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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

Prospek Penjualan Ikan Hias di Pasar Ikan Hias Tegallega Kota Bandung Jawa Barat Gumilar, Iwang; Ghifari, Naufal Hasvi; Zahidah, Zahidah; Maulina, Ine
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5653

Abstract

This research aims to analyze the sales prospects of ornamental fish at the Tegallega Ornamental Fish Market, Bandung City. The research method used in this research is the survey method. The type of data used is primary data obtained by interviews using questionnaires and field observations, and secondary data obtained by collecting institutional data and the results of scientific publications. The number of samples in this study was 40 people spread across Tegallega, Bandung City. The sampling technique used was purposive sampling technique. The data analysis method used is a quantitative descriptive analysis method. The analytical parameters used to analyze ornamental fish sales prospects include financial parameters such as profit, B/C, Break Even Point, and Payback Periods. The results of the research show that the sale of ornamental fish at the Tegallega Ornamental Fish Market, Bandung City has good prospects and is feasible. This is indicated by meeting the eligibility criteria for all financial parameters. The results of the analysis of sales prospects for ornamental fish using data for 1 year of sales show that sales at the Tegallega Ornamental Fish Market are classified as good, as profits are positive with a value of Rp. 129,720,000; B/C value is more than 1 with a value of 1.4; Break Even Point value of IDR 110,275,542 or sales volume of 3,958 head/year; and the Payback Period value is less than 1 year, namely 0.55 years.
Co-Authors Abun Abun Afriza, Azka Reyza Ahmad, Fadel Ogi Putra Aisyah Aisyah Alfina, Alfina Alim, Fauzan Syaiful Arief, Mochammad Candra Wirawan Asep Sahidin Atikah Nurhayati Aulia Andhikawati Aulia, Renita Binu, Marhadinda Auvira Chuzaimah, Syakirah Damayanti, Ami Danella, Amanda Puspa Danies Sadyarta Pratama Dewi Intan Permatasari Dewi, Annisa Permata Donny Juliandri Prihadi Emma Rochima Fadhlurrahman, Bintang Mahardika Fajar Ferdian Fajarwati, Mayapada Fajrianto, Fiqri Farhan, Andre Chandika Febriana, Nisrina Firmansyah, Maulana Dimas Fitriani, Devi Ghifari, Naufal Hasvi hadi, ihda abdul Hafel, Aulia Putri Kapsari Hakim, Amara Rohullah Balqish Handaka, Asep Agus Handaka, Asep Agus Hanuky, Galih Muhammad Herman, Adam Herman, Roffi Grandiosa Hermansyah Hermansyah Ibnu Dwi Buwono Iis Rostini Ira Septiara Irfy, Mochamad Zidane Fahrul Iskandar Iskandar Iwang Gumilar Izza Mahdiana Apriliani Juenti, Nelly Junianto Junianto - JUNIANTO JUNIANTO Junirahma, Nur Sakinah Kiki Haetami Kristiadhi, Fanny Lantun Paradhita Dewanti Laviona, Amah Millatina, Nabilah Sani Nababan, Leri Nasution, Anta Maulana Nurhayati , Atikah Nurhayati Nurhoirunisa, Kori Oktaviana, Lusi Pamungkas, Wahyuniar Permatasari, Dewi Intan Pratiwy, Fittrie M. Putri, Meli Mahfiroh Karisma Putri, Miftahul Agra Quran, Farhatunnida Hamalatul Rahidin, Umar Raja Dame, Rama Bergawa Rasyid, Raffael Muhammad Sabili Rasyiq, Arkan Naufal Raymond Marbun Lumban b Marbun Lumban Rizal, Muhammad Rizal Alfiansyah Rizkia Aliyah Roffi Grandiosa Roffi Grandiosa Rosidah - Rusky Intan Pratama Rusky Intan Pratama Ruzky Intan Pratama Sakira, Kekey Santi Rukminita Anggraeni, Santi Rukminita Saputra, Adjie Shafa, Bellarisa Rahma Shafira Bilqis Annida Soraya Malika Putri Suryana, Asep A. H. Suryana, Asep Handaka Tarigan, Aginta Primana Titin Herawati Ujang Subhan Wildah, Halyda Aulia Yudi Nurul Ihsan Yuli Andriani Yuli Nisa Nuryanti Yuniar Mulyani Zahidah Zahidah, Zahidah Zur'aida, Naurah Nazhifah Zuzy Anna