Articles
<![CDATA[PENGARUH STRATEGI ORIENTASI ORGANISASI TERHADAP MANAJEMEN RANTAI PASOK HIJAU DAN KINERJA BISNIS ]]>
<![CDATA[Henilia Yulita]]>
<![CDATA[ Jurnal Co Management Vol. 1 No. 1 (2019): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management ]]>
Publisher : <![CDATA[IKOPIN ]]>
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DOI: 10.32670/comanagement.v2i1.161
<![CDATA[Environmental pollution is a major problem that has the potential to cause the extinction of mankind on earth if it is not immediately addressed. Companies that have adopted green supply chain management believe that environmental awareness is a "win-win" for business and the environment. In Indonesia, poor transportation facilities and infrastructure have an impact on increasing transportation costs so that the average logistics costs for sales have also increased. However, this condition does not mean that the company cannot reduce its logistics costs, because by applying the Green Supply Chain Management concept, the company will have the opportunity to increase the efficiency of logistics activities thereby reducing the company's total logistics costs. The purpose of this study was to determine the Effect of Organizational Orientation Strategies on Green Supply Chain Management and Business Performance. This research is a type of quantitative research and is a causal research, with a total sample of 61 respondents who are MSME owners in the food sector. The statistical method used is Partial Least Square with hypothesis testing techniques using Structural Equation Modeling techniques with the help of SmartPLS 3.0 applications. The results of the study show that Organizational Orientation namely Supply Chain Orientation has no influence on Green Supply Chain Management; Environmental Orientation has an influence on Green Supply Chain Management; Green Supply Chain Management has a positive influence on Business Performance (Cost Efficiency, Consumer Effectiveness and Environmental Differences).]]>
<![CDATA[Minat Berkunjung Ke Suku Baduy Sebagai Pengaruh Citra Destinasi dan Wisata Budaya ]]>
<![CDATA[Henilia Yulita]]>;
<![CDATA[Titi Widaningsih]]>;
<![CDATA[Immanuel Kevin]]>
<![CDATA[ CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Vol 10 No 1 (2024): CICES ]]>
Publisher : <![CDATA[UNIVERSITAS RAHARJA ]]>
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DOI: 10.33050/cices.v10i1.2851
<![CDATA[The Baduy tribe is an indigenous people who live in the interior of Banten, West Java. This study aims to explain and analyze the image of the destination and cultural tourism in influencing the intention to visit the Baduy tribal deepening village. Quantitative method used in this research. The research model uses structural modeling - partial least squares (PLS-SEM). This research analysis tool uses SMART PLS. The number of samples in this study were 112 respondents. The results of this study explain that destination image and digital marketing have a significant effect on purchase intention partially and simultaneously. The use of respondents with more diverse generations can be used to complement and enrich the results of this study.]]>
<![CDATA[PENGARUH INTENTIONAL EXPOSURE DAN INCIDENTAL EXPOSURE TERHADAP ONLINE POLITICAL PARTICIPATION YANG DIMEDIASI NEWS ELABORATION ]]>
<![CDATA[Henilia Yulita]]>;
<![CDATA[Purnama Ayu Rizky]]>;
<![CDATA[Beverly Ongko Putri]]>
<![CDATA[ KOMUNIKATA57 Vol 4 No 2 (2023): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v4i2.987
<![CDATA[Keterlibatan politik secara daring dapat menggambarkan partisipasi masyarakat dalam pesta demokrasi. Partisipasi politik masyarakat dipengaruhi oleh terpaan informasi yang diterima baik secara disengaja ataupun tidak disengaja. Kehadiran berita politik secara daring turut memengaruhi keterlibatan masyarakat dalam berpolitik. Tujuan penelitian ini adalah untuk mengukur partisipasi politik masyarakat dalam pemilihan Presiden 2024 yang dipengaruhi oleh intentional exposure, incidental exposure melalui news elaboration sebagai mediasi. Penelitian ini menggunakan metode kuantitatif dengan 90 responden dan diolah menggunakan SEM – Smart PLS 4.0. Hasil penelitian menunjukkan bahwa intentional exposure berpengaruh terhadap news elaboration dan intentional exposure berpengaruh terhadap online political participation.]]>
<![CDATA[Implementasi Komunikasi Interpersonal Efektif (REACH) dalam Pembentukan Karakter Anak Usia Dini ]]>
<![CDATA[Rerung, Magdalena Kartikasari Tandy]]>;
<![CDATA[Yulita, Henilia]]>
<![CDATA[ Journal of Education Research Vol. 5 No. 4 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Pengelola Jurnal PAUD Indonesia ]]>
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DOI: 10.37985/jer.v5i4.1628
<![CDATA[Pembentukan karakter usia dini memegang peranan penting dalam perkembangan pribadi anak, dimana hal ini dapat terwujud melalui komunikasi interpersonal yang efektif. Tujuan penelitian ini adalah untuk memaparkan implementasi komunikasi interpersonal yang efektif melalui REACH (Respect, Empathy, Audible, Clarity, Humble) dalam pembentukan karakter anak usia dini. Metode penelitian yang digunakan adalah kualitatif dengan metode analisis model Miles dan Huberman melalui teknik wawancara dan observasi pada lima narasumber pendidik anak usia dini. Hasil penelitian menunjukkan bahwa REACH atau (Respect, Empathy, Audible, Clarity, Humble) sudah dilakukan dengan benar oleh setiap narasumber di sekolah masing-masing. Respect ditunjukkan guru dengan cara memperhatikan pendapat siswa saat proses belajar. Empathy dilakukan guru saat melihat siswanya mengalami perubahan perilaku dari kesehariannya. Empati juga ditunjukkan guru kepada rekan kerja yang mengalami musibah atau kedukaan. Audible ditunjukkan guru saat mendengarkan saat siswa menyampaikan presentasi atau mengeluarkan pendapat saat belajar. Clarity dilakukan guru saat siswa melakukan klarifikasi atau bertanya untuk memperjelas instruksi pelajaran yang diminta. Humble dilakukan guru dengan meminta maaf saat melakukan kesalahan. Kesimpulannya melalui komunikasi interpersonal REACH setiap pendidik mampu berkomunikasi secara efektif dalam membentuk karakter anak usia dini.]]>
<![CDATA[Loyalitas Konsumen Yang Dimediasi Kepuasan dan Kualitas ]]>
<![CDATA[Yulita, Henilia]]>;
<![CDATA[Widhianto, Chandra Wibowo]]>;
<![CDATA[Sari, Dewi Permata]]>
<![CDATA[ Jurnal E-Bis Vol 8 No 1 (2024): Vol. 8 No.1 2024 ]]>
Publisher : <![CDATA[Politeknik Piksi Ganesha Indonesia ]]>
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DOI: 10.37339/e-bis.v8i1.1304
<![CDATA[Kepuasan konsumen dapat dibangun melalui kualitas pelayanan dan kualitas produk atau jasa yang ditawarkan. Dengan kepuasan yang dibangun dari kualitas yang prima, maka akan berdampak pada peningkatan loyalitas dari pelanggannya. Adapun yang menjadi tujuan dalam penelitian ini adalah untuk melihat apakah adanya pengaruh mediasi kepuasan yang mempengaruhi loyalitas konsumen dari kualitas layanan dan kualitas produk Starbucks. Penelitian ini menggunakan metode kuantitatif, dengan menyebarkan survei berupa kuesioner dan menggunakan metode purposive sampling dalam menentukan sampelnya. Hasil data diolah menggunakan alat ukur SEM-Smart PLS 4.0. Penelitian ini membuktikan dari 7 hipotesis hanya 2 hipotesis yang berpengaruh signifikan yaitu kepuasan konsumen dipengaruhi secara siginfikan oleh kualitas produk dan loyalitas konsumen dipengaruhi oleh kualitas produk secara signifikan. Sedangkan dari hipotesis lain menujukkkan tidak ada pengaruh signifikan terhadap loyalitas konsumen Starbucks.]]>
<![CDATA[Kepuasan Merek Terhadap Loyalitas Merek Melalui Keterikatan Emosional Merek Dan Cinta Merek Sebagai Variabel Mediasi ]]>
<![CDATA[Siratan, Elkuny Dovir]]>;
<![CDATA[Yulita, Henilia]]>;
<![CDATA[Clarissa, Clarissa]]>;
<![CDATA[Michelle, Michelle]]>
<![CDATA[ Jurnal E-Bis Vol 8 No 1 (2024): Vol. 8 No.1 2024 ]]>
Publisher : <![CDATA[Politeknik Piksi Ganesha Indonesia ]]>
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DOI: 10.37339/e-bis.v8i1.1639
<![CDATA[Kepuasan pelanggan akan secara langsung membangun hubungan atau ikatan yang baik antara seorang pelanggan dengan sebuah merek. Saat konsumen sudah memiliki keterikatan dan perasaan cinta terhadap sebuah merek, mereka akan cenderung setia terhadap merek tersebut. Akan mudah bagi perusahaan untuk meningkatkan profitnya karena adanya konsumen yang setia. Keterikatan emosional pelanggan berpengaruh positif terhadap kecintaan pelanggan akan sebuah merek. Metode kuantitatif digunakan dengan alat analisis SEM – Smart PLS 4.0. Terdapat 188 wanita yang tinggal di Jakarta menjadi responden dalam penelitian ini. Berdasarkan hasil penelitian membuktikan bahwa kesetiaan konsumen pada merek Scarlett dipengaruhi secara positif dan signifikan oleh kecintaan konsumen atas merek tersebut. Sedangkan kecintaan konsumen atas merek tersebut dipengaruhi secara positif dan signifikan oleh kepuasan merek dan keterikatan kepada merek secara emosional. Terakhir, kepuasan atas merek berpengaruh secara positif dan signifikan terhadap keterikatan kepada merek secara emosional.]]>
<![CDATA[MEASURING MILLENNIALS' BEHAVIOR IN AVOIDING ADVERTISING ON YOUTUBE CHANNELS: A PUBLIC SERVICE ADVERTISEMENT REGARDING COVID-19 ]]>
<![CDATA[Yulita, Henilia]]>;
<![CDATA[Yudhi, Lim]]>
<![CDATA[ Jurnal Pengabdian dan Kewirausahaan Vol 6, No 2 (2022): Jurnal Pengabdian dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jpk.v6i2.3749
<![CDATA[The pandemic of COVID-19 has had an impact on society and business. This includes the impact on people's information, product, and service consumption patterns. People spend more time at home because of social restrictions imposed to limit the spread of COVID-19. This is also gradually indicating opportunities for industry participants to deliver advertisements for their products or services via online media. The purpose of this study is to identify and analyze the determinants of attitudes toward advertising using ad content and advertising value. As an analytical tool, this quantitative study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) with SMART PLS. This study included 150 millennial YouTube users as participants. According to the findings of this study, ad content has a significant impact on advertising value. Furthermore, this study explains how ad content influences consumer attitudes toward advertising. The study's next finding explains that advertising value has no effect on attitudes toward advertising. This study explains, on the indirect effect, that advertising value does not mediate the relationship between ad content and attitude toward advertising. Other variables, such as advertising provider credibility and public saturation of COVID-19, can be suggested for future research.]]>
<![CDATA[MBTI PERSONALITY TYPES for CAREER DEVELOPMENT (SMK Santo Lukas - Jakarta) ]]>
<![CDATA[Wijaya, Andreas]]>;
<![CDATA[Novita, Novita]]>;
<![CDATA[Yulita, Henilia]]>
<![CDATA[ Jurnal Pengabdian dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Pengabdian dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jpk.v3i2.1864
<![CDATA[Indonesia is a pluralistic country with a population of 269 million. Nowadays,it coincide with exploded population faced with unemployment problem. Based on BPS data, in 2018 the unemployment problem came from high school graduate. This research aim to determine career choices for career planning. The Myers-Briggs Type Indicator (MBTI) is a psychometric personality test that has been widely used to help people choose the career field that best targets the participants are 8th grade students from SMK Santo Lukas North Jakarta, the method psychology through the MBTI test. Measurements were made through questionnaires that contained questions in previous studies with inventory self-report techniques from Cohen for reporting self-condition regarding the lives of one's testicles. The MBTI test was conducted by asking students to obtain a questionnaire, which would then be processed and it is known the personality is then announced with the appropriate type of work. Each result of the questionnaire was submitted and approved, so that all students were satisfied with the learning they had obtained at that time.]]>
<![CDATA[Identification of Needs for Increasing the Selling Value of Salted Fish in Kali Baru ]]>
<![CDATA[Christian, Michael]]>;
<![CDATA[Japri, Evan Pratama]]>;
<![CDATA[Rembulan, Glisina Dwinoor]]>;
<![CDATA[Yulita, Henilia]]>
<![CDATA[ Jurnal Pengabdian dan Kewirausahaan Vol 6, No 1 (2022): Jurnal Pengabdian dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jpk.v6i1.3162
<![CDATA[Salted fish is one important product resulting from the process of catching fish. It is mostly produced by residents who live close to the sea. Besides being sold in large quantities to collectors, salted fish can also be sold independently by salted fish producers. This activity aims to identify the needs of salted fish producers in Kali Baru, Cilincing, North Jakarta, for increasing the selling value of salted fish. This is important so that salted fish producers receive better compensation for the salted fish produced. A community service team from Universitas Bunda Mulia carried out field observations to identify needs of producer partners. The team observed that partners needed more “irik” bamboo mats, especially when fish arrive in large quantities, so that fish could be dried in one batch. Additionally, for the boiling process of small fish, partners need “laha” baskets to support the optimization of the process. To increase the selling value of salted fish, partners need educational counseling support for making labels and packaging for their products. They could also benefit from counseling on how to sell salted fish online, especially in an online marketplace. After identification of the needs of salted fish producer partners, continued community service is planned to address these needs.]]>
<![CDATA[Retorika Dan Gaya Bahasa Kritik Sosial Dalam Stand Up Comedy Abdur Dan Riri ]]>
<![CDATA[Nurhayati, Kristina]]>;
<![CDATA[Yulita, Henilia]]>;
<![CDATA[Hermawan, Dony]]>;
<![CDATA[Hasbiyah, Desi]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v5i2.7425
<![CDATA[Penelitian ini bertujuan untuk menganalisis bagaimana stand up comedy digunakan sebagai alat untuk menyampaikan kritik sosial, dengan fokus pada dua komedian, Abdur dan Riri. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data meliputi observasi penampilan stand up, wawancara dengan komedian, dan analisis konten materi komedi. Hasil penelitian menunjukkan bahwa Abdur dan Riri menggunakan teknik retorika dan gaya bahasa yang khas untuk mengungkapkan kritik sosial yang tajam. Abdur memanfaatkan kecerdasannya dan wawasan luasnya untuk menyoroti isu-isu kebijakan dan sosial, sementara Riri menggunakan pendekatan komedi yang segar untuk menyoroti ketidakadilan ekonomi dan sosial. Temuan ini menegaskan bahwa stand up comedy dapat berfungsi efektif sebagai media kritik sosial yang mempengaruhi audiens dengan cara yang menghibur dan mencerahkan.]]>
