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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan International Journal of Management Science and Information Technology (IJMSIT) SENTRI: Jurnal Riset Ilmiah Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management JER Jurnal Simki Economic
Moechammad Nasir
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Factors Influencing the Purchase Intention of Generation Z Muslim Consumers Towards Halal and Environmentally Friendly Local Cosmetic Products Dita Ristiyana; Soepatini Soepatini; Moechammad Nasir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6179

Abstract

The aim of this research is to determine the factors that influence the purchase intention of generation Z Muslim consumers towards local cosmetic products that are halal and environmentally friendly. This research uses a quantitative method in the form of a questionnaire, the sampling technique is non-probability sampling with a purposive sampling method. The population in this study is generation Z who live in the Greater Solo area and have never used Avoskin products. The sample in this study was 312 respondents. The data analysis technique used in this research is the SEM PLS method using SmartPLS software. Based on this research, it was found that of the 23 hypotheses tested, seventeen hypotheses were confirmed. Meanwhile, six hypotheses were not accepted, from the hypotheses that were not accepted there were results that were highlighted, namely that eco-label and halal-green awareness had no effect on purchase intention, but environmental knowledge had an effect on purchase intention. This is possible because there is still little public awareness and concern in selecting a product and its impact on the environment. And of the eight hypotheses with mediating variables, two hypotheses were found that could fully mediate. It is hoped that these findings can increase the intention to purchase local cosmetics that are halal and environmentally friendly, namely by better understanding consumer behavior, especially generation Z. The practical implications of this research are that cosmetic producers gain profits by entering the halal market and increasing market share by adding halal and environmentally friendly branding.
The Influence of E-Wallet Usage on the Decision to Use the Dana Application for Transactions among State University Students in Central Java Annisa Noviana Ramadhani; Moechammad Nasir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6219

Abstract

Modern technology has provided significant convenience in everyday life, including in economic transactions. One of the most visible innovations is the use of electronic wallets (e-wallets), which enable practical and efficient digital transactions. This study's goal is to comprehend the impact of usability, service features, and lifestyle on students' decisions when conducting transactions with the DANA application. This research utilizes a survey method combined with a quantitative method. Data were collected through questionnaires from 280 respondents consisting of students from Diponegoro University (UNDIP) and Sebelas Maret University (UNS) in Central Java. The Partial Least Square (PLS) method was used to analyze the data. According to the study's findings, usability service features, and lifestyle significantly influence the decision to use the application. Ease of use increases technology adoption, while innovative features and students' digital lifestyles drive interest and decisions to use the DANA application. The findings of this research contribute to the DANA application development strategy to continue to improve convenience, service features, and relevance to users' lifestyles, so that they can remain competitive in the digital market. However, this study has limitations covering a limited area, and exploring other variables in future research is recommended.
The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya Putri Febriqa Khairun Nisa’; Moechammad Nasir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6236

Abstract

This study examines the influence of private label and national brands on brand loyalty for Indomaret tissue products in the Soloraya region, using perceived quality as a mediating variable. The research employs a quantitative method with primary data collected from 250 respondents through a closed-ended questionnaire. The analysis uses the Partial Least Squares (PLS) model to test relationships between variables. The findings reveal that private label and national brands significantly influence perceived quality, with private label brands showing a greater contribution. Perceived quality plays a crucial role in enhancing brand loyalty, both directly and as a mediator between brands and loyalty. Although national brands have a stronger direct impact on brand loyalty, private label brands also demonstrate potential in fostering loyalty through positive perceived quality. This study contributes to retail management by emphasizing the importance of perceived quality as a key factor in improving consumer loyalty. Future research is recommended to broaden the scope of products and regions to achieve more representative results.
The Role of Innovation Type and Startup Performance in Mediating the Influence of Entrepreneurial Intention on Business Sustainability Rizcho Louistama Setyana Putra; Kussudyarsana Kussudyarsana; Moechammad Nasir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9000

Abstract

This study aims to determine whether innovation type and startup performance mediate the influence of entrepreneurial intention on business sustainability. This study is Explanatory Research with a Quantitative approach. The sample size of this study was 187 respondents. Using the SmartPLS software. Partial Least Square (PLS) was used to analyze the data in this study. The results of this study are Entrepreneurial Intention has a significant effect on Business Sustainability. Entrepreneurial Intention has a positive and significant effect on Innovation Type. Entrepreneurial Intention has a positive and significant effect on Startup Performance. Innovation Type has a positive and significant effect on Startup Performance. Innovation Type has a positive and significant effect on Business Sustainability. Startup Performance has a positive and significant effect on Business Sustainability. Innovation Type and Startup Performance can mediate the influence of Entrepreneurial Intention on Business Sustainability.
Impact of Social Media Marketing Elements on Brand Loyalty Mediated by Brand Trust and Brand Awareness on Two Instant Noodle Products in the Solo Raya TikTok Application Dhea Amelia Oktariana; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines how social media marketing influences brand loyalty among TikTok users in the Solo Raya region, with brand trust and brand awareness as mediating variables in the context of Indomie and Mie Sedaap products. Using an explanatory quantitative approach, primary data were collected from 200 respondents through structured online questionnaires and analyzed using the Partial Least Squares (PLS) method with SmartPLS 4.0. The results indicate that social media marketing has a significant positive effect on brand trust and brand awareness, which in turn strengthens brand loyalty. However, brand awareness consistently mediates this relationship, while brand trust only functions as a mediator under certain conditions. This study contributes by highlighting the differing mediating roles of brand trust and brand awareness in TikTok-based marketing and provides practical insights for FMCG brands in strengthening consumer loyalty through short-video platforms. Limitations include reliance on online survey data and a limited scope of variables.
PENGARUH GREEN MARKETING DAN ENVIRONMENTAL AWARENESS TERHADAP BRAND LOYALTY KONSUMEN SHOPPING GOODS DUA MEREK KOSMETIK TERKENAL YANG DIMEDIASI OLEH BRAND IMAGE DI SOLO RAYA Salsabila, Shafiyah; Nasir, Moechammad
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1928

Abstract

The present research investigates how green marketing practices and environmental awareness shape consumer brand loyalty toward N’PURE and Mineral Botanica cosmetic products in the Solo Raya region. Employing an explanatory design within a quantitative framework, the study collected primary data through online questionnaires administered to 280 users of both brands. A purposive sampling technique was applied to ensure that the selected respondents met criteria aligned with the study’s objectives. Data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The analytical procedure comprised two stages: evaluation of the outer model to assess the validity and reliability of the measurement indicators, followed by evaluation of the inner model to determine the structural relationships among the variables. The findings reveal that both green marketing and environmental awareness exert positive and significant influences on brand image and, subsequently, on brand loyalty. Furthermore, brand image functions as a mediating variable in the relationship between green marketing, environmental awareness, and loyalty. These results offer meaningful insights into how environmentally oriented marketing strategies and heightened ecological awareness can reinforce cosmetic brand loyalty through the strengthening of brand image.
Pengaruh Kualitas Produk, Citra Merek, dan Inovasi Produk terhadap Loyalitas Merek pada Konsumen Shopping Goods dengan Kepercayaan Merek sebagai Variabel Intervening di Solo Raya Sejati, Silvi Prasetyo; Nasir, Moechammad
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10172

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, citra merek, dan inovasi produk terhadap loyalitas merek dengan kepercayaan merek sebagai variabel intervening pada konsumen shopping goods merek Uniqlo dan H&M di Solo Raya. Penelitian ini menggunakan jenis penelitian eksplanatif dengan pendekatan kuantitatif. Data primer dikumpulkan melalui penyebaran kuesioner secara online kepada 400 responden yang merupakan konsumen dari kedua merek tersebut. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan kriteria responden yang sesuai dengan tujuan penelitian. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS), yang meliputi analisis outer model untuk menguji validitas dan reliabilitas instrumen, serta analisis inner model untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa kualitas produk, citra merek, dan inovasi produk berpengaruh positif dan signifikan terhadap kepercayaan merek serta loyalitas merek. Selain itu, kepercayaan merek terbukti memediasi pengaruh kualitas produk, citra merek, dan inovasi produk terhadap loyalitas merek. Temuan ini memberikan kontribusi penting dalam memahami upaya peningkatan loyalitas merek melalui penguatan kepercayaan merek.
Impact of Social Media Marketing Elements on Brand Loyalty Mediated by Brand Trust and Brand Awareness on Two Instant Noodle Products in the Solo Raya TikTok Application Dhea Amelia Oktariana; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines how social media marketing influences brand loyalty among TikTok users in the Solo Raya region, with brand trust and brand awareness as mediating variables in the context of Indomie and Mie Sedaap products. Using an explanatory quantitative approach, primary data were collected from 200 respondents through structured online questionnaires and analyzed using the Partial Least Squares (PLS) method with SmartPLS 4.0. The results indicate that social media marketing has a significant positive effect on brand trust and brand awareness, which in turn strengthens brand loyalty. However, brand awareness consistently mediates this relationship, while brand trust only functions as a mediator under certain conditions. This study contributes by highlighting the differing mediating roles of brand trust and brand awareness in TikTok-based marketing and provides practical insights for FMCG brands in strengthening consumer loyalty through short-video platforms. Limitations include reliance on online survey data and a limited scope of variables.
Analysis Of The Effect Of Green Product And Corporate Social Responsibility (Csr) On Brand Loyalty Of Two Most Popular Handbody Brands With Brand Awareness As A Mediation Variable Belva Ivana Ardiyanti; Moechammad Nasir
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3681

Abstract

The study, titled Analysis of the Influence of Green Products and Corporate Social Responsibility (CSR) on Brand Loyalty of the Two Most Popular Handbody Brands with Brand Awareness as a Mediating Variable. Examines the influence of green product attributes and CSR initiatives on brand loyalty, with brand awareness as a mediating variable. The research focuses on two popular handbody brands, Nivea and Love and Beauty Planet, which emphasize eco-friendly practices and social responsibility. Employing a quantitative explanatory research method, the study collected data from 250 respondents in the Soloraya region using a structured questionnaire. Results indicate that both green product attributes and CSR initiatives significantly enhance brand awareness, which in turn positively impacts brand loyalty. Additionally, brand awareness serves as an effective mediator between green practices, CSR, and brand loyalty, providing valuable insights for sustainable brand management strategies. These findings contribute to marketing literature and offer practical implications for enhancing customer loyalty through green marketing and CSR initiatives.
Pengaruh Rating dan Ulasan Google Maps terhadap Brand Loyalty yang di Mediasi Customer Trust pada Dua Tempat Makan di Surakarta Permata, Burhan; Nasir, Moechammad
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5565

Abstract

This study aims to examine the influence of Google Maps ratings and reviews on brand loyalty, with customer trust as a mediating variable, in the context of two well-known restaurants in Surakarta: Dapur Solo and Mang Engking. The rapid growth of digital platforms has significantly transformed consumer decision-making in the culinary industry, where online ratings and user-generated reviews serve as important sources of information. This research adopts an explanatory quantitative approach and employs Structural Equation Modeling–Partial Least Squares (SEM-PLS) to analyze data collected from 400 respondents who have visited the selected restaurants and interacted with Google Maps ratings and reviews. The results reveal that Google Maps ratings and reviews have a positive and significant effect on customer trust in both restaurants. However, the effect is stronger for Dapur Solo, where trust plays a more prominent role in enhancing brand loyalty, compared to Mang Engking. Similarly, while ratings and reviews influence brand loyalty directly in both cases, the indirect effect through customer trust is more pronounced for Dapur Solo. These findings highlight that customer trust functions as a crucial psychological mechanism strengthening the relationship between digital information cues and long-term customer loyalty, with varying impact across different restaurant brands. This study contributes to marketing literature by providing empirical evidence on the role of Google Maps as an effective digital marketing tool in the local culinary industry. Practically, the findings suggest that restaurant managers should actively manage online ratings and reviews to enhance customer trust and foster sustainable brand loyalty, especially considering brand-specific differences in consumer responses.
Co-Authors Afiftama, Ilham Annisa Noviana Ramadhani Anton Agus Setyawan Aprilia, Natasya Eka Ardy Wijaya Arya Purwa Nugraha Ayu, Nandani Dwi Sukmaning Belva Ivana Ardiyanti Brutal Wijaya Bunga Agustina Perdani Chairulloh, Muhammad Rafly Chalvin Septianarditya Delfiya Anggraini Devia Putri Dewi Probowati Setyaningrum Dhea Amelia Oktariana Dian Sholikhin, Raflinda Dila Aristantia Kartika Sari Dilla Nur Rahma Dita Ristiyana Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ikka Wijayanti Imronudin Imronudin Ivan, Muhammad Ivana Ardiyanti, Belva Kumala, Paramita Dewi Kussudyarsana Kusuma, Sofia Anida M. Sholahuddin Ma’rifah Ma’rifah Muhammad Dzaki Abdillah Muhammad Rafly Chairulloh Muhammad Rivaldo Darmawan Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nanda Meisya Putri Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Nurhaliza, Nadila Okta Bella Fatin Permata, Burhan Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Putri Febriqa Khairun Nisa’ RACHMAT RAMADHAN Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Rina Rohmantiana Rini Kuswati Rizcho Louistama Setyana Putra Romadhoni Khoiruddin Salsabila, Shafiyah Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Sejati, Silvi Prasetyo Setyaningrum, Dewi Probowati Silfiana Melisa Anjani Silvi Prasetyo Sejati Sirda Sirda Sirda, Sirda Soepatini Sri Murwanti Sri Padmantyo Sugiyanto Sugiyanto Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Windi Nur Azizah Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa