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All Journal Owner : Riset dan Jurnal Akuntansi Jurnal Pengabdian Magister Pendidikan IPA GANEC SWARA Jurnal Administrasi dan Manajemen Valid Jurnal Ilmiah Target : Jurnal Manajemen Bisnis Journal of Economics and Business UBS Jurnal Abdimas Sangkabira MUSLIMPRENEUR : Jurnal Ekonomi dan Kajian Keislaman Jurnal Abdimas Musi Charitas Jurnal Pengabdian Masyarakat Bangsa Jurnal Aplikasi Perpajakan Jurnal Abdi Anjani Jurnal Abdimas Independen JIAI (Jurnal Ilmiah Akuntansi Indonesia) Ganec Swara
Nila Rahayu
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Mataram, Kota Mataram, Indonesia.
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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ANTESEDEN KEPUTUSAN PENGGUNAAN E-WALLET DANA: STUDI PADA MAHASISWA MANAJEMEN FEB UNRAM: Antecedents Of The Decision To Use Dana E-Wallet: A Study Of Management Students Of Feb Unram I Gusti Agung Arista Pradnyani; I Gusti Putu Widya Atmaja; Nila Rahayu; Sri Maryanti
Ganec Swara Vol. 19 No. 4 (2025): Desember 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i4.412

Abstract

This study aims to examine the influence of Digital Marketing, Word of Mouth, Brand Trust, and Digital Financial Literacy on the decision to use the DANA e-wallet among Management students at the Faculty of Economics and Business, University of Mataram. The research employs an associative quantitative approach with a sample of 84 respondents selected through purposive sampling. Data were collected using Likert-scale questionnaires and analyzed using multiple linear regression with SPSS software. The results indicate that Digital Marketing, Brand Trust, and Digital Financial Literacy significantly affect the decision to use the DANA e-wallet. Digital Marketing and Brand Trust have positive effects, while Digital Financial Literacy shows a significant negative effect, suggesting that users with higher literacy tend to be more selective in using the application. Meanwhile, Word of Mouth has no significant impact on the usage decision. This study recommends that e-wallet managers enhance educational digital marketing strategies and build consumer trust, while also addressing digital financial literacy aspects to support prudent usage decisions.
PENGARUH FIRM SIZE, PROFITABILITAS, DAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP PENERAPAN GOOD CORPORATE GOVERNANCE: The Effect Of Firm Size, Profitability, And Corporate Social Responsibility (CSR) On The Implementation Of Good Corporate Governance I Gusti Agung Arista Pradnyani; Nila Rahayu; Adrianda Anwar; Sri Maryanti
Ganec Swara Vol. 20 No. 1 (2026): Maret 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i1.599

Abstract

This study aims to analyze the effect of firm size, profitability, and corporate social responsibility (CSR) on the implementation of good corporate governance (GCG) in mining companies listed on the Indonesia Stock Exchange (IDX) during the period 2020–2023. The method used is a quantitative approach with secondary data analyzed using multiple linear regression. The results show that only the Firm Size variable has a significant effect on GCG, but with a negative direction. Meanwhile, the variables of profitability and CSR did not have a significant effect on the implementation of GCG. These findings indicate that the internal factors studied do not fully explain the variation in GCG implementation in the mining sector
Efektivitas Digitalisasi Pemasaran Melalui Aplikasi PLN Mobile Dalam Menekan Biaya Operasional Pelayanan Pelanggan: Effectiveness of Marketing Digitalization Through the PLN Mobile Application in Reduce Customer Service Operational Costs Fatimah Azzahra; Nanda Dwipratiwi Ladila; Nila Rahayu
Ganec Swara Vol. 20 No. 3 (2026): September 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i3.749

Abstract

PT PLN (Persero) is conducting a digital transformation through the PLN Mobile application to improve service quality and operational efficiency. This study aims to analyze the effectiveness of digital marketing through PLN Mobile in reducing customer service operational costs. The study used a descriptive qualitative method with observation, interviews, and documentation techniques. Informants were selected using a purposive sampling technique, including supervisors and employees in the marketing, finance, and customer service departments. Data analysis was carried out through data reduction, data presentation, and conclusion drawing and verification. The results show that PLN Mobile is an integrated digital marketing and customer service medium. This application makes it easier for customers to access various electricity services while increasing operational efficiency, especially through reduced labor costs due to the increased use of digital services.
Co-Authors Abdurrahman Abdurrahman Adrianda Anwar Akram Akram Akram, Akram Andika Noviawan, Lalu Animah Animah Anwar, Adri Arista Pradnyani I Gusti Agung Arista Pradnyani, I G A Bambang Bambang Burhanudin Burhanudin Dewi Rispawati Fatimah Azzahra Ferdaus, Nadia Nuril Genadi, Yeldy Dwi I GUSTI AGUNG ARISTA I Gusti Agung Arista Pradnyani I Gusti Agung Arista Pradnyani I Gusti Agung Arista Pradnyani, I Gusti Agung Arista I Gusti Agung Ayu Pramita Indraswari I Gusti Putu Widya Atmaja I GUSTI PUTU WIDYA ATMAJA I.G.A Arista Pradnyani I.G.A. Arista Pradnyani Ismayadi Armansyah Iwan Kusuma Negara Jayawarsa, A.A. Ketut Khaerul Umam, Khaerul Kurniawan Syahputra, M. Lusi Shinta Nugraha Maria Dewi, Suprayanti Mohammad Yanwar Doraq MUAIDY YASIN, MUAIDY Nadia Nuril Ferdaus Nanda Dwipratiwi Ladila Nazwa Farahdila Nur Fazillah Milawati Nur Fitriyah nurfazillah milawati Paradisa Sukma Putu Atim Purwaningrat Reny Wardiningsi Resty Yusnirmala Dewi Rini Adriani Auliana Rispawati, Dewi Sagir, Junaidi Sakhila, Yana Sri Maryanti Sri Maryanti TONY WINATA Wardiningsih, Reny Widia Astuti Widia Astuti Yeldi Dwi Genadi Yeldy Dwi Genadi Yulia Fitri Rosydiati Zaenal Wafik, Ahmad Zamroni Alpian Muhtarom