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Collaborative Knowledge Creation as a Driver of Business Sustainability through Proactiveness and Agility in Beauty Brands Aurelia Sugita Tjandra; Christina Yanita Setyawati
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5357

Abstract

In the current dynamic and competitive era, local beauty industry companies are faced with tough challenges. Many local brands have emerged to meet the increasing needs and ever-growing expectations of consumers. To ensure business sustainability, organizations need to accept collaboration knowledge as the key to success. This study aims to explain the influence of collaborative knowledge creation towards business sustainability through e-business proactiveness and organizational agility on local beauty brands. This research involves shop owners who sell brand local beauties as a population, with a sample of 138 respondents. Data collection was carried out through online questionnaires using Google Forms media. This research has tested the coefficient of determination, standard deviation test, and reliability test of the data with Cronbach alpha. Data were analyzed using quantitative methods, non-probability sampling, and purposive sampling. Data analysis was carried out using SEM (Structural Equation Modeling) techniques assisted by software SmartPLS 4.0. The research results show that collaborative knowledge creation has a significant positive effect on business sustainability, e-business proactiveness has a significant positive effect on business sustainability, and organizational agility has a significant positive effect on business sustainability. Furthermore, e-business proactiveness and organizational agility partially mediate the relationship between collaborative knowledge creation and business sustainability.
Program Pendampingan Pemahaman Ikigai bagi Siswa SMA dalam Pengambilan Keputusan Berbisnis Setiobudi, Auditia; Setyawati, Christina Yanita; Sudyasjayanti, Christina; Krisandy, Rhema Angela; Vernandacello, Elfrado Dee
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.1143

Abstract

Siswa SMA termasuk ke dalam generasi Z merupakan kelompok usia yang tumbuh dan berkembang di tengah pesatnya perkembangan teknologi digital serta meningkatnya eksposur terhadap peluang bisnis sejak usia sekolah. Kondisi tersebut mendorong banyak siswa untuk tertarik pada aktivitas kewirausahaan, namun seringkali keputusan berbisnis diambil tanpa pemahaman yang mendalam mengenai potensi diri, nilai personal, serta kebutuhan pasar. Salah satu pendekatan reflektif yang relevan untuk membantu generasi muda memahami arah dan tujuan berbisnis adalah konsep ikigai. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan kepada siswa SMAK Frateran Surabaya dalam memahami ikigai sebagai dasar pengambilan keputusan bisnis yang lebih tepat dan berkelanjutan. Metode pelaksanaan kegiatan dilakukan melalui pemaparan materi, diskusi reflektif, pengisian lembar kerja ikigai, serta pendampingan naratif dalam mengaitkan hasil IKIGAI dengan ide bisnis siswa. Kegiatan ini diikuti oleh 40 siswa dan dilaksanakan mulai 8 Agustus 2025 dengan durasi selama empat minggu. Hasil kegiatan menunjukkan bahwa siswa mampu mengenali potensi diri, minat, nilai yang diyakini, serta peluang pasar secara lebih terstruktur, sehingga membantu mereka dalam menentukan arah dan keputusan bisnis yang lebih selaras dengan diri dan lingkungan. Program ini diharapkan dapat menjadi model pendampingan kewirausahaan berbasis refleksi diri bagi generasi muda di tingkat pendidikan menengah.
How Financial Literacy Influences Gen Z Investment Decisions through Attitude and Overconfidence Je Ivan Dhamma Pratama; Christina Yanita Setyawati
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 5 No. 03 (2025): Research Articles, December 2025
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v5i03.7667

Abstract

In this competitive and dynamic era, the financial industry presents new opportunities and challenges. Especially in the investment sector, which has been booming since the Covid-19 pandemic, people are competing to maximise profits in the capital market with minimal risk. To maximise profits, a combination of financial knowledge and appropriate behaviour is needed to grow a portfolio. The increasing participation of Generation Z in the capital market, driven by easy access to digital investment platforms, highlights the importance of financial management education. Such education is essential to help Gen Z manage risk, avoid overconfidence, and make informed investment decisions in an uncertain and technology-driven financial environment. This study aims to examine how overconfidence and financial literacy influence investment decisions. This study involved Gen Z, a generation known for its apathy and dominance in the capital market. The sample size for this study reached 385 respondents. Data collection was conducted using Google Forms. This study tested the coefficient of determination, standard deviation, and data reliability using Cronbach's alpha. Data analysis was performed using SEM (Structural Equation Modelling) with the SmartPLS 4.0 application. The results of the study show that financial literacy has a significant positive effect on investment decisions, attitude has a significant positive effect on investment decisions, overconfidence has a significant positive effect on investment decisions, financial literacy has a significant positive effect on attitude, financial literacy has a significant positive effect on overconfidence, financial literacy has a significant positive effect on investment decisions through attitude mediation, and financial literacy has a significant positive effect on investment decisions through overconfidence mediation.