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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen STIE Muhammadiyah Palopo JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen Jurnal Manajerial Jurnal Ilmiah Akuntansi Manajemen MANAJEMEN DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Jurnal E-Bis: Ekonomi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ecogen Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan SWARNA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Manajemen Kreatif Jurnal Journal of Advances in Accounting, Economics, and Management Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pemberdayaan Ekonomi dan Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open International Journal of Economic Integration and Regional Competitiveness
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Pengaruh Influencer Marketing, Online Customer Review, dan Brand Image Terhadap Keputusan Pembelian Produk Scarlett Whitening di Shopee Ananda Mety Amelia; Misti Hariasih; Lilik Indayani
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 3 No. I (2024): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i4.1306

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing, Online Customer Review, dan Brand Image terhadap keputusan pembelian produk Scarlett Whitening di Shopee. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 150 responden di Jawa Timur yang telah membeli produk Scarlett Whitening. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert, kemudian dianalisis dengan SmartPLS 3.0 untuk menguji validitas, reliabilitas, serta hubungan struktural antarvariabel. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh positif dan signifikan terhadap keputusan pembelian. Model penelitian memiliki nilai R² sebesar 0,788, yang berarti 78,8% variasi keputusan pembelian dapat dijelaskan oleh Influencer Marketing, Online Customer Review, dan Brand Image. Di antara ketiganya, Influencer Marketing memberikan pengaruh terbesar, diikuti oleh Online Customer Review, sedangkan Brand Image memiliki pengaruh paling rendah namun tetap signifikan. Penelitian ini menegaskan bahwa strategi pemasaran digital yang memadukan peran influencer, kredibilitas ulasan pelanggan, dan pengelolaan citra merek mampu meningkatkan keputusan pembelian konsumen pada platform e-commerce. Hasil penelitian memberikan implikasi penting bagi pelaku industri kecantikan dalam merumuskan strategi pemasaran yang lebih efektif dan relevan dengan perilaku konsumen online.
Dampak Return On Assets (ROA), Capital Adequacy Ratio (CAR) dan Curent Ratio (CR) Terhadap Pertumbuhan Laba Neta Armeilia; Detak Prapanca; Misti Hariasih
Jambura Journal of Educational Management Volume 5 Nomor 1, Maret 2024
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v5i1.3012

Abstract

Penelitian ini bertujuan untuk mengetahui menganalisis Dampak Return On Assets, Capital Adequacy Ratio dan Curent Ratio Terhadap Pertumbuhan Laba pada Sektor Perbankan. Penelitian menggunakan metode kuantitatif jenis penelitian asosiatif kausal. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling dengan jumlah sampel dalam penelitian ini sebanyak 90 data keuangan sektor perbankan. Penelitian ini menggunakan Teknik pengumpulan data dengan menganalisis laporan keuangan sektor perbankan. Teknik analisis menggunakan software eviews 12. Hasil penelitian ini menunjukkan bahwa variabel Return On Assets tidak berpengaruh signifikan terhadap pertumbuhan laba, variabel Capital Adequacy Ratio tidak berpengaruh signifikan terhadap pertumbuhan laba. Variabel Current Ratio berpengaruh signifikan terhadap pertumbuhan laba.
Pengaruh Personal Branding, Affiliate Marketing, dan Influencer Terhadap Keputusan Pembelian Pada Produk Skintific di Media Sosial Annisa Rahmadini; Misti Hariasih; Alshaf Pebrianggara
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1356

Abstract

Perkembangan pemasaran digital dan meningkatnya peran influencer di media sosial mendorong perubahan perilaku konsumen, terutama pada produk skincare premium seperti Skintific. Penelitian ini bertujuan menganalisis pengaruh personal branding, affiliate marketing, dan influencer terhadap keputusan pembelian produk Skintific di media sosial. Pendekatan kuantitatif digunakan dengan penyebaran kuesioner kepada 100 responden. Analisis data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa ketiga variabel berpengaruh signifikan terhadap keputusan pembelian, dengan nilai R² sebesar 0,830 yang menunjukkan bahwa model mampu menjelaskan 83% variasi keputusan pembelian. Variabel influencer memiliki kontribusi terbesar (β = 0,418), diikuti personal branding dan affiliate marketing. Kebaruan penelitian ini terletak pada pengujian ketiga variabel secara simultan pada konteks skincare, khususnya Skintific, yang belum banyak dikaji secara komprehensif.
Influence of Celebrity Endorsement, Price Perception, and Product Quality on Purchase Decision of Ventela Products Tiara Khurnia Illahi; Misti Hariasih; Dewi Komala Sari
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.605-620

Abstract

Purpose: This study aims to analyze the influence of celebrity endorsement, price perception, and product quality on purchasing decisions of Ventela brand shoes. Methodology: This research employs a quantitative approach using a survey method. The population consists of consumers who have purchased and used Ventela products. A non-probability sampling technique with a purposive sampling approach was applied, involving 100 respondents. Data were collected through a Google Form–based questionnaire using a Likert scale and analyzed using Smart PLS software. Results: The results indicate that celebrity endorsement, price perception, and product quality have a positive and significant effect on purchasing decisions. Findings: Among the examined variables, product quality has the most dominant influence on consumers’ purchasing decisions. Novelty: This study integrates celebrity endorsement, price perception, and product quality simultaneously to explain purchasing decisions in the context of local footwear brands. Originality: The research provides empirical evidence on consumer purchasing behavior toward Ventela shoes using a PLS-based quantitative approach. Conclusion: Celebrity endorsement, price perception, and product quality significantly influence purchasing decisions, with product quality being the strongest determinant. Type of Paper: Research Article
Pengaruh Influencer Marketing, Brand Image, dan Kualitas produk Terhadap Keputusan Pembelian Produk Fashion Lokal di Platfrom Tiktokshop Zahrotul Wahyu Layyinah; Misti Hariasih; Mas Oetarjo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11329

Abstract

 The development of digital technology and social media has changed the way people buy goods and how companies advertise. One method frequently used is influencer marketing, which is promotion through people with large social media followers to persuade people to buy goods. This phenomenon has become increasingly popular due to the TikTok Shop feature, which has become a place for local brands to sell products, especially to the younger generation. This study aims to observe and analyze the impact of brand image, influencer marketing, and product quality on the decision to purchase local fashion products on TikTok Shop. The method used is quantitative research by sending questionnaires to 100 people in Sidoarjo who have purchased local fashion products through TikTok Shop. The sampling technique used is purposive sampling. Data were analyzed using validity and reliability tests, followed by classical assumption tests, multiple linear regression tests, T-tests, and coefficient of determination tests using the SPSS version 26 program. The results of this study show that the three factors: influencer marketing, brand image, and product quality have a positive and significant influence on purchasing decisions. These findings demonstrate that the right digital marketing strategy, a strong brand image, and high-quality products can boost purchasing power and increase the competitiveness of local brands in the digital era.
Customer Loyalty Patterns in Traditional Retail Pricing and Service Quality: Polanya Loyalitas Pelanggan dalam Penetapan Harga dan Kualitas Layanan di Ritel Tradisional Yusril Nur Alfiansyah; Rizky Eka Febriansah; Misti Hariasih
Indonesian Journal of Law and Economics Review Vol. 20 No. 4 (2025): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v20i4.1450

Abstract

General Background Customer loyalty is a strategic factor for business sustainability, particularly in retail sectors facing intense competition. Specific Background Traditional retail businesses such as UD. Haji Nur rely heavily on pricing strategies and service quality to retain customers in local markets. Knowledge Gap Previous studies show inconsistent findings regarding the mediating role of customer satisfaction in the relationship between price, service quality, and customer loyalty. Aims This study examines customer loyalty in relation to price and service quality, with customer satisfaction as an intervening variable at UD. Haji Nur. Results Using a quantitative approach and SEM-PLS analysis on data from 100 respondents, the findings indicate that price and service quality are positively associated with customer loyalty and customer satisfaction, while customer satisfaction also demonstrates a significant association with loyalty and mediates both relationships. Novelty This research provides empirical evidence from a long-established traditional retail agent context, highlighting customer satisfaction as a central mechanism. Implications The findings offer practical insights for traditional retailers in managing pricing and service strategies to sustain customer loyalty and support long-term business continuity. Keywords: Price, Service Quality, Customer Satisfaction, Customer Loyalty, Traditional Retail Key Findings Highlights Pricing and service dimensions are consistently associated with repeat purchasing behavior. Satisfaction functions as a central mediating mechanism in customer retention. Traditional retail agents demonstrate loyalty dynamics similar to modern retail contexts.
Pengaruh Brand Image, Influencer Marketing, dan Kualitas Produk terhadap Keputusan Pembelian Gen Z pada Produk Erigo Indah Rizqi Tsania; Misti Hariasih; Rizky Eka Febriansah
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2747

Abstract

This study aims to examine the impact of Brand Image, Influencer Marketing, and Product Quality on Gen Z Purchasing Decisions on Erigo products. This study uses a quantitative and survey approach. Sampling uses a non-probability sampling technique and the research sample is Gen Z in Sidoarjo Regency who have purchased Erigo products, with a sample size of 100 respondents. Data collection through an online questionnaire sent via Google Form. Indicator measurements apply a Likert scale and are analyzed using SmartPLS 4.0 through validity, reliability, R-Square testing, and hypothesis testing. The results of the study revealed that there is a significant influence between the variables of brand image, influencer marketing, and product quality on Gen Z purchasing decisions on Erigo products. This finding confirms that the strength of brand image, influencer credibility, and consistency of product quality play a major role in increasing Gen Z's interest and purchasing decisions towards local products such as Erigo.
Pengaruh Variasi Produk, Online Customer Review, Sosial Media Marketing terhadap Keputusan Pembelian pada Ayam Geprek Jon Devy Savia Ananta; Misti Hariasih; Rizky Eka Febriansah
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2749

Abstract

This study aims to determine the influence of product variety, online customer reviews, and social media marketing on purchasing decisions for Ayam Geprek Jon products in the Sidoarjo region. This study uses a descriptive method with a quantitative approach. The research sample consisted of 100 respondents selected purposively, namely those domiciled in Sidoarjo City, active Instagram users, and have purchased Geprek Jon products. Data were obtained through a questionnaire that measured the indicators of each variable, then analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique with SmartPLS 3.0 software. The results show that product variety makes it easier for consumers to choose products according to their tastes and needs. Online customer reviews play an important role in providing information and increasing potential buyers' trust in the product. Meanwhile, social media marketing is effective as an interactive communication tool that attracts consumers' attention and builds closeness with the brand.
PENGARUH BRAND TRUST, BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PELANGGAN MIE GACOAN DI KOTA SIDOARJO) Diva Maharani Putri; Mas Oetarjo; Misti Hariasih
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21691

Abstract

This study aims to determine the influence of Brand Trust, Brand Image and Sercive Quality on the Purchasing Decision of Mie Gacoan customers in Sidoarjo City. The approach used is quantitative with descriptive methods. The population in this study includes all customers who have purchased Mie Gacoan in the Sidoarjo City area. The sampling technique was carried out using the Non-Probability Sampling Technique with a Purposive Sampling approach, so that a sample of 100 respondents was obtained. The data for this study were collacted using a questionnaire distributed through Google Form. The data obtained will be analysed using the Partial Least Square (PLS) method with the help of SmartPLS 3.0 software. The results of this study found that Brand trust influences the purchasing decision of Mie Gacoan customers in Sidoarjo City, Brand image influences the purchasing decision of Mie Gacoan customers in Sidoarjo City, Service quality influences the purchasing decision of Mie Gacoan customers in Sidoarjo City.
Pengaruh Inovasi Produk, Kualitas Layanan Purna Jual, dan Kepercayaan Merek Terhadap Kepuasan Konsumen Pengguna iPhone Duta Atma Jati Aji Nugroho; Sumartik Sumartik; Misti Hariasih
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1371

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk, kualitas layanan purna jual, dan kepercayaan merek terhadap kepuasan konsumen di kalangan pengguna iPhone di Kabupaten Sidoarjo. Permasalahan penelitian berfokus pada kontribusi ketiga variabel tersebut dalam membentuk pengalaman dan kepuasan pengguna smartphone di segmen premium. Metode penelitian menggunakan pendekatan kuantitatif dengan pengambilan sampel purposif sebanyak 100 responden yang memiliki pengalaman membeli dan menggunakan iPhone. Analisis data dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa inovasi produk, kualitas layanan purna jual, dan kepercayaan merek memiliki dampak positif dan signifikan terhadap kepuasan konsumen. Temuan ini menegaskan bahwa keunggulan teknologi, sistem dukungan layanan resmi yang responsif, dan reputasi merek yang konsisten merupakan faktor kunci dalam mendorong kepuasan pengguna. Studi ini menyimpulkan bahwa integrasi pengembangan fitur kreatif dan layanan pelanggan yang prima dapat memperkuat loyalitas merek dan mempertahankan daya saing perusahaan di tengah dinamika persaingan industri teknologi global.
Co-Authors Ahmad Firdausi Ainatul Mardhiyah Ainun Najib Ainun Najib Aisyah Andriani Alshaf Pebrianggara Amirul Fahmi Amrin Hidayat Ananda Mety Amelia Ananta, Ayu Viana Rezeki Andini Damayanti Andjani, Salsabilla Anggita Zam Zahira Anggraeni, Nur Fitriana Anggreta Queen Lorena Angraeni, Dian Fransisca Dewi Nur Annafik Asmaul Khusna Annisa Nur Navisha Annisa Rahmadini Aprilina Indah Aprilya, Arintha Galuh Aqhillah Maulitha Kisbiyah Ardelia, Jaufa Putri Arini, Yulita Tri Arul Maulana, Enggit Arum Tri Wahyuni Aruna, Salvara Tyara Asyari, Fijar Dwi Atho'urrohman, Wildan Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Chariri, Mochammad Iqbal Denta Scotania Balqis Detak Prapanca Devy Savia Ananta Dewi Andriani Dewi Komala Sari Dhita Putri Natasha Diva Maharani Putri Duta Atma Jati Aji Nugroho Dwi Rahma Fitria Dwi Saputri, Cindy Chareynina Eka Oktaviani Eka Risma Wahyuni Eko Satriyo Hadi Nata Elok Zahrotul Lailah Elsa Firdausi Nuzula Endah Tri Wahyuningtyas Fadhliyah, Putri Nazilatul Fakhiroh, Silvi Zakiyatul Faricha Mufida Laili Fatimatuz Zahro Febriansah , Rizky Eka Febriansyah, Rizky Eka Febriati, Adhita Uti Feby Karunia Putri Fina Nur Falah Fiola Fiorentiana Firdausi, Heisyah Apriliana Tri Firmasyah, Mochammad Fajarudin Fitriana Ningsih Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fitriyah, Silva Nur Lailatul Fitriyah, Yeni Gitania, Ahmita Dwi Habibil Muttaqien Hafidz Rizal Ahmad Hana Fitania Indri Leksono Herlinda Maya Kumala Sari, Herlinda Maya Kumala Herlinda Maya Kumalasari Hesti Vidiastutik Hidayah, Fatikhatu Hidayati, Fitriana Nurul Indah Rizqi Tsania Irawan, Farid Ircham Arief Ramadhan Komala, Dewi Komala Kumara Adji Kusuma Lailah, Elok Zahrotul Lailatul Fitriyah Lailil Mas’Uda Lailiya, Friska Nur Lalas Prakoso, Alexsis Lilik Indayani Lukmawati, Ella Mahendra, Danar Putra Mardhiana, Tryesa Mariani, Anti Mas Oetarjo Maulana, Mohamad Danang Maulida, Reva Rahma Millatur rohmah Moch Rofiuddin Mochamad Nashrullah Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Monica Cindy Amanda Muhammad Afif Syaifudin Muhammad Eko Rizky Muhammad Rizky Vegas Ramadhan Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Mustajib, Khariza Ramdhania Putri Muttaqien, Habibil Nabilah Yolanda Neta Armeilia Nihlatul Qudus Sukma Nirwana Niken Faizatul Kharimah Ningsih, Fitriana Nizam Maulana At thaariq Nonik Atika Aprilia Rosa NUR FADILAH Nur Hayati Eka Kusniawati Nur Hidayah Nuzulah, Firdausi Nyadia Ofianti Okta, Selly Prasetyo, Totok Dwi Pujianingsih, Vonny Putri Puspitasari, Natasya Dwi Putri Sekar Kinasih Putri, Cici Anisa Putri, Fani Aprilia Putri, Mia Nasrida Putri, Rachelita Agista Nasruhan Qudrotun Ilahiyah Qur’Ana, Dinda Ucik Rachmah, Nur Maulidah Rahmawati, Riza Dwi Ramadani, Mita Putri Ria Ratna Juwita Rita Ambarwati Rita Ambarwati Rita Ambarwati Sukmono Rizal Yulianto Rizaldy, Rahmat Rizky Eka Febriansah Rizky Eka Febriansah Rizky Febriansah Rizky, Muhammad Eko Rohmadhani, Salsabela Diniarti Rusdiana Fajrin Husnun Nabila Sakdiyah, Aminatus Satrio Sudarso Sekar Kinasih, Putri Setiawan, Bayu Dwi Setiyani, Ayu Fera Sodikin, Ananda Putri Sumartik Susesti, Dina Anggraeni Syahrul Afandi Syaifudin, Muhammad Afif Tania Rahma Florendiana Tanti Krisnaningsih Tasya Diva Prameswara Tasya Fatmawati Arifin Tasya May Fatmala Tiara Khurnia Illahi Tina, Eli Agus Tinanto, Bagus Tegar Tofan Dwiyan Rosyadi Ulhaq, Muhammad Zidhan Usman, Dhea Monicha Wahyu Annas Wahyu Annas Surya Hadinata Wantiningsih, Fitria Febri Widyastuti, Nur Azmi Yesa Salisatin Fitriningtyas Yuniar, Anisya Noorvita Yusril Nur Alfiansyah Zahrina Nilamsari Zahrotul Maftuhkin Zahrotul Maftuhkin Zahrotul Wahyu Layyinah Zakiyah, Alfin