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All Journal Jurnal Ekonomi Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen Journal of Management and Business Review JURNAL MANAJEMEN MOTIVASI Syntax Literate: Jurnal Ilmiah Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen AMAR (Andalas Management Review) Sricommerce: Journal of Sriwijaya Community Services Annals of Management and Organization Research Al-Buhuts (e-journal) Public Health and Preventive Medicine Archive Journal of Management, Economic, and Financial
Zakaria Wahab, Zakaria
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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eWOM dan Niat Adopsi Starlink: Studi pada Generasi Milenial di Indonesia Christianto, Fendy; Wahab, Zakaria; Shihab, Muchsin Saggaff; Hanafi, Agustina
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7804

Abstract

This study examines the influence of electronic word of mouth (eWOM) on the intention to adopt Starlink among Indonesian millennials, with subjective norms and perceived risk as mediators. An online survey of 340 respondents was analyzed using PLS-SEM. Results reveal that eWOM indirectly affects behavioral intention through both mediators. These findings highlight the importance of social and psychological perceptions in shaping technology adoption intention and offer strategic insights for tech companies to design effective digital communication.
Co-Authors Agus Winanto, Agus Agustina Hanafi Ahmad MAULANA Akhmad Nazaruddin, Akhmad Ariwibowo, Muhammad Fajar Aslamia Rosa Badia Perizade, Badia Chandra, Fika Christianto, Fendy Diah Natalisa, Diah Fenny Fathiyah, Fenny Fitrianto, Mohammad Eko Hairun Nissa, Hairun Hanafi, Agustina Herlianti, Aulia Indrajaya, Nehemia Isnaini, Muhammad Hidayat Isnanta, Raden Isnurhadi Isnurhadi Marlina Widiyanti, Marlina Marzuki Marzuki Mavilinda, Hera Febria mohammad adam, mohammad Muchsin Saggaff Shihab Muhammad Arief Algiffary, Muhammad Arief Muhammad Azmi, Muhammad Muhammad Eko Fitrianto, Muhammad Eko Nofiawaty Putra, Levi Kusuma Putra, M Fitriansyah Eka Putri, Yuni Adinda Salimah, Raudhatu Shihab, Muchsin Saggaf Sihab, Muchsin Saggaff Siswahyudianto Sulastri Sulastri Varbi, Veronica