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Journal : Jurnal Media Ekonomi (JURMEK)

ANALISIS PERSEPSI PENGUNJUNG TERHADAP ATRIBUT EKONOMI PADA WISATA HUTAN MADAPI TNKS Oktoyoki, Hefri; Wahyuni, Heliza; Kurniati, Yasih
Jurnal Media Ekonomi (JURMEK) Vol 26 No 1 (2021): Jurnal Media Ekonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v26i1.1267

Abstract

This study was to determine the visitor's perception of the economic attributes of the TNKS Madapi Forest tourism in Rejang Lebong Regency. This research was conducted in February-March 2020, the research location was determined purposively. Respondents in this study were visitors who were doing camping, outbound activities, research, environmental education, and forest exploration (tracking) in the TNKS Madapi Forest. The method of determining respondents is done by survey or observation methods. The data collection methods are primary data and secondary data, while the data analysis method uses Spearman Rank Correlation data analysis. Based on the results and discussion, it is known that the average visitor is satisfied with the tourism attributes that have been provided by the management of the TNKS Madapi Forest. The attraction or attribute that most visitors like is the view of the trees in the TNKS Madapi Forest. Based on the analysis, it is known that there is no influence between tourism attributes and the number of visitors in the TNKS Madapi Forest.
ANALISIS PEMASARAN JERUK GERGA DI KECAMATAN RIMBO PENGADANG KABUPATEN LEBONG Gabrienda, Gracia; Murtiningrum, Fery; Oktoyoki, Hefri
Jurnal Media Ekonomi (JURMEK) Vol 26 No 1 (2021): Jurnal Media Ekonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v26i1.1270

Abstract

Since citrus farming in Lebong Regency, Bengkulu Province, has begun to expand, this study is necessary to determine how the marketing channels and factors that affect the marketing margins of Gerga oranges in Rimbo Pengadang District, Lebong Regency. The marketing channel descriptive analysis was used as the analytical tool, and it describes the overall data collected. Multiple linear regression analysis with the formula Y = a + b1x1 + b2x2 + b3x3 + e is used to assess the variables that influence marketing margins. The marketing channel for gerga oranges in Rimbo Pengadang Village has 3 channel patterns, namely: farmers → retailers at village level → consumers, farmers → urban-level retailers → consumers, farmers → retailers at city level → consumers. It is well recognized that the three variables of sales volume, selling price, and marketing costs all influence marketing margins at the same time, resulting in a coefficient of multiple linear determinatio.
Co-Authors Abidin, M. Yusril AGUS SUSATYA Agustin Zarkani Amelia, Amanda Ansiska, Paisal Ariffatchur Fauzi Asep Asep Asriani, Fera Bainamus, Putri Milanda Bambang Sulistyo Benny Pratama Damaiyana, Tahnia Darti, Mardelena Septi Mi Delvina Sari, Juwita Denaldy, Geofaldy Dwi Depires, Kevin Didik Suharjito Dimas Prasaja, Dimas Douni, James Byeker Ela Hasri Windari Elsa Lolita Putri Fadillah, Daffa Hanniyaah Faradik, Mela Faradika, Mela Febri Nur Pramudya, Febri Nur Fernando, Ronal Fery Murtiningrum Fery Murtiningrum Fery Murtiningrum Fery Murtiningrum, Fery Fitri Yuwita S Ginting, Khairul Ikhwanda Gracia Gabrienda Gracia Gabrienda Gracia Gabrienda Gracia Gabrienda, Gracia Gunggung Senoaji Guswarni Anwar Hariz Eko Wibowo Heliza Wahyuni Helmi, Dewilna Hendri Bustamam Ifebri, Rihan Ihza, Yoandha A. Indriati Meilina Sari Insanul Kamil, Maulana Irawan, Eki Agus Izzati, Miftahul Juwita Delvina Sari Kanang S. Hendarto Kasrina Kasrina Krisna Fachreza, Muhammad Kurniati, Yasih Mardiana, Surya Marina Marina Maulana Insanul Kamil Maulana Insanul Kamil Mohammad Amin Lasaiba Muhammad Nur Alif Mya Novita Sari Novrian, Willi Nur Alif, Muhammad Paisal Ansiska Pasaribu, Salsah Nabila Boru Paulina, Maria Prastyo, Muhamad Randy Eko Pratama, Benny Prawito, Priyono Priyono Prawito Putra, Yusran Panca Putri, Elsa Lolita Rajagukguk, Roy Firmanto Rihan Ifebri Rika Himawan Rimdam, Dian Hasanah S. Hendarto, Kanang Safnizar Safnizar Safnizar, Safnizar Saharuddin Sari, Dyah Puspita Sari, Mya Novita Sari, Novia Perwita Selviana Anggraini Septiana, Wina Sihasale, Daniel Anthoni Siswahyono, Siswahyono Sutini Sutini, Sutini Tetelepta, Edward Gland Tria Anti Sukmala Yulisa Utami, Kartika Vikra Zaky Zanovid Wahyuni, Heliza Wijayanti, Arum Dersi Willi Novrian Windari, Ela Hasri Yasih Kurniati Yulisa, Tria Anti Sukmala Zaky Zanovid, Vikra