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Program Pendampingan Pemahaman Ikigai bagi Siswa SMA dalam Pengambilan Keputusan Berbisnis Setiobudi, Auditia; Setyawati, Christina Yanita; Sudyasjayanti, Christina; Krisandy, Rhema Angela; Vernandacello, Elfrado Dee
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.1143

Abstract

Siswa SMA termasuk ke dalam generasi Z merupakan kelompok usia yang tumbuh dan berkembang di tengah pesatnya perkembangan teknologi digital serta meningkatnya eksposur terhadap peluang bisnis sejak usia sekolah. Kondisi tersebut mendorong banyak siswa untuk tertarik pada aktivitas kewirausahaan, namun seringkali keputusan berbisnis diambil tanpa pemahaman yang mendalam mengenai potensi diri, nilai personal, serta kebutuhan pasar. Salah satu pendekatan reflektif yang relevan untuk membantu generasi muda memahami arah dan tujuan berbisnis adalah konsep ikigai. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan kepada siswa SMAK Frateran Surabaya dalam memahami ikigai sebagai dasar pengambilan keputusan bisnis yang lebih tepat dan berkelanjutan. Metode pelaksanaan kegiatan dilakukan melalui pemaparan materi, diskusi reflektif, pengisian lembar kerja ikigai, serta pendampingan naratif dalam mengaitkan hasil IKIGAI dengan ide bisnis siswa. Kegiatan ini diikuti oleh 40 siswa dan dilaksanakan mulai 8 Agustus 2025 dengan durasi selama empat minggu. Hasil kegiatan menunjukkan bahwa siswa mampu mengenali potensi diri, minat, nilai yang diyakini, serta peluang pasar secara lebih terstruktur, sehingga membantu mereka dalam menentukan arah dan keputusan bisnis yang lebih selaras dengan diri dan lingkungan. Program ini diharapkan dapat menjadi model pendampingan kewirausahaan berbasis refleksi diri bagi generasi muda di tingkat pendidikan menengah.
How Financial Literacy Influences Gen Z Investment Decisions through Attitude and Overconfidence Je Ivan Dhamma Pratama; Christina Yanita Setyawati
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 5 No. 03 (2025): Research Articles, December 2025
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v5i03.7667

Abstract

In this competitive and dynamic era, the financial industry presents new opportunities and challenges. Especially in the investment sector, which has been booming since the Covid-19 pandemic, people are competing to maximise profits in the capital market with minimal risk. To maximise profits, a combination of financial knowledge and appropriate behaviour is needed to grow a portfolio. The increasing participation of Generation Z in the capital market, driven by easy access to digital investment platforms, highlights the importance of financial management education. Such education is essential to help Gen Z manage risk, avoid overconfidence, and make informed investment decisions in an uncertain and technology-driven financial environment. This study aims to examine how overconfidence and financial literacy influence investment decisions. This study involved Gen Z, a generation known for its apathy and dominance in the capital market. The sample size for this study reached 385 respondents. Data collection was conducted using Google Forms. This study tested the coefficient of determination, standard deviation, and data reliability using Cronbach's alpha. Data analysis was performed using SEM (Structural Equation Modelling) with the SmartPLS 4.0 application. The results of the study show that financial literacy has a significant positive effect on investment decisions, attitude has a significant positive effect on investment decisions, overconfidence has a significant positive effect on investment decisions, financial literacy has a significant positive effect on attitude, financial literacy has a significant positive effect on overconfidence, financial literacy has a significant positive effect on investment decisions through attitude mediation, and financial literacy has a significant positive effect on investment decisions through overconfidence mediation.
The Influence of Perceived Ease of Use on the Intention to Use Mobile Payment: Attitude toward Using as Mediator Maggie Setiawan; Christina Yanita Setyawati
JASF: Journal of Accounting and Strategic Finance Vol. 3 No. 1 (2020): JASF (Journal of Accounting and Strategic Finance) - June 2020
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.67

Abstract

The purpose of this research is to find out the influence of perceived ease of use, perceived ease of use, and attitude toward using on the intention to use mobile payment and the influence of perceived ease of use on the intention to use mobile payment through attitude toward using as mediation variable for traders at Taman Puspa Raya (TPR) market. Taman Puspa Raya Market (TPR) is used as an object in this research because there is a shift of payment system to the traders at the TPR market that causes the traders to have similarities in using fintech as payment system alternative. This research uses a quantitative method. The population in this research is 168 traders at the TPR market that using mobile payment as a payment alternative. The number of samples in this research is 45 respondents, and the response rate in is 100%. In this research, data analysis is done by Structural Equation Modeling Partial Least Square (SEM-PLS). The results of this research prove that all hypotheses are accepted. These results indicate another support evidence for the theory of acceptance model (TAM). A suggestion to future researchers is to get closer to the traders before the study is made so that traders will be more proactive and willing to help in the process of filling out the questionnaire so that the data obtained is not biased. Suggestion for traders is traders can be more careful and double-check existing transactions by ensuring that the transaction is successful and there is a notification on the merchant's cellphone.
Antecedents of Green Purchase Intention and the Role of Green Trust as a Mediating Variable: A Study on Beauty Products Fitria Halim; Christina Yanita Setyawati; Siti Nor Bayaah Ahmad
Jurnal Organisasi dan Manajemen Vol. 21 No. 2 (2025)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v21i2.11439.2025

Abstract

Purpose – This research aims to determine the relationship between green marketing and packaging on purchase intention, with the role of trust as a mediating variable. Methodology – Data were collected through self-administered questionnaires and online surveys, obtaining responses from 150 participants. PLS-SEM (Partial Least Squares-Structural Equation Modeling) method with SmartPLS Version 3.0 was used to develop the research model and evaluate the hypothesis. Results – This research showed that green marketing, packaging, and trust significantly influence purchase intention for beauty products. In the context of this relationship, green trust played an important mediating role. Originality – This research enriched the literature by showing the influence of green marketing on purchase intention through the formation of trust as a key element. Sustainability consumption theory states that consumer trust in the authenticity and consistency of products is an important foundation for driving sustainable green purchase intention.