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Journal : el-Amwal

THE INFLUENCE OF DIGITAL MARKETING ON SHARIA MSME INCOME (STUDY OF SHARIA MSMEs IN DELI SERDANG REGENCY) Muhammad Hafizh; Purnama Ramadani Silalahi
el-Amwal Vol 5, No 2 (2022): El-Amwal
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/el-amwal.v5i2.8863

Abstract

The use of digital marketing during the pandemic is very helpful for SMEs in developing their business. The purpose of this study was to determine the effect of digital marketing on MSME business actors in Deli Serdang district. The study used quantitative methods with questionnaire data collection distributed using the G-form. The results of this study indicate that digital marketing has a significant effect on the income of Sharia MSMEs in Deli Serdang district. The implication of this research are that with digital marketing, businesses get the opportunity to maintain good relations with customers, expanding market access for their business progress.
Upaya Pengentasan Kemiskinan Melalui Lembaga Keuangan Syariah Di Provinsi Sumatera Selatan Raras Risia Yogasnumurti; Muhammad Hafizh; Tsurayya Syarif Zain; Heni Yuvita
el-Amwal Vol 6, No 1 (2023): Maret
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/el-amwal.v6i1.10282

Abstract

Poverty is a problem in various countries around the world that makes their governments look for solutions to alleviate the ruins. In the Islamic economy there are tools that can deal with the problem of poverty, namely through the distribution of zakat and capital development through Islamic bank and non-bank financial institutions. South Sumatra has 97.17% of the population who adhere to the Muslim religion, it should be able to have a positive impact on alleviating poverty locally and nationally. The biggest thing that caused chaos to increase in South Sumatra was the occurrence of a comprehensive disaster in various countries, namely COVID 19 which changed new conditions where people had to be able to adapt. Distribution of zakat and business development through BMT is one way out to minimize this poverty.
Exploring The Role of Halal Certification for Tourism Industry in Aceh Zulhilmi, Zulhilmi; Terpiadi, Sariyulis; Hafizh, Muhammad
el-Amwal Vol. 7 No. 1 (2024): Maret
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/el-amwal.v7i1.15912

Abstract

The growing demand for halal goods and services from both domestic and international customers has prompted Aceh's hotels and other service providers to plan their marketing strategies to penetrate the halal market. In Aceh, hoteliers have responded to the growing demand for halal goods and services by offering Shariah Compliant Hotel to satisfy the needs of Muslim travellers. This study aims at investigating the perception of halal certification among tourism stakeholders in Aceh towards the implementation of Shariah compliant hotel. This study applied the diffusion of innovation theory as a guidance and used the qualitative approach through in-depth interview of tourism stakeholders. The study revealed that halal certification is essential as a standard for Aceh as a Shariah province and that halal tourism is an innovative concept to preserve Islamic teaching in the tourism business. Academically, this study adds to the existing literatures on service innovation and Shariah Compliant Hotel