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All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS Jurnal Ekonomi Journal Of Human And Education (JAHE) Dharma: Jurnal Pengabdian Masyarakat Journal of Sustainable Community Service Jurnal Riset Manajemen PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies
Evi Suwarni, Evi
Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Unlocking Global Opportunities for Creative Smes: The Case of CV. Aura Sufa’s Internationalization Journey Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9802

Abstract

                This research aims to identify the internationalization strategies adopted by UMKM CV. Aura Sufa, a small enterprise focused on food production, in entering global markets. A qualitative approach was employed, utilizing interviews and documentation to gather data over seven months, from March to October 2024. The study shows that internationalization of small-medium enterprises (SMEs) is achievable through strategic partnerships, product diversification, and governmental support, particularly through initiatives such as Export Center Surabaya. CV. Aura Sufa successfully penetrated the Taiwanese market by leveraging unique fruit-based products, which demonstrate the potential for local businesses to thrive globally. Key challenges faced include production capacity limitations and language barriers. The findings highlight the importance of continuous innovation and networking in sustaining international market presence. This research offers valuable insights for both practitioners and policymakers to enhance the competitiveness and sustainability of SMEs, helping to align strategies with future market trends and government policies.    
Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika; Muhammad Az Zuhri6, Fahmi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

Abstract

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.
PELATIHAN DAN PENDAMPINGAN DIGITALISASI ADMINISTRASI PENJUALAN PADA KELOMPOK WANITA TANI " DEWI SARTIKA" DESA PETUNG SEWU KABUPATEN MALANG Evi Suwarni; Vit Zuraida; Tiara Estu Amanda; Widi Dwi Ernawati; Masitha Nisa Akmalia
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5410

Abstract

This Community Service aims to provide assistance and training for the Petung Sewu Village Farmer Women's Group, Malang Regency, namely the Petung Sewu Village farmer women's association that processes citrus drinks which currently does not have proper business administration records, resulting in irregular recording and proof documents, inseparability between personal money and business capital and business results, In fact, often it cannot be known the profit and loss from the proceeds of sales. This community service activity is in the form of assistance to the Petung Sewu Village Farmer Women's Group, Malang Regency in terms of managing business administration activities systematically using the TemanBisnis application to facilitate the management of administrative activities so that all administrative activities can be recorded properly. The method used is to hold assistance and training on the use of digital financial administration records, namely the "Business Friends" application. The end result of this activity is the application of a good digital sales administration system to realize an orderly administrative business and ease of financial records, financial statements. Real time information in this system helps the business operations of the Farmer Women's Group of Petung Sewu Village, Malang Regency more effectively and efficiently. Keywords: Farmer Women's Group, Digital Sales Administration, TemanBisnis
PELATIHAN DAN PENDAMPINGAN PEMBUATAN KATALOG PRODUK PADA UMKM MITRA POLINEMA DI DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Mahmudatul Himma; Diana Eka Poernamawati; Achmad Zaini; Ayu Sulasari; Muhamad Muwidha; Evi Suwarni
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5411

Abstract

This community service aims at training and assistance in making product catalogs for polynema partner MSMEs in Duwet Village, Tumpang District, Malang Regency, which at that time there was still no porduk catalog available, so that marketing activities were still not optimal. The creation of this product catalog is expected as a means of promotion to introduce products made by Duwet Village residents to the wider community. This community service activity in the form of training and assistance in making product catalogs is divided into two stages, the first is that the Duwet village community will be given photography training to produce quality product images and the second stage is training on making layouts for photographic product catalogs. With this community service activity, it is hoped that the assisted villages can create product catalogs both print and digital for promotional facilities to increase sales volume so that the impact will be on improving the welfare of Duwet Village.   Keywords:MSMEs, Promotions, Product Catalogs
PELATIHAN DAN PENDAMPINGAN PENINGKATAN KAPASITAS PRODUKSI DAN PENJUALAN DI UMKM J&R DESA DUWET Muhammad Akhlis Rizza; Evi Suwarni; Supa Kusuma Aji
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.6645

Abstract

This community service program aims to increase production and sales capacity in MSMEs J&R Duwet Village, Tumpang District, Malang Regency. J&R MSMEs are facing bottlenecks in the drying and sorting process of cassava chip dough, which leads to low production capacity. The solution offered is to make a drying device (oven) with a capacity of 100 kg/hour and a roll system dough filer. In addition, training was provided on packaging and marketing products with new logos to increase sales. The method used in this program is intensive training and mentoring. The result of this service has a significant impact on J&R MSMES. Increased production capacity from 50 kg/hour to 100 kg/hour after the use of new equipment, as well as improved product quality through a more consistent drying process. In addition, packaging and marketing training successfully increased the attractiveness of products in the local market and expanded the sales reach. With the new logo, J&R's MSME products are better known, and sales turnover increased by about 15% in the months following the implementation of the program.
PELATIHAN MANAJEMEN EVEN UNTUK MENINGKATKAN BRANDING PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Evi Suwarni; Tiara Estu Amanda; Prima Beauty Kartikasari; Alvin Nouval; Cahyo Ramadhan Pratama
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7655

Abstract

The purpose of this community service program is to enhance the event management skills of the SMEs (UMKM) in Desa Duwet, Kecamatan Tumpang, Kabupaten Malang. The approach used includes a series of training and mentoring sessions focused on improving event planning, budgeting, marketing, communication, community engagement, crisis management, and sustainability. The goal is to empower the local community to manage events effectively and sustainably such as bazaars and exhibitions. The result of this program was an increase in the SMEs' capacity to independently manage local events, which in turn boosted local economic activity and promoted product branding.
DESAIN KEMASAN ICE CREAM SAYUR UNTUK PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Tiara Estu Amanda; Evi Suwarni; Prima Beauty Kartikasari; Alvin Nouval; Cahyo Ramadhan Pratama; Bambang Suryanto
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7658

Abstract

This Community Service aims to provide service in the form of an attractive healthy vegetable ice cream packaging design for MSME products Duwet Village, Malang Regency has problems, including: The abundance of vegetables in Duwet Village causes several problems, such as excess inventory that can cause price declines and farmers' losses. Therefore, food diversification products in the form of healthy vegetable ice cream were made. To attract buyers' interest, it is necessary to create an attractive ice cream packaging design. This community service activity is in the form of an attractive healthy vegetable ice cream packaging design for MSME products in Duwet Village, Malang Regency. At the same time, to overcome the problem of the abundance of vegetables that have not been used properly, food diversification, especially by creating healthy vegetable ice cream and attractive ice cream packaging designs can be a solution. It not only utilizes surplus vegetables, but also creates value-added products, supports local economies, and provides consumers with healthy food options
PELATIHAN DAN PENDAMPINGAN PENGUATAN KAPASITAS USAHA DAN LEGALITAS UMKM DESA WRINGINSONGO KABUPATEN MALANG Sapto Wibowo; Evi Suwarni; Ratna Ika Putri Ika Putri; Muhammad Akhlis Rizza
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8773

Abstract

This community service program aims to strengthen business capacity and legal compliance of Micro, Small, and Medium Enterprises (MSMEs) in Wringinsongo Village, Malang Regency. The main problems faced by the partners are the lack of knowledge among MSME actors regarding business licensing, product certification, and business administration, which limit their market access and competitiveness. The program was carried out by the community service team of Politeknik Negeri Malang in collaboration with the Office of Cooperatives and Micro Enterprises of Malang Regency. The methods included training sessions, interactive discussions, and technical assistance in managing business legality, such as Business Identification Number (NIB), Home Industry Food Permit (PIRT), halal certification, and trademark registration. The activity involved 30 MSME participants from Wringinsongo Village on August 14, 2025. The results show an increased understanding and awareness of the importance of business legality, as well as practical skills in managing legal documents. Moreover, this activity fostered a collaborative network between MSMEs and the local government, ensuring long-term sustainability of the enterprises. With this assistance, MSMEs in Wringinsongo Village are expected to grow more competitively, achieve higher business professionalism, and contribute to local economic development.
OPTIMALISASI PRODUKSI DAN TATA KELOLA KEUANGAN MELALUI PENERAPAN MESIN PUNCH ROLL DIES DAN APLIKASI DIGITAL PADA UMKM J&R DESA DUWET Muhammad Akhlis Rizza; Evi Suwarni; Galuh Zuhria Kautzar
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8825

Abstract

This community service activity aims to improve the production capacity and financial management of J&R MSME, a cassava chips producer in Duwet Village, Tumpang District, Malang Regency. The main problems faced by the partner are limited production capacity due to manual processes and simple, unorganized financial records. The solutions offered include the implementation of a punch roll dies machine to shorten the production chain and the adoption of digital financial management using the Teman Bisnis application. The methods applied consist of socialization, training, technology implementation, mentoring, and evaluation. The results of the activity show an increase in production capacity from 200 kg/day to 250–300 kg/day, as well as improved financial recording with more than 80% of transactions recorded digitally. This program has had a positive impact on productivity, financial transparency, and the potential for job creation in Duwet Village.
Multi-Platform Digital Marketing Strategy and Performance Metrics of Micro Creative Enterprises: A Case Study of Fairy Charm Beaded Accessories in Malang, Indonesia Evi Suwarni; Wening Patmi Rahayu; Agus Hermawan
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.3750

Abstract

The advancement of digital technology has created significant opportunities for micro enterprises to expand their market reach through various digital platforms. This study aims to analyze the digital marketing strategy and marketing performance measurement of Fairy Charm, a micro-scale beaded accessories business based in Malang, Indonesia. An exploratory case study method was employed, with data collected through observation, documentation, and digital metrics analysis. The findings reveal that Fairy Charm simultaneously implements a multi-platform digital marketing strategy across Instagram, TikTok, Shopee, WhatsApp Business, and Google My Business, guided by a 4P marketing mix approach. Performance metrics indicate 194 profile visits, 418 total social media impressions, 20 business interactions, and 40 products sold with an average order value of IDR 250,000. Although brand awareness remains limited, consistent visual content strategy and multi-platform management proved effective in establishing an online presence for a newly established business. This study provides practical insights for creative MSMEs in designing and measuring digital marketing strategies during the early stages of business development.
Co-Authors Achmad Zaini Agus Hermawan Aji, Supa Kusuma Akhlis Rizza, Muhammad Alvin Nouval Arie Ika Stiowati Ayu Sulasari Az zuhri, Fahmi Muhammad Bambang Suryanto Baroroh Lestari Baroroh Lestari Baroroh Lestari Cahyo Ramadhan Pratama Diana Eka Poernamawati Erlangga Andi Sukma Farida Akbarina Farika Nikmah Farika Nikmah Fatkhur Rochman Fauzi Ahmad Galuh Zuhria Kautzar Hellenia Putri Rahmadani, Nofa Hidayatinnisa, Nurul Ika Kusumasasti Ika Stiowati, Arie Joni Dwi Pribadi Kristianingsih, Tatiana Kusumasasti, Ika Ludfi Djajanto Mahmudatul Himma Masitha Nisa Akmalia Masitha Nisa Akmalia Maskur, M Muhamad Muwidha muslim , shohib Nauval, Alvin Nikmah, Farika Nilawati Fiernaningsih Nofa Hellenia Putri Rahmadani Prima Beauty Kartikasari Pudji Herijanto Ratna Ika Putri Ika Putri Sanita Sapto Wibowo Sekarsari, Putri Srikandi Kumadji Sudarmiatin Suhariyono, Suharyono Tatiana Kristianingsih Tatiana Kristianingsih Tatiana Kristiningsih Tiara estu amanda Tiara Estu Amanda Vit Zuraida Wahyu, Ellyn Eka Wening Patmi Rahayu Widi Dwi Ernawati Widiyowati, Eny Widjanarko Widjanarko Yekie Senja Oktora Yulis Nurul Aini Yulis Nurul Aini