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All Journal Al-Manar : English and Arabic Journal Indonesian Journal of Integrated English Language Teaching AGREGAT MODELING: Jurnal Program Studi PGMI Jurnal SOLMA Jurnal Industri Kreatif dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat Nusantara Humanism : Jurnal Pengabdian Masyarakat SUPREMASI Jurnal Hukum Sustainable Environmental and Optimizing Industry Journal Management and Accounting Expose Jurnal Entrepreneur dan Manajemen Sains Jurnal Teknik Mesin, Industri, Elektro dan Informatika JUDGE: Jurnal Hukum West Science Business and Management Jurnal Kewirausahaan Bukit Pengharapan Community Service Journal Of Economic Education Jurnal Pengabdian Bukit Pengharapan Jurnal Pengabdian Masyarakat Mount Hope Management International Journal Journal of Manufacturing in Industrial Engineering & Technology Jurnal Manajemen Riset Bisnis Indonesia Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Dedy Wahyudi
Universitas Sahid, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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PENGARUH BRAND IMAGE DAN ENDORSEMENT SELEBRITAS TIKTOK TERHADAP MINAT BELI Fadhilah Shabirah; Taufik Bustami; Dedy Wahyudi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the influence of brand image and TikTok celebrity endorsements on purchase intention for Scarlett skincare products among Generation Z in Bengkulu City. This research is a quantitative descriptive study. The population of this study was Generation Z in Bengkulu City. Data collection techniques used were observation and questionnaires. The data analysis technique used was multiple linear regression. The results of this study indicate that brand image and TikTok celebrity endorsements have a positive and significant influence on purchase intention. This finding suggests that the higher the positive consumer perception of the brand image, and the more effective and credible the endorsement by TikTok celebrities, the higher the consumer's purchase intention for Scarlett skincare products. This research provides important implications for companies in designing more targeted and effective marketing strategies, particularly in utilizing social media as a primary promotional tool. Keywords: Brand Image, TikTok Celebrity Endorsement, Purchase Intention
PENGARUH JOB SATISFACTION DAN WORK LIFE BALANCE TERHADAP TURNOVER INTENTION Anisa Fajriah; Sri Ekowati; Dedy Wahyudi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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This study aims to determine the effect of job satisfaction and work-life balance on turnover intention among employees of PT Wahana Semesta Bengkulu Television. This study used a quantitative method with a sample of 55 respondents using a total sampling technique. Data collection techniques used a questionnaire. Data analysis techniques used multiple linear regression analysis, coefficient of determination (R2) analysis, and hypothesis testing. The results showed that job satisfaction did not have a positive and significant effect on turnover intention (Y) among employees of PT Wahana Semesta Bengkulu Television. The lower the level of employee satisfaction with their work, the more likely they were to leave the company. Work-life balance did not have a positive and significant effect on turnover intention (Y) among employees of PT Wahana Semesta Bengkulu Television. This means that when employees perceive a greater balance between their work and life, they are more likely to consider leaving the company. Job satisfaction (X1) and work-life balance (X2) had a positive and significant effect on turnover intention (Y) among employees of PT Wahana Semesta Bengkulu Television. This means that the more satisfied employees are with their jobs and have a better work-life balance, the more likely they are to leave the company. This is a step towards a good relationship. Keywords: Job Satisfaction, Work Life Balance, Turnover Intention
Co-Authors Ahmad Zuhrofi Akmal Akmal Almunawar, M. Ikhsan Amalia H., Winda Andi Muhammad Yusuf, Andi Muhammad Anisa Fajriah Anjani, Rosy Apriyanto, Apriyanto Apriyanto, Apriyanto Aswari, Muhammad Danil Bukhori, Bukhori Cahyadi, Tirta Coutsar, Ardan Nagra Dessy Sunarsi Ernita, Mahdar Ester Dwi Wahyuni Fadhilah Shabirah Fajar Nursanti, Sri Prapti Farida Farida Farida Farida Farida, Farida Harki, Refsiela Dwi Ibadur Rohman Indah Kurniawati Jamain, Tries Handriman Kasman Kasman Khoir, M. Miftahul Kurniawan Kurniawan Laila Febrina Lalu Muhammad Ariadi Losari, Novika Lubis, M iqbal Miswan Miswan Miswan Miswan Nadamah Onsardi, Onsardi Pangesti, Silvi Yuni Peris Hamdanur Prasetyawati, Dian Putri, Marliya Eka Putri, Meri Safarwati Rafli, M. Akbar Rahayunianto, Arry Riendi Syahmaulana, Asep Rizaly, Anastas Rosy Anjani Rusdiyanti, Ekita Ruspeni Daesusi Sambas, Moch Solikah, Amanat Sri Ekowati Suher, Suher Sujinah Sujinah Susanty, Fatimah Depi Syahmaulana, Asep Riendi Taufik Bustami Uuh Sukaesih Wahyuni, Ester Dwi Warman, Syafril Winda Amalia Herdianti Wouda, Ferdinand H.P. Yusuf Iskandar Zuhrofi , Ahmad Zuhrofi, Ahmad