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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan MALLOMO: Journal of Community Service International Journal of Management Science and Information Technology (IJMSIT) SENTRI: Jurnal Riset Ilmiah Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management JER Jurnal Simki Economic
Moechammad Nasir
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Pengaruh Kualitas Produk, Citra Merek, dan Inovasi Produk terhadap Loyalitas Merek pada Konsumen Shopping Goods dengan Kepercayaan Merek sebagai Variabel Intervening di Solo Raya Silvi Prasetyo Sejati; Moechammad Nasir
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10172

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, citra merek, dan inovasi produk terhadap loyalitas merek dengan kepercayaan merek sebagai variabel intervening pada konsumen shopping goods merek Uniqlo dan H&M di Solo Raya. Penelitian ini menggunakan jenis penelitian eksplanatif dengan pendekatan kuantitatif. Data primer dikumpulkan melalui penyebaran kuesioner secara online kepada 400 responden yang merupakan konsumen dari kedua merek tersebut. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan kriteria responden yang sesuai dengan tujuan penelitian. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS), yang meliputi analisis outer model untuk menguji validitas dan reliabilitas instrumen, serta analisis inner model untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa kualitas produk, citra merek, dan inovasi produk berpengaruh positif dan signifikan terhadap kepercayaan merek serta loyalitas merek. Selain itu, kepercayaan merek terbukti memediasi pengaruh kualitas produk, citra merek, dan inovasi produk terhadap loyalitas merek. Temuan ini memberikan kontribusi penting dalam memahami upaya peningkatan loyalitas merek melalui penguatan kepercayaan merek.
Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda Sirda; Ihwan Susila; Moechammad Nasir; Soepatini Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
Studi Komparasi Brand Characteristic dan Consumer Brand Characteristic terhadap Brand Loyalty dengan Trust Based Brand Credibility and Resonance (TBBCR) sebagai Variabel Intervening pada Dua UMKM Susu Segar di Wilayah Solo Raya Nur Fitriani Nikmatussholekha; Moechammad Nasir
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 6 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8930

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand characteristic dan consumer brand characteristic terhadap brand loyalty dengan Trust Based Brand Credibility and Resonance (TBBCR) sebagai variabel intervening pada dua UMKM susu segar di wilayah Solo Raya, yaitu Shi Jack dan Mom Milk. Permasalahan utama yang diangkat dalam penelitian ini adalah bagaimana karakteristik merek dan persepsi konsumen terhadap merek dapat membentuk loyalitas konsumen, serta peran kepercayaan dan resonansi merek dalam memediasi hubungan tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Data diperoleh melalui penyebaran kuesioner kepada 260 responden yang merupakan konsumen susu Shi Jack dan Mom Milk, menggunakan teknik purposive sampling. Analisis data dilakukan dengan metode Partial Least Square (PLS) melalui software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa brand characteristic dan consumer brand characteristic berpengaruh positif dan signifikan terhadap TBBCR dan brand loyalty. Selain itu, TBBCR terbukti memediasi secara signifikan hubungan antara brand characteristic dan consumer brand characteristic terhadap brand loyalty. Temuan ini memperkuat model TBBCR dengan mengintegrasikan indikator service quality sebagai komponen dalam membangun brand credibility dan resonance. Penelitian ini memberikan kontribusi teoritis dalam pengembangan konsep loyalitas merek di sektor UMKM, serta rekomendasi praktis bagi pelaku usaha dalam merancang strategi branding berbasis kepercayaan dan keterikatan emosional konsumen.
Analisis Pengaruh Indikator Brand Resonance Terhadap Brand Loyalty pada Pengguna Motor Vespa di Solo Raya Dinda Shindi Putri Pratiwi; Moechammad Nasir
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 6 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8931

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengevaluasi pengaruh brand credibility, service quality, consumer expected, dan brand knowledge terhadap brand loyalty pada pengguna motor Vespa di Solo Raya. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 200 responden yang merupakan pengguna motor Vespa di wilayah Solo Raya. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) versi 3. Hasil penelitian menunjukkan bahwa keempat variabel independen, yaitu brand credibility, service quality, consumer expected, dan brand knowledge, memiliki pengaruh positif dan signifikan terhadap brand loyalty. Temuan ini menunjukkan bahwa kredibilitas merek yang kuat, kualitas layanan yang baik, kesesuaian harapan konsumen dengan pengalaman, serta pengetahuan merek yang tinggi dapat memperkuat keterikatan emosional dan loyalitas konsumen terhadap Vespa. Hasil ini memberikan kontribusi praktis bagi pelaku industri otomotif dalam merancang strategi pemasaran yang berfokus pada penguatan ikatan emosional konsumen guna meningkatkan loyalitas merek secara berkelanjutan.
Strengthening the Competitiveness of Indonesian MSMEs in the Malaysian Market Muhammad Sholahuddin; Nurizal Ismail; Ratna Yunita Setiyani Subardjo; Suranto Suranto; Moechammad Nasir; Mohamad Nisman Fadhil; Muhammad Amir Anshori; Tazkia Amalia; Muhammad Fathi Salim
MALLOMO: Journal of Community Service Vol 6 No 2 (2026): Juni-November
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v6i2.2809

Abstract

This community engagement programme aimed to strengthen the competitiveness of Indonesian micro, small and medium-sized enterprises in the Malaysian market through practical entrepreneurship training for Indonesian citizens in Kuala Lumpur and its surrounding areas. The programme was implemented at Rumah Hamka Malaysia and involved 30 existing and prospective entrepreneurs from various business sectors. Using a participatory training approach, the activities focused on target market identification, product attractiveness, business integrity, packaging improvement, and cost-effective promotional strategies. Evaluation was conducted through pre-test and post-test assessments, observation, worksheets, participant feedback, and satisfaction questionnaires. The data were analysed using descriptive analysis and a paired-samples t-test. The results showed a statistically significant improvement in participants’ understanding after the programme. Participants became more capable of identifying market segments, formulating product value, building customer trust, improving packaging presentation, and designing simple promotional messages. This programme concludes that community-based practical training can support Indonesian diaspora entrepreneurs and strengthen the competitiveness of Indonesian micro, small and medium-sized enterprises in Malaysia.
Pengaruh Rating dan Ulasan Google Maps terhadap Brand Loyalty yang di Mediasi Customer Trust pada Dua Tempat Makan di Surakarta Burhan Permata; Moechammad Nasir
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5565

Abstract

This study aims to examine the influence of Google Maps ratings and reviews on brand loyalty, with customer trust as a mediating variable, in the context of two well-known restaurants in Surakarta: Dapur Solo and Mang Engking. The rapid growth of digital platforms has significantly transformed consumer decision-making in the culinary industry, where online ratings and user-generated reviews serve as important sources of information. This research adopts an explanatory quantitative approach and employs Structural Equation Modeling–Partial Least Squares (SEM-PLS) to analyze data collected from 400 respondents who have visited the selected restaurants and interacted with Google Maps ratings and reviews. The results reveal that Google Maps ratings and reviews have a positive and significant effect on customer trust in both restaurants. However, the effect is stronger for Dapur Solo, where trust plays a more prominent role in enhancing brand loyalty, compared to Mang Engking. Similarly, while ratings and reviews influence brand loyalty directly in both cases, the indirect effect through customer trust is more pronounced for Dapur Solo. These findings highlight that customer trust functions as a crucial psychological mechanism strengthening the relationship between digital information cues and long-term customer loyalty, with varying impact across different restaurant brands. This study contributes to marketing literature by providing empirical evidence on the role of Google Maps as an effective digital marketing tool in the local culinary industry. Practically, the findings suggest that restaurant managers should actively manage online ratings and reviews to enhance customer trust and foster sustainable brand loyalty, especially considering brand-specific differences in consumer responses.
Manifestation of the Assael Model on Consumer Purchase Decisions with Modern Life Style as an Intervening Variable on Three International Fast-Food Brands in Soloraya Sofia Anida Kusuma; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.627

Abstract

This study aims to analyze and discuss the significant influence of brand awareness, brand association, and brand assets on lifestyle; the significant influence of brand awareness, brand association, and brand assets on brand loyalty; and the significant influence of brand awareness, brand association, and brand assets on brand loyalty mediated by lifestyle. The population in this study consists of all customers who have purchased international products, namely KFC and McDonald’s, as well as national products, namely Restoran Taman Sari and Dapur Solo in Surakarta, with a sample of 200 respondents. Data were collected through the distribution of questionnaires. The sampling technique used in this research was non-probability sampling with a purposive sampling method. Data analysis was conducted using Smart PLS 3, which included the outer model tests comprising convergent validity, discriminant validity, composite reliability, Cronbach’s alpha, and multicollinearity tests and the inner model tests comprising coefficient of determination, goodness of fit, effect size (f²) test, and hypothesis testing. The results of this study indicate that brand loyalty toward fast-food restaurants in Surakarta is significantly influenced by brand awareness, brand association, and brand assets, with lifestyle serving as a moderating variable that strengthens this relationship. These findings support the idea that shifts in contemporary lifestyles have an increasing impact on fast food consumption patterns. Practically, the results provide insights for fast-food restaurant operators on how to better tailor their marketing strategies to align with the lifestyle patterns of consumers.
Analysis of the Influence of Product Attributes and Beliefs on Stock Market Product Purchase Decisions with Attitude as a Mediating Variable Ikka Wijayanti; Moechammad Nasir; Muzakar Isa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8056

Abstract

This study aims to analyze the influence of product attributes and beliefs on purchasing decisions for stock market products, with Attitude as a mediating variable. This is explanatory research using a quantitative approach. The population comprised all individuals/students who have made purchasing decisions, experience, or interest in investing in stocks in the Indonesian capital market, both those who have made stock investment transactions and those who have recently purchased shares. The sampling technique used was non-probability sampling with a purposive sampling approach. The sample size was 275 respondents. The data used was primary. This study employed a quantitative data analysis method using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The results indicate that product attributes and beliefs positively and significantly influence consumer attitudes. Consumer attitudes and product attributes positively and significantly influence purchasing decisions. Beliefs have a positive but insignificant influence on buying decisions. Consumer attitudes can mediate the relationship between product attributes and beliefs on buying decisions.
Impact of Social Media Marketing Elements on Brand Loyalty Mediated by Brand Trust and Brand Awareness on Two Instant Noodle Products in the Solo Raya TikTok Application Dhea Amelia Oktariana; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.694

Abstract

This research examines how social media marketing influences brand loyalty among TikTok users in the Solo Raya region, with brand trust and brand awareness as mediating variables in the context of Indomie and Mie Sedaap products. Using an explanatory quantitative approach, primary data were collected from 200 respondents through structured online questionnaires and analyzed using the Partial Least Squares (PLS) method with SmartPLS 4.0. The results indicate that social media marketing has a significant positive effect on brand trust and brand awareness, which in turn strengthens brand loyalty. However, brand awareness consistently mediates this relationship, while brand trust only functions as a mediator under certain conditions. This study contributes by highlighting the differing mediating roles of brand trust and brand awareness in TikTok-based marketing and provides practical insights for FMCG brands in strengthening consumer loyalty through short-video platforms. Limitations include reliance on online survey data and a limited scope of variables.
The Influence of Information Quality and Website Quality on Repurchase Intention with Website-Based Customer Satisfaction as a Mediating Variable in Shopee and Tokopedia Applications Nanda Meisya Putri; Moechammad Nasir; Rini Kuswati
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8208

Abstract

The purpose of this study is to analyze the effect of Information Quality and Website Quality on Repurchase Intention with Customer Satisfaction as a mediating variable on the Shopee and Tokopedia applications. This research is an explanatory study with a quantitative approach. The population of this study is the community in the Madiun region (Madiun, Magetan, and Ponorogo regencies) who use the Shopee and Tokopedia applications. The sampling technique in this study uses a non-probability sampling method based on a purposive sampling approach. The number of samples used in this study was 300 respondents. The data used in this study was primary data. The data analysis technique in this study used Partial Least Square (PLS) with the help of SMARTPLS software. The results showed that customer satisfaction had a positive and significant effect on repurchase intention among Shopee and Tokopedia users. Information Quality and Website Quality also have a positive and significant effect on Customer Satisfaction on both platforms. In addition, Information Quality has a positive and significant effect on Repurchase Intention, while Website Quality is only significant on Tokopedia and not significant on Shopee. Customer Satisfaction is proven to mediate the effect of Information Quality and Website Quality on Repurchase Intention on both platforms.
Co-Authors Afiftama, Ilham Annisa Noviana Ramadhani Anton Agus Setyawan Aprilia, Natasya Eka Ardy Wijaya Arya Purwa Nugraha Ayu, Nandani Dwi Sukmaning Belva Ivana Ardiyanti Brutal Wijaya Bunga Agustina Perdani Burhan Permata Chairulloh, Muhammad Rafly Chalvin Septianarditya Delfiya Anggraini Devia Putri Dewi Probowati Setyaningrum Dhea Amelia Oktariana Dian Sholikhin, Raflinda Dila Aristantia Kartika Sari Dilla Nur Rahma Dinda Shindi Putri Pratiwi Dita Ristiyana Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ikka Wijayanti Imronudin Imronudin Ivana Ardiyanti, Belva Kumala, Paramita Dewi Kussudyarsana M. Sholahuddin Ma’rifah Ma’rifah Mohamad Nisman Fadhil Muhammad Amir Anshori Muhammad Dzaki Abdillah Muhammad Fathi Salim Muhammad Ivan Muhammad Rafly Chairulloh Muhammad Rivaldo Darmawan Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nadila Nurhaliza Nanda Meisya Putri Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Nur Fitriani Nikmatussholekha Nurhaliza, Nadila Nurizal Ismail Okta Bella Fatin Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Putri Febriqa Khairun Nisa’ RACHMAT RAMADHAN Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Ratna Yunita Setiyani Subardjo Rina Rohmantiana Rini Kuswati Rizcho Louistama Setyana Putra Romadhoni Khoiruddin Salsabila, Shafiyah Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Sejati, Silvi Prasetyo Setyaningrum, Dewi Probowati Silfiana Melisa Anjani Silvi Prasetyo Sejati Sirda Sirda Sirda, Sirda Soepatini Sofia Anida Kusuma Sri Murwanti Sri Padmantyo Sugiyanto Sugiyanto Suranto Suranto Tazkia Amalia Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Windi Nur Azizah Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa