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All Journal Jurnal Siasat Bisnis Jurnal Ilmu Sosial dan Humaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) KACANEGARA Jurnal Pengabdian pada Masyarakat PRoMEDIA Journal on Education Journal of Business and Applied Management Business Management Journal Program Studi Manajemen INTEGRITAS : Jurnal Pengabdian Ilomata International Journal of Management Jurnal Hospitality dan Pariwisata CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Jurnal E-Bis: Ekonomi Bisnis Ilomata International Journal of Management Management and Accounting Expose Ilomata International Journal of Social Science Jurnal Pengabdian dan Kewirausahaan Jurnal Public Relations (J-PR) Journal of Education Research Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management KOMUNIKATA57 Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Proceeding of International Conference on Entrepreneurship (IConEnt)

Henilia Yulita

Universitas Bunda Mulia

Author-ID : 562755

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Implementation Of Corporate Social Responsibility (CSR) Menteng Mitra Afia Hospital In Educating The Public Henilia Yulita; Koerniawan Hidajat
Ilomata International Journal of Social Science Vol 1 No 4 (2020): October 2020
Publisher : Yayasan Ilomata

The research focus is on the activities of Menteng Mitra Afia Hospital in educating public health to the context of public health education itself. This research uses a qualitative paradigm, a paradigm that aims to understand a social phenomenon, as a research approach with case study method. The subject of the research is Menteng Mitra Afia Hospital, Jl. Kali Pasir No.9, RW.10, Kb. Sirih, Kec. Menteng, Kota Jakarta Pusat, Jakarta 10340. Object of the research is corporate social responsibility (CSR)and health education. This research answers how the implementation of (CSR) RS. Menteng Mitra Afia educates the public during a new normal co-19 pandemic. The main informant is dr. Enrico Adhitya Rinaldi M.A.R.S, MH, CHRM as the Managing Director of Menteng Mitra Afia Hospital, as well as the founder of PT. Enmedicare International. The result of the research are: The Infection Prevention and Control Training (PPI) was held on September 27, 2019; The BPJS - Day 2020 on Tuesday, February 11, 2020; Inauguration of Central Jakarta DPK-PPNI 2020 on February 5, 2020; and the last was Empirical Implementation of Social Responsibility (CSR) with Webinar on July 11, 2020. The results of the speaker material responses in this webinar show that on average 70% (percent) of the 512 participating webinar communities are very responsive, or very good (SB) assessing the material provided by filling out questionnaires in a form such as a Likert scale.

THE INFLUENCE OF MILLENIAL'S RISK PERCEPTIONS ON E-COMMERCE SHOPEE PURCHASE DECISIONS Henilia Yulita; Koerniawan Hidajat
PRoMEDIA Vol 8, No 1 (2022): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v8i1.6060

Online applications are currently an inseparable part of the role of the Millennial Generation as online shop consumers. E-commerce as an exchange of information using communication technology, with online shopping applications, purchases can be made without being limited by place. Risk perception is the consumer's perception of uncertainty and the negative consequences that may be received from online shopping, including financial risk, product risk, delivery risk, and time or convenience risk. The purpose of this study was to determine whether the millennial generation's risk perception has the ability to influence e-commerce purchasing decisions. This type of research is quantitative research by taking all millennial generations in Jakarta who have done online shopping as a population. Sampling in this study is non-probability sampling with reliance available sampling technique by relying on the presence of anyone who coincidentally meets the researcher and is deemed suitable as a sample. The results of this study state that there are no significant effects between Financial Risk and Time Convenience Risk variables on Purchasing Decision partially, but there are significant effects between Product Risk and Shipping Risk on Purchasing Decision partially, with the last there is no significant effect between Financial Risk, Product Risk, Shipping Risk, Time Convenience Risk on the Purchasing Decision simultaneously. The ongoing COVID-19 pandemic has also become one of the obstacles in the smooth running of the research process and conducting this research. Development by adding variables and research space can be considered as input for subsequent research to be carried out

FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIFITAS DAN MOTIVASI MAHASISWA DALAM MENGGUNAKAN METODE PEMBELAJARAN E-LEARNING Henilia Yulita
Business Management Journal Vol 10, No 1 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Metode pembelajaran e-learning sudah diterapkan di Universitas Bunda Mulia semenjak tahun 2006 dikenal dengan sebutan Online Class (OLC).Tujuan diadakan OLC adalah untuk meningkatkan mutu pembelajaran dengan pemnafaatan teknologi informasi, membangun budaya student-centered learning, dan mengubah kebiasaan dan budaya belajar menjadi independent learning. Faktor-faktor apa saja yang mempengaruhi efektivitas dan motivasi mahasiswa dalam menggunakan metode pembelajaran e-learning? Penelitian ini terbatas pada kegiatan OLC di semester ganjil 2013/2014.Efektivitas dan motivasi belajar dibatasi berdasarkan respon/pengalaman mahasiswa selama kegiatan. Berdasarkan teori dan metode yang digunakan untuk memperoleh data penelitian yang dibahas, maka diperoleh kesimpulan mayoritas dari mahasiswa Universitas Bunda Mulia yang terpilih menjadi responden berpendapat bahwa faktor-faktor yang memengaruhi efektivitas metode pembelajaran e-learning adalah pengorganisasian topik diskusi, antusiasme terhadap topik materi yang dibahas, keaktifan dalam memberikan pendapat, pengembangan nilai positif mahasiswa dalam belajar, membuat pembelajaran menjadi menarik, pengalaman menggunakan metode e-learning dapat dipakai dalam mempelajari materi yang lainnya, dan e-learning dapat menjadi salah satu alternatif metode pengajaran. Kata Kunci : Efektivitas, Motivasi, E-Learning

PENGARUH REAKSI PASAR ATAS PENGUMUMAN INFORMASI LABA PERUSAHAAN BERKAITAN DENGAN MANAJEMEN LABA PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA Theresia Sri Hastuti; Henilia Yulita
Business Management Journal Vol 11, No 2 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

Financial report is an important factor for inventors to make investment decision in capital market. Publicly financial report which has relevant information will be reacted by market player. Many investors and other users of financial report do not pay attention to the process of publishing financial report, so it pushes the emergence of dysfunctional behaviours like earning management practices.The research aims to analyze the difference of market reaction between:1) earning management companies and non-earning management companies; 2) income-decreasing discretionary accruals companies and income-increasing discretionary accruals companies.Population of this research is 130 manufactured companies listed in JSX during 2009-2010. Using convenience sampling method, 49 companies were taken to become final samples for each period. The result with two independent samples test Kruskal Walles χ (sign 5%) shows that there was no difference of market reaction between earning management companies and non-earning management companies (χ 0,58989 dan 0,03137), and neither was there between income-decreasing discretionary accruals companies and income-increasing discretionary accruals companies (χ 0,735 dan 2,82767).Keywords : Earning Management, Market Reaction.

Effect of Emotional Experience, Electronic Word of Mouth, Reputation, Customer Satisfaction on Loyalty Brendi Wijaya; Henilia Yulita
Ilomata International Journal of Management Vol 1 No 4 (2020): October 2020
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v1i4.164

Lion Air was chosen by the public as an airline because of its lower fares compared to other airlines. However, Lion Air also often creates problems in terms of service, namely passenger displacement due to delay. With a negative emotional experience will have an effect on reputation decline, due to electronic word of mouth by consumers who are dissatisfied with the service. This type of research uses quantitative methods. The population of this research is all consumers who have used Lion Air transportation services with a sample of 100 respondents. The data collection method uses purposive sampling method. Technical analysis using SMART PLS 3.0 consists of three types, namely instrument testing, prerequisite tests, and hypothesis testing. The results showed that consumer satisfaction is influenced by emotional experience, E-Wom is influenced by emotional experience, reputation is not influenced by emotional experience, loyalty is not influenced by customer satisfaction, E-Wom is influenced by customer satisfaction, reputation is influenced by consumer satisfaction, Loyalty is influenced by Reputation, Reputation is influenced by E-Wom, and Loyalty is also influenced by E-Wom.

PENGARUH BAURAN PEMASARAN PARIWISATA TERHADAP KEPUTUSAN UNTUK BERKUNJUNG Henilia Yulita
Jurnal Hospitality dan Pariwisata Vol 2, No 2 (2016): Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Based on BPS data regarding "Data tourist arrivals to the archipelago in JakartaTourism Year 2014 - 2015" found that Taman Impian Jaya Ancol (TIJA) with a verysignificant, is the object of the most visited tourist tourists as many as30,966,381pengunjung. This study examines the "unlock the secrets MARKETINGSTRATEGY" ANCOL OUTSTANDING "(Study of Effects of Tourism Marketing Mixagainst Decision of Visitation)". The research method used by the author in thisresearch is quantitative method. This study uses data processing techniques SPSS20.The data analysis technique is looking for a causal effect between the dependentvariable and independent variables. Data analysis was conducted on 104 respondentswho are citizens of the city and outside Jakarta. This research is used by the levelexplanation, and associative research. Associative research is a method / researchform to connect a variable with other variables. RESULTS: ANOVA (F test) was seenthat simultaneous marketing mix variables have a significant effect on the variablebeen shown Decision of the Sig. 0,000 <Alpha 5% (reject Ho and accept Ha).Variable Decision has been a significant influence by having a contribution of 62.9percent in explaining the change in the variable's decision to visit, while theremaining 37.1 percent is explained by other variables outside the model.Keywords: Tourism Marketing Mix, Visitation Decision

PENGARUH KEPUASAN KONSUMEN TERHADAP GETOK TULAR (Studi Empiris: Wisatawan Mancanegara Pantai Kuta-Bali) Chandra Wibowo Widhianto; Henilia Yulita
Jurnal Hospitality dan Pariwisata Vol 2, No 2 (2016): Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Bali is a tourism that is recognized by the whole world in natural beauty and the thickcultural richness. Kuta Beach-Bali is also one of the best ten beaches in the world(Made, 2010). This research took the title "THE INFLUENCE OF CUSTOMERSATISFACTION TO WORD OF MOUTH" (the empirical study: foreign tourists KutaBeach - Bali). The data analysis technique that is looking for a causal effect betweendependent variables and independent variables. Data analysis was conducted on 75respondents who are worldwide tourists visiting Kuta Beach in Bali. The type ofresearch used is explanation associative. The results obtained by the correlationcoefficient (R2) of 0.865, which means that the influence of independent variables X(word of mouth) to Y (satisfaction) is equal to 86% and the rest 14% influenced byother factors outside the model.Keywords: customer satisfaction, word of mouth

Pengaruh Konten Marketing, E-WoM, dan Citra Merek di Media Sosial Tiktok terhadap Minat Beli Kosmetik Mother of Pearl Graciela Putri Wjaya; Henilia Yulita
Journal of Business & Applied Management Vol 15, No 2 (2022): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v15i2.3772

Penelitian ini bertujuan untuk menjelaskan dan menganalisis seberapa besar pengaruh konten marketing terhadap minat beli kosmetik Mother of Pearl, seberapa besar pengaruh e-WoM terhadap minat beli kosmetik Mother of Pearl dan seberapa besar pengaruh Citra Merek di media sosial TikTok terhadap minat beli kosmetik Mother of Pearl. Tradisi dalam penelitian ini ialah tradisi sosio psikologis. Teori yang digunakan dalam penelitian ini ialah Elaboration Likelihood Theory. Pendekatan dalam penelitian ini adalah pendekatan kuantitatif. Sampel yang digunakan berjumlah 100 responden yang menggunakan media sosial TikTok dan mengetahui produk Mother of Pearl yang berusia 18-25 tahun. Metode pengumpulan data yang digunakan dalam penelitian ini ialah survei melalui kuesioner yang telah disebarluaskan melalui google forms. Analisis dalam penelitian ini menggunakan SPSS. Kesimpulan dari penelitian ini menyatakan bahwa konten marketing dan e-WoM tidak berpengaruh secara parsial namun berpengaruh secara simultan terhadap Minat Beli Produk Mother of Pearl. dan Citra Merek berpengaruh signifikan terhadap Minat Beli Produk Mother of Pearl baik secara parsial dan simultan.

Investigating The Use of Online Transportation for Generation Z In Jakarta: Are Users Satisfied with Switching Payments from Cash to Cashless? Michael Christian; Ongky Alex Sander; Eko Retno Indriyarti; Suryo Wibowo; Henilia Yulita; Sunarno Sunarno
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i2.41197

Individual views can be shaped by price promotions, particularly when it comes to a service or service. This also applies to application-based services, such as Jakarta's use of online transportation apps. Users, particularly those from generation Z (persons born between 1995 and 2009). This generation is noted for being closely associated with the usage of information and communication technology, as well as a preference for fast-paced activities (spontaneous). Given the current situation, the purpose of this study is to determine and assess whether Generation Z online transportation users are content with switching to cashless payments in terms of switching intention, switching cost, and attitude toward price promotion. The findings of this study in Jakarta explain all accepted assumptions utilizing structural modeling with SMART PLS and 200 participants (online transportation service customers from generation Z). Switching costs have a big impact on switching intentions, according to this research. In addition, this research demonstrates that switching intention has a major impact on satisfaction. The study's third finding shows that one's attitude regarding price promotions has a considerable impact on switching intentions. Additionally, satisfaction is influenced by one's attitude toward price promotions. As a result, this research demonstrates that Attitude on Price Promotion (AOPP) can moderate the influence of switching costs on switching intention. The findings of this study suggest that internet transportation service providers should be able to sustain a price-related promotional approach. This is based on the findings of this study, which show that if users' attitudes are influenced by the presence or absence of price promotions, they will be easy to modify.

Penyuluhan digital marketing kepada pelaku usaha catering di Pasar Kemis dalam upaya peningkatan nilai jual Henilia Yulita; Michael Christian; Suryo Wibowo; Fitriana Titis
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 6, No 2 (2023): Mei
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v6i2.1516

Pandemi Covid 19 selama dua tahun terakhir memberikan dampak yang sangat besar bagi para mitra yang merupakan sekelompok kecil pelaku usaha catering makanan di Pasar Kemis Tangerang. Pelanggan mitra yang biasanya terdiri dari orang-orang terdekat, teman, atau tetangga, mengurangi pesanan secara drastis yang otomatis berpengaruh besar terhadap pendapatan mitra untuk menutupi biaya operasionalnya. Hal ini ditangkap oleh tim pelaksana saat observasi pertama dan kedua serta wawancara dengan mitra. Keterbatasan mitra untuk memasarkan catering secara digital sangat dibutuhkan untuk meningkatkan jangkauan nilai jual produknya. Oleh karena itu, untuk menambah wawasan dan pengetahuan mitra dalam hal digital marketing, tim pelaksana mengadakan pengabdian masyarakat berupa sosialisasi terkait digital marketing kepada mitra. Pelayanan ini akan dilakukan pada Desember 2022 dengan metode tatap muka dengan menerapkan protokol kesehatan yang ketat seperti memakai masker dan menghindari kerumunan. Layanan ini berjalan dengan lancar dan memberikan dampak yang sangat menguntungkan bagi mitra. Hal ini dibuktikan dengan hasil evaluasi yang menyatakan puas dan menambah wawasan atau pengetahuan mitra dalam memasarkan cateringnya melalui digital marketing sehingga dapat meningkatkan jangkauan nilai jual catering mitra.

Co-Authors Beverly Ongko Putri Christian, Michael Clarissa, Clarissa Dewi Permata Sari Eko Retno Indriyarti Fitriana Titis Glisina Dwinoor Rembulan Go, Mulyadi Wijaya Graciela Putri Wjaya Hasbiyah, Desi Hermawan, Dony Hidajat, Koerniawan Ibrahim, Audi Arief Immanuel Kevin Japri, Evan Pratama Junianti, Stella Koerniawan Hidajat Michelle, Michelle Mulyadi Wijaya Go Novita, Novita Nurhayati, Kristina Perdini, Fitriana Titis Purnama Ayu Rizky Putri, Amalia Novia Rerung, Magdalena Kartikasari Tandy Rerung, Magdalena Kartikasari Tandy Sander, Ongky Alex Shania Delviani Siratan, Elkuny Dovir Sunarno Sunarno Surianto Surianto Theresia Sri Hastuti Titi Widaningsih Wibowo, Suryo Widaningsih, Titi Widhianto, Chandra Wibowo Wijaya, Andreas Wijaya, Brendi Yudhi, Lim

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