Article Per Year (5 Year)
p-Index From 2021 - 2026
3.087
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis Jurnal Ilmu Sosial dan Humaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) KACANEGARA Jurnal Pengabdian pada Masyarakat PRoMEDIA Journal on Education Journal of Business and Applied Management Business Management Journal Program Studi Manajemen INTEGRITAS : Jurnal Pengabdian Jurnal Hospitality dan Pariwisata CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Jurnal E-Bis: Ekonomi Bisnis Ilomata International Journal of Management Management and Accounting Expose Ilomata International Journal of Social Science Jurnal Pengabdian dan Kewirausahaan Jurnal Public Relations (J-PR) Journal of Education Research Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management KOMUNIKATA57 Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Proceeding of International Conference on Entrepreneurship (IConEnt)
Henilia Yulita
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
Minat Berkunjung Ke Suku Baduy Sebagai Pengaruh Citra Destinasi dan Wisata Budaya Henilia Yulita; Titi Widaningsih; Immanuel Kevin
CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Vol 10 No 1 (2024): CICES
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/cices.v10i1.2851

Abstract

The Baduy tribe is an indigenous people who live in the interior of Banten, West Java. This study aims to explain and analyze the image of the destination and cultural tourism in influencing the intention to visit the Baduy tribal deepening village. Quantitative method used in this research. The research model uses structural modeling - partial least squares (PLS-SEM). This research analysis tool uses SMART PLS. The number of samples in this study were 112 respondents. The results of this study explain that destination image and digital marketing have a significant effect on purchase intention partially and simultaneously. The use of respondents with more diverse generations can be used to complement and enrich the results of this study.
PENGARUH INTENTIONAL EXPOSURE DAN INCIDENTAL EXPOSURE TERHADAP ONLINE POLITICAL PARTICIPATION YANG DIMEDIASI NEWS ELABORATION Henilia Yulita; Purnama Ayu Rizky; Beverly Ongko Putri
KOMUNIKATA57 Vol 4 No 2 (2023): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v4i2.987

Abstract

Keterlibatan politik secara daring dapat menggambarkan partisipasi masyarakat dalam pesta demokrasi. Partisipasi politik masyarakat dipengaruhi oleh terpaan informasi yang diterima baik secara disengaja ataupun tidak disengaja. Kehadiran berita politik secara daring turut memengaruhi keterlibatan masyarakat dalam berpolitik. Tujuan penelitian ini adalah untuk mengukur partisipasi politik masyarakat dalam pemilihan Presiden 2024 yang dipengaruhi oleh intentional exposure, incidental exposure melalui news elaboration sebagai mediasi. Penelitian ini menggunakan metode kuantitatif dengan 90 responden dan diolah menggunakan SEM – Smart PLS 4.0. Hasil penelitian menunjukkan bahwa intentional exposure berpengaruh terhadap news elaboration dan intentional exposure berpengaruh terhadap online political participation.
Implementasi Komunikasi Interpersonal Efektif (REACH) dalam Pembentukan Karakter Anak Usia Dini Rerung, Magdalena Kartikasari Tandy; Yulita, Henilia
Journal of Education Research Vol. 5 No. 4 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i4.1628

Abstract

Pembentukan karakter usia dini memegang peranan penting dalam perkembangan pribadi anak, dimana hal ini dapat terwujud melalui komunikasi interpersonal yang efektif. Tujuan penelitian ini adalah untuk memaparkan implementasi komunikasi interpersonal yang efektif melalui REACH (Respect, Empathy, Audible, Clarity, Humble) dalam pembentukan karakter anak usia dini. Metode penelitian yang digunakan adalah kualitatif dengan metode analisis model Miles dan Huberman melalui teknik wawancara dan observasi pada lima narasumber pendidik anak usia dini.  Hasil penelitian menunjukkan bahwa REACH atau (Respect, Empathy, Audible, Clarity, Humble) sudah dilakukan dengan benar oleh setiap narasumber di sekolah masing-masing. Respect ditunjukkan guru dengan cara memperhatikan pendapat siswa saat proses belajar. Empathy dilakukan guru saat melihat siswanya mengalami perubahan perilaku dari kesehariannya. Empati juga ditunjukkan guru kepada rekan kerja yang mengalami musibah atau kedukaan. Audible ditunjukkan guru saat mendengarkan saat siswa menyampaikan presentasi atau mengeluarkan pendapat saat belajar. Clarity dilakukan guru saat siswa melakukan klarifikasi atau bertanya untuk memperjelas instruksi pelajaran yang diminta. Humble dilakukan guru dengan meminta maaf saat melakukan kesalahan. Kesimpulannya melalui komunikasi interpersonal REACH setiap pendidik mampu berkomunikasi secara efektif dalam membentuk karakter anak usia dini.
Loyalitas Konsumen Yang Dimediasi Kepuasan dan Kualitas Yulita, Henilia; Widhianto, Chandra Wibowo; Sari, Dewi Permata
Jurnal E-Bis Vol 8 No 1 (2024): Vol. 8 No.1 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i1.1304

Abstract

Kepuasan konsumen dapat dibangun melalui kualitas pelayanan dan kualitas produk atau jasa yang ditawarkan. Dengan kepuasan yang dibangun dari kualitas yang prima, maka akan berdampak pada peningkatan loyalitas dari pelanggannya. Adapun yang menjadi tujuan dalam penelitian ini adalah untuk melihat apakah adanya pengaruh mediasi kepuasan yang mempengaruhi loyalitas konsumen dari kualitas layanan dan kualitas produk Starbucks. Penelitian ini menggunakan metode kuantitatif, dengan menyebarkan survei berupa kuesioner dan menggunakan metode purposive sampling dalam menentukan sampelnya. Hasil data diolah menggunakan alat ukur SEM-Smart PLS 4.0. Penelitian ini membuktikan dari 7 hipotesis hanya 2 hipotesis yang berpengaruh signifikan yaitu kepuasan konsumen dipengaruhi secara siginfikan oleh kualitas produk dan loyalitas konsumen dipengaruhi oleh kualitas produk secara signifikan. Sedangkan dari hipotesis lain menujukkkan tidak ada pengaruh signifikan terhadap loyalitas konsumen Starbucks.
Kepuasan Merek Terhadap Loyalitas Merek Melalui Keterikatan Emosional Merek Dan Cinta Merek Sebagai Variabel Mediasi Siratan, Elkuny Dovir; Yulita, Henilia; Clarissa, Clarissa; Michelle, Michelle
Jurnal E-Bis Vol 8 No 1 (2024): Vol. 8 No.1 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i1.1639

Abstract

Kepuasan pelanggan akan secara langsung membangun hubungan atau ikatan yang baik antara seorang pelanggan dengan sebuah merek. Saat konsumen sudah memiliki keterikatan dan perasaan cinta terhadap sebuah merek, mereka akan cenderung setia terhadap merek tersebut. Akan mudah bagi perusahaan untuk meningkatkan profitnya karena adanya konsumen yang setia. Keterikatan emosional pelanggan berpengaruh positif terhadap kecintaan pelanggan akan sebuah merek. Metode kuantitatif digunakan dengan alat analisis SEM – Smart PLS 4.0. Terdapat 188 wanita yang tinggal di Jakarta menjadi responden dalam penelitian ini. Berdasarkan hasil penelitian membuktikan bahwa kesetiaan konsumen pada merek Scarlett dipengaruhi secara positif dan signifikan oleh kecintaan konsumen atas merek tersebut. Sedangkan kecintaan konsumen atas merek tersebut dipengaruhi secara positif dan signifikan oleh kepuasan merek dan keterikatan kepada merek secara emosional. Terakhir, kepuasan atas merek berpengaruh secara positif dan signifikan terhadap keterikatan kepada merek secara emosional.
MEASURING MILLENNIALS' BEHAVIOR IN AVOIDING ADVERTISING ON YOUTUBE CHANNELS: A PUBLIC SERVICE ADVERTISEMENT REGARDING COVID-19 Yulita, Henilia; Yudhi, Lim
Jurnal Pengabdian dan Kewirausahaan Vol 6, No 2 (2022): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v6i2.3749

Abstract

The pandemic of COVID-19 has had an impact on society and business. This includes the impact on people's information, product, and service consumption patterns. People spend more time at home because of social restrictions imposed to limit the spread of COVID-19. This is also gradually indicating opportunities for industry participants to deliver advertisements for their products or services via online media. The purpose of this study is to identify and analyze the determinants of attitudes toward advertising using ad content and advertising value. As an analytical tool, this quantitative study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) with SMART PLS. This study included 150 millennial YouTube users as participants. According to the findings of this study, ad content has a significant impact on advertising value. Furthermore, this study explains how ad content influences consumer attitudes toward advertising. The study's next finding explains that advertising value has no effect on attitudes toward advertising. This study explains, on the indirect effect, that advertising value does not mediate the relationship between ad content and attitude toward advertising. Other variables, such as advertising provider credibility and public saturation of COVID-19, can be suggested for future research.
MBTI PERSONALITY TYPES for CAREER DEVELOPMENT (SMK Santo Lukas - Jakarta) Wijaya, Andreas; Novita, Novita; Yulita, Henilia
Jurnal Pengabdian dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v3i2.1864

Abstract

Indonesia is a pluralistic country with a population of 269 million. Nowadays,it coincide with exploded population faced with unemployment problem. Based on BPS data, in 2018 the  unemployment problem came from high school graduate. This research aim to determine career choices for career planning. The Myers-Briggs Type Indicator (MBTI) is a psychometric personality test that has been widely used to help people choose the career field that best targets the participants are 8th grade students from SMK Santo Lukas North Jakarta, the method psychology through the MBTI test. Measurements were made through questionnaires that contained questions in previous studies with inventory self-report techniques from Cohen for reporting self-condition regarding the lives of one's testicles. The MBTI test was conducted by asking students to obtain a questionnaire, which would then be processed and it is known the personality is then announced with the appropriate type of work. Each result of the questionnaire was submitted and approved, so that all students were satisfied with the learning they had obtained at that time.
Identification of Needs for Increasing the Selling Value of Salted Fish in Kali Baru Christian, Michael; Japri, Evan Pratama; Rembulan, Glisina Dwinoor; Yulita, Henilia
Jurnal Pengabdian dan Kewirausahaan Vol 6, No 1 (2022): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v6i1.3162

Abstract

Salted fish is one important product resulting from the process of catching fish. It is mostly produced by residents who live close to the sea. Besides being sold in large quantities to collectors, salted fish can also be sold independently by salted fish producers. This activity aims to identify the needs of salted fish producers in Kali Baru, Cilincing, North Jakarta, for increasing the selling value of salted fish. This is important so that salted fish producers receive better compensation for the salted fish produced. A community service team from Universitas Bunda Mulia carried out field observations to identify needs of producer partners. The team observed that partners needed more “irik” bamboo mats, especially when fish arrive in large quantities, so that fish could be dried in one batch. Additionally, for the boiling process of small fish, partners need “laha” baskets to support the optimization of the process. To increase the selling value of salted fish, partners need educational counseling support for making labels and packaging for their products. They could also benefit from counseling on how to sell salted fish online, especially in an online marketplace. After identification of the needs of salted fish producer partners, continued community service is planned to address these needs.
Retorika Dan Gaya Bahasa Kritik Sosial Dalam Stand Up Comedy Abdur Dan Riri Nurhayati, Kristina; Yulita, Henilia; Hermawan, Dony; Hasbiyah, Desi
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.7425

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana stand up comedy digunakan sebagai alat untuk menyampaikan kritik sosial, dengan fokus pada dua komedian, Abdur dan Riri. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data meliputi observasi penampilan stand up, wawancara dengan komedian, dan analisis konten materi komedi. Hasil penelitian menunjukkan bahwa Abdur dan Riri menggunakan teknik retorika dan gaya bahasa yang khas untuk mengungkapkan kritik sosial yang tajam. Abdur memanfaatkan kecerdasannya dan wawasan luasnya untuk menyoroti isu-isu kebijakan dan sosial, sementara Riri menggunakan pendekatan komedi yang segar untuk menyoroti ketidakadilan ekonomi dan sosial. Temuan ini menegaskan bahwa stand up comedy dapat berfungsi efektif sebagai media kritik sosial yang mempengaruhi audiens dengan cara yang menghibur dan mencerahkan.
Social Media Marketing and Product Quality on Purchase Intention of All-You-Can-Eat Restaurant Surianto, Surianto; Yulita, Henilia; Wijaya, Brendi; Ibrahim, Audi Arief
Jurnal E-Bis Vol 8 No 2 (2024): Vol. 8 No.2 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i2.1850

Abstract

Social media marketing is a technique for someone to carry out marketing activities through social media or word of mouth, by promoting products to potential consumers in online platform. Pempek-Yuk Restaurant! is the first restaurant to provide culinary with the "All-you-can-eat" concept. This research aims to see whether interest in buying all-you-can-eat, is influenced by social media marketing and the quality of Pempek-Yuk! The research method was quantitative, using SPSS25 analysis tool and purposive sampling with Likert scale. The population was the millennial who live in Jakarta with total sample of 192 respondents. It is concluded that the buying interest of the millennial generation is influenced by social media marketing positively and significantly. The purchasing interest of the millennial generation is influenced by product quality positively and significantly. This study also shows that people's buying interest is influenced by social media marketing and product quality simultaneously, positively and significantly.
Co-Authors Beverly Ongko Putri Christian, Michael Clarissa, Clarissa Dewi Permata Sari Eko Retno Indriyarti Fitriana Titis Glisina Dwinoor Rembulan Go, Mulyadi Wijaya Graciela Putri Wjaya Hasbiyah, Desi Hermawan, Dony Hidajat, Koerniawan Ibrahim, Audi Arief Immanuel Kevin Japri, Evan Pratama Junianti, Stella Koerniawan Hidajat Michelle, Michelle Mulyadi Wijaya Go Novita, Novita Nurhayati, Kristina Perdini, Fitriana Titis Purnama Ayu Rizky Putri, Amalia Novia Rerung, Magdalena Kartikasari Tandy Rerung, Magdalena Kartikasari Tandy Sander, Ongky Alex Shania Delviani Siratan, Elkuny Dovir Sunarno Sunarno Surianto Surianto Theresia Sri Hastuti Titi Widaningsih Wibowo, Suryo Widaningsih, Titi Widhianto, Chandra Wibowo Wijaya, Andreas Wijaya, Brendi Yudhi, Lim