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All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS Jurnal Ekonomi Journal Of Human And Education (JAHE) Dharma: Jurnal Pengabdian Masyarakat Journal of Sustainable Community Service Jurnal Riset Manajemen PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies Jejak digital: Jurnal Ilmiah Multidisiplin
Evi Suwarni, Evi
Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PELATIHAN DAN PENDAMPINGAN PEMBUATAN KATALOG PRODUK PADA UMKM MITRA POLINEMA DI DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Mahmudatul Himma; Diana Eka Poernamawati; Achmad Zaini; Ayu Sulasari; Muhamad Muwidha; Evi Suwarni
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5411

Abstract

This community service aims at training and assistance in making product catalogs for polynema partner MSMEs in Duwet Village, Tumpang District, Malang Regency, which at that time there was still no porduk catalog available, so that marketing activities were still not optimal. The creation of this product catalog is expected as a means of promotion to introduce products made by Duwet Village residents to the wider community. This community service activity in the form of training and assistance in making product catalogs is divided into two stages, the first is that the Duwet village community will be given photography training to produce quality product images and the second stage is training on making layouts for photographic product catalogs. With this community service activity, it is hoped that the assisted villages can create product catalogs both print and digital for promotional facilities to increase sales volume so that the impact will be on improving the welfare of Duwet Village.   Keywords:MSMEs, Promotions, Product Catalogs
PELATIHAN DAN PENDAMPINGAN PENINGKATAN KAPASITAS PRODUKSI DAN PENJUALAN DI UMKM J&R DESA DUWET Muhammad Akhlis Rizza; Evi Suwarni; Supa Kusuma Aji
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.6645

Abstract

This community service program aims to increase production and sales capacity in MSMEs J&R Duwet Village, Tumpang District, Malang Regency. J&R MSMEs are facing bottlenecks in the drying and sorting process of cassava chip dough, which leads to low production capacity. The solution offered is to make a drying device (oven) with a capacity of 100 kg/hour and a roll system dough filer. In addition, training was provided on packaging and marketing products with new logos to increase sales. The method used in this program is intensive training and mentoring. The result of this service has a significant impact on J&R MSMES. Increased production capacity from 50 kg/hour to 100 kg/hour after the use of new equipment, as well as improved product quality through a more consistent drying process. In addition, packaging and marketing training successfully increased the attractiveness of products in the local market and expanded the sales reach. With the new logo, J&R's MSME products are better known, and sales turnover increased by about 15% in the months following the implementation of the program.
PELATIHAN MANAJEMEN EVEN UNTUK MENINGKATKAN BRANDING PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Evi Suwarni; Tiara Estu Amanda; Prima Beauty Kartikasari; Alvin Nouval; Cahyo Ramadhan Pratama
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7655

Abstract

The purpose of this community service program is to enhance the event management skills of the SMEs (UMKM) in Desa Duwet, Kecamatan Tumpang, Kabupaten Malang. The approach used includes a series of training and mentoring sessions focused on improving event planning, budgeting, marketing, communication, community engagement, crisis management, and sustainability. The goal is to empower the local community to manage events effectively and sustainably such as bazaars and exhibitions. The result of this program was an increase in the SMEs' capacity to independently manage local events, which in turn boosted local economic activity and promoted product branding.
DESAIN KEMASAN ICE CREAM SAYUR UNTUK PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Tiara Estu Amanda; Evi Suwarni; Prima Beauty Kartikasari; Alvin Nouval; Cahyo Ramadhan Pratama; Bambang Suryanto
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7658

Abstract

This Community Service aims to provide service in the form of an attractive healthy vegetable ice cream packaging design for MSME products Duwet Village, Malang Regency has problems, including: The abundance of vegetables in Duwet Village causes several problems, such as excess inventory that can cause price declines and farmers' losses. Therefore, food diversification products in the form of healthy vegetable ice cream were made. To attract buyers' interest, it is necessary to create an attractive ice cream packaging design. This community service activity is in the form of an attractive healthy vegetable ice cream packaging design for MSME products in Duwet Village, Malang Regency. At the same time, to overcome the problem of the abundance of vegetables that have not been used properly, food diversification, especially by creating healthy vegetable ice cream and attractive ice cream packaging designs can be a solution. It not only utilizes surplus vegetables, but also creates value-added products, supports local economies, and provides consumers with healthy food options
PELATIHAN DAN PENDAMPINGAN PENGUATAN KAPASITAS USAHA DAN LEGALITAS UMKM DESA WRINGINSONGO KABUPATEN MALANG Sapto Wibowo; Evi Suwarni; Ratna Ika Putri Ika Putri; Muhammad Akhlis Rizza
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8773

Abstract

This community service program aims to strengthen business capacity and legal compliance of Micro, Small, and Medium Enterprises (MSMEs) in Wringinsongo Village, Malang Regency. The main problems faced by the partners are the lack of knowledge among MSME actors regarding business licensing, product certification, and business administration, which limit their market access and competitiveness. The program was carried out by the community service team of Politeknik Negeri Malang in collaboration with the Office of Cooperatives and Micro Enterprises of Malang Regency. The methods included training sessions, interactive discussions, and technical assistance in managing business legality, such as Business Identification Number (NIB), Home Industry Food Permit (PIRT), halal certification, and trademark registration. The activity involved 30 MSME participants from Wringinsongo Village on August 14, 2025. The results show an increased understanding and awareness of the importance of business legality, as well as practical skills in managing legal documents. Moreover, this activity fostered a collaborative network between MSMEs and the local government, ensuring long-term sustainability of the enterprises. With this assistance, MSMEs in Wringinsongo Village are expected to grow more competitively, achieve higher business professionalism, and contribute to local economic development.
OPTIMALISASI PRODUKSI DAN TATA KELOLA KEUANGAN MELALUI PENERAPAN MESIN PUNCH ROLL DIES DAN APLIKASI DIGITAL PADA UMKM J&R DESA DUWET Muhammad Akhlis Rizza; Evi Suwarni; Galuh Zuhria Kautzar
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8825

Abstract

This community service activity aims to improve the production capacity and financial management of J&R MSME, a cassava chips producer in Duwet Village, Tumpang District, Malang Regency. The main problems faced by the partner are limited production capacity due to manual processes and simple, unorganized financial records. The solutions offered include the implementation of a punch roll dies machine to shorten the production chain and the adoption of digital financial management using the Teman Bisnis application. The methods applied consist of socialization, training, technology implementation, mentoring, and evaluation. The results of the activity show an increase in production capacity from 200 kg/day to 250–300 kg/day, as well as improved financial recording with more than 80% of transactions recorded digitally. This program has had a positive impact on productivity, financial transparency, and the potential for job creation in Duwet Village.
Multi-Platform Digital Marketing Strategy and Performance Metrics of Micro Creative Enterprises: A Case Study of Fairy Charm Beaded Accessories in Malang, Indonesia Evi Suwarni; Wening Patmi Rahayu; Agus Hermawan
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.3750

Abstract

The advancement of digital technology has created significant opportunities for micro enterprises to expand their market reach through various digital platforms. This study aims to analyze the digital marketing strategy and marketing performance measurement of Fairy Charm, a micro-scale beaded accessories business based in Malang, Indonesia. An exploratory case study method was employed, with data collected through observation, documentation, and digital metrics analysis. The findings reveal that Fairy Charm simultaneously implements a multi-platform digital marketing strategy across Instagram, TikTok, Shopee, WhatsApp Business, and Google My Business, guided by a 4P marketing mix approach. Performance metrics indicate 194 profile visits, 418 total social media impressions, 20 business interactions, and 40 products sold with an average order value of IDR 250,000. Although brand awareness remains limited, consistent visual content strategy and multi-platform management proved effective in establishing an online presence for a newly established business. This study provides practical insights for creative MSMEs in designing and measuring digital marketing strategies during the early stages of business development.
Analisis Prosedur Penyimpanan Arsip Dinamis Aktif di Balai Pemberdayaan Industri Persepatuan Indonesia Sri Defa Darmayanti; Evi Suwarni
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/k99ms134

Abstract

This study aims to analyze the active records storage procedures at the Balai Pemberdayaan Industri Persepatuan Indonesia (BPIPI). The study employed a descriptive method with a qualitative approach to obtain an in-depth understanding of records storage practices implemented in the institution. Data were collected through observation, interviews, and documentation involving archivists and employees responsible for records management. The data were analyzed using the Miles and Huberman interactive model, which includes data collection, data reduction, data presentation, and conclusion drawing. The findings indicate that active records storage at BPIPI applies a subject-based filing system. The storage procedure consists of records examination, indexing, classification, and storage. Records are examined to ensure completeness, indexed according to subject matter, grouped based on similar activities or issues, and stored in folders and archival boxes placed in roll o'pack cabinets. The implementation of these procedures has contributed to more systematic records management. However, several obstacles remain, including the absence of records labeling and limited storage facilities. Therefore, improvements in storage facilities and the implementation of records labeling are needed to enhance the effectiveness of active records management.
The Role of Green Marketing and Brand Image in Building Consumer Loyalty in Environmentally Friendly Culinary MSMEs in Malang City: Sustainable Marketing Strategy for Business Continuity sanita; shohib muslim; Farida Akbarina; Evi Suwarni; nurul hidayatinnisa
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42112

Abstract

This study aims to analyze the role of green marketing and brand image in building consumer loyalty in environmentally friendly culinary Micro, Small, and Medium Enterprises (MSMEs) in Malang City. The emergence of sustainable consumerism has driven MSMEs to adopt eco-friendly practices such as the use of organic raw materials, biodegradable packaging, and sustainable production processes. Green marketing and a strong brand image are considered strategic levers to enhance consumer trust and loyalty. A quantitative explanatory approach was employed with a sample of 123 respondents, exceeding the targeted 100, selected through purposive sampling of consumers familiar with eco-friendly culinary products. Data were collected through structured questionnaires and analyzed using multiple regression in SPSS. Results indicate that both green marketing and brand image have significant positive effects on consumer loyalty, both partially and simultaneously. The coefficient of determination (R² = 0.751) demonstrates that 75.1% of consumer loyalty can be explained by green marketing and brand image, with brand image showing a stronger influence (β = 0.624) compared to green marketing (β = 0.289). The findings emphasize the importance of authentic sustainability practices and strong brand positioning for MSMEs to compete effectively in the growing eco-conscious market. Theoretically, the research contributes to sustainable marketing literature by confirming the relevance of green value and image in loyalty formation. Practically, it provides recommendations for MSMEs to enhance competitive advantage through green innovation and consistent branding.
Navigating Export Barriers in Emerging SMEs: Documentation, Tariff Challenges, and Adaptive Marketing Strategies in the Indonesian Export Sector Evi Suwarni; Sudarmiatin Sudarmiatin; Heri Pratikto
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 1 (2026): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi (JUMAKET)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i1.1302

Abstract

This study examines the export barriers encountered by emerging small and medium-sized enterprises (SMEs) in Indonesia, with a focus on export documentation challenges, tariff constraints, and the adaptive marketing strategies employed to sustain international market engagement. Employing a qualitative case study approach, this research investigates PT Albarka International Group, a nascent export-import company established in 2021 and headquartered in Malang, East Java, which specializes in the export of natural commodities including Bakhur-related materials (opercula shells, damar resin, agarwood), spices, and other Indonesian products to Middle East markets including Yemen, Saudi Arabia, UAE, Libya, Sudan, and Djibouti. Data were collected through in-depth interviews with key company personnel and supplemented by document analysis. Findings reveal three primary export barriers: (1) high shipping tariffs relative to regional competitors, frequently triggering order cancellations by importers; (2) complex and time-intensive export documentation requirements, particularly for regulated natural resource products subject to CITES compliance, fish quarantine certification (Health Certificate), and customs declaration (PEB); and (3) internal organizational constraints stemming from overlapping job roles. In response, PT Albarka has adopted adaptive strategies including Full Container Load (FCL) consolidation to reduce per-unit shipping costs, advance payment systems (TT in advance) to mitigate importer default risk, and collaborative consultation with customs and quarantine authorities. The study contributes to the SME internationalization literature by demonstrating how resource-constrained emerging exporters navigate institutional and logistical complexities in developing economy contexts, offering practical insights for SME practitioners and export policy stakeholders.
Co-Authors Achmad Zaini Agus Hermawan Aji, Supa Kusuma Akhlis Rizza, Muhammad Alvin Nauval Alvin Nouval Arie Ika Stiowati Ayu Sulasari Az zuhri, Fahmi Muhammad Bambang Suryanto Baroroh Lestari Baroroh Lestari Baroroh Lestari Baroroh Lestari Cahyo Ramadhan Pratama Diana Eka Poernamawati Eny Widiyowati Erlangga Andi Sukma Farida Akbarina Farika Nikmah Farika Nikmah Fatkhur Rochman Fatkhur Rochman Fauzi Ahmad Galuh Zuhria Kautzar Hellenia Putri Rahmadani, Nofa Heri Pratikto Ika Kusumasasti Ika Stiowati, Arie Joni Dwi Pribadi Kristianingsih, Tatiana Kusumasasti, Ika Ludfi Djajanto Mahmudatul Himma Masitha Nisa Akmalia Masitha Nisa Akmalia Maskur, M Muhamad Muwidha Nauval, Alvin Nikmah, Farika Nilawati Fiernaningsih Nofa Hellenia Putri Rahmadani Nurul Hidayatinnisa Prima Beauty Kartikasari Pudji Herijanto Ratna Ika Putri Ika Putri Sanita Sapto Wibowo Sekarsari, Putri Shohib Muslim Sri Defa Darmayanti Srikandi Kumadji Sudarmiatin Suhariyono, Suharyono Tatiana Kristianingsih Tatiana Kristianingsih Tatiana Kristiningsih Tiara estu amanda Tiara Estu Amanda Vit Zuraida Wahyu, Ellyn Eka Wening Patmi Rahayu Widi Dwi Ernawati Widiyowati, Eny Widjanarko Widjanarko Yekie Senja Oktora Yulis Nurul Aini Yulis Nurul Aini