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Halal Fashion E-Commerce: Driving Social Inclusion in East Aceh Nanda, Mutia; Kurlillah, Anis; FW Pospos, Ade Fadillah; Amin, Muhammad; Zulhilmi; Fazal Ahmed, Osman Abulkalam
Muslim Business and Economics Review Vol. 4 No. 2 (2025)
Publisher : Universitas Islam Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56529/mber.v4i2.366

Abstract

This study investigates the effectiveness of e-commerce in boosting halal fashion sales in Peureulak, East Aceh, Indonesia, exploring its potential to enhance economic opportunities in the region. Employing a qualitative field research approach, data was gathered through interviews with owners, employees, and buyers of halal fashion businesses in Peureulak. The research examines online strategies and their impact on sales, and reveals that e-commerce significantly increased halal fashion sales in Peureulak by expanding market reach beyond local boundaries and facilitating effective and clear product promotion. Key success factors include ease of online access, high-quality product presentation, competitive pricing, trustworthy customer service, diverse payment options, and positive customer reviews. While local sales remain primarily conventional, e-commerce by Peureulak halal fashion businesses successfully attracts external customers, substantially supporting business growth. The study suggests that optimizing digital platforms such as TikTok, Shopee, and Instagram, alongside prioritizing rapid customer service, attractive promotions, and reliable product quality, are crucial strategies for enhancing e-commerce effectiveness in the halal fashion sector. These findings highlight the potential of e-commerce to drive economic growth and broader social inclusion within similar contexts by leveraging local strengths and expanding market access.
Sustainable Livelihoods through Natural and Environmental Resource Empowerment: A Case Study of Afdeling II Bukit Village, Birem Bayeun, East Aceh, Indonesia Muhammad, Alfian; Amin, Muhammad; Kamal, Safwan; Mustafa, Fakhrizal; Kurlillah, Anis; Safarida, Nanda; Midesia, Shelly; Maulana, Iksal; Al Qadri, Danang; Mahirah, Fathia; Zulkarnaini, Fadilla; Suciarni, Nur; Yahya, Faisal
SEURAYA Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): SEURAYA Jurnal Pengabdian kepada Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/seuraya.v3i2.13027

Abstract

This community service program was conducted in Afdeling II Bukit Village, Birem Bayeun District, East Aceh Regency, aiming to empower the community through the Asset-Based Community Development (ABCD) approach. The main issue identified was the underutilization of natural and environmental resources as productive economic assets. The activities were carried out through several stages, including local asset mapping, training on processing palm fronds into value-added products, training on utilizing family medicinal plants into herbal drinks, Focus Group Discussions (FGDs), and continuous mentoring. The implementation emphasized community participation, collaboration with village authorities, and the application of simple digital technologies to enhance product marketing. The results showed an increase in community skills in managing local resources, the formation of asset-based business groups, and greater awareness of economic independence based on local potential. In conclusion, the ABCD approach proved effective in fostering rural economic self-reliance through the strengthening of local assets and continuous mentoring integrated with digital innovation.