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Unlocking Global Opportunities for Creative Smes: The Case of CV. Aura Sufa’s Internationalization Journey Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9802

This research aims to identify the internationalization strategies adopted by UMKM CV. Aura Sufa, a small enterprise focused on food production, in entering global markets. A qualitative approach was employed, utilizing interviews and documentation to gather data over seven months, from March to October 2024. The study shows that internationalization of small-medium enterprises (SMEs) is achievable through strategic partnerships, product diversification, and governmental support, particularly through initiatives such as Export Center Surabaya. CV. Aura Sufa successfully penetrated the Taiwanese market by leveraging unique fruit-based products, which demonstrate the potential for local businesses to thrive globally. Key challenges faced include production capacity limitations and language barriers. The findings highlight the importance of continuous innovation and networking in sustaining international market presence. This research offers valuable insights for both practitioners and policymakers to enhance the competitiveness and sustainability of SMEs, helping to align strategies with future market trends and government policies.

Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika; Muhammad Az Zuhri6, Fahmi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.

Analysis of Logistic Administration Processes in Supporting the Export of Processed Seafood Products at CV Pasific Harvest Evi Suwarni; Baroroh Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6612

This study analyzes the logistic administration processes at CV Pasific Harvest and their significance in supporting the export of processed seafood products. Efficient logistics, including inventory management, stock opname, and export documentation, are critical for maintaining product quality and meeting international market demands. The study aims to evaluate strengths, weaknesses, and opportunities in the company's logistic processes to enhance export efficiency. A qualitative case study design was employed, utilizing data collected through interviews with logistic staff, observations of warehouse practices, and analysis of logistic records and export documentation. The results highlight the effective implementation of the First In, First Out (FIFO) system, regular stock opname, and detailed documentation practices, which significantly improve operational accuracy and reduce waste. However, challenges such as damaged goods due to improper stacking during storage and dependency on a limited supplier base were identified as areas for improvement. Proposed solutions include stricter storage and handling guidelines, supplier diversification, and the adoption of digital tools for inventory and documentation management to enhance efficiency and accuracy.This study concludes that CV Pasific Harvest’s optimized logistic administration contributes to its competitive advantage by ensuring product consistency and reliability in international markets. Addressing existing challenges and leveraging identified strengths can further enhance its operational efficiency and market position. These findings provide valuable insights for similar industries aiming to improve their export logistics and adapt to global market dynamics.

Analisis Sistem dan Prosedur Ekspor Produk Sanitary pada PT. Kriya Alam Indonesia Suwarni, Evi; Ika Stiowati, Arie; Hellenia Putri Rahmadani, Nofa
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.111

Ekspor atau perdagangan internasional merupakan kegiatan yang sudah umum dilakukan pada setiap negara tepatnya para pengusaha yang bertempat di negara tersebut. tujuan yang akan dicapai dalam laporan hasil observasi adalah sebagai berikut 1. Mengetahui prosedur dan flowchart yang ada dalam PT. Kriya Alam Indonesia. 2. Mengetahui jenis usaha dan produk PT. Kriya Alam Indonesia. 3. Mengetahui negara tujuan ekspor PT. Kriya Alam Indonesia. Metode Observasi adalah teknik pengumpulan data yang dilakukan melalui sesuatu pengamatan, dengan disertai pencatatan-pencatatan terhadap keadaan atau perilaku objek sasaran. PT Kriya Alam Indonesia adalah sebuah perusahaan bergerak di bidang seni dan melakukan kegiatan ekspor yang menghasilkan segudang seni dari bahan material sumber daya alam di Indonesia

Family Archive Storage System For Effective Retrieval Of Archives Of Residents Of Dinoyo Malang Village Kristianingsih, Tatiana; Nikmah, Farika; Suwarni, Evi
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.651

Currently, there are still many family archive treatments that have not been handled properly. There are still difficulties in finding archives when they need them for administrative needs. Each member faces various problems in the management of archives, due to lack of awareness. Therefore, family archives that are managed systematically will provide convenience in solving problems faced quickly and effectively Family archive management is needed by every family in storing and handling family records that are considered to contain important information. There are many archive storage systems ranging from storage systems based on subject, name, date, region and number. This study aims to find out and analyze the appropriate family archive storage system to measure how effective it is for retrieval of archives that have been stored, the research method used is descriptive research with a qualitative approach. The data collection technique used is through informant interviews and documentation. The results showed that as many as 42 respondents had done a good archiving for their family archives even though it was not systematic in accordance with the existing archive storage system. The remaining 8 respondents still did not do a good filing for their family documents. So that for the process of retrieving the archives needed, the average respondent, especially those who do not file family documents properly, find it difficult to find the documents needed. From this research, it can be concluded that the importance of managing family archives properly to facilitate the rediscovery of needed archives and most importantly also maintain vital archives that have very important use value so as not to be damaged

Enhancing the Competitiveness of Traditional Tempe Chip SMEs: A Marketing Strategy Analysis of Dua Karunia in Sanan Village, Malang Evi Suwarni; Sudarmiatin Sudarmiatin; Agus Hermawan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 2 (2026): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i2.2515

The tempe chip industry in Sanan Village, Malang City, represents a culturally embedded small and medium enterprise (SME) cluster that has contributed to the local economy for decades. However, intensifying intra-cluster competition, soybean price volatility, and shifting consumer behavior have placed increasing pressure on the competitiveness of businesses in this area. This study aims to analyze the marketing strategy implemented by Keripik Tempe Dua Karunia — one of the pioneering enterprises in Sanan Village that has been operating since 1980 — and to identify the marketing strategy factors that contribute to enhancing its competitive advantage. A qualitative descriptive approach was employed through field observation, in-depth interviews with the business owner, and documentation analysis. The analysis is grounded in the 4P marketing mix framework — Product, Price, Place, and Promotion. The findings reveal that Dua Karunia builds its competitiveness through four strategic pillars: (1) product differentiation through multi-flavor diversification and consumer-driven customization; (2) cost-based pricing that is adaptively managed through shrinkflation tactics in response to raw material price fluctuations; (3) multi-channel distribution that integrates direct outlet sales with digital platforms (Shopee and WhatsApp); and (4) long-established word-of-mouth reputation-based promotion reinforced by active e-commerce presence. This study concludes that the consistent integration of all four marketing mix elements, supported by family-based operational flexibility and the cultural heritage value embedded in the product, constitutes the primary source of sustained competitive advantage for Dua Karunia amid increasingly intense cluster competition. These findings carry practical implications for similar SMEs seeking to design adaptive, competitiveness-oriented marketing strategies.

Analysis of Logistic Administration Processes in Supporting the Export of Processed Seafood Products at CV Pasific Harvest Evi Suwarni; Baroroh Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6612

This study analyzes the logistic administration processes at CV Pasific Harvest and their significance in supporting the export of processed seafood products. Efficient logistics, including inventory management, stock opname, and export documentation, are critical for maintaining product quality and meeting international market demands. The study aims to evaluate strengths, weaknesses, and opportunities in the company's logistic processes to enhance export efficiency. A qualitative case study design was employed, utilizing data collected through interviews with logistic staff, observations of warehouse practices, and analysis of logistic records and export documentation. The results highlight the effective implementation of the First In, First Out (FIFO) system, regular stock opname, and detailed documentation practices, which significantly improve operational accuracy and reduce waste. However, challenges such as damaged goods due to improper stacking during storage and dependency on a limited supplier base were identified as areas for improvement. Proposed solutions include stricter storage and handling guidelines, supplier diversification, and the adoption of digital tools for inventory and documentation management to enhance efficiency and accuracy.This study concludes that CV Pasific Harvest’s optimized logistic administration contributes to its competitive advantage by ensuring product consistency and reliability in international markets. Addressing existing challenges and leveraging identified strengths can further enhance its operational efficiency and market position. These findings provide valuable insights for similar industries aiming to improve their export logistics and adapt to global market dynamics.

Unlocking Global Opportunities for Creative Smes: The Case of CV. Aura Sufa’s Internationalization Journey Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9802

This research aims to identify the internationalization strategies adopted by UMKM CV. Aura Sufa, a small enterprise focused on food production, in entering global markets. A qualitative approach was employed, utilizing interviews and documentation to gather data over seven months, from March to October 2024. The study shows that internationalization of small-medium enterprises (SMEs) is achievable through strategic partnerships, product diversification, and governmental support, particularly through initiatives such as Export Center Surabaya. CV. Aura Sufa successfully penetrated the Taiwanese market by leveraging unique fruit-based products, which demonstrate the potential for local businesses to thrive globally. Key challenges faced include production capacity limitations and language barriers. The findings highlight the importance of continuous innovation and networking in sustaining international market presence. This research offers valuable insights for both practitioners and policymakers to enhance the competitiveness and sustainability of SMEs, helping to align strategies with future market trends and government policies.

Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika; Muhammad Az Zuhri6, Fahmi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.

PELATIHAN DAN PENDAMPINGAN DIGITALISASI ADMINISTRASI PENJUALAN PADA KELOMPOK WANITA TANI " DEWI SARTIKA" DESA PETUNG SEWU KABUPATEN MALANG Evi Suwarni; Vit Zuraida; Tiara Estu Amanda; Widi Dwi Ernawati; Masitha Nisa Akmalia
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5410

This Community Service aims to provide assistance and training for the Petung Sewu Village Farmer Women's Group, Malang Regency, namely the Petung Sewu Village farmer women's association that processes citrus drinks which currently does not have proper business administration records, resulting in irregular recording and proof documents, inseparability between personal money and business capital and business results, In fact, often it cannot be known the profit and loss from the proceeds of sales. This community service activity is in the form of assistance to the Petung Sewu Village Farmer Women's Group, Malang Regency in terms of managing business administration activities systematically using the TemanBisnis application to facilitate the management of administrative activities so that all administrative activities can be recorded properly. The method used is to hold assistance and training on the use of digital financial administration records, namely the "Business Friends" application. The end result of this activity is the application of a good digital sales administration system to realize an orderly administrative business and ease of financial records, financial statements. Real time information in this system helps the business operations of the Farmer Women's Group of Petung Sewu Village, Malang Regency more effectively and efficiently. Keywords: Farmer Women's Group, Digital Sales Administration, TemanBisnis

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