Article Per Year (5 Year)
p-Index From 2021 - 2026
4.039
P-Index
This Author published in this journals
All Journal Jurnal Kajian Bali JRB-Jurnal Riset Bisnis Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business jurnal syntax admiration Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Multidisiplin Madani (MUDIMA) Jurnal Ilmiah Hospitality Management Journal of Management and Social Sciences Jurnal Indonesia Sosial Sains International Journal of Applied Research in Tourism and Hospitality Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Jurnal Multidisiplin West Science NHI Hospitality International Journal Indonesian Journal of Banking and Financial Technology (FINTECH) Jurnal Multidisiplin Indonesia Proceedings International Conference on Marine Tourism and Hospitality Studies Bogor Hospitality Journal
Irene Hanna H Sihombing
Politeknik Pariwisata Bali, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Transportation Veterinary Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
Pengaruh Social Media Marketing Terhadap Minat Membeli di Holiday Inn Resort Nusa Dua Ratih Damayanti; Irene Hanna H. Sihombing; Ni Luh Ketut Sri Sulistyawati; Ni Luh Gde Sri Sadjuni
Jurnal Riset Bisnis Vol. 7 No. 2 (2024): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i2.5556

Abstract

Abstrak Perkembangan pengguna social media membuat perubahan besar terhadap dunia pemasaran. Social Media Marketing memungkinkan organisasi mencapai tujuan pemasaran dengan biaya yang relatif rendah. Dilatarbelakangi oleh menurunnya occupancy rate di Holiday Inn Resort Nusa Dua, mengindikasikan bahwa diperlukannya upaya pemasaran yang lebih optimal, sehingga penelitian ini bertujuan untuk mencari tahu pengaruh Social Media Marketing terhadap Minat Membeli. Data yang diperoleh pada penelitian ini berupa hasil penyebaran kuesioner kepada sampel penelitian sebanyak 99 orang menggunakan metode purposive sampling. Pengumpulan data menggunakan kuesioner berskala likert. Teknik analisis data menggunakan analisis regresi linear sederhana, uji t dan uji koefisien determinasi. Berdasarkan hasil analisis dan pembahasan dapat disimpulkan bahwa Social Media Marketing berpengaruh positif terhadap Minat Membeli di Holiday Inn Resort Nusa Dua. Hasil uji t menunjukkan nilai t hitung sebesar 5,841 lebih besar dari t tabel 1,6 dan nilai signifikan 0,000 < 0,05 yang artinya menolak Ho atau Ha diterima. Dalam penelitian ini, ditunjukkan bahwa pengaruh SMM terhadap Minat Membeli adalah sebesar 25,3%. Kata Kunci: Social Media Marketing, Minat Membeli, Pemasaran, Minat Menginap, Hotel Abstract Social media users is increasing and it makes big changes to the world of marketing. Social Media Marketing allows organizations to achieve marketing objectives at a relatively low cost. Against the background of the declining occupancy rate at the Holiday Inn Resort Nusa Dua, it indicates that more optimal marketing efforts are needed, so this study aims to find out the effect of Social Media Marketing on purchase intention. The data obtained in this study were the results of distributing questionnaires to a sample of 99 people using a purposive sampling method. Collecting data using a Likert-scale questionnaire. Data analysis techniques using simple linear regression analysis, t test and test the coefficient of determination. Based on the results of the analysis and discussion, it can be concluded that Social Media Marketing has a positive effect on purchase intention at the Holiday Inn Resort Nusa Dua. The results of the t test showed that the t value was 5.841 greater than t table 1.6 and a significant value of 0.000 <0.05, which means that Ho is rejected or Ha is accepted. In this study, it was shown that the effect of SMM on purchase intention was 25.3%. Keywords: Social Media Marketing, purchase intention. marketing, intention to stay, hotel
The Power of Culture in Building Trust and Loyalty: A Lesson Learned from COVID-19 Pandemic in Bali's Hotel Industry Irene Hanna H. Sihombing; Diena Mutiara Lemy; Rudy Pramono
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 2 (2025): Symbolism in Balinese Rituals
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i02.p07

Abstract

The COVID-19 pandemic severely impacted Bali's tourism sector, with international tourism declining by 99% in 2021 due to travel restrictions. Despite the dire circumstances, the hotel industry in Bali is recovering quickly. This study examines the effects of COVID-19 on organizational trust and employee loyalty in the tourism industry, focusing on long-term effects and post-pandemic recovery. A survey of 200 employees from three to five-star hotels in Bali assessed the impact on loyalty and the mediating role of organizational trust. Findings indicate that management's pandemic-related actions reduced employee loyalty due to decreased job security and heightened stress. Organizational trust declined during tourism uncertainty, particularly from early 2020 to mid-2022, but showed signs of recovery in 2023 and 2024. Results from expert interviews indicate that trust mitigated the pandemic's impact on employee loyalty, with the cultural values of the Hindu philosophy Tri Hita Karana playing a significant role in Balinese society. This study underscores the importance of organizational trust in maintaining employee loyalty post-crisis.
PEKERJAAN RAMAH LINGKUNGAN DI INDSUTRI HOSPITALITY: SUATU TINJAUAN Irene Hanna H. Sihombing; Ni Made Suastini
Bogor Hospitality Journal Vol 7 No 2 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i2.82

Abstract

The growing importance of sustainability in the hospitality industry stems from the recognition of its impact on the environment, society, and the long-term viability of the industry itself. The hospitality industry is resource-intensive and can have a significant ecological footprint. However, there seems to be a gap in literature specifically addressing the concept of green jobs within the context of the hospitality industry. This study utilizes academic databases, such as PubMed, ResearchGate, and ScienceDirect, to search for relevant articles, research papers, and reports. The literatures was categorized based on themes, such as job creation, training and skills development, environmental impact, and economic benefits. The research findings reveal that there is currently no specific study on green jobs in the hospitality industry. This is because the industry does not yet have a significant number of green jobs, environmental policies, or the production and provision of green products or services. This research could contribute to understanding the challenges, opportunities, and best practices related to green jobs in the sector.
Peran Servicescape dalam Meningkatkan Kualitas Pelayanan Hotel Mewah: Studi Kasus di Four Seasons Resort Bali Ni Komang Tia Anggreni; Irene Hanna H. Sihombing; Ni Made Suastini
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.174

Abstract

This study examines the impact of servicescape on service quality at Four Seasons Resort Bali at Jimbaran Bay. A quantitative approach was employed, utilizing primary data collected from 100 guests who completed questionnaires. The analysis was conducted using simple linear regression with SPSS version 23. The results reveal a significant positive influence of servicescape on service quality, with a significance value of 0.000 (<0.05) and a coefficient of determination (R²) of 0.458, indicating that 45.8% of the variation in service quality is explained by servicescape. Elements such as lighting, scent, and temperature were rated highest for atmospheric comfort, while physical facilities such as room condition and completeness received the lowest scores. The study concludes that servicescape significantly influences service quality and provides recommendations for management to enhance the physical environment to better meet guest expectations.
The Influence of Social Media Marketing and Brand Awareness on Purchase Intention with Brand Image As A Mediating Variable On Red Lotus Villa & Property Management Bali Ida Ayu Sintha Permata Sari; Irene Hanna H. Sihombing; Ida Ayu Putri Widawati
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.1445

Abstract

This study aims to analyze (1) the effect of social media marketing on purchase intention, (2) the effect of brand awareness on purchase intention, (3) the effect of social media marketing on brand image, (4) the effect of brand awareness on brand image, (5 ) the effect of brand image on purchase intention, (6) the effect of social media marketing on purchase intention mediated by brand image, and (7) the effect of brand awareness on purchase intention mediated by brand image at Red Lotus Villa & Property Management. The sampling technique used in this research is purposive sampling. Data were collected by means of a study of documentation and distributing questionnaires to 130 respondents. To analyze the research model in this study using the PLS (Partial Least Square) and SEM method with the SmartrPLS 3.3.3 program as a tool. The results of data analysis show that (1) social media marketing has a positive and significant effect on purchase intention, (2) band awareness has a positive and significant effect on purchase intention, (3) social media marketing has a positive and significant effect on brand image, (4) Awareness brand has a positive and significant effect on brand image, (5) brand image has a positive and significant effect on purchase intention, (6) social media marketing has a positive and significant effect on purchase intention mediated by brand image, and (7) brand awareness has a positive effect and significant to purchase intention mediated by brand image.
The Effect of Motivation and Work Environment on Employee Performance at Resort Hotel I Gede Andika Harianto; Ni Luh Ketut Sri Sulistyawati; Irene Hanna H Sihombing
NHI HOSPITALITY INTERNATIONAL JOURNAL Volume 3 No 1 (2025)
Publisher : Depertment of Hospitality, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/nhij.v3i1.1635

Abstract

Purpose of the study: This study examines how work environment and motivation jointly influence staff performance at Prama Sanur Beach Hotel in Bali. Design/methodology: A total of 64 employees were selected using non-probability sampling. Primary data were collected through self-administered questionnaires. Data were analyzed using multiple linear regression in SPSS version 23 for Windows. Findings: Results show that motivation (X1) has a significant and positive partial effect on employee performance. The work environment (X2) also exerts a significant and positive partial effect on performance. Together, motivation and work environment significantly influence employee performance. The model’s coefficient of determination (R²) is 71.4%, indicating that a substantial proportion of the variance in performance is explained by these two independent variables. Research limitations/Implications: Theoretically, it confirms that work environment and motivation are key, interacting predictors of employee performance, supporting integrated performance models in hospitality and tourism research. Practically, it suggests that hotel managers can substantially improve staff performance by simultaneously enhancing physical and psychosocial work conditions and implementing motivation-focused HR practices such as recognition, development opportunities, and participative management. Methodologically, the findings provide a replicable regression-based approach for mid-sized hotel studies while highlighting the need for future research to adopt more comprehensive structural models, include additional variables (e.g., leadership, compensation, work stress), and use larger, more diverse, multi-site samples to strengthen generalizability. Novelty/Originality of the study: This study provides context-specific evidence on the combined influence of work environment and motivation on employee performance within a luxury beach hotel in Bali, offering practical insights for hospitality management in similar resort settings.
Customer Satisfaction as a Mediator: Service Quality, Repurchase Intention, and Loyalty in Five-Star Hotels At Losari Beach Dhea Ananda Cantika Rahman; Irene Hanna H. Sihombing; Nyoman Gde Dewa Rucika
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8044

Abstract

This study aims to analyze the effect of service quality on repurchase intention and customer loyalty, with customer satisfaction as a mediating variable, in five-star hotels located in the Losari Beach area of Makassar. The sampling method employed was purposive sampling, involving 390 customers as respondents. Data were analyzed using the Partial Least Squares Structural Equation Modeling (SEM-PLS) approach. The results indicate that service quality has a positive and significant effect on repurchase intention, customer loyalty, and customer satisfaction. Customer satisfaction significantly influences both repurchase intention and customer loyalty. In addition to the direct effects, customer satisfaction acts as a partial mediator that strengthens the effect of service quality on repurchase intention and customer loyalty. These findings provide theoretical contributions to the development of marketing management studies, particularly in the five-star hotel sector in Indonesia, by emphasizing the strategic role of customer satisfaction in shaping repeat consumption behavior and loyalty. The practical implications of this research suggest that the management of Hotel Aryaduta Makassar and The Rinra Hotel Makassar should prioritize enhancing the dimensions of assurance, responsiveness, and empathy as key strategies to build customer satisfaction and loyalty.
Pengaruh Pelatihan terhadap Kinerja Karyawan di Hotel the Legian Seminyak, Bali I Putu Wita Adnyana; Irene Hanna H. Sihombing; I Wayan Jata
Jurnal Multidisiplin Indonesia Vol. 5 No. 8 (2026): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v5i8.2937

Abstract

Kinerja karyawan merupakan faktor penting dalam menjaga kualitas pelayanan di industri perhotelan. Di Hotel The Legian Seminyak, Bali masih ditemukan beberapa permasalahan yang mengindikasikan belum optimalnya kinerja karyawan, seperti meningkatnya jumlah karyawan pada kategori below expectation, permasalahan ketepatan waktu pelayanan, peningkatan keterlambatan dan ketidakhadiran, serta masih ditemukannya keluhan tamu mengenai lambatnya pelayanan. Salah satu faktor yang diduga memengaruhi kondisi tersebut adalah pelatihan. Penelitian ini bertujuan untuk mengetahui pengaruh Pelatihan terhadap Kinerja Karyawan di Hotel The Legian Seminyak, Bali. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 156 karyawan yang dipilih menggunakan teknik Proportional Stratified Random Sampling. Pengumpulan data dilakukan melalui kuesioner, dokumentasi, dan studi kepustakaan. Analisis data menggunakan uji validitas, uji reliabilitas, uji normalitas, uji heteroskedastisitas, analisis regresi linier sederhana, uji t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa Pelatihan (X) berpengaruh positif dan signifikan terhadap Kinerja Karyawan (Y), dibuktikan dengan nilai t hitung sebesar 30,697 yang lebih besar daripada t tabel sebesar 1,655 serta nilai signifikansi sebesar 0,000 < 0,05. Nilai R Square sebesar 0,860 menunjukkan bahwa Pelatihan mampu menjelaskan sebesar 86% variasi Kinerja Karyawan, sedangkan 14% sisanya berkaitan dengan faktor lain di luar model serta unsur kesalahan pengukuran. Dengan demikian, semakin baik pelatihan yang diberikan perusahaan, semakin baik pula kinerja karyawan yang dihasilkan. Oleh karena itu, manajemen Hotel The Legian Seminyak, Bali disarankan untuk meningkatkan efektivitas pelatihan melalui pembaruan materi, penambahan praktik langsung, evaluasi secara berkala, serta pemantauan penerapan hasil pelatihan dalam pekerjaan.
Co-Authors Anak Agung Istri Julistya Dewi Clearesta Adinda Dhea Ananda Cantika Rahman Diena Mutiara Lemy Erick Erlangga Hadyan Wahyu Dewanto I Gede Andika Harianto I Ketut Surata I Nyoman Sukana Sabudi I Putu Utama I Putu Wita Adnyana I Wayan Jata I Wayan Sukma Winarya Prabawa I Wayan Yudha Pangestu Ida Ayu Kalpikawati Ida Ayu Putri Widawati Ida Ayu Putri Widawati Ida Ayu Sintha Permata Sari Ida Ayu Sri Mahendra Dewi Jata, I Wayan Juniasti Rusmandani, Ni Nengah Kadek Agung Laksana Kadek Dwi Mahesayasa Kristiono Liestiandre, Hanugerah Luh Melinia Eka Putri Made Ryan Sujirmantara Ni Gusti Nyoman Srikanthi Ni Komang Tia Anggreni Ni Luh Gde Sri Sadjuni Ni Luh Ketut Sri Sulistyawati Ni Luh Ketut Sri Sulistyawati Ni Made Eka Mahadewi7 Ni Made Githa Hapsari Kaniya Devi Ni Made Suastini Ni Made Suastini NI NYOMAN SUKERTI . Ni Putu Siska Putri Ni Wayan Aprilia Purnama Dewi Nurul Aini Nyoman Gde Dewa Rucika Pastini, Ni Wayan Pradipta Daniswara, I Gusti Agung Yogi Pramono, Rudy Putri Widawati, Ida Ayu Ratih Damayanti Santi Diwyarthi, Ni Desak Made Sastra, I Gde Leo Sastri Pitanatri, Putu Diah Satiadji, Amirosa Ria Sulistyawati, Ni Luh Ketut Sri Titien Damayanti Utama, I Putu Widi Hardini