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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen STIE Muhammadiyah Palopo JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen Jurnal Manajerial Jurnal Ilmiah Akuntansi Manajemen MANAJEMEN DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Jurnal E-Bis: Ekonomi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ecogen Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan SWARNA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Manajemen Kreatif Jurnal Journal of Advances in Accounting, Economics, and Management Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pemberdayaan Ekonomi dan Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open International Journal of Economic Integration and Regional Competitiveness
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Analisis Iklan Sosial Media Tiktok, Brand Image dan Kepuasan Konsumen terhadap Minat Beli Produk COSRX Putri, Fani Aprilia; Hariasih, Misti
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1757

Abstract

This research aims to determine the influence of the Tiktok Social Media Advertising Variables, Brand Image, Cunsumer Satisfaction on Interst in Buying COSRX Products. The method used ini descriptive qunatitative research, sampling in this study used Random Sampling with a sample size of 100 respondents. Data collection uses questionnaires. The tests in this research carried out Validity test, Rehabilitation Test, Normality Test, Linearity Test, Multicollinearity Test, Autocorrelation Test, Heteroscedasticity Test, Multiple Linear Regression Test,T Test, F Test, Determination Coefficient Test (R2). The research results of Tiktok Social Media Advertising have no and significant influence on Purchase Interest, Brand Image have no and significant influence on Purchase Interest, Cusumer Satisfaction has a positive and significant influence on Purchase Interest.
Online Travel Agent Marketing Strategy Through Social Interaction During the Pandemic COVID-19 Ramadani, Mita Putri; Ambarwati, Rita; Hariasih, Misti
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol 12, No 2 (2023): JULI
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v12i2.1553

Abstract

The Covid-19 pandemic has had such a devastating impact on Online Travel Agents such as Traveloka that it has made it to the lowest phase it has ever experienced. There are government regulations that limit people's social interactions so that various strategies are carried out, from using promos or utilizing application features. The purpose of this research is to find out whether the difference in social interaction between Traveloka users before and during the Covid pandemic was significant enough to evaluate Traveloka's marketing strategy. Decreased application usage, ticket rescheduling requests to refund requests which are currently Traveloka's problems. This research is qualitative research that uses the Social Network Analysis (SNA) method using the Twitter application assisted by the Jupyter Anaconda application, Google collab, and Ghepi. From the visualization of this study, the results obtained from 3 research focuses had significant differences from social interactions using Traveloka during the pandemic. From promos that experienced a decrease in interaction during the pandemic, Traveloka Xperience experienced an increase in feature usage, and the ticket feature experienced a decline in social interaction. So that Traveloka is expected to improve the company's strategy to survive during the pandemic.
Unlocking Educational Quality Through Enhanced Teacher Satisfaction Insights: Membuka Kualitas Pendidikan Melalui Peningkatan Wawasan Kepuasan Guru Irawan, Farid; Hariasih, Misti
Indonesian Journal of Education Methods Development Vol. 19 No. 1 (2024): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijemd.v18i4.809

Abstract

This study examines how brand image, service quality, and promotion strategies impact teacher satisfaction in WIJABA Sidoarjo, a non-profit educational organization. Using a quantitative approach with 179 teacher respondents, the research reveals a significant positive correlation between these factors and teacher satisfaction. The findings underscore the importance for non-profits to prioritize brand image, service excellence, and effective promotions to enhance teacher satisfaction and overall educational quality. These insights offer actionable guidance for improving educational services and cultivating a positive learning atmosphere. Highlight: Positive link: brand, quality, promotion, teacher satisfaction. Non-profits: focus on brand, service for better education. Improve teacher satisfaction, create positive learning environment. Keywoard: Teacher Satisfaction,Brand Image, Service Quality,Promotion Strategies, Non-profit Education
Keputusan Pembelian ditinjau dari Brand Trust, Digital Marketing dan Online Customer Review Zakiyah, Alfin; Hariasih, Misti
Jurnal Ilmiah Akuntansi Manajemen Vol. 6 No. 2 (2023): November
Publisher : Fakultas Ekonomi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/jiam.v6i2.4062

Abstract

Tujuan penelitian ini adalah untuk meninjau keputusan pembelian yang diuji melalui brand trust, digital marketing, dan online customer review pada Mie Gacoan Sidoarjo. Jenis penelitian yang digunakan adalah data kuantitatif. Sumber data dalam penelitian ini menggunakan data primer, data primer merupakan data atau informasi yang diperoleh melalui pertanyaan tertulis dengan menggunkan kuisioner. Dalam penelitian ini, peneliti menggunakan teknik pengambilan sampel dengan metode accidental sampling. Metode analisis data menggunakan analisis regresi linier berganda, yang dimulai dari uji validitas hingga uji t. Hasil penelitian menyatakan hasil uji t brand trust berpengaruh signifikan terhadap keputusan pembelian pada Mie Gacoan Sidoarjo. Digital marketing tidak berpengaruh terhadap keputusan pembelian pada Mie Gacoan Sidoarjo. Online customer review tidak berpengaruh terhadap keputusan pembelian pada Mie Gacoan Sidoarjo
Pengaruh sosial media marketing, kualitas produk, dan harga terhadap keputusan pembelian produk UMKM Bandeng Presto Mbak Ila di Kalanganyar Sidoarjo Niken Faizatul Kharimah; Misti Hariasih
Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Vol. 2 No. 9 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um066v2i92022p833-843

Abstract

Abstract This study aims to examine the effect of Social Media Marketing, Product Quality, and Price on the Purchase Decision of Mbak Ila's Milkfish Presto MSME Products in Kalanganayar Sidoarjo. The approach used in this study is a quantitative approach. The data collection technique used non-probability sampling method with purposive sampling technique. The population in this study has an unlimited number and the sample in this study was 96 respondents using the crochan formula. The data used is primary data in the form of a questionnaire or questionnaire. Data analysis using SPSS software version 25. with the aim of testing Social Media Marketing (X1), Product Quality (X2), Price (X3), on Purchase Decisions (Y). The partial test (t) shows that Social Media Marketing has a significant and positive effect on purchasing decisions, Product Quality has a significant and positive effect on purchasing decisions, and price has a significant and positive effect on purchasing decisions. The results of the f test show that Social Media Marketing, Product Quality, Price have a simultaneous effect on purchasing decisions on Mbak Ila's presto milkfish MSME products in Kalanganyar Sidoarjo. Abstrak Penelitian ini bertujuan untuk menguji pengaruh Sosial Media Marketing, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Produk UMKM Bandeng Presto Mbak Ila di Kalanganyar Sidoarjo. Penelitian ini meruapkan jenis penelitian kuantitatif. Teknik pengumpulan data menggunakan metode non probability sampling dengan metode purposive sampling. Populasi pada penelitian ini memiliki jumlah tidak terbatas dan sampel di dalam penelitian ini sebanyak 96 responden dengan menggunakan rumus crochan. Data yang digunakan adalah data primer yang berupa kuesioner atau angket. Analisis data menggunakan software SPSS versi 25. dengan tujuan menguji Sosial Media Marketing(X1), Kualitas Produk(X2), Harga(X3), terhadap Keputusan Pembelian(Y). Pada uji parsial (t) menujukkan bahwa Sosial Media Merketing berpengaruh signifikan dan positif terhadap keputusan pembelian, Kualitas Produk berpengaruh signifikan dan positif terhadap keputusan pembelian, dan harga berpengaruh signifikan dan positif terhadap keputusan pembelian. Pada hasill uji f menunjukkan bahwa Sosial Media Marketing, Kualitas Produk, Harga berpengaruh secara simultan terhadap keputusan pembelian pada produk UMKM bandeng presto Mbak Ila di Kalanganyar Sidoarjo.
Pengaruh kualitas produk, kualitas layanan, harga terhadap keputusan pembelian pada toko siluet collection di Sidoarjo Febriati, Adhita Uti; Hariasih, Misti
Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Vol. 3 No. 5 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: This study aims to determine the effect of product quality, service quality, and price on purchasing decisions at the Siluet Collection store in the Sidoarjo area. The method in this study uses quantitative, researchers collect data through indirect interviews with store employees, besides that they also collect data through questionnaires given to 90 respondents who come from buyers at the Siluet Collection store. The data analysis technique used is parametric statistics assisted by the SPSS version 22.0 application. The results show that product quality affects purchasing decisions, service quality affects purchasing decisions, price affects purchasing decisions, three variables of product quality, service quality, price together affect purchasing decisions. Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, kualitas layanan, dan harga terhadap keputusan pembelian pada toko Siluet Collection di wilayah Sidoarjo. Metode dalam penelitian ini menggunakan kuantitatif, peneliti menggumpulkan data melalui wawancara secara tidak lansung kepada karyawan toko, selain itu juga melakukan pengumpulan data melaui kuesioner yang diberikan kepada 90 responden yang berasal dari pembeli di toko Siluet Collection. Teknik analisis data yang digunakan adalah statistik parametris yang dibantu dengan aplikasi SPSS versi 22.0. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh terhadap keputusan pembelian, kualitas layanan berpengaruh terhadap keputusan pembelian, harga berpengaruh terhadap keputusan pembelian, tiga variabel kualitas produk, kualitas layanan, harga secara bersama-sama berpengaruh terhadap keputusan pembelian.
DAMPAK CONTENT MARKETING, E-SERVICE QUALITY, DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK BARENBLISS PADA E-COMMERCE SHOPEE DI SIDOARJO Hidayati, Fitriana Nurul; Sari, Dewi Komala; Hariasih, Misti
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 21 No. 2 (2024)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v21i2.22032

Abstract

The increasing demand for cosmetics and the trend of online shopping through e-commerce have led many cosmetic brands to compete to drive purchasing decisions. This study aims to determine the impact of Content Marketing, E-Service Quality, and Brand Awareness on the Purchase Decisions of Barenbliss Products on E-Commerce Shopee in Sidoarjo. This research uses quantitative methods with the population being people living in Sidoarjo. The sample for this study was taken using Non-Probability Sampling and Purposive Sampling techniques, with a total of 100 respondents living in Sidoarjo who use Barenbliss products and purchase them on E-Commerce Shopee. For data analysis, this study uses multiple linear regression analysis assisted by SPSS Version 26. The results prove that content marketing has a positive and significant impact on purchase decisions, e-service quality has a positive and significant impact on purchase decisions, and brand awareness has a positive and significant impact on purchase decisions.
Pengaruh Gaya Hidup, Cita Rasa, dan Citra Merek terhadap Keputusan Pembelian pada Coffee Shop Ruang Bujang Sidoarjo Firmasyah, Mochammad Fajarudin; Hariasih, Misti
Innovative Technologica: Methodical Research Journal Vol. 3 No. 2 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v3i2.18

Abstract

This study aims to determine the influence of lifestyle, taste, and brand image on purchasing decisions at the Ruang Bujang Sidoarjo coffee shop. This study is a descriptive study using the quantitative method. The population used in this study was visitors who had bought at the Coffee Shop of Ruang Bujang Sidoarjo, which amounted to 96 respondents using the accidental sampling technique.. The data analysis technique used in this study was multiple linear regression analysis using the SPSS version 25 for the Window program. The results of this study show : 1) that Lifestyle has a significant effect on Purchasing Decisions, 2) Taste has a significant effect on Purchasing Decisions, 3) Brand Image has a significant effect on purchasing decisions.
Pengaruh Food Quality, Service Quality, dan Customer Satisfaction terhadap Keputusan Pembelian di Restaurant Mi Gacoan Mojokerto Ananta, Ayu Viana Rezeki; Hariasih, Misti
Innovative Technologica: Methodical Research Journal Vol. 2 No. 2 (2023): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v2i2.28

Abstract

Penelitian ini bertujuan untuk menguji pengaruh dari Kualitas Food quality, Service quality Customer satisfaction Terhadap Keputusan Pembelian Di Restaurant Mie Gacoan. Pada penelitian ini menggunakan metode kuantitatif. Total sampel yang diambil pada penelitian ini sebesar 100 responden dari pelanggan restaurant Mie Gacoan Mojokerto.Teknik pengumpulan data menggunakan Kuesioner. Analisis data dalam penelitian ini meliputi uji validitas, uji reliabilitas, uji normalitas, uji multikolinieritas, uji heteroskedastisitas, uji linieritas, uji auto korelasi, analisis regresi linier berganda, uji T, koefisien korelasi berganda (R) dan koefisien determinasi (R2). Dengan alat bantu SPSS 22 (Statistical Package for the Social Sciences).Hasil penelitian ini, membuktikan bahwa food quality berpengaruh terhadap keputusan pembelian, service quality berpengaruh terhadap keputusan pembelian, customer satisfaction berpengaruh terhadap keputusan pembelian dan Food quality, Service quality Customer satisfaction berpengaruh secara simultan terhadap keputusan pembelian di restauran Mie Gacoan.
Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga terhadap Keputusan Pembelian pada Toko Sumber Rezeki di Desa Kedungkembar Putri, Cici Anisa; Hariasih, Misti
Innovative Technologica: Methodical Research Journal Vol. 2 No. 2 (2023): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v2i2.31

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Terhadap Keputusan Pembelian Studi Pada Toko Sumber Rezeki. Penelitian ini merupakan penelitian deskriptif dengan menggunakan metode kuantitatif. Populasi yang digunakan dalam penelitian seluruh konsumen yang pernah membeli produk di Toko Sumber Rezeki. Teknik pengumpulan data menggunakan kuesioner dengan jumlah 96 responden. Teknik pengambilan sampel menggunakan non probability sampling dengan metode Accidental sampling. Teknik analisis data yang digunakan pada penelitian ini adalah regresi linear berganda dengan menggunakan program SPSS versi 22. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh terhadap keputusan pembelian, kualitas layanan berpengaruh terhadap keputusan pembelian, dan harga berpengaruh terhadap keputusan pembelian pada Toko Sumber Rezeki di Desa Kedungkembar.
Co-Authors Ahmad Firdausi Ainatul Mardhiyah Ainun Najib Ainun Najib Aisyah Andriani Alshaf Pebrianggara Amirul Fahmi Amrin Hidayat Ananda Mety Amelia Ananta, Ayu Viana Rezeki Andini Damayanti Andjani, Salsabilla Anggita Zam Zahira Anggraeni, Nur Fitriana Anggreta Queen Lorena Angraeni, Dian Fransisca Dewi Nur Annafik Asmaul Khusna Annisa Nur Navisha Annisa Rahmadini Aprilina Indah Aprilya, Arintha Galuh Aqhillah Maulitha Kisbiyah Ardelia, Jaufa Putri Arini, Yulita Tri Arul Maulana, Enggit Arum Tri Wahyuni Aruna, Salvara Tyara Asyari, Fijar Dwi Atho'urrohman, Wildan Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Chariri, Mochammad Iqbal Denta Scotania Balqis Detak Prapanca Devy Savia Ananta Dewi Andriani Dewi Komala Sari Dhita Putri Natasha Diva Maharani Putri Duta Atma Jati Aji Nugroho Dwi Rahma Fitria Dwi Saputri, Cindy Chareynina Eka Oktaviani Eka Risma Wahyuni Eko Satriyo Hadi Nata Elok Zahrotul Lailah Elsa Firdausi Nuzula Endah Tri Wahyuningtyas Fadhliyah, Putri Nazilatul Fakhiroh, Silvi Zakiyatul Faricha Mufida Laili Fatimatuz Zahro Febriansah , Rizky Eka Febriansyah, Rizky Eka Febriati, Adhita Uti Feby Karunia Putri Fina Nur Falah Fiola Fiorentiana Firdausi, Heisyah Apriliana Tri Firmasyah, Mochammad Fajarudin Fitriana Ningsih Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fitriyah, Silva Nur Lailatul Fitriyah, Yeni Gitania, Ahmita Dwi Habibil Muttaqien Hafidz Rizal Ahmad Hana Fitania Indri Leksono Herlinda Maya Kumala Sari, Herlinda Maya Kumala Herlinda Maya Kumalasari Hesti Vidiastutik Hidayah, Fatikhatu Hidayati, Fitriana Nurul Indah Rizqi Tsania Irawan, Farid Ircham Arief Ramadhan Komala, Dewi Komala Kumara Adji Kusuma Lailah, Elok Zahrotul Lailatul Fitriyah Lailil Mas’Uda Lailiya, Friska Nur Lalas Prakoso, Alexsis Lilik Indayani Lukmawati, Ella Mahendra, Danar Putra Mardhiana, Tryesa Mariani, Anti Mas Oetarjo Maulana, Mohamad Danang Maulida, Reva Rahma Millatur rohmah Moch Rofiuddin Mochamad Nashrullah Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Monica Cindy Amanda Muhammad Afif Syaifudin Muhammad Eko Rizky Muhammad Rizky Vegas Ramadhan Muhammad Yani Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Mustajib, Khariza Ramdhania Putri Muttaqien, Habibil Nabilah Yolanda Neta Armeilia Nihlatul Qudus Sukma Nirwana Niken Faizatul Kharimah Ningsih, Fitriana Nizam Maulana At thaariq Nonik Atika Aprilia Rosa NUR FADILAH Nur Hayati Eka Kusniawati Nur Hidayah Nuzulah, Firdausi Nyadia Ofianti Okta, Selly Prasetyo, Totok Dwi Pujianingsih, Vonny Putri Puspitasari, Natasya Dwi Putri Sekar Kinasih Putri, Cici Anisa Putri, Fani Aprilia Putri, Mia Nasrida Putri, Rachelita Agista Nasruhan Qudrotun Ilahiyah Qur’Ana, Dinda Ucik Rachmah, Nur Maulidah Rahmawati, Riza Dwi Ramadani, Mita Putri Ria Ratna Juwita Rita Ambarwati Rita Ambarwati Rita Ambarwati Sukmono Rizal Yulianto Rizaldy, Rahmat Rizky Eka Febriansah Rizky Eka Febriansah Rizky Febriansah Rizky, Muhammad Eko Rohmadhani, Salsabela Diniarti Rusdiana Fajrin Husnun Nabila Sakdiyah, Aminatus Satrio Sudarso Sekar Kinasih, Putri Setiawan, Bayu Dwi Setiyani, Ayu Fera Sodikin, Ananda Putri Sumartik Susesti, Dina Anggraeni Syahrul Afandi Syaifudin, Muhammad Afif Tania Rahma Florendiana Tanti Krisnaningsih Tasya Diva Prameswara Tasya Fatmawati Arifin Tasya May Fatmala Tiara Khurnia Illahi Tina, Eli Agus Tinanto, Bagus Tegar Tofan Dwiyan Rosyadi Ulhaq, Muhammad Zidhan Usman, Dhea Monicha Wahyu Annas Wahyu Annas Surya Hadinata Wantiningsih, Fitria Febri Widyastuti, Nur Azmi Yesa Salisatin Fitriningtyas Yuniar, Anisya Noorvita Yusril Nur Alfiansyah Zahrina Nilamsari Zahrotul Maftuhkin Zahrotul Maftuhkin Zahrotul Wahyu Layyinah Zakiyah, Alfin