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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Journal La Bisecoman International Journal of Social Science Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Management and Social Sciences SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies NHI Hospitality International Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Maneggio Maneggio Journal of Economic Education and Entrepreneurship Studies
ER. UMMI KALSUM
Politeknik Pariwisata NHI Bandung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Toward a Sustainable Rural Tourism Workforce: Current Trends and Future Prospects in Indonesia Kalsum, ER. Ummi; Abdullah, Dahlan; Widjaja, Herry Rachmat
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.477

Abstract

This study explores the evolving dynamics of Indonesia’s rural tourism workforce, emphasizing its role in regional development and the challenges it faces. As rural tourism grows, driven by unique cultural and natural assets, it creates employment but also exposes workforce limitations, including low digital literacy, seasonal jobs, and skill gaps. The study aims to understand how demographic factors such as age, gender, education, and skills shape the workforce and influence its adaptability. Using a qualitative descriptive approach supported by secondary data analysis, this paper examines trends in workforce composition and the impact of digital transformation on rural employment. Findings indicate a growing demand for digital competencies, yet rural areas often lack training access and strategic workforce development. Challenges like job insecurity and limited career pathways further hinder sustainable growth. The study highlights the need for targeted interventions through human resource development, emphasizing collaboration between government, educational institutions, and industry. It concludes by recommending strategic training programs, strengthened academia-industry partnerships, and policy support to ensure workforce resilience and competitiveness. This research contributes to the discourse on sustainable tourism by offering insights into workforce readiness, serving as a roadmap for strengthening Indonesia’s rural tourism sector.
Bibliometric Exploration of Human Resource Innovation in the Tourism Industry ER Ummi Kalsum; Ignatius Septo Pramesworo; Sri Budi Cantika Yuli; Kristina Sedyastuti; Adi Mursalin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3172

Abstract

This study explores innovation in Human Resource Management (HRM) in the tourism industry through bibliometric analysis. Using 70 relevant articles published between 2020 and 2024 from the Scopus database, this study uses bibliometric techniques such as simple count statistics, citation analysis, co-citation, bibliographic coupling, and network analysis. Findings reveal that human resource innovation plays a vital role in enhancing service quality, employee productivity, and organizational effectiveness in tourism. Key innovations include the use of artificial intelligence, video interviews, virtual and augmented reality in recruitment and training, and digital performance management systems. These tools significantly improve human resource efficiency and responsiveness. Moreover, green human resource practices and innovative employee welfare programs contribute to environmental performance and staff well-being. The study also emphasizes the need for continuous theoretical development to support sustainable human resource innovation. Future research should explore the integration of decision support systems, business analytics, and automation into human resource management, as well as their impact on employee satisfaction and organizational outcomes. Additionally, studies on green human resource management and inclusive policies can provide further insights into fostering a productive and sustainable work environment in tourism. This research provides a foundational understanding of current trends and offers guidance for further advancement in human resource innovation within the tourism industry.
The Effect of Transformational Leadership on Organizational Culture Change: A Case Study of the Manufacturing Industry ER Ummi Kalsum; Agung Sutrisno; Agung Widarman; Muhammad Subhan Iswahyudi
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/0yrv4752

Abstract

This study aims to analyze the influence of transformational leadership on organizational culture changes in the manufacturing industry. The phenomenon behind this research is the challenges faced by the manufacturing industry in adapting to the dynamics of the business environment, such as technological developments, global competition, and demands for increased innovation and efficiency. Many manufacturing companies have difficulty adapting due to rigid organizational cultures and employee resistance to change. Transformational leadership is seen as an approach that is able to overcome these obstacles by encouraging adaptive, innovative, and performance-oriented cultural change through empowerment, motivation, and effective communication. This study uses a quantitative method with survey techniques as a data collection tool. A total of 121 respondents, consisting of employees in the manufacturing sector, were selected using the purposive sampling technique. The research instrument is in the form of a closed questionnaire with a five-point Likert scale. The data obtained were analyzed using SPSS version 25 software to conduct validity, reliability, and multiple linear regression tests to test the relationship and influence between transformational leadership and organizational culture change. The results of the study show that transformational leadership has a significant influence in creating a more adaptive, innovative, and performance-oriented organizational culture. Factors such as effective communication, employee engagement, and an appreciation for creativity were found to be important elements in supporting such change. These findings suggest that the application of transformational leadership is particularly relevant in the dynamic manufacturing industry, especially in the face of market challenges and changing business environments. Leaders in this industry are expected to adopt transformational leadership to build a more responsive and productive organizational culture.
Kesiapan Kerja Karyawan Room Division pada Era Artificial Intelligence Peran AI Literacy dan Digital Competence Adi Robith Setiana; ER Ummi Kalsum; Rohman Agus Jatnika
Journal of Management and Social Sciences Vol. 5 No. 1 (2026): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i1.2878

Abstract

This study aims to analyze the effects of AI literacy and digital competence on the work readiness of room division employees at star-rated hotels in Tasikmalaya Regency. A quantitative approach with an explanatory survey design was employed, involving 110 employees selected through purposive sampling. Data were collected using a closed-ended questionnaire based on a five-point Likert scale, distributed through Google Forms and direct administration, and analyzed using Structural Equation Modeling–Partial Least Squares with SmartPLS. The results indicate that AI literacy has a positive and significant effect on work readiness, with a path coefficient of 0.381, while digital competence also has a positive and significant effect, with a path coefficient of 0.472. The R-square value of 0.647 shows that both variables explain 64.7% of the variance in employee work readiness. Digital competence emerged as the more dominant factor in enhancing work readiness. These findings imply that hotel management should integrate digital competence and AI literacy training, strengthen employees’ understanding of data ethics and security, and provide continuous assistance to support effective adaptation and human–AI collaboration.
Pengaruh Beban Kerja Terhadap Kinerja Pramugraha: Studi Kasus Di Marbella Suites Bandung ER Ummi Kalsum
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 2 No. 2 (2018)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v2i2.23

Abstract

This research is associative research with a causal relationship based on the explanation level, that is how this research is explained. Associative research is research in which the aim is to find a relationship or influence between two or more variables that serve to explain, predict and control certain symptoms. While the causal relationship is the cause-effect relationship, where X Influences Y. This research when viewed from the goal is applied research or applied research, which is "research that aims to obtain discoveries related to the application of certain theories" This research is practical by testing theory in the face of real problems in certain situations. The results of this study note that the workload of pramugraha in Marbella Suites Bandung needs to be re-examined so that the workload delegated to pramugraha more optimal. The individual workload of the pramugraha who is still in severe condition indicates an imbalance in the workload. Of the 15 questions based on 10 workload indicators, there are 13 aspects that are still in the weight category, while the other 3 are in enough category. The heaviest dimension according to the pramugraha response is the state of the room followed by productive time, productivity level, and type of work. However, the dimension of productive time has a greater effect on performance compared to other workload dimensions. The dimensions of work, the state of the room, and the level of productivity follow in a row in affecting the performance of pramugraha at Marbella Suites Bandung. Performance pramugraha Marbella Suites Bandung is in the bad category which means that the performance of pramttgraha should be optimized for pramugraha productivity can be better. There are 5 out of 10 indispensable indicators of communication skills, how the work is done, the discipline, the outcomes of work, and how the work is done. The other, five indicators are sufficiently categorized, namely loyalty, reliability, leadership, service to guests, and multicultural governance. The most severe dimensions based on pramugraha responses are objective results followed by behavior and personality. Delivered workloads contribute significantly to the performance of pramugraha at Marbella Suites Bandung. The performance of pramugraha will adjust to the workload carried by the steward. Workload affects performance by 59%. Based on table 4:40 about the correlation between workload with pramugraha performance in Marbella Suites Bandung, the effect of workload load on performance is 0.767 which means that there is a strong influence between two variables positively and significantly. So it can be concluded that the influence of workload on pramugraha performance in Marbella Suites Bandung is 59% and 41% other influenced by other factors outside the workload. This shows a strong correlation between workload and pramugraha performance in Marbella Suites Bandung.
Potensi Dark Tourism Pasca Bencana di Kawasan Ekonomi Khusus Tanjung Lesung, Provinsi Banten ER. Ummi Kalsum; Faisal Faisal; Djauhar Arifin; Bambang Sapto Utomo; Daeng Noerdjmal
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 4 No. 2 (2020)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v4i2.55

Abstract

On December 23, 2018, a tsunami caused by the eruption of Mount Anak Krakatau in the Sunda Strait hit the coastal areas of Banten and Lampung. There were at least 426 people killed and 7,202 injured and 23 people missing due to this incident. One of the areas affected by this disaster is the Special Economic Zone (KEK) of Tanjung Lesung Tourism, which was officially opened in February 2015. With this incident, the Tourism sector in the area needs to be considered starting from the development and post-disaster plans. This research was conducted to be able to map out how the potential of new tourism due to disasters that can be used as a plan to develop tourist attractions in the region. This research was conducted qualitatively by involving various key informants as sources of data needed such as the head of the Local Tourism Office, coastal community leaders affected by the disaster, affected communities, hotel owners around the disaster area. From the results of these data and used as a source of information to be used as a result of research. The results of this study are how a new potential emerges utilizing the areas of the former disaster and the mystery stories of the disaster.
Job Satisfaction as a Mediator between Humanistic Employee Management and Service Quality in the Hotel Industry ER Ummi Kalsum; Rahmawati Rahmawati; Lia Afriza; Andika Isma
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 1 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i1.188

Abstract

This study examines the effect of humanistic employee management on service quality through job satisfaction in the Rooms Division of four-star hotels in Greater Bandung. In the hospitality industry, service quality depends not only on operational efficiency but also on how employees are managed and supported. Using a quantitative approach, survey data were collected from Rooms Division employees and analyzed with Structural Equation Modeling (SEM) to test the direct and indirect relationships among the variables. The results show that humanistic employee management has a significant positive effect on both job satisfaction and service quality. Job satisfaction also significantly influences service quality and partially mediates the relationship between humanistic employee management and service quality. These findings indicate that employee-centered management practices contribute to better employee attitudes and more consistent service performance. The study highlights the importance of humanistic management in high-contact hotel operations, particularly in Front Office and Housekeeping, where employee well-being and service delivery are closely interconnected.
Education as the Core of Cultural Governance in Tourism: A Tiered Integrative Model Violetta Cherryline; ER. Ummi Kalsum; Nensi Lapotulo
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 2 (2026): [Issue in Progress]
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i2.2549

Abstract

The governance of Traditional Cultural Expressions (TCE) in tourism has relied primarily on legal protection, preservation policy, and economic utilisation, yet these instruments do not by themselves produce cultural understanding among tourism actors. The persistent difficulty lies in the gap between cultural protection and cultural interpretation in tourism practice. This study develops a conceptual framework positioning tourism education not as a complement to legal and economic instruments but as the mechanism that connects them. Using a qualitative conceptual design, the study analyses Indonesian cultural and tourism policy, national and regional competency standards, and the tourism education literature, read against international scholarship on culture-based tourism education. The analysis finds that Indonesian tourism curricula remain oriented toward technical and service competencies, so that cultural understanding develops informally if at all, and TCE is readily promoted as an attraction while remaining inadequately understood as a living system of values. In response, the study proposes an education-centred model of cultural governance built on three interrelated dimensions: tiered learning, which advances cultural competency progressively from foundational awareness to strategic governance capacity; integrative governance, which links legal frameworks, educational institutions, tourism industries, and cultural communities; and differentiative curriculum design, which accommodates Indonesia's diverse local cultural contexts while maintaining national competency standards. The framework yields recommendations spanning curriculum reorientation, community-based experiential learning, ethical institutional partnerships, cross-sector coordination, and the enrichment of regional competency standards such as the ASEAN MRA-TP with substantive national cultural content. Conceptual in nature, the model requires empirical testing, but it offers a theoretical and policy foundation for curriculum reform and culturally sustainable tourism governance in Indonesia.
Co-Authors Adi Mursalin Adi Robith Setiana Agung Sutrisno Agung Sutrisno Agung Widarman Ahmad Muktamar B Andika Isma Bambang Sapto Utomo Budiman Djatisara, Ronny Regawa Daeng Noerdjamal Daeng Noerdjmal Dahlan Abdullah Djauhar Arifin Erlin Dolphina Faisal Faisal Faisal Faisal Haryadi Darmawan Herry Rachmat Widjaja Ignatius Septo Pramesworo Iswanto Iswanto Kristina Sedyastuti Lia Afriza Lola Malihah Marsianus Raga Marwani, Iga Safa Muhammad Subhan Iswahyudi Muhammad Subhan Iswahyudi Nensi Lapotulo Noerdjmal, Daeng Novitasari, Salwa Aulia Nur Faliza Nurjannah Nurjannah Otong Karyono Prasetya, Yanto Budi Rahmawati Rahmawati Rohman Agus Jatnika Sri Budi Cantika Yuli Sukaarnawa, I Gusti Made Sukmadi Sukmadi Violetha Simatupang Violetta Cherryline Violetta Simatupang Wanti Arumwanti Widarman, Agung Wisnu Bawa Tarunajaya