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All Journal Pharmaciana: Jurnal Kefarmasian JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial IJOG : Indonesian Journal on Geoscience Journal of English and Arabic Language Teaching Pharmacon Majalah Obat Tradisional Jurnal Ilmiah Dinamika Rekayasa (DINAREK) Sosial Horizon: Jurnal Pendidikan Sosial Jurnal Utilitas JURNAL MANAJEMEN JAB (Jurnal Akuntansi & Bisnis) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Earth and Marine Technology (JEMT) International Journal of Language and Ubiquitous Learning Journal of Professional Education
Siswandi Siswandi, Siswandi
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Journal : Jurnal Utilitas

 1 
Persepsi Konsumen terhadap Kualitas Pelayanan (Studi Kasus di FEB UHAMKA) Siswandi, Siswandi
Utilitas Vol 1 No 2 (2015): Utilitas
Publisher : Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Prof. DR. HAMKA

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Abstract

Research intended to acknowledge costumer’s perception about service quality at Faculty of Economics andBussiness of University of Muhammadiyah Prof. DR. HAMKA. Research method used was quantitative descriptivemethod with 50 respondents acquired by judgmental sampling technique. The student’s perception towardinstitutional services indicated by tangibility, reliability, responsiveness, assurance and emphaty. Research concludedthat consumers’ perception toward institutional services at faculty of economics and bussiness leveled at littlesatisfied and just satisfied. So the faculty must upgrade their services for the students at every indicator.AbstrakPenelitian ini dilakukan untuk mengetahui persepsi mahasiswa terhadap kualitas pelayanan di Fakultas Ekonomi danBisnis, Universitas Muhammadiyah Prof. Dr. Hamka. Penelitian merupakan penelitian kuantitatif deskriptif, dengan50 responden dengan menggunakan judgemental sampling. Persepsi konsumen terhadap pelayanan yang terdiri dari5 indikator yaitu; Wujud fisik, kehandalan, tanggapan, keterjaminan, dan empati. Hasil penelitian menyimpulkanbahwa persepsi konsumen / mahasiswa terhadap kualitas pelayanan di Fakultas Ekonomi dan Bisnis, UniversitasMuhammadiyah Prof. Dr. Hamka berada pada level kurang puas dan cukup puas. Oleh karena itu maka FakultasEkonomi dan Bisnis Universitas Muhammadiyah Prof. DR. Hamka harus meningkatkan pelayanannya pada setiapindikator pelayanan.
Co-Authors Adi Candra, Adi Adnan Adnan Agustina, Ikra Ali Nurdin B Simanjuntak, Lamhot Devi, Sri Ratna Dewi Wulandari Dyah Aryani Perwitasari Ependi, Nur Haris erni Kurniasari Faridah, Imaniar Firmansyah, Irwan Gibran, Akhmad Khalil Ginting, Bersiap Haafizah Dania Hana Mauludea, Hana Haris Danial Hazlina Abdullah Hendra Sudarso Hermawan, Dudi Hidayati, Ernis Imaniar Noor Faridah Imran, Ahmad Fathir Indra Permanajati, Indra Ismangil, Ismangil Januar Aziz Zaenurrohman Jiuhardi, Jiuhardi Karomah, Nurul Giswi Lalu Muhammad Irham Lay, Caterina Siskadewi Listiawati, Listiawati Mahlia, Rika Maria Krisnawati Marselus, Marsel Mujur Rose, Martinus Mustofa, Santia Ardi Nawawi Nawawi Nurhadianto Nurhadianto, Nurhadianto Nurlelawati, Martina Pakpahan, emma martina Pamungkas, Aryaningtyas Widya Pratiwi, Agrita Eka Pratiwi, Sekar Ayu Purnomo, D Qur'an, Mudrik Infithor Nurul Rachman, Azhariah Rodiata, Tsania Andaya Rumondang, Amanda Sachrul Iswahyudi Saiful Bahri Sholihin Sholihin Simanjuntak, LB Solisa, Windy Zeanly Sri Mintarti Sri Winarti Suhendra, Gugun Syafrial Nur Triana Hertiani Wulandari, D Yulistyono, Erric