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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JDM (Jurnal Dinamika Manajemen) JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Administrasi Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Primanomics : Jurnal Ekonomi & Bisnis Jurnal Entrepreneur dan Entrepreneurship SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Manajemen Pendidikan (JDMP) Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Nusantara Hasana Journal Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Dinamika Manajemen
Deandra Vidyanata
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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The Mediating Role of Customer Satisfaction on the Relationship between Service Quality and Consumer Loyalty on the Hospitality Industry Deandra Vidyanata
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 1 (2022): JULI: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i1.768

Abstract

Service quality and customer satisfaction are important predictors that shape customer loyalty in the hospitality industry. The fulfillment of these two things can maintain the sustainability of the organization in the long term. This study aims to examine the effect of service quality on customer loyalty, the effect of service quality on customer satisfaction, customer satisfaction on customer loyalty, and the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty. The population of this research is all consumers of one of 5-star hotels in Jakarta, with purposive sampling method with the criteria of having stayed at the hotel more than 3 times. The results of this study indicate that all hypotheses are accepted,which means that service quality affects consumeraloyalty, service quality affects consumer satisfaction,customer satisfaction affects loyalty, and consumer satisfaction mediates the influence between service quality and consumer loyalty.
PROSES PELATIHAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KINERJA DAN KUALITAS ANGGOTA KOPERASI KPSP SETIAKAWAN NONGKOJAJAR Sri Nathasya Br Sitepu; Monika Teguh; Deandra Vidyanata
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2022): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v5i2.36224

Abstract

Program entrepreneurship coaching process diberikan kepada koperasi KPSP Setiakawan Nongkojajar. Peserta yang mengikuti program entrepreneurship coaching process merupakan perwakilan dari pengurus, karyawan, anggota koperasi beserta keluarga (istri dan anak) sehingga total peserta sebanyak 800 orang. Program entrepreneurship coaching process berlangsung selama enam tahun (2015-2021). Permasalahan Koperasi KPSP Setiakawan belum mampu mengembangkan unit bisnis dan rendahnya kualitas sumber daya manusia. Tujuan dari program entrepreneurship coaching process berbasis entrepreneurship untuk membantu koperasi untuk meningkatkan kinerja unit bisnis dan meningkatkan kualitas sumber daya manusia. Pendampingan terhadap KPSP Setiakawan menggunakan metode coaching dengan menerapkan tujuh prinsip diantaranya: challenge, responsibility, blame free, awareness, self belief, action, solution focus. Hasil dari program entrepreneurship coaching process mampu mengembangkan unit bisnis dan peningkatan kualitas/kompetensi sumber daya manusia di Koperasi KPSP Setiakawan Nongkojajar.
Determinants of Intention to Use the TikTok Application among Generation Z Fitria Halim; Fedianty Augustinah; Deandra Vidyanata; Sherly Sherly; Acai Sudirman
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 3 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i3.977

Abstract

The urgency of the study is to analyze the effect of perceived ease of use, perceived enjoyment, and facilitating conditions on the intention to use the TikTok application service in the generation Z group in Indonesia. This research instrument uses an online questionnaire distributed to 210 respondents who are none other than users of the TikTok application from the generation Z group. Next, the researchers tested the hypothesis using a variant-based Structural Equation Modeling (SEM) called Partial Least Square (PLS) and the SmartPLS version of the application. 3.0 as a tool to analyze it. The results of this research conclude that perceived ease of use, perceived enjoyment and facilitating conditions have a positive and significant effect on intention to use. The results of this research prove that factors such as perceived ease of use, perceived enjoyment, and facilitating conditions are important components in the formation of intention to use, so for TikTok application developers this can be taken into consideration for the improvement of TikTok application services in the future. Urgensi penelitian untuk menganalisis pengaruh perceived ease of use, perceived enjoyment, dan facilitating conditions terhadap intention to use layanan aplikasi TikTok pada kelompok generasi Z di Indonesia. Instrumen penelitian ini menggunakan kuesioner online yang dibagikan kepada 210 respoden yang tidak lain adalah pengguna aplikasi TikTok yang berasal dari kelompok generasi Z. Selanjutnya peneliti menguji hipotesis menggunakan Structural Equation Modeling (SEM) berbasis varian yang disebut Partial Least Square (PLS) dan aplikasi SmartPLS versi 3.0 sebagai alat untuk menganalisisnya. Hasil dari riset ini menyimpulkan faktor perceived ease of use, perceived enjoyment dan facilitating conditions berpengaruh positif dan signifikan terhadap intention to use. Hasil riset ini membuktikan bahwa faktor seperti perceived ease of use, perceived enjoyment, dan facilitating conditions merupakan komponen penting dalam pembentukkan intention to use, sehingga bagi pengembang aplikasi TikTok hal ini dapat dijadikan sebagai bahan pertimbangan guna penyempurnaaan layanan aplikasi TikTok di masa yang akan datang.
RELASI KEPEMIMPINAN SITUASIONAL DAN POLA KOMUNIKASI TERHADAP KINERJA TIM PROJECT BISNIS GENERASI Y Yuli Kartika Dewi; Carolina Mustikarini; Metta Padmalia; Deandra Vidyanata
Nusantara Hasana Journal Vol. 2 No. 1 (2022): Nusantara Hasana Journal, June 2022
Publisher : Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship and business have become the main colors in the tertiary curriculum in the last 10 years. The government through BEKRAF and ministerial regulations on graduate standards encourage a curriculum that increases the number of young entrepreneurs in Indonesia. Students who are currently being forged to become young Indonesian entrepreneurs are the millennial generation who have their own character. The amount of information circulating, the rapid development of technology and life in an era of high individuality, make this generation have weaknesses in leading their groups, low ability to communicate effectively, lack of resilience to accept failure and ability to work in teams. This is what causes the lack of performance results and the low sustainability of the business that is being pioneered. This research was conducted to find out how the type of situational leadership and communication patterns in the group can affect the performance of members of the millennial business group. The method used in this research is quantitative by distributing 285 questionnaires to student business startups that have been established for more than 3 months and have a monthly turnover. The results showed that situational leadership and communication patterns had a significant influence on group performance.
ANALISIS SIKAP KEWIRAUSAHAAN SEBAGAI MEDIASI ANTARA PENDIDIKAN KEWIRAUSAHAAN TERHADAP INTENSI KEWIRAUSAHAAN DI UNIVERSITAS CIPUTRA Nydia Wirawati; Cliff Kohardinata; Deandra Vidyanata
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 6 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i6.1350

Abstract

Tingkat pengangguran terpelajar terus mengalami peningkatan dari tahun ke tahun. Peningkatan pengangguran tersebut disebabkan oleh (1) daya saing tenaga kerja yang rendah, (2) kekurangan pasar tenaga kerja karena peningkatan jumlah angkatan kerja tidak diimbangi dengan peningkatan lapangan kerja, (3) belum terjalinnya hubungan industrial pemerintah dengan tenaga kerja Indonesia, (4) pelaksanaan pengawasan tenaga kerja belum optimal, dan (5) terjadi jarak antara lulusan perguruan tinggi dengan kompetensi yang dibutuhkan di dunia kerja. Universitas Ciputra adalah perguruan tinggi yang berfokus pada pendidikan kewirausahaan. Seluruh mahasiswa Universitas Ciputra mendapatkan mata kuliah entrepreneurship mulai semester satu hingga semester lima. Pendidikan Kewirausahaan diyakini mampu meningkatkan minat kewirausahaan mahasiswa. Tujuan dari penelitian ini adalah (1) untuk mengetahui pengaruh pendidikan kewirausahaan terhadap minat kewirausahaan, (2) untuk mengetahui pengaruh pendidikan kewirausahaan terhadap sikap kewirausahaan, (3) untuk mengetahui pengaruh sikap kewirausahaan terhadap minat kewirausahaan, dan (4) untuk mengetahui kemampuan sikap kewirausahaan memediasi pendidikan kewirausahaan terhadap minat kewirausahaan. Jenis penelitian ini adalah kuantitatif dengan menggunakan SmartPLS sebagai alat analisis. Jumlah responden yang digunakan dalam penelitian ini sebanyak 30 responden. Hasil penelitian ini menunjukkan bahwa (1) pendidikan kewirausahaan memberikan pengaruh positif terhadap minat kewirausahaan, (2) pendidikan kewirausahaan memberikan pengaruh positif terhadap sikap kewirausahaan, (3) sikap kewirausahaan memberikan pengaruh positif terhadap minat kewirausahaan, dan (4) sikap kewirausahaan mampu memediasi pengaruh pendidikan kewirausahaan terhadap minat kewirausahaan dengan sifat mediasi parsial. Kata Kunci : pendidikan, sikap, minat, kewirausahaan, perguruan tinggi
FAKTOR-FAKTOR PREFRENSI KONSUMEN DALAM MEMILIH PRODUK FURNITUR GEOMETRIC CRETION Nurul Hasanah; Christina Whidya Utami; Deandra Vidyanata
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 4 No. 3 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v4i3.1662

Abstract

Industri furnitur merupakan industri yang mengolah bahan baku ataubahan setengah jadi yang meliputi kayu, rotan, dan bahan alami lainnya menjadi produk barang jadi yang yang mempunyai nilai tambah dan manfaat yang lebih tinggi. furnitur merupakan salah satu komoditas yang strategis bagi perekonomian Indonesia pada tahun 2017. Salah satu perusahaan industri furnitur adalah Geometric creation yang didirikan pada tahun 2016. Geometric creation adalah perusahaan start-up yang dikelola oleh tiga orang mahasiswa Universitas Ciputra sebagai projek bisnis entrepreneurship. Perusahaan ini memanfaatkan limbah Drum dan kayu pallet jati Belanda, kemudian dikreasikan menjadi produk perabotan rumah/ ruangan. Geometric Ceration mengalami penjualan yang fluktuatif yang dapat disebabkan karena kurangnya mendapat kepercayaan dari konsumen serta tidak ada pembelian ulang. Tujuan penelitian ini adalah untuk mengetahui faktor yang membentuk preferensi konsumen dalam memilih produk furnitur Geometric creation. Jumlah sample yang digunakan sejumlah 54 responden. Pendekatan penelitian dilakukan secara kuantitatif dengan menggunakan metode Confirmatory factor analysis (CFA) yang diolah menggunakan program Smart PLS 3.0. Metode pengumpulan data menggunkan kuesioner yang berdasarkan pada indikator dari lima variabel yang diperkirakan membentuk preferensi konsumen. Hasil penelitian menunjukkan bahwa terdapat lima faktor yang membentuk preferensi konsumuen dalam memilih produk furniture Geometric Creation. Kata kunci: Preferensi Konsumen, Kualitas Produk, Fitur, Desain, Harga,Kualitas Layanan
PENGARUH PERSEPSI NEGARA ASAL TERHADAP MINAT MEMBELI DI MEDIASI BRAND IMAGE PADA BISNIS FASHION DI UNIVERSITAS CIPUTRA Weldy Erlianto; Deandra Vidyanata
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2179

Abstract

This research is done to see the effect that is formed in the relationship of Country of Origin variable on purchase intention that is mediated by brand image on start-up business entrepreneurs at Universitas Ciputra. Country of Origin is theoretical basis in this research because it is evaluated important to be consideration by related entrepreneur to increase purchase intention and brand image. This research uses purposive sampling in sampling process, and is obtained as many as 100 respondents with various kinds of business that are registered at Universitas Ciputra. The findings of this research result prove that start-up business needs (COO) variable to increase purchase intention, because through the research result of (COO) variable is able to increase purchase intention positively and significantly, then the result that is given (COO) on brand image variable is also obtained positive and significant results, and the last relationship between brand image variable on purchase intention also obtains positive and significant results.
PENGARUH SOCIAL MEDIA MARKETING DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK START-UP BUSINESS MAHASISWA Bella Tedja Kusuma; Deandra Vidyanata
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 6 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i6.3105

Abstract

Penelitian ini bertujuan untuk menguji pengaruh social media marketing dan EWOM terhadap keputusan pembelian terhadap produk start up bisnis. Perusahaan atau bisnis ini harus memiliki keunggulan sehingga dapat menarik keputusan pembelian konsumen. Metode penelitian yang digunakan adalah kuantitafif, metode penarikan sampel yang digunakan dalam penelitian ini adalah purposif sampling,dan menggunakan teknik sampling nonprobability sampling. Dengan responden sebanyak 92 orang, berdasarkan hasil analisis diperoleh hasil jika sosial media marketing memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian, sedangkan EWOM tidak memiliki pengaruh positif dan tidak signifikan. Hasil penelitian ini dapat memberikan informasi agar lebih memperbaiki lagi promosi lewat scial media. Penelitian ini merupakan penelitian pertama yang dilakukan untuk melihat pengaruh social media marketing dan EWOM terhadap keputusan pembelian.
PENGARUH POSITIF EMOTION, TRUST, PERCEIVED EASE OF USE TERHADAP INTENTION TO USE PADA E-COMMERCE DI INDONESIA Sa’adah, Naylatus; Setiobudi, Auditia; Vidyanata, Deandra
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2023): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v10i2.762

Abstract

This study was conducted to examine the effect of Positive Emotion, Trust, Perceived Ease of Use at Shopee in Java, which can affect Intention to Use. The theory used is technology acceptance model (TAM). This theory was chosen as the basis for this research because it is considered important to consider the company's priorities in increasing the use of Shopee. This study uses a quantitative non-probability sampling method. In the data collection process, there were 150 respondents with the characteristics of Generation Z who live in Java and have used Shopee with an expenditure of Rp. 500,000-Rp. 200.000. This study find indicate that there is a significant relationship between positive emotion and trust on intention to use. However, in this study, it was also found that there were variables that had no effect, namely perceived ease of use, which had no significant effect on intention to use. From these findings, it can be said that further research is needed on the phenomenon of perceived ease of use on the intention to use Shopee in Java.
Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z Vidyanata, Deandra; Junianto, Yopy; Setiobudi, Auditia
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2692

Abstract

This research investigates the changing dynamics of digital consumer behavior, specifically examining how Generation Z's participation in hedonic browsing activities influences their tendency towards impulsive online purchasing. This study employs a purposive sampling method, targeting Generation Z individuals who have recently made online purchases. A total of 195 respondents were surveyed, using a structured questionnaire to assess their hedonic browsing behavior, positive emotional responses, and tendencies towards impulsive buying. The findings reveal a strong statistical significance in the relationship between hedonic browsing behavior and impulsive buying behavior. Hedonic behavior, characterized by leisurely and pleasure-seeking online activities, significantly increases the likelihood of impulsive purchases. Furthermore, the study highlights the crucial mediating role of positive emotions in this relationship, indicating that the emotional states elicited by hedonic activities directly influence spontaneous buying decisions.
Co-Authors . Topowijono Abdi, Anastasia Natali Acai Sudirman Annisa Aurelia Setiadi Suhendra Auditia Setiobudi Auryn Aprillia Chandrawati Bella Tedja Kusuma Carolina Mustikarini Christina Whidya Utami Chusnu Syarifa Diah Kusuma Clarissa Sabella Cliff Kohardinata Djumilah Hadiwidjojo Dyajeng Puteri Woro Subagio Febry, Timotius Fedianty AUGUSTINAH Fitria Halim Helena Sidharta I Gusti Bagus Yosia I Gusti Bagus Yosia Irmal, Irmal Ita Musfirowati Hanika Ita Musfirowati Hanika Kevin Tan Krismi Budi Sienatra Kusumo, Maureen Melvin Krisdiana Djami Rane Metta Padmalia MG Wi Endang NP Monika Teguh Nani Nani Nani Nani Nurul Hasanah Nydia Wirawati Rane, Melvin Krisdiana Djami Romauli Nainggolan Ruth Violina Gelombang Sa’adah, Naylatus Septiani, Emilia Seseli, Eka Merdekawati Sherly Sherly Sienatra, Krismi Sri Nathasya Br Sitepu Sri Nathasya Sitepu Sunaryo Sunaryo Tan, Kevin Teofilus Teofilus, Teofilus Weldy Erlianto Yopy Junianto Yuli Kartika Dewi