Article Per Year (5 Year)
p-Index From 2021 - 2026
3.35
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Jagaditha JRB-Jurnal Riset Bisnis Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business jurnal syntax admiration Journal of Tourism and Economic Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Multidisiplin Madani (MUDIMA) Jurnal Ilmiah Hospitality Management Journal of Management and Social Sciences Jurnal Indonesia Sosial Sains International Journal of Applied Research in Tourism and Hospitality Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science Indonesian Journal of Banking and Financial Technology (FINTECH) Proceedings International Conference on Marine Tourism and Hospitality Studies
Irene Hanna H Sihombing
Politeknik Pariwisata Bali, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Transportation Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
The Influence of Leadership Style and Motivation on Employee Performance at Four Points By Sheraton Bali, Kuta Gusti Ayu Kadek Putri Diantari; Irene Hanna H. Sihombing; Ida Ayu Kalpikawati
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/g19kty42

Abstract

The aim of this research is to determine the influence of leadership style and work motivation on employee performance. The population in the research were employees of Four Points by Sheraton Bali, Kuta with a sample of 75 respondents. The data analysis techniques used in this research are Multiple Linear Regression, t Test, F Test, Correlation Coefficient and Determination. Based on the research results, it can be seen that leadership style has a positive and significant effect on employee performance, work motivation has a significant positive effect on employee performance and leadership style and work motivation simultaneously have a significant effect on employee performance. The magnitude of the influence of leadership style and work motivation variables on employee performance is 75.5%. The advice that can be given by researchers is that it is hoped that the leaders of Four Points by Sheraton Bali, Kuta will always evaluate the results of employee work, and provide rewards when employees can complete work that exceeds the standards that have been set, give praise when employees are able to complete work well and always supervise employees when working.
Marine Cultural Tourism in Bali: A Study of The Interplay Between Marine and Cultural Attractions Irene Hanna H. Sihombing; Ni Made Suastini
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.387

Abstract

This study explores the concept of marine and cultural tourism in Bali, focusing on the interplay between marine and cultural attractions. Bali, known for its rich cultural heritage and stunning marine environments, offers a unique blend of cultural and marine tourism experiences. This paper aims to analyze the potential of maritime cultural tourism in Bali and its contribution to sustainable tourism development. The study employs a qualitative research methodology, incorporating secondary data sources. The findings highlight the importance of integrating marine and cultural attractions to create a comprehensive and sustainable tourism strategy for Bali. The study concludes that marine and cultural tourism can be a vital component in Bali's tourism industry, enhancing the island's cultural and environmental sustainability.
Pengaruh Social Media Marketing Terhadap Minat Membeli di Holiday Inn Resort Nusa Dua Ratih Damayanti; Irene Hanna H. Sihombing; Ni Luh Ketut Sri Sulistyawati; Ni Luh Gde Sri Sadjuni
Jurnal Riset Bisnis Vol. 7 No. 2 (2024): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i2.5556

Abstract

Abstrak Perkembangan pengguna social media membuat perubahan besar terhadap dunia pemasaran. Social Media Marketing memungkinkan organisasi mencapai tujuan pemasaran dengan biaya yang relatif rendah. Dilatarbelakangi oleh menurunnya occupancy rate di Holiday Inn Resort Nusa Dua, mengindikasikan bahwa diperlukannya upaya pemasaran yang lebih optimal, sehingga penelitian ini bertujuan untuk mencari tahu pengaruh Social Media Marketing terhadap Minat Membeli. Data yang diperoleh pada penelitian ini berupa hasil penyebaran kuesioner kepada sampel penelitian sebanyak 99 orang menggunakan metode purposive sampling. Pengumpulan data menggunakan kuesioner berskala likert. Teknik analisis data menggunakan analisis regresi linear sederhana, uji t dan uji koefisien determinasi. Berdasarkan hasil analisis dan pembahasan dapat disimpulkan bahwa Social Media Marketing berpengaruh positif terhadap Minat Membeli di Holiday Inn Resort Nusa Dua. Hasil uji t menunjukkan nilai t hitung sebesar 5,841 lebih besar dari t tabel 1,6 dan nilai signifikan 0,000 < 0,05 yang artinya menolak Ho atau Ha diterima. Dalam penelitian ini, ditunjukkan bahwa pengaruh SMM terhadap Minat Membeli adalah sebesar 25,3%. Kata Kunci: Social Media Marketing, Minat Membeli, Pemasaran, Minat Menginap, Hotel Abstract Social media users is increasing and it makes big changes to the world of marketing. Social Media Marketing allows organizations to achieve marketing objectives at a relatively low cost. Against the background of the declining occupancy rate at the Holiday Inn Resort Nusa Dua, it indicates that more optimal marketing efforts are needed, so this study aims to find out the effect of Social Media Marketing on purchase intention. The data obtained in this study were the results of distributing questionnaires to a sample of 99 people using a purposive sampling method. Collecting data using a Likert-scale questionnaire. Data analysis techniques using simple linear regression analysis, t test and test the coefficient of determination. Based on the results of the analysis and discussion, it can be concluded that Social Media Marketing has a positive effect on purchase intention at the Holiday Inn Resort Nusa Dua. The results of the t test showed that the t value was 5.841 greater than t table 1.6 and a significant value of 0.000 <0.05, which means that Ho is rejected or Ha is accepted. In this study, it was shown that the effect of SMM on purchase intention was 25.3%. Keywords: Social Media Marketing, purchase intention. marketing, intention to stay, hotel
Co-Authors Anak Agung Istri Julistya Dewi Clearesta Adinda Dhea Ananda Cantika Rahman Erick Erlangga Gusti Ayu Kadek Putri Diantari Hadyan Wahyu Dewanto I Gede Andika Harianto I Ketut Surata I Nyoman Sukana Sabudi I Putu Utama I Wayan Jata I Wayan Sukma Winarya Prabawa I Wayan Yudha Pangestu Ida Ayu Kalpikawati Ida Ayu Putri Widawati Ida Ayu Sri Mahendra Dewi Juniasti Rusmandani, Ni Nengah Kadek Agung Laksana Kadek Dwi Mahesayasa Kristiono Liestiandre, Hanugerah Luh Melinia Eka Putri Made Ryan Sujirmantara Ni Gusti Nyoman Srikanthi Ni Luh Gde Sri Sadjuni Ni Luh Ketut Sri Sulistyawati Ni Luh Ketut Sri Sulistyawati Ni Made Eka Mahadewi7 Ni Made Githa Hapsari Kaniya Devi Ni Made Suastini Ni Made Suastini NI NYOMAN SUKERTI . Ni Putu Siska Putri Ni Wayan Aprilia Purnama Dewi Nurul Aini Nyoman Gde Dewa Rucika Pastini, Ni Wayan Pradipta Daniswara, I Gusti Agung Yogi Putri Widawati, Ida Ayu Ratih Damayanti Santi Diwyarthi, Ni Desak Made Sastra, I Gde Leo Sastri Pitanatri, Putu Diah Satiadji, Amirosa Ria Sulistyawati, Ni Luh Ketut Sri Titien Damayanti Utama, I Putu Widi Hardini