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I Gusti Agung Ananda Putra
Universitas Pendidikan Nasional
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Strategi Komunikasi PT Yakult Indonesia Untuk Menjangkau Masyarakat Sri Kasuma Dewi, Ni Komang; Dian Lentari, Ni Nyoman; Ananda Putra, I Gusti Agung
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.6571

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan pemahaman mahasiswa terhadap strategi komunikasi pemasaran yang diterapkan oleh PT Yakult Indonesia Persada, khususnya dalam menghadapi tantangan menjangkau generasi muda di era digital. Permasalahan yang ditemukan adalah rendahnya keterlibatan mahasiswa dalam praktik komunikasi di lapangan serta perlunya strategi komunikasi yang lebih partisipatif dari perusahaan terhadap segmen usia muda. Kegiatan ini dilaksanakan dalam bentuk sosialisasi dan diskusi langsung di PT Yakult Cabang Mojokerto, yang diikuti oleh 208 mahasiswa. Metode yang digunakan meliputi pemaparan materi, pemutaran video promosi, kunjungan pabrik, dan sesi tanya jawab. Hasil kegiatan menunjukkan bahwa mahasiswa antusias mengikuti seluruh rangkaian acara, memahami pentingnya peran komunikasi dalam pemasaran, serta mampu memberikan masukan berdasarkan perspektif generasi mereka. Diskusi mengenai persaingan Yakult dengan Kombucha menjadi bahan pembelajaran yang membuka wawasan mahasiswa tentang pentingnya bukti ilmiah, konsistensi pesan, dan pendekatan strategis dalam membangun loyalitas merek. Kegiatan ini dinilai berhasil menjembatani kesenjangan antara teori dan praktik serta memberikan manfaat nyata bagi mahasiswa dan mitra industri.
SYSTEMATIC LITERATURE REVIEW: PERAN KOMUNIKASI INTERPERSONAL PELATIH DALAM PEMULIHAN MOTIVASI ATLET BASKET REMAJA PASCA CEDERA : Kajian Literature Review Oktavia, Renita Enji; Pramana, Ida Bagus Gde Agung Yoga; Putra, I Gusti Agung Ananda; Srikandi, Melati Budi
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9728

Abstract

This study is a literature review that aims to describe previous research as a source of academic literature and to identify patterns and trends in research themes. The review was conducted by examining a number of articles published between 2020 and 2025 using the Systematic Literature Review (SLR) method. The article selection process followed the PRISMA guidelines, and the data were subsequently analyzed using thematic analysis techniques. The findings indicate that out of 10 articles that passed the title and abstract screening stages, there is a relationship between communication patterns and interpersonal communication models applied by coaches and athletes in motivating basketball athletes during post-injury recovery. Theoretically, this study contributes to the development of DeVito’s interpersonal communication theory by demonstrating the relevance and application of the components of openness, empathy, support, positivity, and equality within the context of coach–athlete communication. The findings also show that interpersonal communication plays a role in building supportive relationships and serves as one aspect of coaching competence in motivating adolescent athletes to return to training after injury. Furthermore, this review identifies a research gap in interpersonal communication studies that integrate motivational psychology within the sports context, which may provide opportunities for future research. Keywords: Adolescent Basketball Athletes; Coaches; Coach–Athlete Communication; Interpersonal Communication; Post-Injury Motivational Psychology; Sports Communication;  
Co-Authors Agus Ariana, I Komang Alifia Zhafira Yulianti Anak Agung Mia Intentilia Aris Sanjaya, Ketut Bagus Artika Putri, Ni Ketut Chiesa Vidantika, Kadek Andradinata Danalia Mas, Kadek Ayu Maysia Dewinta, Ida Ayu Rosa Dian Lentari, Ni Nyoman Garini Putri, Dewa Ayu Putu Gusti Ayu Alit Cantika Dewi Hiskia Sahara, Romario Firdaus I Gede Adi Susila I Gede Fery Surya Tapa I Gede Yoga Bayu Priatama I Gusti Ayu Agung Dewi Sucitawathi Pinatih I Gusti Ngurah Putu Dharmayasa I Made Agus Ariawan I Nyoman Arya Thanaya I Nyoman Subanda Kadek Devi Kalfika Anggria Wardani Kharisma Wirayanti, Luh Putu Lia Made Anom Dwiadnya Adipta Melati Budi Srikandi Murti, I Gusti Ngurah Agung Adhi Krisna Ni Kadek Elvina Aprelia Damayanti Ni Luh Utari Liana Sari Ni Made Prasiwi Bestari Nuning Indah Pratiwi Nuraga, Ketut Oktavia, Renita Enji Pramana, Ida Bagus Gde Agung Yoga Putu Dyah Permatha Korry Rokade, Darpan Sadewa, Komang Okky Junior Sadur, Maria Eveliani Yunesti Sahara, Romario Firdaus Hiskia Saraswati, Made Nicki Sri Kasuma Dewi, Ni Komang Sulaksana, Bagus Alit Triguna Syahdana, Adryan Dheva Tirtayanti, Ni Putu Dila Triguna Sulaksana, Bagus Alit Widya Maheswari, Komang Risma Ayu Widyastuti, Hari Sukma Wulan Dari, Senata Tri Ximenes, Genilva Maria Doresa Sousa Baptista Yana, Anak Agung Gde Agung Yenni Ciawi