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All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS Jurnal Ekonomi Journal Of Human And Education (JAHE) Dharma: Jurnal Pengabdian Masyarakat Journal of Sustainable Community Service PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies
Evi Suwarni, Evi
Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of Logistic Administration Processes in Supporting the Export of Processed Seafood Products at CV Pasific Harvest Evi Suwarni; Baroroh Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6612

Abstract

This study analyzes the logistic administration processes at CV Pasific Harvest and their significance in supporting the export of processed seafood products. Efficient logistics, including inventory management, stock opname, and export documentation, are critical for maintaining product quality and meeting international market demands. The study aims to evaluate strengths, weaknesses, and opportunities in the company's logistic processes to enhance export efficiency. A qualitative case study design was employed, utilizing data collected through interviews with logistic staff, observations of warehouse practices, and analysis of logistic records and export documentation. The results highlight the effective implementation of the First In, First Out (FIFO) system, regular stock opname, and detailed documentation practices, which significantly improve operational accuracy and reduce waste. However, challenges such as damaged goods due to improper stacking during storage and dependency on a limited supplier base were identified as areas for improvement. Proposed solutions include stricter storage and handling guidelines, supplier diversification, and the adoption of digital tools for inventory and documentation management to enhance efficiency and accuracy.This study concludes that CV Pasific Harvest’s optimized logistic administration contributes to its competitive advantage by ensuring product consistency and reliability in international markets. Addressing existing challenges and leveraging identified strengths can further enhance its operational efficiency and market position. These findings provide valuable insights for similar industries aiming to improve their export logistics and adapt to global market dynamics.
Unlocking Global Opportunities for Creative Smes: The Case of CV. Aura Sufa’s Internationalization Journey Evi Suwarni; Baroroh Lestari; Ellyn Eka Wahyu; Ika Kusumasasti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9802

Abstract

                This research aims to identify the internationalization strategies adopted by UMKM CV. Aura Sufa, a small enterprise focused on food production, in entering global markets. A qualitative approach was employed, utilizing interviews and documentation to gather data over seven months, from March to October 2024. The study shows that internationalization of small-medium enterprises (SMEs) is achievable through strategic partnerships, product diversification, and governmental support, particularly through initiatives such as Export Center Surabaya. CV. Aura Sufa successfully penetrated the Taiwanese market by leveraging unique fruit-based products, which demonstrate the potential for local businesses to thrive globally. Key challenges faced include production capacity limitations and language barriers. The findings highlight the importance of continuous innovation and networking in sustaining international market presence. This research offers valuable insights for both practitioners and policymakers to enhance the competitiveness and sustainability of SMEs, helping to align strategies with future market trends and government policies.    
Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Evi Suwarni; Baroroh Lestari; Ellyn Eka Wahyu; Ika Kusumasasti; Fahmi Muhammad Az Zuhri6
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

Abstract

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.
PELATIHAN DAN PENDAMPINGAN PENGUATAN KAPASITAS USAHA DAN LEGALITAS UMKM DESA WRINGINSONGO KABUPATEN MALANG Wibowo, Sapto; Suwarni, Evi; Ika Putri, Ratna Ika Putri; Akhlis Rizza , Muhammad
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8773

Abstract

This community service program aims to strengthen business capacity and legal compliance of Micro, Small, and Medium Enterprises (MSMEs) in Wringinsongo Village, Malang Regency. The main problems faced by the partners are the lack of knowledge among MSME actors regarding business licensing, product certification, and business administration, which limit their market access and competitiveness. The program was carried out by the community service team of Politeknik Negeri Malang in collaboration with the Office of Cooperatives and Micro Enterprises of Malang Regency. The methods included training sessions, interactive discussions, and technical assistance in managing business legality, such as Business Identification Number (NIB), Home Industry Food Permit (PIRT), halal certification, and trademark registration. The activity involved 30 MSME participants from Wringinsongo Village on August 14, 2025. The results show an increased understanding and awareness of the importance of business legality, as well as practical skills in managing legal documents. Moreover, this activity fostered a collaborative network between MSMEs and the local government, ensuring long-term sustainability of the enterprises. With this assistance, MSMEs in Wringinsongo Village are expected to grow more competitively, achieve higher business professionalism, and contribute to local economic development.
OPTIMALISASI PRODUKSI DAN TATA KELOLA KEUANGAN MELALUI PENERAPAN MESIN PUNCH ROLL DIES DAN APLIKASI DIGITAL PADA UMKM J&R DESA DUWET Akhlis Rizza , Muhammad; Suwarni, Evi; Galuh Zuhria Kautzar
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8825

Abstract

This community service activity aims to improve the production capacity and financial management of J&R MSME, a cassava chips producer in Duwet Village, Tumpang District, Malang Regency. The main problems faced by the partner are limited production capacity due to manual processes and simple, unorganized financial records. The solutions offered include the implementation of a punch roll dies machine to shorten the production chain and the adoption of digital financial management using the Teman Bisnis application. The methods applied consist of socialization, training, technology implementation, mentoring, and evaluation. The results of the activity show an increase in production capacity from 200 kg/day to 250–300 kg/day, as well as improved financial recording with more than 80% of transactions recorded digitally. This program has had a positive impact on productivity, financial transparency, and the potential for job creation in Duwet Village.
TRAINING AND GUIDANCE ON PACKAGING DUWET POLINEMA SWEET TOMATO JAM FOR RESIDENTS OF DUWET VILLAGE, TUMPANG SUBDISTRICT, MALANG DISTRICT Widiyowati, Eny; Lestari, Baroroh; Suwarni, Evi; Rochman, Fatkhur; Nauval, Alvin; Kartikasari, Prima Beauty
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.519

Abstract

The primary objective of this service activity is to enhance the value of products through effective packaging and product promotion. The community involved in the production of Duwet Polinema Sweet Tomato Jam in Duwet Village, Tumpang Sub-district, Malang Regency, faces a weakness in terms of promoting their products, resulting in limited consumer awareness. Duwet Polinema Sweet Tomato Jam is currently packaged in a very simplistic manner, which fails to capture public attention. To address these challenges, it is crucial to provide assistance and support in terms of packaging and labeling for the Duwet villagers who produce this jam. This intervention will contribute to increased visibility and appeal among potential consumers. To ensure consumer recognition of the Duwet Polinema Sweet Tomato Jam product, it is essential to convey information through branding and labeling. Additionally, to support the sustainability of the Duwet Polinema Sweet Tomato Jam business, it is highly recommended to offer comprehensive assistance in marketing and financial management to the company partners. This issue arises from the partners' lack of knowledge about product packaging. Furthermore, it is imperative for the growth and sustainability of the business to obtain government certifications such as P-IRT licenses and food safety certifications, as these certifications guarantee the quality and safety of the Sweet Tomato Jam.
Procurement of Equipment to Support Vegetable Ice Cream Production for Residents of Duwet Village, Kec. Tumpang Kab. Malang Widiyowati, Eny; Lestari, Baroroh; Suwarni, Evi; Sekarsari, Putri; Nouval, Alvin; Kartikasari, Prima Beauty
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.812

Abstract

This community service (PKM) program aims to improve the production field which is identified as having weaknesses in the vegetable ice cream producing community of Duwet Village, Tumpang District, Malang Regency. The partner's problem that can be identified from the production sector is the production support equipment that is still not fully available. The priority solution provided was training on hygienic production processes using the donated equipment in the form of a frezeer and blender. The results of this activity are proven to improve the quality and quantity of vegetable-based ice cream produced by residents. Suggestions from this service activity are 1) increase the number of production equipment in line with the increasing demand for vegetable ice cream. 2) It is necessary to develop innovative ice cream products with other vegetable- based ingredients such as carrots, spinach, or pumpkin which also have high nutritional value. 3) It is necessary to develop branding and marketing strategies to introduce vegetable ice cream to a wider market. 4) Counseling on more efficient production techniques, business management, and product development should be conducted regularly. 5) In order to maintain product quality consistency, it is recommended that program beneficiaries implement a quality management system. 6) It is necessary to establish a Joint Business Group (KUB) that is responsible for the production, management, and marketing of vegetable ice cream.
The Role of Green Marketing and Brand Image in Building Consumer Loyalty in Environmentally Friendly Culinary MSMEs in Malang City: Sustainable Marketing Strategy for Business Continuity sanita; muslim , shohib; Akbarina, Farida; Suwarni, Evi; hidayatinnisa, nurul
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42112

Abstract

This study aims to analyze the role of green marketing and brand image in building consumer loyalty in environmentally friendly culinary Micro, Small, and Medium Enterprises (MSMEs) in Malang City. The emergence of sustainable consumerism has driven MSMEs to adopt eco-friendly practices such as the use of organic raw materials, biodegradable packaging, and sustainable production processes. Green marketing and a strong brand image are considered strategic levers to enhance consumer trust and loyalty. A quantitative explanatory approach was employed with a sample of 123 respondents, exceeding the targeted 100, selected through purposive sampling of consumers familiar with eco-friendly culinary products. Data were collected through structured questionnaires and analyzed using multiple regression in SPSS. Results indicate that both green marketing and brand image have significant positive effects on consumer loyalty, both partially and simultaneously. The coefficient of determination (R² = 0.751) demonstrates that 75.1% of consumer loyalty can be explained by green marketing and brand image, with brand image showing a stronger influence (β = 0.624) compared to green marketing (β = 0.289). The findings emphasize the importance of authentic sustainability practices and strong brand positioning for MSMEs to compete effectively in the growing eco-conscious market. Theoretically, the research contributes to sustainable marketing literature by confirming the relevance of green value and image in loyalty formation. Practically, it provides recommendations for MSMEs to enhance competitive advantage through green innovation and consistent branding.
Enhancing the Competitiveness of Traditional Tempe Chip SMEs: A Marketing Strategy Analysis of Dua Karunia in Sanan Village, Malang Evi Suwarni; Sudarmiatin Sudarmiatin; Agus Hermawan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 2 (2026): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i2.2515

Abstract

The tempe chip industry in Sanan Village, Malang City, represents a culturally embedded small and medium enterprise (SME) cluster that has contributed to the local economy for decades. However, intensifying intra-cluster competition, soybean price volatility, and shifting consumer behavior have placed increasing pressure on the competitiveness of businesses in this area. This study aims to analyze the marketing strategy implemented by Keripik Tempe Dua Karunia — one of the pioneering enterprises in Sanan Village that has been operating since 1980 — and to identify the marketing strategy factors that contribute to enhancing its competitive advantage. A qualitative descriptive approach was employed through field observation, in-depth interviews with the business owner, and documentation analysis. The analysis is grounded in the 4P marketing mix framework — Product, Price, Place, and Promotion. The findings reveal that Dua Karunia builds its competitiveness through four strategic pillars: (1) product differentiation through multi-flavor diversification and consumer-driven customization; (2) cost-based pricing that is adaptively managed through shrinkflation tactics in response to raw material price fluctuations; (3) multi-channel distribution that integrates direct outlet sales with digital platforms (Shopee and WhatsApp); and (4) long-established word-of-mouth reputation-based promotion reinforced by active e-commerce presence. This study concludes that the consistent integration of all four marketing mix elements, supported by family-based operational flexibility and the cultural heritage value embedded in the product, constitutes the primary source of sustained competitive advantage for Dua Karunia amid increasingly intense cluster competition. These findings carry practical implications for similar SMEs seeking to design adaptive, competitiveness-oriented marketing strategies.
Co-Authors Achmad Zaini Agus Hermawan Aji, Supa Kusuma Akhlis Rizza , Muhammad Akhlis Rizza, Muhammad Akmalia, Masitha Nisa Alvin Nouval Amanda, Tiara Estu Arie Ika Stiowati Ayu Sulasari Az zuhri, Fahmi Muhammad Bambang Suryanto Baroroh Lestari Baroroh Lestari Baroroh Lestari Ellyn Eka Wahyu Erlangga Andi Sukma Ernawati, Widi Dwi Fahmi Muhammad Az Zuhri6 Farida Akbarina Farika Nikmah Farika Nikmah Fatkhur Rochman Fauzi Ahmad Galuh Zuhria Kautzar Hellenia Putri Rahmadani, Nofa Hidayatinnisa, Nurul Himma, Mahmudatul Ika Kusumasasti Ika Putri, Ratna Ika Putri Ika Stiowati, Arie Joni Dwi Pribadi Kristianingsih, Tatiana Kusumasasti, Ika Ludfi Djajanto Masitha Nisa Akmalia Maskur Maskur muslim , shohib Muwidha, Muhamad Nauval, Alvin Nikmah, Farika Nilawati Fiernaningsih Nofa Hellenia Putri Rahmadani Poernamawati, Diana Eka Pratama, Cahyo Ramadhan Prima Beauty Kartikasari Pudji Herijanto Sanita Sapto Wibowo Sekarsari, Putri Srikandi Kumadji Sudarmiatin Suhariyono, Suharyono Tatiana Kristianingsih Tatiana Kristianingsih Tatiana Kristiningsih Tiara Estu Amanda Tiara Estu Amanda Vit Zuraida Wahyu, Ellyn Eka Widiyowati, Eny Widjanarko Widjanarko Yekie Senja Oktora Yulis Nurul Aini Yulis Nurul Aini