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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business jurnal syntax admiration Journal of Tourism and Economic Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Multidisiplin Madani (MUDIMA) Jurnal Ilmiah Hospitality Management Journal of Management and Social Sciences Jurnal Indonesia Sosial Sains International Journal of Applied Research in Tourism and Hospitality Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science Indonesian Journal of Banking and Financial Technology (FINTECH)
Irene Hanna H Sihombing
Politeknik Pariwisata Bali, Indonesia
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PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
The Influence of Leadership Style and Motivation on Employee Performance at Four Points By Sheraton Bali, Kuta Gusti Ayu Kadek Putri Diantari; Irene Hanna H. Sihombing; Ida Ayu Kalpikawati
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/g19kty42

Abstract

The aim of this research is to determine the influence of leadership style and work motivation on employee performance. The population in the research were employees of Four Points by Sheraton Bali, Kuta with a sample of 75 respondents. The data analysis techniques used in this research are Multiple Linear Regression, t Test, F Test, Correlation Coefficient and Determination. Based on the research results, it can be seen that leadership style has a positive and significant effect on employee performance, work motivation has a significant positive effect on employee performance and leadership style and work motivation simultaneously have a significant effect on employee performance. The magnitude of the influence of leadership style and work motivation variables on employee performance is 75.5%. The advice that can be given by researchers is that it is hoped that the leaders of Four Points by Sheraton Bali, Kuta will always evaluate the results of employee work, and provide rewards when employees can complete work that exceeds the standards that have been set, give praise when employees are able to complete work well and always supervise employees when working.
Co-Authors Anak Agung Istri Julistya Dewi Clearesta Adinda Dhea Ananda Cantika Rahman Erick Erlangga Gusti Ayu Kadek Putri Diantari Hadyan Wahyu Dewanto I Gede Andika Harianto I Ketut Surata I Nyoman Sukana Sabudi I Putu Utama I Wayan Jata I Wayan Sukma Winarya Prabawa I Wayan Yudha Pangestu Ida Ayu Kalpikawati Ida Ayu Putri Widawati Ida Ayu Sri Mahendra Dewi Juniasti Rusmandani, Ni Nengah Kadek Agung Laksana Kadek Dwi Mahesayasa Kristiono Liestiandre, Hanugerah Luh Melinia Eka Putri Made Ryan Sujirmantara Ni Gusti Nyoman Srikanthi Ni Luh Ketut Sri Sulistyawati Ni Made Eka Mahadewi7 Ni Made Githa Hapsari Kaniya Devi Ni Made Suastini Ni Made Suastini NI NYOMAN SUKERTI . Ni Putu Siska Putri Ni Wayan Aprilia Purnama Dewi Nurul Aini Nyoman Gde Dewa Rucika Pastini, Ni Wayan Pradipta Daniswara, I Gusti Agung Yogi Putri Widawati, Ida Ayu Santi Diwyarthi, Ni Desak Made Sastra, I Gde Leo Sastri Pitanatri, Putu Diah Satiadji, Amirosa Ria Sulistyawati, Ni Luh Ketut Sri Titien Damayanti Utama, I Putu Widi Hardini