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All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS Jurnal Ekonomi Journal Of Human And Education (JAHE) Dharma: Jurnal Pengabdian Masyarakat Journal of Sustainable Community Service Jurnal Riset Manajemen PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin
Evi Suwarni, Evi
Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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DESAIN KEMASAN ICE CREAM SAYUR UNTUK PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Tiara Estu Amanda; Evi Suwarni; Prima Beauty Kartikasari; Alvin Nouval; Cahyo Ramadhan Pratama; Bambang Suryanto
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7658

Abstract

This Community Service aims to provide service in the form of an attractive healthy vegetable ice cream packaging design for MSME products Duwet Village, Malang Regency has problems, including: The abundance of vegetables in Duwet Village causes several problems, such as excess inventory that can cause price declines and farmers' losses. Therefore, food diversification products in the form of healthy vegetable ice cream were made. To attract buyers' interest, it is necessary to create an attractive ice cream packaging design. This community service activity is in the form of an attractive healthy vegetable ice cream packaging design for MSME products in Duwet Village, Malang Regency. At the same time, to overcome the problem of the abundance of vegetables that have not been used properly, food diversification, especially by creating healthy vegetable ice cream and attractive ice cream packaging designs can be a solution. It not only utilizes surplus vegetables, but also creates value-added products, supports local economies, and provides consumers with healthy food options
PELATIHAN DAN PENDAMPINGAN PENGUATAN KAPASITAS USAHA DAN LEGALITAS UMKM DESA WRINGINSONGO KABUPATEN MALANG Sapto Wibowo; Evi Suwarni; Ratna Ika Putri Ika Putri; Muhammad Akhlis Rizza
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8773

Abstract

This community service program aims to strengthen business capacity and legal compliance of Micro, Small, and Medium Enterprises (MSMEs) in Wringinsongo Village, Malang Regency. The main problems faced by the partners are the lack of knowledge among MSME actors regarding business licensing, product certification, and business administration, which limit their market access and competitiveness. The program was carried out by the community service team of Politeknik Negeri Malang in collaboration with the Office of Cooperatives and Micro Enterprises of Malang Regency. The methods included training sessions, interactive discussions, and technical assistance in managing business legality, such as Business Identification Number (NIB), Home Industry Food Permit (PIRT), halal certification, and trademark registration. The activity involved 30 MSME participants from Wringinsongo Village on August 14, 2025. The results show an increased understanding and awareness of the importance of business legality, as well as practical skills in managing legal documents. Moreover, this activity fostered a collaborative network between MSMEs and the local government, ensuring long-term sustainability of the enterprises. With this assistance, MSMEs in Wringinsongo Village are expected to grow more competitively, achieve higher business professionalism, and contribute to local economic development.
OPTIMALISASI PRODUKSI DAN TATA KELOLA KEUANGAN MELALUI PENERAPAN MESIN PUNCH ROLL DIES DAN APLIKASI DIGITAL PADA UMKM J&R DESA DUWET Muhammad Akhlis Rizza; Evi Suwarni; Galuh Zuhria Kautzar
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8825

Abstract

This community service activity aims to improve the production capacity and financial management of J&R MSME, a cassava chips producer in Duwet Village, Tumpang District, Malang Regency. The main problems faced by the partner are limited production capacity due to manual processes and simple, unorganized financial records. The solutions offered include the implementation of a punch roll dies machine to shorten the production chain and the adoption of digital financial management using the Teman Bisnis application. The methods applied consist of socialization, training, technology implementation, mentoring, and evaluation. The results of the activity show an increase in production capacity from 200 kg/day to 250–300 kg/day, as well as improved financial recording with more than 80% of transactions recorded digitally. This program has had a positive impact on productivity, financial transparency, and the potential for job creation in Duwet Village.
Multi-Platform Digital Marketing Strategy and Performance Metrics of Micro Creative Enterprises: A Case Study of Fairy Charm Beaded Accessories in Malang, Indonesia Evi Suwarni; Wening Patmi Rahayu; Agus Hermawan
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.3750

Abstract

The advancement of digital technology has created significant opportunities for micro enterprises to expand their market reach through various digital platforms. This study aims to analyze the digital marketing strategy and marketing performance measurement of Fairy Charm, a micro-scale beaded accessories business based in Malang, Indonesia. An exploratory case study method was employed, with data collected through observation, documentation, and digital metrics analysis. The findings reveal that Fairy Charm simultaneously implements a multi-platform digital marketing strategy across Instagram, TikTok, Shopee, WhatsApp Business, and Google My Business, guided by a 4P marketing mix approach. Performance metrics indicate 194 profile visits, 418 total social media impressions, 20 business interactions, and 40 products sold with an average order value of IDR 250,000. Although brand awareness remains limited, consistent visual content strategy and multi-platform management proved effective in establishing an online presence for a newly established business. This study provides practical insights for creative MSMEs in designing and measuring digital marketing strategies during the early stages of business development.
Analisis Prosedur Penyimpanan Arsip Dinamis Aktif di Balai Pemberdayaan Industri Persepatuan Indonesia Sri Defa Darmayanti; Evi Suwarni
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/k99ms134

Abstract

This study aims to analyze the active records storage procedures at the Balai Pemberdayaan Industri Persepatuan Indonesia (BPIPI). The study employed a descriptive method with a qualitative approach to obtain an in-depth understanding of records storage practices implemented in the institution. Data were collected through observation, interviews, and documentation involving archivists and employees responsible for records management. The data were analyzed using the Miles and Huberman interactive model, which includes data collection, data reduction, data presentation, and conclusion drawing. The findings indicate that active records storage at BPIPI applies a subject-based filing system. The storage procedure consists of records examination, indexing, classification, and storage. Records are examined to ensure completeness, indexed according to subject matter, grouped based on similar activities or issues, and stored in folders and archival boxes placed in roll o'pack cabinets. The implementation of these procedures has contributed to more systematic records management. However, several obstacles remain, including the absence of records labeling and limited storage facilities. Therefore, improvements in storage facilities and the implementation of records labeling are needed to enhance the effectiveness of active records management.
The Role of Green Marketing and Brand Image in Building Consumer Loyalty in Environmentally Friendly Culinary MSMEs in Malang City: Sustainable Marketing Strategy for Business Continuity sanita; shohib muslim; Farida Akbarina; Evi Suwarni; nurul hidayatinnisa
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42112

Abstract

This study aims to analyze the role of green marketing and brand image in building consumer loyalty in environmentally friendly culinary Micro, Small, and Medium Enterprises (MSMEs) in Malang City. The emergence of sustainable consumerism has driven MSMEs to adopt eco-friendly practices such as the use of organic raw materials, biodegradable packaging, and sustainable production processes. Green marketing and a strong brand image are considered strategic levers to enhance consumer trust and loyalty. A quantitative explanatory approach was employed with a sample of 123 respondents, exceeding the targeted 100, selected through purposive sampling of consumers familiar with eco-friendly culinary products. Data were collected through structured questionnaires and analyzed using multiple regression in SPSS. Results indicate that both green marketing and brand image have significant positive effects on consumer loyalty, both partially and simultaneously. The coefficient of determination (R² = 0.751) demonstrates that 75.1% of consumer loyalty can be explained by green marketing and brand image, with brand image showing a stronger influence (β = 0.624) compared to green marketing (β = 0.289). The findings emphasize the importance of authentic sustainability practices and strong brand positioning for MSMEs to compete effectively in the growing eco-conscious market. Theoretically, the research contributes to sustainable marketing literature by confirming the relevance of green value and image in loyalty formation. Practically, it provides recommendations for MSMEs to enhance competitive advantage through green innovation and consistent branding.
Navigating Export Barriers in Emerging SMEs: Documentation, Tariff Challenges, and Adaptive Marketing Strategies in the Indonesian Export Sector Evi Suwarni; Sudarmiatin Sudarmiatin; Heri Pratikto
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 1 (2026): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi (JUMAKET)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i1.1302

Abstract

This study examines the export barriers encountered by emerging small and medium-sized enterprises (SMEs) in Indonesia, with a focus on export documentation challenges, tariff constraints, and the adaptive marketing strategies employed to sustain international market engagement. Employing a qualitative case study approach, this research investigates PT Albarka International Group, a nascent export-import company established in 2021 and headquartered in Malang, East Java, which specializes in the export of natural commodities including Bakhur-related materials (opercula shells, damar resin, agarwood), spices, and other Indonesian products to Middle East markets including Yemen, Saudi Arabia, UAE, Libya, Sudan, and Djibouti. Data were collected through in-depth interviews with key company personnel and supplemented by document analysis. Findings reveal three primary export barriers: (1) high shipping tariffs relative to regional competitors, frequently triggering order cancellations by importers; (2) complex and time-intensive export documentation requirements, particularly for regulated natural resource products subject to CITES compliance, fish quarantine certification (Health Certificate), and customs declaration (PEB); and (3) internal organizational constraints stemming from overlapping job roles. In response, PT Albarka has adopted adaptive strategies including Full Container Load (FCL) consolidation to reduce per-unit shipping costs, advance payment systems (TT in advance) to mitigate importer default risk, and collaborative consultation with customs and quarantine authorities. The study contributes to the SME internationalization literature by demonstrating how resource-constrained emerging exporters navigate institutional and logistical complexities in developing economy contexts, offering practical insights for SME practitioners and export policy stakeholders.
TRAINING AND GUIDANCE ON PACKAGING DUWET POLINEMA SWEET TOMATO JAM FOR RESIDENTS OF DUWET VILLAGE, TUMPANG SUBDISTRICT, MALANG DISTRICT Eny Widiyowati; Baroroh Lestari; Evi Suwarni; Fatkhur Rochman; Alvin Nauval; Prima Beauty Kartikasari
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.519

Abstract

The primary objective of this service activity is to enhance the value of products through effective packaging and product promotion. The community involved in the production of Duwet Polinema Sweet Tomato Jam in Duwet Village, Tumpang Sub-district, Malang Regency, faces a weakness in terms of promoting their products, resulting in limited consumer awareness. Duwet Polinema Sweet Tomato Jam is currently packaged in a very simplistic manner, which fails to capture public attention. To address these challenges, it is crucial to provide assistance and support in terms of packaging and labeling for the Duwet villagers who produce this jam. This intervention will contribute to increased visibility and appeal among potential consumers. To ensure consumer recognition of the Duwet Polinema Sweet Tomato Jam product, it is essential to convey information through branding and labeling. Additionally, to support the sustainability of the Duwet Polinema Sweet Tomato Jam business, it is highly recommended to offer comprehensive assistance in marketing and financial management to the company partners. This issue arises from the partners' lack of knowledge about product packaging. Furthermore, it is imperative for the growth and sustainability of the business to obtain government certifications such as P-IRT licenses and food safety certifications, as these certifications guarantee the quality and safety of the Sweet Tomato Jam.
Co-Authors Achmad Zaini Agus Hermawan Aji, Supa Kusuma Akhlis Rizza, Muhammad Alvin Nauval Alvin Nouval Arie Ika Stiowati Ayu Sulasari Az zuhri, Fahmi Muhammad Bambang Suryanto Baroroh Lestari Baroroh Lestari Baroroh Lestari Baroroh Lestari Cahyo Ramadhan Pratama Diana Eka Poernamawati Eny Widiyowati Erlangga Andi Sukma Farida Akbarina Farika Nikmah Farika Nikmah Fatkhur Rochman Fatkhur Rochman Fauzi Ahmad Galuh Zuhria Kautzar Hellenia Putri Rahmadani, Nofa Heri Pratikto Ika Kusumasasti Ika Stiowati, Arie Joni Dwi Pribadi Kristianingsih, Tatiana Kusumasasti, Ika Ludfi Djajanto Mahmudatul Himma Masitha Nisa Akmalia Masitha Nisa Akmalia Maskur, M Muhamad Muwidha Nauval, Alvin Nikmah, Farika Nilawati Fiernaningsih Nofa Hellenia Putri Rahmadani Nurul Hidayatinnisa Prima Beauty Kartikasari Pudji Herijanto Ratna Ika Putri Sanita Sapto Wibowo Sekarsari, Putri Shohib Muslim Sri Defa Darmayanti Srikandi Kumadji Sudarmiatin Suhariyono, Suharyono Tatiana Kristianingsih Tatiana Kristianingsih Tatiana Kristiningsih Tiara Estu Amanda Tiara estu amanda Vit Zuraida Wahyu, Ellyn Eka Wening Patmi Rahayu Widi Dwi Ernawati Widiyowati, Eny Widjanarko Widjanarko Yekie Senja Oktora Yulis Nurul Aini Yulis Nurul Aini