Article Per Year (5 Year)
p-Index From 2021 - 2026
5.689
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis JURNAL EKOBIS DEWANTARA Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Abdimas Bina Bangsa Jurnal Perspektif Bisnis Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis Journal Integration of Management Studies International Journal of Economics, Business and Innovation Research
Fenny Saptiani
Administrasi Bisnis
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
PENGARUH KUALITAS PRODUK, BRAND TRUST, DAN BRAND IDENTITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU VENTELA Muhammad Respati Hafidz; Dian Komarsyah D; Fenny Saptiani M.Si
Jurnal Kompetitif Bisnis Vol 1 No 8 (2022): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, brand trust, dan brand identity terhadap keputusan pembelian produk sepatu ventela. Jenis penelitian adalah asosiatif dengan pendekatan kuantitatif. Populasi yang digunakan merupakan pelajar serta mahasiswa yang pernah menggunakan sepatu merek Ventela dan telah melakukan setidaknya satu pembelian. Data tersebut diperoleh dari kuesioner yang diisi secara online, penarikan sampel menggunakan non probability sampling dengan teknik purposive sampling dengan jumlah sampel 100 responden. Analisis data menggunakan analisis statistic deskriptif dan uji asumsi klasik dengan alat bantu aplikasi SPSS 26. Berdasarkan hasil uji t (parsial) menunjukkan bahwa variabel kualitas produk, brand trust, dan brand identiy masing-masing berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F (simultan) menjelaskan bahwa kualitas produk, brand trust, dan brand identity secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian. Kemudian uji R2 menunjukkan bahwa sebanyak 42,1% keputusan pembelian dipengaruhi oleh kualitas produk, brand trust, dan brand identity dan sisanya sebanyak 57,9% keputusan pembelian dipengaruhi oleh variabel yang lainnya. Kata Kunci : Kualitas Produk, Brand Trust, Brand Identity, Keputusan Pembelian
ANALISA PENGHIDUPAN BERKELANJUTAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (studi kasus pada masyarakat Sima dan Wami di Nabire Papua) Yosinta Iyai; Unang Mulkhan; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Corporate Social Responsibility (CSR) is a company's pledge to take part in sustainable economic development in order to raise community standards of living and create a win-win situation for the business, the local community, and society at large. CSR is known as a dharma in Indonesia. The most crucial factor for businesses operating in the natural resource sector is stated in Article 74 of the Limited Liability Company Law number 40 of 2007. PT Nabire Baru only dredged the natural wealth of two villages in the Yaur district of Nabire Regency, which led to peeling, highways and bumps, caused by large vehicles and large equipment that damaged access to the two asphalt villages left alone, while those were repaired but took a long time. In reality, oil palm companies are still thought to be lacking in providing programs that support CSR. just enough Therefore, the purpose of this study is to ascertain the application and implementation of corporate social responsibility in accordance with Article 74 of the Limited Liability Company Law No. 40 of 2007 in one of the oil palm companies, PT Nabire Baru.
ANALISIS KELAYAKAN BISNIS KONVEKSI DITINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI PADA KONVEKSI DEZAINLA DI KOTA BANDAR LAMPUNG) Bani Nurul Adha; Hartono Hartono; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine and analyze the feasibility of the Bandar Lampung Convection Dezainla business through its market and marketing aspects. This type of research is descriptive research using a qualitative approach. Data collection techniques are observation, interviews and documentation. The results of the research show that from the market aspect, it has good market potential and market share, marked by sales growth in 2021-2022, increasing by 74.9%. In the marketing aspect the products produced are of good quality, prices that can compete with other competitors, the distribution channels used have utilized sales through resellers, and implemented promotions using a multi-channel marketing strategy by utilizing various available social media platforms such as Instagram, Youtube , Website, Facebook, Tiktok, and WhatsApp. Thus, from the market and marketing aspects that have been studied by researchers, the Dezainla convection is already good so that the Dezainla convection can be declared feasible to run from the market and marketing aspects.
PENGEMBANGAN POTENSI WISATA MELALUI DAYA TARIKWISATA Devi Indri Ningsih; Deddy Aprilani; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengembangan potensi wisata “Kampoeng Vietnam Lampung” melalui daya tarik wisata. Adapun metode penelitian yang digunakan pada penelitian ini yaitu metode penelitian kualitatif dengan deskriptif kualitatif. Teknik penelitian ini menggunakan teknik pengumpulan data diantaranya observasi, wawancara, dan dokumentasi. Penelitian ini memiliki hasil bahwa adanya gambaran potensi wisata alam dan minat khusus yang menjadi daya tarik di dalam objek wisata. Pengembangan daya tarik wisata 4A yaitu Atraksi (attractions), ditunjukan dengan adanya jenis atraksi live musik (karokean), band Koplo, dan Band Lawas dengan pengembangan penambahan atraksi yang beragam yang disediakan pihak pengelola wisata agar membuat peningkatan kunjungan wisata. Akses (aksesibilities) dengan hasil menunjukan pengembangan akses informasi mengenai sosial media, kondisi jalan, dan papan jalan yang diperbaiki. Fasilitas (amenities) dengan hasil menunjukkan pengembangan sudah cukup baik dan lengkap (mushola, restaurant, gazebo atau saung, tempat bermain anak, spot foto, dan toilet). Pelayanan Tambahan (Ancillary Service) dengan hasil menunjukkan terdapat berupa (apotek, rumah sakit, penginapan, pom bensin, puskesmas, dan mesin ATM) dengan pengembangan yang sudah lengkap dan dekat dari objek wisata Kampoeng Vietnam.
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA Riskina Agustin Elba; Nur Efendi; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan terhadap produktivitas kerja padapegawai Bank Bukopin KCU Lampung, mengetahui pengaruh lingkungan kerja terhadap produktivitaskerja pada pegawai Bank Bukopin KCU Lampung, dan untuk mengetahui pengaruh kepemimpinan danlingkungan kerja terhadap produktivitas kerja pada pegawai Bank Bukopin KCU Lampung. Danpenelitian ini, penulis menggunakan pendekatan kuantitatif. Penelitian ini dilakukan di Bank BukopinKCU Lampung. Adapun waktu penelitian ini dilaksanakan pada bulan Januari 2023 sampai denganApril 2023. Target populasi dalam penelitian ini adalah seluruh karyawan Bank Bukopin KCULampung yang berjumlah 47 orang. Sampel dalam penelitian ini adalah 47 orang karyawan BankBukopin KCU Lampung. Sumber data yang digunakan yaitu data primer dan data sekunder. Datadikumpulkan melalui kuesioner. Data pada penelitian ini dianalisis dengan menggunakan analisisregresi linear berganda. Berdasarkan hasil penelitian maka dapat disimpulkan bahwa kepemimpinandan lingkungan kerja berpengaruh positif dan signifikan terhadap produktivitas kerja sebesar 54,0%sedangkan sisanya dipengaruhi oleh faktor lain yang tidak dikaji dalam penelitian ini seperti motivasi,disiplin, kompetensi dan lain-lain.
PERAN MEDIA DIGITAL DALAM PROMOSI PARIWISATA OLEH PEMERINTAH INDONESIA (STUDI PADA BEBERAPA WEBSITE PEMERINTAH INDONESIA) Retno Yulita; Suprihatin Ali; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Tourism destinations managed by each Tourism Department in Indonesia really need to be promoted by utilizing digital media in order to attract more consumers and increase the number of visits. Promotion plays an important role in tourism marketing which will have an impact on the national economy. The purpose of this study was to determine the role of digital media in tourism promotion by the Indonesian government. This research is a type of qualitative research with a case study approach. Based on the source, the type of data used in this study is secondary data, namely the official websites of 34 Provincial Tourism Department in Indonesia. Data collection techniques were carried out in two ways, namely non-participant observation and documentation. The results of this study indicate that the sequence of digital media most used by the Provincial Tourism Department in tourism promotion is website, Youtube, Facebook, Instagram, Twitter, and Tiktok. Then there are several forms of promotion through digital media carried out by the Provincial Tourism Departments in Indonesia, namely optimizing website content and social media; compiling e-book and calendar of events; promotions through talk shows, podcasts, web series or films; as well as offering tour packages. It is hoped that the Provincial Tourism Department can strengthen synergy with the community and business actors in tourism development, especially in tourism promotion by utilizing digital media so that it can reach more potential visitors.
IDENTIFIKASI PROFIL KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (STUDI PADA RUMAH KOPI ROBUSTA COFFEE BUNGA DAN IN AIR CAFE DI LABUHAN RATU) Josua Aloisius Gonjales Nainggolan; A . Efendi Efendi; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research describes the profile of customer jobs, profile customer pains, and profile customer gains in a coffee shop in Bandar Lampung with a focus on taking two places, namely Robusta Coffee Flower Coffee House and In Air Cafe. This type of research is descriptive with a qualitative approach. Data collection was done by documentation, observation, and in-depth interviews with consumers, owners, and employees at Robusta Coffee Bunga Coffee House and In Air Cafe. Sampling was carried out by snowball sampling technique and the validity of the data was proved by triangulation of the source. The results of research and data analysis showed that customer profile jobs in both coffee shop is gathering with friends and doing tasks. In the customer profile pains found complaints from consumers such as a less varied food menu and interior that is less spoiling consumers. While in profile customer gains, consumers expect innovation in food and beverage menus, interior and exterior improvements, and expansion of parking lots. Until the end of the analysis found that the customer profile is more dominant jobs, because consumers come to the coffee shop is more driven for the purpose of gathering with friends. Keywords: profile customer jobs, profile customer pains, profile customer gains.
Gaya Kepemimpinan Mikromanajemen dan Kinerja Karyawan Generasi Z di Indonesia Andriyani, Yunita; Wulandari, Jeni; Saptiani, Fenny; Rifa'i, Ahmad
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.64207

Abstract

Currently, leadership has been recognized as an urgent and important issue for companies to face in the generation Z era, which increasingly dominates the job market. Generation Z expects leaders who give them flexibility, responsibility, and space in the work process. However, the leadership approach that is often found emphasizes a micromanager style, which often lacks trust in employees' abilities to complete tasks independently and delegates responsibility only in small portions. This causes Generation Z's low level of engagement in the workplace. This research aims to analyse the influence of micromanagement leadership style on the performance of generation Z employees. The research sample consisted of 400 respondents from generation Z employees in Indonesia who were determined by non-probability sampling. Data was collected through questionnaires and analysed using linear regression analysis. The research results show that the higher the application of micromanagement leadership styles, such as excessive interference, tight supervision, excessive control, limiting authority, and giving excessive attention, the greater the impact on decreasing the performance of generation Z employees. Characteristics of generation Z tend to like freedom, creativity, and independence, making them feel constrained and less motivated when working under an overly controlling leadership style. These findings provide implications for the importance of considering generational differences in leadership practices.Saat ini, kepemimpinan telah direkognisi sebagai masalah mendesak dan penting untuk dihadapi perusahaan di era generasi Z yang semakin mendominasi pasar kerja. Generasi Z mengharapkan pemimpin yang memberikan mereka fleksibilitas, tanggung jawab, dan ruang dalam proses bekerja. Namun, pendekatan kepemimpinan yang sering dijumpai menekankan pada gaya mikromanajer yang seringkali kurang mempercayai kemampuan karyawan dalam menyelesaikan tugas secara mandiri dan mendelegasikan tanggung jawab hanya dalam porsi yang kecil. Hal ini menyebabkan rendahnya tingkat keterikatan generasi Z di tempat kerja. Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan mikromanajemen terhadap kinerja karyawan generasi Z. Sampel penelitian berjumlah 400 responden karyawan generasi Z di Indonesia yang ditentukan secara non-probabilitas. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linier. Hasil penelitian menunjukkan bahwa semakin tinggi penerapan gaya kepemimpinan mikromanajemen, seperti campur tangan berlebihan, pengawasan ketat, pengontrolan berlebihan, membatasi kewenangan, dan memberi perhatian berlebihan, maka akan berdampak pada penurunan kinerja karyawan generasi Z. Karakteristik generasi Z yang cenderung menyukai kebebasan, kreativitas, dan kemandirian, membuat mereka merasa terkekang dan kurang termotivasi saat bekerja di bawah gaya kepemimpinan yang bersifat mengontrol secara berlebihan. Temuan ini memberikan implikasi pentingnya mempertimbangkan perbedaan generasi dalam praktik kepemimpinan.
PENDAMPINGAN SOCIAL MEDIA PROMOTION (INSTAGRAM) PADA UMKM AJAY FURNITURE BANDAR LAMPUNG Roni, May; Damayanti, Damayanti; Saptiani, Fenny; Paramita Djausal, Gita
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1543

Abstract

The Social Media Promotion (Instagram) assistance program for Ajay Furniture MSMEs in Bandar Lampung aims to increase the competitiveness and market reach of MSMEs through an effective promotion strategy on the Instagram platform. Instagram, as one of the social media that has high active users, offers great potential for MSMEs to introduce products more widely and attract new customers. In this program, Ajay Furniture MSMEs are accompanied to understand how to optimize the use of Instagram, starting from creating interesting content, account management, using advertising features, to analyzing data for promotion performance evaluation. This assistance is carried out intensively with a direct training approach and periodic consultations to ensure the implementation of sustainable strategies. The results of this program show an increase in Instagram account engagement as well as growth in the number of followers and sales of Ajay Furniture products. This program proves that social media optimization, especially Instagram, can be one of the effective solutions in expanding the market for MSMEs in the digital era
ANALISIS PENERAPAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP PENGGUNAAN MEDIA SOSIAL OLEH STAKEHOLDER PARIWISATA KOPI RIGIS LAMPUNG BARAT Ningtias, Fina Agus Suci; Ali, Suprihatin; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the magnitude of the influence of the application of the technology acceptance model (TAM) on the use of social media by tourism stakeholders of Kopi Rigis Lampung Barat with critical mass variables, capability to use social media perceived ease of use, perceived usefulness, behavior to use, and actual system usage conditions. This type of research is explanatory research, with a sample of 100 respondents. The data analysis technique used is quantitative analysis using the application of the technology acceptance model (TAM) and structural equation test based on variance Partial Least Square (PLS) with the SmartPLS test. The results showed that critical mass had no significant effect on perceived ease of use, critical mass had a significant effect on perceived usefulness, capability to use social media had a significant effect on perceived usefulness, capability to use social media had a significant effect on perceived ease of use, perceived ease of use had a significant effect on perceived usefulness, perceived ease of use had a significant effect on behavior to use, perceived ease of use had a significant effect on the real conditions of using the system, perceived usefulness had no significant effect on behavior to use, perceived usefulness had a significant effect on real conditions of using the system, and behavior to use had a significant effect on real conditions of using the system. Key Words: Technology Acceptance Model, Social Media, Tourist
Co-Authors A . Efendi Efendi A. Rifa'i Adha, Bani Nurul Afdhila, Riska Nur Akgis Cahya Ningtias Andriyani, Yunita Aprilani, Deddy Arif Sugiono Arif Sugiono Bakti, Dadang Karya Bani Nurul Adha Bunayya, Riana Pratiwi Claricha Ignez Pratiwi Mukti Dadang Karya Bakti Damayanti Damayanti Damayanti Damayanti Deddy Aprilani DESTRI GRISELDA SARAGIH Devi Indri Ningsih Dian Komarsyah D Dian Komarsyah Djuardi Dwi Safitri Efendi, A . Efendi Elba, Riskina Agustin Febidyliana, Andina Hani Damayanti Aprilia Hani Damayanti Aprilia Hartono Hartono Hartono Hartono Haryati, Septi Hizrani Hizrani Hizrani, Hizrani Iyai, Yosinta Jeni Wulandari Josua Aloisius Gonjales Nainggolan K. Bagus Wardianto Kurnia, Muhammad Alif Kussuyatmono Bagus Wardianto Marlinda Dini Hapsari May Roni Mirza, Hanna Julia Muhammad Respati Hafidz Nainggolan, Josua Aloisius Gonjales Nasha Acacia Almira Ningsih, Devi Indri Ningtias, Fina Agus Suci NUR EFENDI Paramita Djausal, Gita Ramdani, Rahmat Retno Yulita Riana Pratiwi Bunayya Rifa'i, Ahmad Riskina Agustin Elba Santika, Nyi Ayu Septiana, Ega Citra Siti Nurhasanah Suprihatin Ali Syecha Maulana Abadillah Ulan Alna Sari Unang Mulkhan Unang Mulkhan Vera Andirawati Winda Hasdita ZA Yosinta Iyai Yulita, Retno