai signifikansi sebesar 0,011) berpengaruh signifikan terhadap kinerja karyawan dan motivasi (nilai signifikansi sebesar 0,470) tidak berpengaruh signifikan terhadap kinerja karyawan. Dengan demikian, hanya faktor gaya kepemimpinan transformasional yang berpengaruh secara signifikan terhadap gaya kinerja karyawan. Kata kunci: Gaya kepemimpinan transformasional, motivasi, kinerja karyawan
The Influence of Product Quality and Promotion on Consumer Satisfaction on Longo Products Chelsi Goris Manek; Christina Yanita Setyawati
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2142

Abstract

The fashion industry in Indonesia especially clothing gets the highest growth among other industrial sectors. That thing of course makes entrepreneur are required to be able to maintain customer satisfaction in order to survive in the midst of many business competitors in similar field.. Longo is a business that runs in fashion especially t-shirts. The purpose of this research is to find out the influence of product quality and promotion on consumer satisfaction. This research is quantitative with linear regression analysis method. The population of this research is Longo consumers. This research uses purposive sampling technique by taking the sample of 82 people. Data collection is done by using questionnaires which are measured using Likert scale. The result of the research shows that product quality influences positive and significant on consumer satisfaction, and promotion influences positive and significant on consumer satisfaction.
PENGARUH E-WOM TERHADAP PURCHASE INTENTION MELALUI VALUE C0-CREATION PADA CV.KURAKU INDONESIA james matthew chairy; christina yanita setyawati
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 5 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i5.2169

Abstract

Abstract: The development of the pet business is experiencing steady growth, even the majority of the entire population in the world owns at least one pet. The existence of this phenomenon is certainly a good opportunity for CV.Kuraku Indonesia, which is a business engaged in animal importing and turtle conservation in Surabaya. This study aims to determine the effect of e-WOM on purchase intention through value co-creation at CV.Kuraku Indonesia. This study uses a quantitative approach using purposive sampling technique and the Slovin formula to determine the number of samples. The population in this study are prospective customers of CV. Kuraku Indonesia who follow the fanpage page on Facebook social media. The sample used in this study were 130 respondents. The data collection method uses a questionnaire method that uses a Likert Scale with the Partial Least Square (PLS) analysis method with the SmartPLS 3.0 tool. The results of this study indicate that e-WOM has a significant effect on purchase intention, e-WOM has a significant effect on value co-creation, value co-creation has a significant effect on purchase intention, and value co-creation mediates the relationship between e-WOM and purchase intention. In the mediation effect test, it was found that the mediation was partially mediated or there was mediation in the model (partial mediated). Keywords: e-WOM, purchase intention, value co-creation. Abstrak: Perkembangan bisnis hewan peliharaan mengalami pertumbuhan yang stabil, bahkan mayoritas dari seluruh penduduk di dunia memiliki setidaknya satu hewan peliharaan. Adanya fenomena tersebut tentunya menjadi peluang yang baik bagi CV.Kuraku Indonesia yang merupakan usaha yang bergerak di bidang importir hewan dan konservasi kura-kura darat di Surabaya. Penelitian ini bertujuan untuk mengetahui pengaruh e-WOM terhadap purchase intention melalui value co-creation pada CV.Kuraku Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan teknik purposive sampling dan rumus Slovin untuk menentukan jumlah sampel. Populasi dalam penelitian ini adalah calon pelanggan CV.Kuraku Indonesia yang mengikuti halaman fanpage di media sosial Facebook. Sampel yang digunakan dalam penelitian ini sebanyak 130 orang responden. Metode pengumpulan data menggunakan metode kuesioner yang menggunakan Skala Likert dengan metode analisis Partial Least Square (PLS) dengan alat bantu SmartPLS 3.0. Hasil penelitian ini menunjukan bahwa e-WOM berpengaruh secara signifikan terhadap purchase intention, e-WOM berpengaruh secara signifikan terhadap value co-creation, value co-creation berpengaruh secara signifikan terhadap purchase intention, dan value co-creation memediasi hubungan antara e-WOM dan purchase intention. Pada uji efek mediasi ditemukan bahwa mediasi terbukti secara parsial atau terjadi mediasi pada model (partial mediated). Kata kunci: e-WOM, purchase intention, value co-creation.
PENGARUH GENDER STEREOTYPE DAN ENTREPRENEURIAL SELF-EFFICACY TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWI UNIVERSITAS CIPUTRA Jeffy Tanaka; Christina Yanita Setyawati
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 3 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i3.2525

Abstract

Stereotype merupakan tindakan penyamarataan terhadap suatu kelompok tertentu. Adanya stereotype dapat menimbulkan diskriminasi sehingga menimbulkan kerugian dan mampu mengubah perilaku kelompok yang dimaksud. Salah satu faktor yang dapat menjadi isu stereotype adalah gender. Dunia kewirausahaan seringkali dikaitkan dengan maskulinitas dan gender pria sedangkan wanita seharusnya juga memiliki kesempatan yang sama. Pandangan inilah yang mampu mendasari perubahan perilaku kewirausahaan pada wanita dan penurunan entrepreneurial intention. Penelitian ini bertujuan untuk mengetahui pengaruh gender stereotype dan entrepreneurial self-efficacy terhadap entrepreneurial intention mahasiswi. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif dengan teknik penarikan sampel non-probability purposive sampling dengan jumlah sampel 181 mahasiswi. Data yang pada penelitian ini diolah dengan bantuan instrumen SmartPLS dan metode analisis data yang digunakan adalah Partial Least Square – Path Modelling. Adapun penelitian ini menghasilkan dua hipotesis yang meliputi: (H1) gender stereotype berpengaruh terhadap entrepreneurial intention pada mahasiswi Universitas Ciputra; (H2) entrepreneurial self-efficacy berpengaruh terhadap entrepreneurial intention pada mahasiswi Universitas Ciputra. Hasil dari penelitian ini adalah gender stereotype dan entrepreneurial self-efficacy berpengaruh terhadap entrepreneurial intention pada mahasiswi Universitas Ciputra. Harapannya, masyarakat semakin mampu bersikap suportif terhadap pengusaha wanita mengingat hal tersebut merupakan kebebasan pilihan individual. Kata kunci: stereotype, entrepreneur, self-efficacy, entrepreneurial intention
Determinant Factor Affecting Impulsive Buying Behavior of Fashion Products in E-Commerce Fedianty Augustinah; Christina Yanita Setyawati; Acai Sudirman
Jurnal Organisasi dan Manajemen Vol. 19 No. 2 (2023)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v19i2.6253.2023

Abstract

Purpose – This research aimed to analyze determinant factors influencing impulsive buying behavior of fashion products in E-Commerce. Methodology – Research instruments and quantitative data analysis were adopted for predetermined testing. The data was gathered using documentation instruments and the distribution of online questionnaires. The foundation for selecting the sample was oriented towards a non-probability sampling method using a purposive sampling formula. This research comprised a sample of 200 consumers who made buying of fashion products through E-Commerce. Findings – The results showed that celebrity endorser, fashion involvement, and shopping lifestyle positively and significantly affected impulsive buying. Meanwhile, sales promotion had a positive and insignificant effect on impulsive buying. Originality – The interaction between shopping lifestyle and fashion involvement formed very high impulsive buying patterns on E-Commerce. These two concepts were interrelated and strengthened each other. Consumers with a shopping lifestyle driven by high fashion involvement might be prone to impulsive buying, specifically when there was a stimulus related to fashion preferences and trends.
Pengaruh Celebrity Endorser, Electronic Word of Mouth, Content Marketing Tiktok terhadap Keputusan Pembelian Produk Scarlett Whitening Calista Rizqy Maudy; Christina Yanita Setyawati
Jurnal Syntax Admiration Vol. 5 No. 6 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i6.1199

Abstract

Scarlett Whitening is a company engaged in the beauty sector and has been officially established since 2017. The Scarlett Whitening company uses social media as a tool to market products and find out customer needs and wants. The aim of this research is to understand the influence of celebrity endorser, electronic word of mouth, content marketing TikTok towards purchase decision of Scarlett Whitening product. This research uses quantitative descriptive alongside with purposive sampling. This research the sample used was 97 people with an age range of 16-60 years. The researchers use SPSS version 26 to process the data, with multiple linear regression as the main method. Based on the result of the study, it is indicated that the electronic word of mouth and content marketing does not significantly influence Purchase decision, while the celebrity endorser has a significant effect on purchase decision of Scarlett Whitening product.Celebrity endorsers, electronic word of mouth and content marketing together can measure the dependent variable, namely purchasing decisions.
Implementing Ten Types of Innovation Learning for Young Entrepreneurs in Surabaya Setyawati, Christina Yanita
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5079

Abstract

This study aims to explain the Ten Types of Innovation learning process for students who already own businesses in Surabaya. The research was conducted at a private university in Surabaya, which implements an entrepreneurship-based curriculum. The study focused on an elective class called the Innovation Class, offered to fifth and seventh-semester students across all programs. The class is completed within one semester, with each session equivalent to 3 credits. The research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The participants of this study are students and lecturers from five different study programs currently in their fifth and seventh semesters. The findings show that the Innovation Class, held over 16 sessions with three credits per session, enables students to formulate innovations for their businesses. This formulation process involves understanding theoretical concepts, conducting company research, engaging in discussions and mentoring, and concluding with business innovation presentations. The learning process enhances students’ ability to integrate theoretical discussions with company research, improving their business management skills, particularly in business planning. The results also highlight factors influencing learning outcomes, such as student characteristics, available facilities and resources, learning schedules, teaching methods, and evaluation processes. Furthermore, this Innovation Class is essential for students with an entrepreneurial background. The innovative learning process is flexible and can be tailored to meet individual student needs. To further enhance the program, it is recommended that business practitioners provide feedback during presentations. This would offer valuable practical insights, enriching the innovation concepts proposed for the students' businesses.
Visitor Loyalty Analysis of Lake Toba Tourism Destination through Integrated Marketing Communication Butarbutar, Novita; Setyawati, Christina Yanita; Sinaga, Onita Sari; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
Valid: Jurnal Ilmiah Vol. 21 No. 1 (2023): Valid Jurnal Ilmiah - Edisi Juli-Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v21i1.314

Abstract

This study analyzes the model of increasing visitor loyalty to Lake Toba tourist destinations through destination image management, experiential marketing and integrated marketing communication. The sampling method used in this study is the convenience sampling method. The number of samples analyzed was 160 Lake Toba tourism visitors. Data collection techniques using observation, interviews, questionnaires and documentation. The data analysis method used is Partial Least Square (PLS). The results of the data analysis concluded that destination image, experiential marketing, and integrated marketing communication (IMC) have a positive and significant effect on visitor loyalty. The implications of this research explain that Lake Toba tourism actors need to measure the image of the destination regularly, the effectiveness of experiential marketing campaigns, and the impact of IMC on visitor loyalty is significant. This data can help management understand trends, identify opportunities for improvement, and evaluate the success of implemented strategies. In addition, Lake Toba tourism actors need to conduct training and develop employee capabilities to be more skilled in communicating and serving tourist visitors. Employees and staff interacting directly with visitors must be trained to provide friendly, informative service and help with visitor complaints.
PURCHASE DECISION ANALYSIS ON GO-JEK APPLICATION: THE ROLE OF CONSUMER PERCEPTION AND CONSUMER TRUST AS A PREDICTOR Hanika, Ita Musfirowati; Faradilla, Cut; Setyawati, Christina Yanita; Jasfalini, Silfia; Augustinah, Fedianty
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i2.448

Abstract

AbstrakTeknologi dan perkembangannya adalah bagian dari kehidupan kita, dan sistem sosial secara progresif menyerapnya. Ketika teknologi di bidang transportasi seperti halnya Go-Jek dapat membantu orang mencapai tujuan mereka secara lebih efektif dan efisien, dapat dianggap secara positif sebagai teknologi yang ramah dan sarana yang mendukung dan mempermudah kehidupan manusi. Tujuan utama penelitian yakni menganalisis pengaruh persepsi konsumen dan kepercayaan konsumen terhadap keputusan pembelian pada aplikasi Go-Jek. Sampel dalam penelitian ini berjumlah 100 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online. Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data menyatakan persepsi konsumen dan kepercayaan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian pada aplikasi Go-Jek. Implikasi penelitian menerangkan untuk meningkatkan persepsi konsumen dan kepercayaan konsumen tentang pelayanan aplikasi Go-Jek sebaiknya perusahaan perlu menambah variasi produk yang terdapat dalam aplikasi, sehingga perusahaan dapat memahami apa yang diharapkan pelanggannya dan menyesuaikan fitur layanannya sesuai dengan kebutuhan. AbstractTechnology and its developments are part of our lives, and social systems progressively absorb them. When technology in the transportation sector such as Go-Jek, can help people achieve their goals more effectively and efficiently, it can be positively perceived as a friendly technology and a means that supports and facilitates human life. The main objective of the research is to analyze the effect of consumer perceptions and trust on purchasing decisions on the Go-Jek application. The sample in this study amounted to 100 respondents, determined by the convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that consumer perceptions and trust have a positive and significant effect on purchasing decisions on the Go-Jek application. The research implication explains that to increase consumer perceptions and confidence in Go-Jek application services, companies should add various products to the application to understand what customers expect and adjust their service features according to their needs.Keywords: Consumer Perception, Consumer Trust, Purchase Decision, Go-Jek Application
SUSTAINABLE COMPETITIVE ADVANTAGE MODEL OF UMKM: THE EXISTENCE OF TECHNOLOGICAL INNOVATION AND MARKET ORIENTATION AS A PREDICTOR Setyawati, Amelia; Seseli, Eka Merdekawati Imelda; Kusuma, Rr. Chusnu Syarifa Diah; Setyawati, Christina Yanita
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i1.495

Abstract

The main objective of the research is to analyze the effect of technological innovation and market orientation on sustainable competitive advantage. The sample in this study amounted to 180 respondents, determined by the convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that technological innovation and market orientation have a positive and significant effect on sustainable competitive advantage. The research implications explain that it is important for SMEs to improve their ability to adopt new technologies and develop technological innovations needed in their business. MSMEs can seek assistance from various sources, such as governments, business organizations, and financial institutions, to access the resources and information needed to adopt new technologies and develop technological innovations that can help them gain a competitive advantage. Furthermore, to overcome the problem of market orientation in MSMEs, efforts are needed to increase understanding of market needs, utilize market research, focus on market needs and wants, have a clear marketing strategy, and increase available resources
Co-Authors Acai Sudirman AMELIA SETYAWATI, AMELIA Andy Wijaya Anisah Syahri Auditia Setiobudi Augustinah, fedianty Aurelia Sugita Tjandra Butarbutar, Novita Calista Rizqy Maudy Chatarina Felisia Chelsi Goris Manek Christina Sudyasjayanti Chusnu Syarifa Diah Kusuma Desiree Clarissa Polar Doloksaribu, Winda Sri Astuti Edwin Lauwis Eko Setya Dharma Faiz Fairuz Dz Faiz Fairuz Dzulfiqar Faradilla, Cut Fedianty Augustinah Geraldo Ricky Gunawan, Ni Luh Kadek Mudarani Andriani Helena Sidharta Heru Prasetyo Iqmal Nuski Adikara Iqmal Nuski Adikara Ita Musfirowati Hanika james matthew chairy Jasfalini, Silfia Je Ivan Dhamma Pratama Jeffy Tanaka Kaur, Simran Krisandy, Rhema Angela Liando, Monica Francesca Maggie Setiawan Michael Anderson Irawan Munaris Munaris Nabila, Sarah Jauzaa Nani Nani Nathannael Nathannael1 Pandey, Deeak Reza Rizky Toding La'bi Rian Aji Bahterah Surya Seseli, Eka Merdekawati Imelda Setiawan, Maggie Setiyawami Setiyawami Shabrina Arijdina Amalia Sinaga, Onita Sari Sisca Sisca, Sisca Soetandio, Linda Laurensia Stelson, Brellian rachel Tommy Gunawan Vernandacello, Elfrado Dee Wimaladevi, Putu Kalyana Wimaladevi, Putu Kalyana