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Halal Fashion E-Commerce: Driving Social Inclusion in East Aceh Mutia Nanda; Anis Kurlillah; Ade Fadillah FW Pospos; Muhammad Amin; Zulhilmi; Osman Abulkalam Fazal Ahmed
Muslim Business and Economics Review Vol. 4 No. 2 (2025)
Publisher : Universitas Islam Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56529/mber.v4i2.366

Abstract

This study investigates the effectiveness of e-commerce in boosting halal fashion sales in Peureulak, East Aceh, Indonesia, exploring its potential to enhance economic opportunities in the region. Employing a qualitative field research approach, data was gathered through interviews with owners, employees, and buyers of halal fashion businesses in Peureulak. The research examines online strategies and their impact on sales, and reveals that e-commerce significantly increased halal fashion sales in Peureulak by expanding market reach beyond local boundaries and facilitating effective and clear product promotion. Key success factors include ease of online access, high-quality product presentation, competitive pricing, trustworthy customer service, diverse payment options, and positive customer reviews. While local sales remain primarily conventional, e-commerce by Peureulak halal fashion businesses successfully attracts external customers, substantially supporting business growth. The study suggests that optimizing digital platforms such as TikTok, Shopee, and Instagram, alongside prioritizing rapid customer service, attractive promotions, and reliable product quality, are crucial strategies for enhancing e-commerce effectiveness in the halal fashion sector. These findings highlight the potential of e-commerce to drive economic growth and broader social inclusion within similar contexts by leveraging local strengths and expanding market access.
Roles of Waqf in Supporting Economy Recovery Post Covid-19 Pandemic Iskandar, Iskandar; Kurlillah, Anis; Munadiati, Munadiati
ZISWAF Vol 10, No 1 (2023): ZISWAF: JURNAL ZAKAT DAN WAKAF
Publisher : UIN Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/ziswaf.v10i1.19824

Abstract

The Covid-19 pandemic that has occurred since the end of 2019 has caused many problems in human life. The problems are not only in the health sector but also in the economy, education, and social welfare. This paper aims to identify the roles of waqf as an instrument that can be an alternative to overcome those economic and social problems. This study employed qualitative research designed using document analysis of journal articles, books, reports, online resources, policy documents, and related published material. Waqf has demonstrated its significant role in addressing the challenges posed by the COVID-19 pandemic, providing solutions in various sectors such as healthcare, social welfare, education, and economic recovery. Waqf has played an important role as a provider of relief and eased the burden on communities affected by the pandemic. In addition, another role that needs to be played by waqf manager (nazir) is to build collaboration between waqf institutions, governments, and international organizations are essential to ensure the sustainable utilization of waqf assets for the benefit of society. This study could shed light on how waqf institutions could plan, strategize, and implement appropriate measures to assist those affected by the pandemic in the future.