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Pengaruh Citra Positif dan Reputasi Perusahaan terhadap Minat Melamar Kerja menggunakan Jasa Outsourcing PT Prima Karya Sarana Sejahtera Husna Atikah; Dian Purnama Sari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2695

Abstract

This study aims to determine the effect of a positive company image and company reputation on job application interest among users of outsourcing services at PT Prima Karya Sarana Sejahtera. The research method used was quantitative research. The research sample consisted of 80 respondents selected using the purposive sampling technique. The research data were collected through questionnaires and then analyzed using IBM SPSS Statistics version 26. The results showed that, partially, a positive company image had a positive and significant effect on job application interest among users of outsourcing services at PT Prima Karya Sarana Sejahtera. Partially, company reputation also had a positive and significant effect on job application interest among users of outsourcing services at PT Prima Karya Sarana Sejahtera. Furthermore, simultaneously, a positive company image and company reputation had a positive and significant effect on job application interest among users of outsourcing services at PT Prima Karya Sarana Sejahtera. In addition, based on the coefficient of determination test, a value of Adjusted R Square 0.618 was obtained, indicating that the variables of positive company image and company reputation were able to explain 61.8% of the variation in job application interest, while the remaining 38.2% was explained by other variables not examined in this study.
Horizontal Communication between Sales and Marketing and Front Office in Supporting Guest Satisfaction at d’primahotel Kualanamu Muhammad Irwan; Dian Purnama Sari
Golden Ratio of Marketing and Applied Psychology of Business Vol. 7 No. 1 (2027): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v7i1.2560

Abstract

This study aims to examine horizontal communication between the Sales and Marketing and Front Office departments in supporting guest satisfaction at d’primahotel Kualanamu. As a transit hotel located near Kualanamu International Airport, the hotel serves guests who require timely, consistent, and reliable services. The study employed a qualitative descriptive approach using in-depth interviews and observations involving a Sales Manager, an Assistant Front Office Manager, Front Desk Agents, and hotel guests. The findings indicate that interdepartmental communication is primarily supported by the Property Management System (PMS), email, and WhatsApp groups. Although these communication channels facilitate information exchange, the findings indicate that the absence of non-verbal cues and differences in departmental Key Performance Indicators (KPIs) may create difficulties in interpreting information and coordinating service delivery. The study also identifies information gaps during the handover of guest requests and operational requirements, which may contribute to service inconsistencies and the need for service recovery by the Front Office. These findings suggest that clearer information-handover procedures and greater alignment of cross-departmental performance indicators are needed to strengthen coordination between Sales and Marketing and Front Office. The study concludes that improving horizontal communication can support more consistent service delivery and contribute to guest satisfaction at d’primahotel Kualanamu
The Influence of Brand Image and Price Perception on Impulsive Buying among Generation Z Qpon Users in Medan City Dian Purnama Sari; Khayru Aqillah; Ayu Winda Rizky
Golden Ratio of Marketing and Applied Psychology of Business Vol. 7 No. 1 (2027): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v7i1.2602

Abstract

This study aims to examine the effects of brand image and price perception on impulsive buying among Generation Z users of the Qpon application in Medan City. A quantitative approach was employed using a survey method. Data were collected from 100 Generation Z respondents in Medan City who had prior shopping experience using the Qpon application. The respondents were selected using a non-probability sampling method with a purposive sampling technique. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that brand image has a positive and significant effect on impulsive buying, whereas price perception has no significant effect. However, simultaneously, brand image and price perception have a significant effect on impulsive buying, with an R-squared value of 42.7%. These findings indicate that brand image plays a more important role than price perception in influencing impulsive buying among Generation Z Qpon users.
Entrepreneurial Competency, AI Capability, and Learning Agility in Business Sustainability: The Mediating Role of Knowledge Sharing among Women Batik Entrepreneurs Dian Purnama Sari; Hablil Ikhwana; Ahmad Harun Daulay; Ade Rahma Ayu; Vina Winda Sari
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 4 (2026): November 2026: Indonesian Journal of Business and Entrepreneurship Research
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i4.415

Abstract

Women-owned micro and small enterprises are central to keeping traditional creative industries competitive, yet their capacity to endure over the long run is being tested by fast-moving digital change. Although digital technology and entrepreneurial capability have attracted considerable scholarly interest, few studies have explored whether entrepreneurial competency, AI capability, and learning agility relate to business sustainability through knowledge sharing. Building on the Knowledge-Based View (KBV), this study models the links among these five constructs in the setting of women batik entrepreneurs, with particular attention to knowledge sharing as a channel connecting the three capabilities to sustainability. Survey data were gathered from women who run batik businesses in the main production clusters of Cirebon Regency, Indonesia, yielding 245 usable questionnaires, which were analysed with PLS-SEM in SmartPLS 4. Entrepreneurial competency, AI capability, and learning agility each displayed a positive link with knowledge sharing. AI capability and learning agility were also directly and positively linked to business sustainability, while the direct path from entrepreneurial competency was non-significant. All three capabilities had significant indirect links to sustainability via knowledge sharing. In line with KBV, the results point to knowledge sharing as a route by which capabilities held by the owner translate into a more durable business. The evidence, drawn from women-led batik firms, carries implications for agencies that support entrepreneurs and wish to foster knowledge exchange, technological skills, and a learning orientation within traditional creative sectors.  
Co-Authors Abdullah Faqih Ade Rahma Ayu Ahmad Harun Daulay Ahmad Harun Daulay Aisarah Aisarah Aisyah Siregar Anita Zahra Asmaul Husna Aswin Akbar Ayu Winda Rizky Bagus Prayogi Bobby Hartanto Cahyadi, Lukieto Cai Cen, Cia Dara Mustika Saragih Dea Novita Sari Diana Suksesiwaty Lubis Dito Putro Utomo Dwi Nopitasari Ekatri Ayuningsih Elwardi Hasibuan, Elwardi Fahmi Sulaiman Gangsar Mayang Sari Hablil Ikhwana Hikmah Liza Satputri Husna Atikah Imam Saputra Ira Tasya Br Pinem Khayru Aqillah Khayru Aqillah Mangasi Sinurat Mesran Mesran Muhammad Iqbal Muadz Hutahean Muhammad Irwan Muhammad Syahrizal Musparina Nasib Marbun Nazmah Nazmah Rizky Indra Saputra Rumiris Siahaan Siti Wardah Sri Eka Wulandari Sri Suci Novianti Suginam Suginam Suriana Suriana Syamsul Bahri Vina Winda Sari Vina Winda Sari Wardayani Wardayani Winda Wardhani Yula Anggi Kristiani Yuni Andri