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The Influence of Leadership Style and Motivation on Employee Performance at Four Points By Sheraton Bali, Kuta Gusti Ayu Kadek Putri Diantari; Irene Hanna H. Sihombing; Ida Ayu Kalpikawati
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/g19kty42

Abstract

The aim of this research is to determine the influence of leadership style and work motivation on employee performance. The population in the research were employees of Four Points by Sheraton Bali, Kuta with a sample of 75 respondents. The data analysis techniques used in this research are Multiple Linear Regression, t Test, F Test, Correlation Coefficient and Determination. Based on the research results, it can be seen that leadership style has a positive and significant effect on employee performance, work motivation has a significant positive effect on employee performance and leadership style and work motivation simultaneously have a significant effect on employee performance. The magnitude of the influence of leadership style and work motivation variables on employee performance is 75.5%. The advice that can be given by researchers is that it is hoped that the leaders of Four Points by Sheraton Bali, Kuta will always evaluate the results of employee work, and provide rewards when employees can complete work that exceeds the standards that have been set, give praise when employees are able to complete work well and always supervise employees when working.
Marine Cultural Tourism in Bali: A Study of The Interplay Between Marine and Cultural Attractions Irene Hanna H. Sihombing; Ni Made Suastini
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.387

Abstract

This study explores the concept of marine and cultural tourism in Bali, focusing on the interplay between marine and cultural attractions. Bali, known for its rich cultural heritage and stunning marine environments, offers a unique blend of cultural and marine tourism experiences. This paper aims to analyze the potential of maritime cultural tourism in Bali and its contribution to sustainable tourism development. The study employs a qualitative research methodology, incorporating secondary data sources. The findings highlight the importance of integrating marine and cultural attractions to create a comprehensive and sustainable tourism strategy for Bali. The study concludes that marine and cultural tourism can be a vital component in Bali's tourism industry, enhancing the island's cultural and environmental sustainability.
Pengaruh Social Media Marketing Terhadap Minat Membeli di Holiday Inn Resort Nusa Dua Ratih Damayanti; Irene Hanna H. Sihombing; Ni Luh Ketut Sri Sulistyawati; Ni Luh Gde Sri Sadjuni
Jurnal Riset Bisnis Vol. 7 No. 2 (2024): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i2.5556

Abstract

Abstrak Perkembangan pengguna social media membuat perubahan besar terhadap dunia pemasaran. Social Media Marketing memungkinkan organisasi mencapai tujuan pemasaran dengan biaya yang relatif rendah. Dilatarbelakangi oleh menurunnya occupancy rate di Holiday Inn Resort Nusa Dua, mengindikasikan bahwa diperlukannya upaya pemasaran yang lebih optimal, sehingga penelitian ini bertujuan untuk mencari tahu pengaruh Social Media Marketing terhadap Minat Membeli. Data yang diperoleh pada penelitian ini berupa hasil penyebaran kuesioner kepada sampel penelitian sebanyak 99 orang menggunakan metode purposive sampling. Pengumpulan data menggunakan kuesioner berskala likert. Teknik analisis data menggunakan analisis regresi linear sederhana, uji t dan uji koefisien determinasi. Berdasarkan hasil analisis dan pembahasan dapat disimpulkan bahwa Social Media Marketing berpengaruh positif terhadap Minat Membeli di Holiday Inn Resort Nusa Dua. Hasil uji t menunjukkan nilai t hitung sebesar 5,841 lebih besar dari t tabel 1,6 dan nilai signifikan 0,000 < 0,05 yang artinya menolak Ho atau Ha diterima. Dalam penelitian ini, ditunjukkan bahwa pengaruh SMM terhadap Minat Membeli adalah sebesar 25,3%. Kata Kunci: Social Media Marketing, Minat Membeli, Pemasaran, Minat Menginap, Hotel Abstract Social media users is increasing and it makes big changes to the world of marketing. Social Media Marketing allows organizations to achieve marketing objectives at a relatively low cost. Against the background of the declining occupancy rate at the Holiday Inn Resort Nusa Dua, it indicates that more optimal marketing efforts are needed, so this study aims to find out the effect of Social Media Marketing on purchase intention. The data obtained in this study were the results of distributing questionnaires to a sample of 99 people using a purposive sampling method. Collecting data using a Likert-scale questionnaire. Data analysis techniques using simple linear regression analysis, t test and test the coefficient of determination. Based on the results of the analysis and discussion, it can be concluded that Social Media Marketing has a positive effect on purchase intention at the Holiday Inn Resort Nusa Dua. The results of the t test showed that the t value was 5.841 greater than t table 1.6 and a significant value of 0.000 <0.05, which means that Ho is rejected or Ha is accepted. In this study, it was shown that the effect of SMM on purchase intention was 25.3%. Keywords: Social Media Marketing, purchase intention. marketing, intention to stay, hotel
The Power of Culture in Building Trust and Loyalty: A Lesson Learned from COVID-19 Pandemic in Bali's Hotel Industry Irene Hanna H. Sihombing; Diena Mutiara Lemy; Rudy Pramono
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 2 (2025): Symbolism in Balinese Rituals
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i02.p07

Abstract

The COVID-19 pandemic severely impacted Bali's tourism sector, with international tourism declining by 99% in 2021 due to travel restrictions. Despite the dire circumstances, the hotel industry in Bali is recovering quickly. This study examines the effects of COVID-19 on organizational trust and employee loyalty in the tourism industry, focusing on long-term effects and post-pandemic recovery. A survey of 200 employees from three to five-star hotels in Bali assessed the impact on loyalty and the mediating role of organizational trust. Findings indicate that management's pandemic-related actions reduced employee loyalty due to decreased job security and heightened stress. Organizational trust declined during tourism uncertainty, particularly from early 2020 to mid-2022, but showed signs of recovery in 2023 and 2024. Results from expert interviews indicate that trust mitigated the pandemic's impact on employee loyalty, with the cultural values of the Hindu philosophy Tri Hita Karana playing a significant role in Balinese society. This study underscores the importance of organizational trust in maintaining employee loyalty post-crisis.
PEKERJAAN RAMAH LINGKUNGAN DI INDSUTRI HOSPITALITY: SUATU TINJAUAN Irene Hanna H. Sihombing; Ni Made Suastini
Bogor Hospitality Journal Vol 7 No 2 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i2.82

Abstract

The growing importance of sustainability in the hospitality industry stems from the recognition of its impact on the environment, society, and the long-term viability of the industry itself. The hospitality industry is resource-intensive and can have a significant ecological footprint. However, there seems to be a gap in literature specifically addressing the concept of green jobs within the context of the hospitality industry. This study utilizes academic databases, such as PubMed, ResearchGate, and ScienceDirect, to search for relevant articles, research papers, and reports. The literatures was categorized based on themes, such as job creation, training and skills development, environmental impact, and economic benefits. The research findings reveal that there is currently no specific study on green jobs in the hospitality industry. This is because the industry does not yet have a significant number of green jobs, environmental policies, or the production and provision of green products or services. This research could contribute to understanding the challenges, opportunities, and best practices related to green jobs in the sector.
Peran Servicescape dalam Meningkatkan Kualitas Pelayanan Hotel Mewah: Studi Kasus di Four Seasons Resort Bali Ni Komang Tia Anggreni; Irene Hanna H. Sihombing; Ni Made Suastini
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.174

Abstract

This study examines the impact of servicescape on service quality at Four Seasons Resort Bali at Jimbaran Bay. A quantitative approach was employed, utilizing primary data collected from 100 guests who completed questionnaires. The analysis was conducted using simple linear regression with SPSS version 23. The results reveal a significant positive influence of servicescape on service quality, with a significance value of 0.000 (<0.05) and a coefficient of determination (R²) of 0.458, indicating that 45.8% of the variation in service quality is explained by servicescape. Elements such as lighting, scent, and temperature were rated highest for atmospheric comfort, while physical facilities such as room condition and completeness received the lowest scores. The study concludes that servicescape significantly influences service quality and provides recommendations for management to enhance the physical environment to better meet guest expectations.