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Journal : Jurnal Mantik

Integrating service quality, customer satisfaction, and brand gestalt in the context of multi-level marketing (MLM) companies Theresia C. Lebo; Deske W. Mandagi
Jurnal Mantik Vol. 7 No. 1 (2023): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i1.3639

Abstract

Ensuring service quality and customer satisfaction is essential for any company striving to establish a strong brand, attract new customers, and gain a competitive edge. Despite the increasing scholarly interest in service quality, customer satisfaction, and branding, there remains a dearth of empirical research on the nexus of these variables in relation to brand gestalt. The present study aims to address this theoretical gap by examining the link between service quality, customer satisfaction, and brand gestalt in the context of Multilevel Marketing (MLM) companies. This study employs a quantitative descriptive design, utilizing primary data obtained from a survey of 176 respondents who are either consumers or members of MLM companies. Data analysis is performed using Structural Equation Modeling (SEM) with the aid of the SmartPLS statistical program. The findings indicate that while service quality factors such as reliability, responsiveness, and empathy have no significant influence on customer satisfaction, tangibility and assurance aspects of service quality have a significant impact on customer satisfaction, which, in turn, has a significant influence on various dimensions of brand gestalt, including story, sensescape, servicescape, and stakeholder
The X-factors behind Gen Z employee performance: A systematic review Derby C. Rampen; Anthony S. Pangemanan; Deske W. Mandagi
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3919

Abstract

As significant numbers of Gen Z entering and becoming the majority of the workforce, understanding their unique characteristics, preferences, and motivations is crucial for organizations to effectively manage and engage this generations. This qualitative article delves into the factors affecting Generation Z (Gen Z) employees' performance at work. Despite the existence of well-established research in factors influencing employee performance, there is a notable dearth of a comprehensive review that explores this topic particularly within the context of Gen Z employees. To bridge this theoretical gap, a systematic literature review was undertaken, meticulously gathering pertinent data from scientific articles spanning the period between 2013 and 2022. Utilizing keywords such as motivation, work motivation, job satisfaction, work environment, employee performance, and generation-z, a sistematic process was employed to identify and collect scholarly literature. Following a thorough selection and screening procedure, a refined set of 20 journal articles was meticulously included in the review. The discerned findings underscore the utmost significance of job satisfaction, motivation, leadership team and organizational culture as critical determinants of the performance levels exhibited by Z-generation employees
Leading through disruption: The role of transformational leadership in the digital age Deske W. Mandagi; Danny I. Rantung; Douglass Rasuh; Reimond Kowaas
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.4164

Abstract

Transformational leadership has emerged as a critical concept that can significantly influence organizational success in a rapidly evolving digital landscape. However, despite the increasing importance of this topic, there remains a noticeable research gap in the understanding of the dynamics and impact of transformational leadership in the context of the digital era. To address this research gap, a systematic literature review using a comprehensive selection of 25 scientific articles from Scopus database was conducted. The primary objective was to explore the consequences of transformational leadership in the digital age and gain insights into its implications for organizational effectiveness and success. The systematic review encompassed articles that discussed transformational leadership in the context of digital transformation. The selected articles were rigorously analyzed and categorized to extract valuable insights into various consequences of transformational leadership and the digital era. The findings shed light on the essential outcomes of a transformational leadership style, including employee motivation and performance, job satisfaction, organizational commitment which leads to innovation, adaptability and resilience, and organization’s commitment, which eventually contribute to organizational growh and performance. This study provides a comprehensive overview of the current state of knowledge regarding the role of transformational leadership in the digital age. It highlights the role of transformational leadership can navigate and thrive in the dynamic landscape of digital transformation
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony Stafford Pangemanan Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo, Budi Carmen Mandey Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Fanny Soewignyo Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Inaray , Ayu Christa Pratiwi indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jonathan, Steve Arthur Kainde, Llly Linne Kainde, Sandra J. R. Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Mandey, Carmen Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Pangemanan, Anthony S Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H Walean Ronny H. Walean Ronny H. Walean Ronny H. Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walean, Ronny H. Walean, Ronny Hansye Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Waworuntu, Evi C Weku, Jupiter Wulur, Lies Yeane Koyongian Yunita Peggy Tappy Yunita Peggy Tappy Zevania E. V Gessal