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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan MALLOMO: Journal of Community Service International Journal of Management Science and Information Technology (IJMSIT) SENTRI: Jurnal Riset Ilmiah Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management JER Jurnal Simki Economic
Moechammad Nasir
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Manifestation of the Assael Model on Consumer Purchase Decisions with Modern Life Style as an Intervening Variable on Three International Fast-Food Brands in Soloraya Sofia Anida Kusuma; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.627

Abstract

This study aims to analyze and discuss the significant influence of brand awareness, brand association, and brand assets on lifestyle; the significant influence of brand awareness, brand association, and brand assets on brand loyalty; and the significant influence of brand awareness, brand association, and brand assets on brand loyalty mediated by lifestyle. The population in this study consists of all customers who have purchased international products, namely KFC and McDonald’s, as well as national products, namely Restoran Taman Sari and Dapur Solo in Surakarta, with a sample of 200 respondents. Data were collected through the distribution of questionnaires. The sampling technique used in this research was non-probability sampling with a purposive sampling method. Data analysis was conducted using Smart PLS 3, which included the outer model tests comprising convergent validity, discriminant validity, composite reliability, Cronbach’s alpha, and multicollinearity tests and the inner model tests comprising coefficient of determination, goodness of fit, effect size (f²) test, and hypothesis testing. The results of this study indicate that brand loyalty toward fast-food restaurants in Surakarta is significantly influenced by brand awareness, brand association, and brand assets, with lifestyle serving as a moderating variable that strengthens this relationship. These findings support the idea that shifts in contemporary lifestyles have an increasing impact on fast food consumption patterns. Practically, the results provide insights for fast-food restaurant operators on how to better tailor their marketing strategies to align with the lifestyle patterns of consumers.
Impact of Social Media Marketing Elements on Brand Loyalty Mediated by Brand Trust and Brand Awareness on Two Instant Noodle Products in the Solo Raya TikTok Application Dhea Amelia Oktariana; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.694

Abstract

This research examines how social media marketing influences brand loyalty among TikTok users in the Solo Raya region, with brand trust and brand awareness as mediating variables in the context of Indomie and Mie Sedaap products. Using an explanatory quantitative approach, primary data were collected from 200 respondents through structured online questionnaires and analyzed using the Partial Least Squares (PLS) method with SmartPLS 4.0. The results indicate that social media marketing has a significant positive effect on brand trust and brand awareness, which in turn strengthens brand loyalty. However, brand awareness consistently mediates this relationship, while brand trust only functions as a mediator under certain conditions. This study contributes by highlighting the differing mediating roles of brand trust and brand awareness in TikTok-based marketing and provides practical insights for FMCG brands in strengthening consumer loyalty through short-video platforms. Limitations include reliance on online survey data and a limited scope of variables.
Pengaruh Online Customer Review, Voucher Cashback, dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada Marketplace di Solo Raya Muhammad Ivan; Moechammad Nasir
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1092

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh online customer review, voucher cashback, gratis ongkos kirim terhadap keputusan pembelian pada marketplace di solo raya.. Variabel yang diverifikasi dalam penelitian ini adalah online customer review, voucher cashback, dan gratis ongkos kirim sebagai variabel independen, dan keputusan pembelian sebagai variabel dependen. Dalam penelitian ini digunakan uji statistik deskriptif, uji kualitas data, uji asumsi klasik, uji pengaruh, dan uji hipotesis sebagai metode analisis data dengan pengolahan simultan dukungan manajemen SPSS (Statistical Product and Service Solutions) Versi 24. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah data primer yang diperoleh langsung dari subyek penelitian atau responden. Sampel untuk penelitian ini terdiri dari 100 respoden masyarakat solo yang dipilih dengan menggunakan metode probability dengan simple random sampling. Hasil survei berdasarkan uji-t menunjukkan bahwa online customer review berpengaruh positif signifikan terhadap keputusan pembelian, voucher cashback berpengaruh positif signifikan terhadap keputusan pembelian, dan gratis ongkos kirim berpengaruh positif signifikan terhadap keputusan pembelian. Sementara itu, berdasarkan hasil uji F, secara simultan bahwa online customer review, voucher cashback, dan gratis ongkos kirim berpengaruh positif signifikan terhadap keputusan pembelian pada marketplace di Solo Raya.
Pengaruh Citra Merek Dan Kepuasan Pelanggan Terhadap Loyalitas Merek Pada Tiga Produk Convenience Goods Dengan Kepercayaan Merek Sebagai Variabel Intervening Di Solo Raya Nadila Nurhaliza; Moechammad Nasir
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10641

Abstract

Penelitian bertujuan menganalisis pengaruh brand image dan customer satisfaction terhadap brand loyalty dengan brand trust sebagai variabel intervening pada tiga produk convenience goods, yaitu Lifebuoy, Biore, dan Dettol di wilayah Solo Raya. Melalui metode survei dalam pendekatan kuantitatif, data dihimpun dari kuesioner yang didistribusikan kepada konsumen ketiga brand terkait. Pengambilan sampel dilakukan melalui purposive sampling dan dikaji memanfaatkan Partial Least Squares (SEM-PLS). Temuan menginformasikan brand image dan customer satisfaction berpengaruh positif dan signifikan terhadap brand trust dan brand loyalty. Selain itu, brand trust juga berpengaruh signifikan terhadap brand loyalty. Hasil uji mediasi membuktikan bahwasanya brand trust berkedudukan sebagai variabel intervening yang signifikan dalam memperkuat pengaruh brand image dan customer satisfaction terhadap brand loyalty. Analisis mengindikasikan bahwasanya loyalitas konsumen tidak hanya dipengaruhi oleh persepsi merek dan kepuasan secara langsung, tetapi juga melalui kepercayaan konsumen terhadap merek. Kontribusi teoretis riset ini terletak pada perluasan kajian pemasaran terkait faktor-faktor yang membangun loyalitas konsumen terhadap produk kebutuhan harian. Studi menawarkan rekomendasi praktis bagi perusahaan untuk meningkatkan strategi pemasaran melalui penguatan identitas dan citra merek, peningkatan kepuasan pelanggan, dan pembangunan kepercayaan merek yang berkelanjutan demi terciptanya loyalitas konsumen dalam jangka panjang.
Co-Authors Afiftama, Ilham Annisa Noviana Ramadhani Anton Agus Setyawan Aprilia, Natasya Eka Ardy Wijaya Arya Purwa Nugraha Ayu, Nandani Dwi Sukmaning Belva Ivana Ardiyanti Brutal Wijaya Bunga Agustina Perdani Burhan Permata Chairulloh, Muhammad Rafly Chalvin Septianarditya Delfiya Anggraini Devia Putri Dewi Probowati Setyaningrum Dhea Amelia Oktariana Dian Sholikhin, Raflinda Dila Aristantia Kartika Sari Dilla Nur Rahma Dinda Shindi Putri Pratiwi Dita Ristiyana Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ikka Wijayanti Imronudin Imronudin Ivana Ardiyanti, Belva Kumala, Paramita Dewi Kussudyarsana M. Sholahuddin Ma’rifah Ma’rifah Mohamad Nisman Fadhil Muhammad Amir Anshori Muhammad Dzaki Abdillah Muhammad Fathi Salim Muhammad Ivan Muhammad Rafly Chairulloh Muhammad Rivaldo Darmawan Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nadila Nurhaliza Nanda Meisya Putri Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Nur Fitriani Nikmatussholekha Nurhaliza, Nadila Nurizal Ismail Okta Bella Fatin Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Putri Febriqa Khairun Nisa’ RACHMAT RAMADHAN Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Ratna Yunita Setiyani Subardjo Rina Rohmantiana Rini Kuswati Rizcho Louistama Setyana Putra Romadhoni Khoiruddin Salsabila, Shafiyah Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Sejati, Silvi Prasetyo Setyaningrum, Dewi Probowati Silfiana Melisa Anjani Silvi Prasetyo Sejati Sirda Sirda Sirda, Sirda Soepatini Sofia Anida Kusuma Sri Murwanti Sri Padmantyo Sugiyanto Sugiyanto Suranto Suranto Tazkia Amalia Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Windi Nur Azizah Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa