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All Journal Visionist International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Dinamika Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi NEAR: Jurnal Pengabdian kepada Masyarakat
Buchori Buchori
Institut Bakti Nusantara
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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PURCHASE DECISION FACTORS FROM PRODUCT QUALITY, DESIGN PACKAGING AND PRICE (Study on Dodol Pineapple consumers in East Lampung) Muntama Muntama; Syaiful Bakhri; Susi Sulastri; Buchori Buchori
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.9547

Abstract

The purpose of this study is to analyze how the relationship between product quality, packaging design, and price with the reasons why people buy products simultaneously or sequentially. The method used is a quantitative descriptive method, or a method that measures the effect of a variable on other variables. Product quality, packaging design, and price are the main variables. A different tertiary variable is the purchasing point of view. The majority of respondents to this survey are Way Kambas Dodol Nanas consumers. There were about 30 responses to the survey. The selective sampling technique used is called purposive sampling. The reliability test uses the Cronbach's Alpha formula and the validity test uses the Pearson Product Moment correlation point.The data analysis technique used in this study is the Classical Assumption Test, Multiple Linear Regression Analysis Test, T test and F test at a significant level of 5%. Data collection was carried out by distributing questionnaires as the main data collection, and supported by interviews and observations. Based on the results of the analysis, it can be concluded that simultaneously the variables of product quality, packaging design and price have a positive effect on purchasing decisions for Dodol Nanas Way Kambas products. Partially the product quality variable has a significant effect on purchasing decisions, the packaging design variable has a significant effect on purchasing decisions, and the price variable has a significant effect on purchasing decisions. Keywords: packaging design, price, purchase decision, product quality
Co-Authors Andi Kurniawan Didi Susianto Eka Ridhawati Evi Novitasari Evi Novitasari Fauzi Hikmatul Aliyah Lukman Bimantoro Mistina Mistina Muntama Muntama Rika Rida Sari Rinnanik Rinnanik Sri Rahayu Susi Sulastri Syaiful Bakhri Taufik Taufik Thoyib Thoyib Vina Dwi Yulianti Wulandari Wulandari