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All Journal INFORMASI Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Komunikator Jurnal Hubungan Internasional WARTA Jurnal Studi Komunikasi ARISTO Emerging Science Journal Nyimak: Journal of Communication Jurnal Komunikasi Jurnal ASPIKOM BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Profetik JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Empowerment Prosiding Seminar Nasional Program Pengabdian Masyarakat Proceeding ISETH (International Summit on Science, Technology, and Humanity) Neo Journal of economy and social humanities Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora Bangun Desa : Jurnal Pengabdian Masyarakat Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia Journal of Community Engagement in Health Proceedings of Jogjakarta Communication Conference (JCC)
Adhianty Nurjanah
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Online Promotions Strategy Through the PESO Model Approach on Instagram @akkarjuicebar in Increasing the Number of Consumers in 2025 Delviana Farah Dini Safitri; Adhianty Nurjanah; Denis Hida Lutfiana Stefani
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Changes in modern society’s lifestyle shows a significant shift toward healthier living patterns. This study aims to analyze the online promotion strategy through the PESO model approach on the Instagram @akkarjuicebar in increasing the number of consumers in 2025. Akkar juice bar is business that sells healthy fruit-based beverages and relies on Instagram as its primary promotional medium. This research uses a descriptive qualitative method with data collection techniques through in-depth interviews and documentations. The study applies the PESO model proposed by Gini Dietrich. The results show that Instagram promotion conducted by akkar juice bar aims to reach a wider range of consumers while introducing the brand identity to new audiences, the target consumers are individuals aged 19-35 years, particulary students and workers who are concerned about a healthy lifestyle. The implementation of the PESO model includes the use of Paid media through endorsments by Instagram creators @belindapermata and @putufahru. Earned media appears through consumers voluntarily activities in sharing their experiences, such as posting Instagram stories, uploading product photos, and tagging the account @akkarjuicebar. Shared media is implemented through interactive features including comments, direct massages, and reposting costumers’ stories. Owned media is realized through the management of the Instagram account @akkarjuicebar, wich is fully controlled by the Akkar team. This study shows that the PESO elements most relied upon are owned and earned media. However, their utilization still needs improvement so that they not only generate interaction but also encourage purchasing decisions more effestively.
The Role of the Sleman District Disaster Management Agency in Disaster Communication Regarding Mount Merapi in Sleman Regency, Yogyakarta Adhianty Nurjanah
Neo Journal of economy and social humanities Vol 4 No 1 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i1.258

Abstract

Mount Merapi is one of the most active volcanoes in Indonesia and poses a serious threat to the people of Sleman, especially following the 2010 eruption that caused significant damage and loss of life. Although Indonesia has a developed disaster management system, effective disaster communication remains a challenge, particularly in delivering information that is timely, accurate, and easily understood by the public. This research aims to explore the role of the Regional Disaster Management Agency (BPBD) of Sleman Regency in disaster communication, specifically related to the mitigation and management of Mount Merapi disasters. The research method employs a qualitative descriptive approach, with data collection techniques conducted through in-depth interviews with the Head of BPBD and the Head of the BPBD Secretariat of Sleman Regency, as well as with the community and disaster awareness groups. The data analysis technique used is the Miles & Huberman Model, and data triangulation is performed to ensure data validity. The results of this study indicate that the BPBD of Sleman Regency plays a crucial role in disaster communication, both in mitigation and disaster management. Effective communication is supported by strategies for delivering accurate messages, using easily understandable language, ensuring accessibility and inclusivity, as well as collaboration and coordination with various stakeholders. This study recommends strengthening cross-sector coordination and enhancing community capacity to understand disaster information in order to improve preparedness for Mount Merapi disaster.
Bantu Pengembangan Desa Bersama Pusat Kegiatan Belajar Masyarakat (PKBM) di Desa Grinting Halim Purnomo; Sjafri Sairin; Gatot Supangkat Samidjo; Aris Slamet Widodo; Adhianty Nurjanah; Kana Safrina Rouzi
Bangun Desa: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2022)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jbd.2022.1(1).1-8

Abstract

Desa Grinting merupakan desa yang cukup cocok untuk bercocok tanam.  Daun kelor atau Moringa oleifera merupakan salah satu tanaman yang mempunyai segudang manfaat. Karena keberagaman manfaatnya ini di Desa Grinting terdapat sebuah UMKM di kalangan Pusat Kegiatan Belajar Masyarakat (PKBM) di Desa Grinting yang mengembangkan produk daun kelor. Daun kelor di sini diolah dan dibuat menjadi berbagai jenis produk makanan yang lezat. Adapun makanan yang diolah dari bahan daun kelor adalah keripik daun kelor, teh daun kelor dan kue basah daun kelor. Selain dari UMKM daun kelor tersebut, terdapat juga banyak UMKM lainnya. Namun sayangnya dalam pelaksanaannya, UMKM yang berada di Desa Grinting belum memanfaatkan metode pemasaran yang berbasis digital secara optimal.  Sebagian besar para pelaku UMKM masih menggunakan metode pemasaran offline sehingga lingkup pemasaran poduk belum seluas pemasaran yang dilakukan secara online. Kegiatan pengabdian ini bertujuan untuk pendampingan dan membantu pengembangan pemasaran online pada pelaku UMKM di kalangan Pusat Kegiatan Belajar Masyarakat (PKBM) di Desa Grinting.
Digital Marketing Communication Strategy Through Instagram in Enhancing Brand Awareness: An AISAS Perspective Study of Nasi Bebek Bahagia (2025) Afdhol Fikri Astika; Adhianty Nurjanah; Denis Hida Lutfiana Stefani
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Instagram, as a visual based social media platform, has become a primary medium for young consumers in seeking references before making purchasing decisions. In Yogyakarta’s culinary industry, Instagram plays a strategic role in enhancing brand awareness and building relationships with consumers through interactive features such as Feed, Stories, and Reels. Increasing market competition encourages businesses to implement adaptive digital marketing communication strategies aligned with consumer behavior. This study aims to describe the digital marketing communication strategy of @nasibebek.bahagia on Instagram in enhancing brand awareness using the AISAS approach (Attention, Interest, Search, Action, Share). The research employs a descriptive qualitative approach within a post-positivist paradigm. Data were collected during the 2025 operational period through in-depth interviews with the business owner, customers, and content marketing, as well as documentation of Instagram content. The findings indicate that the Attention and Interest stages are developed through consistent visual aesthetics and content relevant to the student segment. The Search stage is facilitated by providing clear information through the feed and highlights features, which subsequently encourages the Action stage in the form of store visits and purchasing decisions. The Share stage emerges through consumer participation in sharing their experiences on social media. The findings demonstrate that this strategy plays a significant role in strengthening brand recognition and enhancing brand recall among the target consumers. Overall, although the strategy has not been formally structured through a fixed content calendar, the consistent utilization of Instagram features has proven effective in building and strengthening Nasi Bebek Bahagia’s brand awareness.
Digital Promotion Strategy on Instagram @cappanahmerah at PT East West Indonesia Using the SOSTAC Approach to Build Trust Among Millennial Farmers in 2024 Akmalya Khaerunnisa; Adhianty Nurjanah
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7627

Abstract

Advances in digital technology have encouraged agribusiness companies to utilize social media as an effective promotional tool. This study aims to analyse the digital promotion strategy of PT East West Indonesia through Instagram @cappanahmerah using the SOSTAC approach (Situation Analysis, Objectives, Strategy, Tactics, Action, and Control) to build trust among millennial farmers in 2024.This study employed a qualitative descriptive method through in-depth interviews and documentation involving the digital marketing team and millennial farmers. The findings provide insights into the implementation of digital promotion strategies using the SOSTAC framework to strengthen trust among millennial farmers in the agribusiness sector.The findings show that the company's digital promotion strategy effectively builds trust among millennial farmers. The company's strengths include product innovation, R&D support, and its positioning as a "farmer's ally," while counterfeit seeds remain a major threat. The objectives stage applied the 5S concept through educational content and testimonials (sell), farming consultation services (serve), interactive communication (speak), efficient digital advertising (save), and storytelling content (sizzle). The strategy focused on digitally active millennial farmers, while tactics were implemented through educational content, testimonials, Instagram Ads, and e-commerce. The action stage involved consistent content planning, production and distribution, while control was conducted through Instagram Insights and Return on Ad Spend (ROAS) evaluation.The study highlights that educational content, interactive communication and authentic storytelling are effective approaches for increasing trust among millennial farmers toward PT East West Indonesia.
Sharia-based financial literacy acceleration: Strengthening the sakinah family economy in the ‘Aisyiyah Branch Leadership of Ngampilan Nurjanah, Adhianty; Prawoto, Nano; Apriliani, Riski
Community Empowerment Vol. 11 No. 2 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.13253

Abstract

Family financial management is a crucial aspect of realizing a Sakinah family, one that is harmonious, prosperous, and aligned with Islamic principles. However, low financial literacy among women remains a primary challenge hindering household economic stability. This community service program aims to enhance sharia-based financial literacy and management skills among the members of the ‘Aisyiyah Branch Leadership (PCA) in Ngampilan, Yogyakarta. The program was executed in three main stages: 1) socialization of the Sakinah family philosophy, 2) sharia-based family financial management training, and 3) distribution of pocketbook guides as practical references. The evaluation results demonstrated significant success: a 85% increase in participants' awareness of Sakinah family literacy, a 88% improvement in financial management understanding and skills, and 88% of participants validating the pocketbook as highly beneficial. This initiative successfully supports the realization of Sakinah families within PCA Ngampilan while serving as a replicable model for women's empowerment in strengthening household economic resilience.
“You do not See an Interesting Ads, You See a Cowboy Killers”: A Comprehensive Public Health Communication Approach on Smoke-Free Policy Enforcement Dianita Sugiyo; Adhianty Nurjanah; Dyah Mutiarin; Enrico Aditjondro; Agus Samsudin; Faudyan Eka Satria; Afriansyah Tanjung; Noven Tri Wandasari
Journal of Community Engagement in Health Vol. 5 No. 1 (2022): Maret
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/jceh.v5i1.333

Abstract

Objectives: While smoke-free policies aiming to protect passive smokers have been identified, some works need to be carried out to implement the policy into stronger regulation. This policy transformation, as the key to policy implementation success, should be considered by researchers and public health advocates to elaborate an effective way of delivering the policy messages. Study Design: This article describes the way Muhammadiyah Tobacco Control Center (MTCC) of Universitas Muhammadiyah Yogyakarta assisted the local government to transform smoke-free policy and its relevant accomplishing measurement into an intense enforcement action by involving a multi-sectoral approach and community. Methods: This research is an independent study, reflecting an evaluation of smoke-free project assisted by Muhammadiyah Tobacco Control Center to the Local Government of Yogyakarta City. Results: We discussed the role of multi-sector of the local government upon their policy interpretation and collaboration to reach our vast community in understanding and further implementing the smoke-free policy by their awareness. In addition, we provide a model of community engagement to support policy implementation and evaluation (monitoring process). Conclusion: As the conclusion, a comprehensive public health communication can enhance the program of policy enforcement and gain support from policy-oriented audiences.
Co-Authors Afdhol Fikri Astika Afriansyah Tanjung Agus Samsudin Ahmad Hermawan Akmalya Khaerunnisa Alfian Ma'arif Alfian Ma’arif Anish Pandey Arda Putri Winata Aris Slamet Widodo Arista, Altabella Septi Arya Adiningrat Asma Munifatussaidah Bachtiar Dwi Kurniawan Barbara Gunawan Cahya Damarjati Carlos Sánchez-López Carlos Sánchez-López Cengiz Deniz Chalila Raihan Nabilazka Delviana Farah Dini Safitri Denis Hida Lutfiana Stefani Dhiya Uddin Rijalusalam Dhiya Uddin Rijalusalam Dhiya Uddin Rijalusalam Dianita Sugiyo Dyah Mutiarin Dyah Mutiarin Dyah Mutiarin Enrico Aditjondro Fadhlan Hafiyyan Muhammad Faudyan Eka Satria Fitra Prasapawidya Purna Frizki Yulianti Nurnisya, Frizki Yulianti Frizki Yulianti Yulianti, Frizki Yulianti Frizky Yulianti Frizky Yulianti N Gatot Supangkat Gatot Supangkat Ilham Maulana Saud Ilham Ramdana Irfan Ahmad Irfan Ahmad Israa Al_barazanchi Iswanto Iswanto Iswanto Iswanto iswanto iswanto Iswanto Iswanto Iswanto Suwarno Iswanto Suwarno Iswanto Suwarno Jazaul Ikhsan Lasa Hs Muhammad Abdus Shomad Muhammad Ahmad Baballe Muhammad Azhar Muhammad Heri Zulfiar, Muhammad Heri Muhammad Iqbal Muhammad Iqbal Khatami Nabilazka, Chalila Raihan Nano Prawoto Nia Maharani Raharja Nia Maharani Raharja Nia Maharani Raharja Noven Tri Wandasari Novi Caroko Nurnisya, Frizki Yulianti Pamungkas, Nobat Tri Purnomo, Halim Rachmad Andri Atmoko Ramadhan, Cahyo Setiadi RASYID, ERWIN Reza Alayi Riski Apriliani Ritonga, Mukail Rouzi, Kana Safrina Sairin, Sjafri Sakir Ridho Wijaya Sakir Sakir Sakir Sakir, Sakir Samidjo, Gatot Supangkat Sashikala Mishra Sjafri Sairin Sri Nabawiyati Nurul Makiyah Sri Nabawiyati Nurul Makkiyah Tanjung, Afriansyah Tri Pitara Mahanggoro Wahyudi Kumorotomo Wahyudi Wahyudi Wahyudi, Wahyudi Wardana, Linda Kusumastuti Widodo, Aris Slamet Wulan Widyasari Wulan Widyasari, Wulan Yulianti, Frizky