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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JDM (Jurnal Dinamika Manajemen) JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Administrasi Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Primanomics : Jurnal Ekonomi & Bisnis Jurnal Entrepreneur dan Entrepreneurship (JEE) SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Manajemen Pendidikan (JDMP) Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Nusantara Hasana Journal Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Dinamika Manajemen
Deandra Vidyanata
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Exploring the Dynamics of Parasocial Interactions with Hosts and Co-Viewers in Live-Streaming Shopping Vidyanata, Deandra
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.12364

Abstract

In the last decade, a new era of social commerce has emerged, known as live streaming  platforms, where consumers often build illusionary relationships known as Parasocial Interaction (PSI). While many scholars have explored various aspects of live-streaming shopping, they neglected both PSI with hosts and co-viewers. This study intends to bridge this gap by integrating these elements and investigating how they affect the Urge to Buy Impulsively (UBI) through Utilitarian Value (UV). The study population consists of Shopee live-streaming users, with a sample size of 400 respondents. The findings reveal that PSI with the host has no effect on UV or UBI, nor does UV mediate this connection. In contrast, PSI with co-viewers influences both UV and the UBI. Moreover, UV affects UBI and mediates the relationship between PSI with Co-Viewers and UBI. This study proves that illusionary interactions with co-viewers in live streaming can drive UBI by increasing the utilitarian value of the product through co-viewer validation. These results suggest that marketers should focus on fostering communities to enhance social proof in live-streaming.
THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION Vidyanata, Deandra; Sunaryo, Sunaryo; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 16 No. 3 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.127 KB) | DOI: 10.21776/ub.jam.2018.016.03.04

Abstract

The growth of Instagram continues, with the majority of its users being millennial consumers who share all aspects of their life on social media. One of the most popular advertising strategies is using celebrity endorsers. The purpose of this study is to investigate the role of brand attitude and brand credibility as a mediator of the celebrity endorsement to purchase intention. This study can be categorized as explanatory research and the sampling technique used in this research is purposive sampling. The result of this study showed that celebrity endorsement would not directly affect purchase intention, though celebrity endorsement can enhance brand attitude and brand credibility which in turn increase purchase intention.This study only focused on apparel products. Thus future research may consider using another type of product. Further, future research is expected to use another social media other than Instagram and to consider using another variable as the mediator.
Penggunaan Technology Acceptance Model Untuk Menganalisis Behavioural Intention Mahasiswa Dalam Menggunakan E-Learning Vidyanata, Deandra
JDMP (Jurnal Dinamika Manajemen Pendidikan) Vol. 5 No. 2 (2021): Volume 5, Nomor 2, April 2021
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdmp.v5n2.p114-119

Abstract

In this technological era, there is a certain needs for student to access learning materials without any time or space boundaries. Thus, adopting an online learning platform is no longer a choice but a necessity. There are many benefits provided by the implementation of online learning system, such as learning flexibility, reducing cost, etc. Nevertheless, there is certain challenge associated with the users acceptance of technology. In this paper, we take Technology Acceptance Model as a foundation to analyze students intention to use the online learning system.The population of this study is the freshmen of IBM Universitas Ciputra Surabaya. Sampling technique used in this study is simple random sampling with the result is 215 respondents as the sample. The result shows there is a significant relationship between perceived ease of use and perceived usefulness to students attitude to use online learning system . In addition, students attitude to use online learning system has a significant influence towards their intention to use e-learning.
From Stream to Cart: Investigating the Role of Parasocial Interaction and Local Presence on The Urge to Buy Impulsively in Live-Streaming Shopping Vidyanata, Deandra
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.15

Abstract

Despite the importance of Parasocial Interaction and Local Presence as characteristics of live-streaming shopping, these constructs have not yet been thoroughly explored in the literature. Thus, this study aims to investigate the underlying mechanism by which the Urge to Buy Impulsively can be formed through the mediation of Utilitarian Value. This is interesting because the study seeks to determine whether Utilitarian Value can rationalize the occurrence of impulsive behavior in the live-streaming context. Using purposive sampling, an empirical study tested the model with an online survey of 450 Shopee Live-Streaming users. This study found that Parasocial Interaction and Local Presence directly affect Urge to Buy Impulsively. Parasocial Interaction directly affects Utilitarian Value, but Local Presence does not. Furthermore, Utilitarian Value was found to have a significant negative effect on Urge to Buy Impulsively. For indirect effects, Utilitarian Value mediates the effect of Parasocial Interaction on Urge to Buy Impulsively. Conversely, Utilitarian Value fails to mediate the effects of Local Presence and Urge to Buy Impulsively. Thus, in live-streaming shopping, marketers should prioritize engaging hosts who can form a virtual connection with the viewers, as this increases both the Urge to Buy Impulsively and the Utilitarian Value of products. Additionally, presenting virtual products as they appear in the viewers’ real environment is important to drive the Urge to Buy Impulsively. However, marketers should be cautious about overemphasizing the utilitarian aspects of a product if the goal is to drive impulsive purchases, as this may reduce the impulsive urge to buy.
Understanding the Effect of Social Media Marketing on Purchase Intention : a Value-based Adoption Model Vidyanata, Deandra
JDM (Jurnal Dinamika Manajemen) Vol 13, No 2 (2022): September 2022
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i2.37878

Abstract

The rapid use of social media has skyrocketed over the past decade all over the world, including in Indonesia. Organizations can significantly benefit by utilizing social media as an integral part of their marketing strategy. However, there is no consensus regarding to which extent Social Media Marketing (SMM) is able to influence Purchase Intention (PI). The purpose of this study is to examine the effect of SMM on PI based on the Value-Based Adoption Model (VAM). The research population of this study is 791 thousand accounts of @halodoc Instagram followers. Halodoc becomes an interesting object to study because it is engaged in the healthcare sector, where consumers will be thoroughly evaluating the Perceived Value (PV) of the service offered. The sample consists of 130 respondents using the purposive sampling method. This study concludes that SMM has no direct influence on PI; SMM has a positive and significant effect on PV; PV has a positive and significant effect on PI and PV fully mediates the influence between SMM on PI. This study confirms that the SMM should be focusing on establishing consumers’ favorable internal response. Nevertheless, this research still has some technical limitations, where the prospective respondents were reluctant to reply direct messages from unknown senders. .
PENGARUH ENTREPRENEURIAL EDUCATION, PERSONALITY DAN SELF-EFFICACY TERHADAP MINAT BERWIRAUSAHA Abdi, Anastasia Natali; Utami, Christina Whidya; Vidyanata, Deandra
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 10, No 1 (2021): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.463 KB) | DOI: 10.26418/jebik.v10i1.44783

Abstract

ABSTRACTEntrepreneurship is one of the efforts to advance the economy in Indonesia. However, the phenomenon that occurs in this country is still low the number of entrepreneurs. According to Lutje and Franke's model (LFM), there are internal and external factors in fostering interest in entrepreneurship. Therefore, this research wants to determine how significant the internal and external factors toward the entrepreneurial intention. This research aims to find out and analyze the effect of entrepreneurial education, personality, and self-efficacy on entrepreneurial intention. There are four variables in this research, that is, entrepreneurial education (X1), personality (X2), self-efficacy (X3), and entrepreneurial intention (Y). The method in this research is a quantitative method by distributing an online questionnaire. The sample in this research is Universitas Ciputra students majoring in the 2017 batch of International Business Management who chose start-up guild with 152 respondents. This research indicates that entrepreneurial education and self-efficacy affect positive and significant entrepreneurial intention, whereas personality does not affect entrepreneurial intention. The conclusion is that entrepreneurial education provided by Universitas Ciputra has succeeded in increasing entrepreneurial intention, and self-efficacy is also able to encourage students in entrepreneurship. In contrast, student personality factors do not affect entrepreneurial intention.ABSTRAKBerwirausaha adalah salah satu upaya dalam memajukan ekonomi di Indonesia. Namun fenomena yang terjadi di negeri ini adalah masih rendahnya jumlah wirausahawan di Indonesia. Seorang wirausahawan harus di dorong oleh berbagai faktor agar memiliki minat berwirausaha sehingga dapat menjalankan bisnisnya. Menurut Luthje and Franke"™s model (LFM) terdapat faktor internal dan eksternal dalam menumbuhkan minat dalam berwirausaha. Oleh sebab itu penelitian ini ingin mengetahui seberapa besar faktor internal dan eksternal tersebut terhadap minat berwirausaha. Tujuan penelitian ini yaitu untuk mengetahui dan menganalisis pengaruh entrepreneurial education, personality dan self-efficacy terhadap minat berwirausaha. Terdapat 4 variabel dalam penelitian ini yaitu: entrepreneurial education (X1), personality (X2), self-efficacy (X3) dan minat berwirausaha (Y). Metode yang digunakan pada penelitian ini adalah metode kuantitatif dengan menyebarkan kuisioner secara online. Sampel dalam penelitian ini adalah mahasiswa Universitas Ciputra jurusan international business management angkatan 2017 yang memilih guild start-up dengan jumlah 152 responden. Hasil penelitian ini menunjukan bahwa entrepreneurial education dan self-efficacy berpengaruh positif dan signifikan terhadap minat berwirausaha sedangkan personality tidak berpengaruh terhadap minat berwirausaha. Kesimpulannya adalah entrepreneurial education yang diberikan Universitas Ciputra telah berhasil dalam meningkatkan minat berwirausaha dan self-efficacy juga mampu mendorong mahasiswa dalam berwirausaha sedangkan faktor personality mahasiswa tidak mempengaruhi dalam penumbuhan minat berwirausaha.
Can Augmented Reality Influence Consumer Responses? An Experiential Hierarchy Model Perspective Vidyanata, Deandra; Gosal, Gladys Greselda; Subagio, Dyajeng Puteri Woro
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 3 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i3.80266

Abstract

Objective: This study aims to examine how the key characteristics of Augmented Reality (AR) affect consumers’ psychological responses and purchase intention. Drawing on the Experiential Hierarchy Model, the research investigates sequential effects on affective (Flow), cognitive (Experience Satisfaction, Decision Comfort), and behavioral outcomes (Purchase Intention). Design/Methods/Approach: A quantitative post-treatment design was employed. Respondents (N = 400) interacted with AR-based try-on feature before completing a structured questionnaire. Purposive sampling ensured inclusion of individuals without prior purchase experience. Constructs were measured using established scales, and data were analyzed using PLS-SEM. Findings: Results show that AR characteristics significantly enhance flow and positively influences experience satisfaction and decision comfort. Both satisfaction and comfort strongly predict purchase intention, while flow itself does not exert a direct effect. Instead, mediation analysis confirmed that purchase intention is fully mediated by experience satisfaction and decision comfort, indicating that flow enhances purchase intention only through these evaluative pathways. Originality/Value: This study extends AR marketing literature by integrating four AR attributes within the Experiential Hierarchy Model, offering a holistic view of psychological pathways from AR experiences to consumer behavior. It advances understanding by introducing decision comfort alongside flow and satisfaction, applies the model to high-involvement product contexts, and contributes evidence from a developing country setting, thereby enhancing cross-cultural relevance. Practical/Policy implication: The findings indicate that AR influences purchase intention exclusively through satisfaction and decision comfort. Accordingly, managers are advised to conceptualize AR as a strategic decision-support mechanism. By enhancing realism, interactivity, and vividness, AR can reduce uncertainty, foster consumer confidence, and thereby facilitate more effective decision-making in high-involvement purchase contexts.
The Moderating Role of Gender in Exploring Impulse Buying Behavior Among Gen Z in Live Streaming Shopping: A Stimulus-Organism-Response (SOR) Perspective Mario, Andre Sandrianus; Vidyanata, Deandra
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The accelerating development of digital platforms has led to a reshaped consumer behavior, especially in live streaming shopping, which combines interactivity, playfulness, and convenience to drive unplanned purchases. Despite growing interest in this phenomenon, limited studies have examined how playfulness interacts with other stimuli to shape impulse buying intention, especially among Generation Z, the dominant users of TikTok. This study focused on the relationships among convenience, interactivity, and playfulness and impulse buying intention, with perceived enjoyment functioning as a mediating variable within the Stimulus–Organism–Response (SOR) framework and gender as a moderating variable, using non-probability purposive sampling. The population consisted of Indonesian Generation Z who actively use TikTok Live Shopping, and 353 respondents were surveyed online in accordance with recommended sampling criteria. This study collected data via an online questionnaire measuring all constructs using a 5-point Likert scale and was analyzed using Smart PLS with the SEM-PLS technique. Additionally, perceived enjoyment acts as a mediator between the three stimulus variables towards impulse buying intention, while convenience, interactivity, and playfulness also exert direct effects. These results highlight playfulness as the strongest determinant in creating enjoyable experiences that foster impulsive behavior. Gender was found to moderate only the relationship between playfulness and impulse-buying intention, suggesting that the entertainment aspect affects men and women differently. Theoretically, this study advances the application of the SOR model in digital commerce by highlighting perceived enjoyment as a key mediating mechanism. Practically, it provides actionable implications for marketers to enhance the TikTok live shopping experience by ensuring seamless convenience, fostering interactive communication, and incorporating playful elements that appeal to Generation Z consumers.
Financial Management and Business Communication Training for Micro Business Unit Owners Sri Nathasya Br Sitepu; Monika Teguh; Deandra Vidyanata; Helena Sidharta
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19241

Abstract

Abstract Pakal sub-district micro business owners experience limited knowledge to manage finances and business communication. This limitation hinders the growth of micro businesses to develop into small to medium businesses. The problem of micro business owners is overcome through community service activities in the form of financial management and business communication training. The objectives of the training include: 1) providing entrepreneurship knowledge, 2) providing knowledge of financial management concepts and practices, 3) improving communication science to the ability to practice business communication. The training motto was given to partners (housewives who own micro businesses) in the amount of 10 people. The training was carried out offline. Training activities consist of three stages, namely: observation, training and evaluation. The results of the training activities of participants/partners (housewives who own micro businesses) have increased their knowledge of entrepreneurship, financial management and knowledge of communication science. The training succeeded in improving participants' soft skills in the form of financial management practices and business communication with micro business partners. The implication is that the quality of partners (housewives) increases in the management of micro businesses. Pemilik usaha mikro kecamatan Pakal mengalami pengetahuan yang terbatas untuk mengelola keuangan dan komunikasi bisnis. Keterbatasan ini menghambat pertumbuhan usaha mikro untuk berkembang menjadi usaha kecil hingga menengah. Permasalahan pemilik usaha mikro diatasi melalui kegiatan pengabdian masyarakat berupa pelatihan manajemen keuangan dan komunikasi bisnis. Tujuan dari pelatihan meliputi: 1) memberikan pengetahuan kewirausahaan, 2) memberikan pengetahuan tentang konsep dan praktik manajemen keuangan, 3) meningkatkan ilmu komunikasi hingga kemampuan mempraktikkan komunikasi bisnis. Motto pelatihan diberikan kepada mitra (ibu rumah tangga yang memiliki usaha mikro) sebesar 10 orang. Pelatihan dilakukan secara luring. Kegiatan pelatihan terdiri dari tiga tahap, yaitu: observasi, pelatihan dan evaluasi. Hasil kegiatan pelatihan peserta/mitra (ibu rumah tangga yang memiliki usaha mikro) telah meningkatkan pengetahuan mereka tentang kewirausahaan, manajemen keuangan dan pengetahuan ilmu komunikasi. Pelatihan berhasil meningkatkan soft skill peserta berupa praktik pengelolaan keuangan dan komunikasi bisnis dengan mitra usaha mikro. Implikasinya kualitas mitra (ibu rumah tangga) meningkat dalam pengelolaan usaha mikro.
Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z Deandra Vidyanata; Yopy Junianto; Auditia Setiobudi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2692

Abstract

This research investigates the changing dynamics of digital consumer behavior, specifically examining how Generation Z's participation in hedonic browsing activities influences their tendency towards impulsive online purchasing. This study employs a purposive sampling method, targeting Generation Z individuals who have recently made online purchases. A total of 195 respondents were surveyed, using a structured questionnaire to assess their hedonic browsing behavior, positive emotional responses, and tendencies towards impulsive buying. The findings reveal a strong statistical significance in the relationship between hedonic browsing behavior and impulsive buying behavior. Hedonic behavior, characterized by leisurely and pleasure-seeking online activities, significantly increases the likelihood of impulsive purchases. Furthermore, the study highlights the crucial mediating role of positive emotions in this relationship, indicating that the emotional states elicited by hedonic activities directly influence spontaneous buying decisions.
Co-Authors . Topowijono Abdi, Anastasia Natali Acai Sudirman Annisa Aurelia Setiadi Suhendra Auditia Setiobudi Auryn Aprillia Chandrawati Bella Tedja Kusuma Carolina Mustikarini Christina Whidya Utami Chusnu Syarifa Diah Kusuma Clarissa Sabella Cliff Kohardinata Djumilah Hadiwidjojo Dyajeng Puteri Woro Subagio Febry, Timotius Fedianty AUGUSTINAH Fitria Halim Gladys Greselda Gosal Helena Sidharta I Gusti Bagus Yosia Wiryakusuma Irmal, Irmal Ita Musfirowati Hanika Ita Musfirowati Hanika Kevin Tan Krismi Budi Sienatra Kusumo, Maureen Mario, Andre Sandrianus Melvin Krisdiana Djami Rane Metta Padmalia MG Wi Endang NP Monika Teguh Nani Nani Nani Nani Nurul Hasanah Nydia Wirawati Rane, Melvin Krisdiana Djami Romauli Nainggolan Ruth Violina Gelombang Sa’adah, Naylatus Septiani, Emilia Seseli, Eka Merdekawati Sherly Sherly Sienatra, Krismi Sri Nathasya Br Sitepu Sri Nathasya Sitepu Subagio, Dyajeng Puteri Woro Sunaryo Sunaryo Tan, Kevin Teofilus Teofilus, Teofilus Weldy Erlianto Yopy Junianto Yuli Kartika Dewi