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All Journal Jurnal Pariwisata Pesona Transformasi: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ekonomi Islam Jurnal TAMBORA Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Indonesia Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JIIP (Jurnal Ilmiah Ilmu Pendidikan) SENTRI: Jurnal Riset Ilmiah Abdimas Indonesian Journal Jurnal Masyarakat Madani Indonesia Jurnal Pengabdian kepada Masyarakat Benefit : Journal of Bussiness, Economics, and Finance Journal of Nusantara Economic Science Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Nusa Manajemen Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Rozzy Aprirachman
Program Studi Ekonomi Pembangunan, Fakultas Ekonomi Dan Bisnis, Universitas Teknologi Sumbawa, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ANALISIS KEBERLANGSUNGAN USAHA PEMBENIHAN UDANG PT.SWADAYA MITRA PERKASA DI DESA LUK KECAMATAN RHEE KABUPATEN SUMBAWA TAHUN 2023 Aprirachman, Rozzy; Merliana, Dinda
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.41

Abstract

This research was conducted with the aim of determining the level of business sustainability of PT. Swadaya Mitra Perkasa located in Luk Village, Rhee District, Sumbawa Regency. Companies that act as shrimp seed producers already have a wide market. PT. Swadaya Mitra Perkasa has a product called "Benur TOP". This research uses composite index analysis with MSI to see the level of business sustainability from 3 dimensions, namely economic, social and environmental dimensions. The population in the study consisted of 30 respondents obtained based on the Slovin sampling technique. The results of this research show that the overall economic dimension has a high business sustainability value, where the composite index value is > 0.68. while in the social dimension there is 1 indicator with a moderate business sustainability value. Namely the education indicator, where the educational background of PT employees. Swadaya Mitra Perkasa varies from elementary, middle school, high school, vocational school, D2 and S1 education levels. Then, in the environmental dimension, there is 1 indicator with a moderate sustainability value, namely appropriate pond model and construction. so it can be concluded in this research that the business sustainability of PT. Swadaya Mitra Perkasa is of high value.
Triple Bottom Line Model as a Solution for Sustainable Tourism Management in the SAMOTA Area, Sumbawa Regency: Economic, Social, and Environmental Perspectives Maradita, Fendy; Aprirachman, Rozzy
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i1.5554

Abstract

The purpose of this study is (a) To identify and evaluate the internal and external environmental factors of the Samota Tourism Area. (b) To create alternative strategies that can be implemented by the Government and tourism managers to improve tourism competitiveness. (c) Implementation and development of the Triple Bottom Line concept in the Samota Tourism Area. The type of data used in this study is mixed data or mix methods. The combination research method ( mixed methods ) is a research method that combines quantitative and qualitative methods together to obtain more comprehensive, valid, reliable and objective data. The stages of quantitative data analysis were carried out using the Quantitative Strategic Planning Matrix (Qspm) and SWOT analysis with 100 respondents. Qualitative analysis used the Triple Bottom Line (TBL) analysis. The results of the study showed that Internal and External (IE) Matrix is in quadrant IV, indicating that the development of tourism in the Samota area of Sumbawa Regency requires a growth and build strategy . Meanwhile, the SWOT Quadrant Positioning is in quadrant I (positive, positive) indicating that the tourism industry in the Samota area is possible to develop and increase industry growth. Based on the TAS ( Total Attractiveness Score ) Value , the alternative priority strategies that must be implemented are Minimizing environmental damage that has an impact on endemic animals, avoiding activities in protected areas, and the next strategy is to optimize existing tourism potential sustainably and develop supporting infrastructure. The Triple Bottom Line (TBL) analysis shows that tourism development in the SAMOTA area from the Economic dimension shows that increasing economic activity in the tourism sector directly contributes to increasing the income of local people involved in the tourism industry, while from the social dimension it shows that there is a community-based tourism (CBT) approach program to ensure that local people are not only passive beneficiaries, but also become the main actors in tourism development. Meanwhile, from the environmental dimension in the development of the SAMOTA tourism area, it shows that careful planning and implementation of sustainable tourism principles. First, from the perspective of business actors, before the project begins, an Environmental Impact Assessment (EIA) is carried out to identify and mitigate possible environmental impacts.
Business Model Canvas (BMC) And Value Proposition Canvas (VPC) Analysis For Whale Shark halal Tourism, Tarano District, Sumbawa Regency Solution To Formulate A Strategy To Increase Tourism Value Maradita, Fendy; Aprirachman, Rozzy
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12783

Abstract

This research aims to find strategies to increase the value of Whale Shark tourism in Labuhan Jambu Village, Tarano District by using the perspective of whale shark tourism managers and related stakeholders using the Business Model Canvas (BMC) approach through nine channels. This study also looks at tourism value from a consumer perspective through the Value Proposition Canvas (VPC) approach from two aspects, namely the customer profile and value proposition. The sampling technique in this study used the Snawbal Sampling technique by identifying, selecting, and taking samples in a network or continuous chain of relationships. Meanwhile, data analysis used the Miles and Huberman technique which included data reduction, data presentation and conclusion. The results of this research to increase the value of Whale Shark tourism in Labuhan Jambu Village based on the BMC approach areThe whale shark tourism market segmentation is foreign tourists, domestic tourists anddiving/snorkeling enthusiasts, consist of online promotions via social media Instagram, direct promotions, participating in national events, whale shark festivals and collaboration with tour guides and travel tours, the major key partnership to maintain is travel agents, tour guides, fishermen, bagang owners, restaurants and hotels and the important Key resources consist of whale sharks, tour operators, supporting facilities and the Labuhan Jambu village community. Meanwhile the VPC results to solved the cunsomer provile including increasing Products and services for whale shark tourism are that visitors can see and swim directly with whale sharks, unique and rare tours, optimal service to visitors, provision of speed boats and complete diving/snorkeling equipment for visitor satisfaction.Pain Relievers consists of providing regular information about the appearance of whale sharks, limiting swimming time with whale sharks, providing speed boat access from Labuhan Jambu village, periodic efforts and programs to support whale shark conservation.Gain creators consist of tour packages and equipment for swimming with whale sharks, providing education on whale shark tourism to tourists, maintaining visitor trust by providing optimal service and mapping optimal times to meet whale sharks to inform tourists and related parties.
Pelatihan Manajemen Pemasaran Digital melalui Marketplace bagi Pembina Inkubator Bisnis SMK Negeri 2 Sumbawa Besar Santoso, Agus; Saptarini, Niken; Aprirachman, Rozzy; Ismiyarti, Wilia; Aliyah, Jannatun; Mardinata, Erwin; Irawati, Irawati; Suarantala, Ryan; Cahyono, Tomy Dwi; Purnama, Yuni; Nurasia, Nurasia; Andriani, Sri
Abdi Nusantara: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2025): ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : PT Media Edukasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64198/abdinusantara.v1i4.66

Abstract

Perkembangan teknologi digital menuntut pelaku usaha dan pendidik kewirausahaan untuk memiliki kompetensi pemasaran digital yang memadai, khususnya dalam pemanfaatan marketplace. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan guru pembina inkubator bisnis di SMK Negeri 2 Sumbawa Besar dalam manajemen pemasaran digital melalui penempatan produk dan jasa di marketplace. Kegiatan dilaksanakan dengan melibatkan 25 orang guru sebagai peserta. Metode yang digunakan meliputi pelatihan dan pendampingan yang dirancang secara praktis dan aplikatif, mulai dari pengenalan konsep digital marketing hingga praktik langsung pengelolaan toko daring. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kemampuan peserta dalam memanfaatkan marketplace, khususnya Shopee, sebagai sarana pemasaran. Seluruh peserta berhasil memiliki akun toko online, memahami proses pengunggahan produk, pengaturan tampilan toko, serta pemanfaatan fitur promosi yang tersedia. Kegiatan ini memberikan dampak positif terhadap kesiapan guru dalam membina inkubator bisnis sekolah berbasis digital. Secara umum, pelatihan ini berkontribusi dalam memperkuat kapasitas sumber daya manusia sekolah dalam menghadapi tantangan pemasaran di era digital dan mendukung pengembangan kewirausahaan berbasis pendidikan.
QRIS in the NTB tourism industry: Unified Theory of Acceptance and Use of Technology (UTAUT) model Suwardi, Didi; Suharti; Aprirachman, Rozzy
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15725

Abstract

Rapid technological growth has significant increased in Indonesia. This development has driven the expansion of internet-based innovations, particularly in the financial technology (fintech) sector, which promotes digital payment systems to enhance efficiency, accessibility, and convenience. This study aims to examine the factors influencing the adoption and use of the Quick Response Code Indonesian Standard (QRIS) among tourism industry players in Nusa Tenggara Barat (NTB), as well as to formulate effective strategies to enhance its utilization. This study using quantitative methods, focus on statistical analysis to determine the correlation between various factors and QRIS adoption rates among tourism industry stakeholders in NTB. The quantitative analysis utilized Structural Equation Modeling (SEM) based on the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, which comprises six key constructs including Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Behavioral Intention, and Use Behavior. Data were collected from 101 respondents selected through proportionate random sampling, representing various sectors of the tourism industry, including travel agencies, hotels, restaurants, bars, spas, and diving operators. The empirical results demonstrate that Behavioral Intention has a significant positive effect on Use Behavior These findings indicate that perceptions of usefulness, ease of use, and supporting conditions are the primary determinants of QRIS adoption, whereas social factors have limited influence in this context. Based on the findings, several strategic recommendations are proposed to enhance QRIS adoption among NTB tourism industry players, including strengthening awareness and user education, improving infrastructure and technical support, fostering institutional partnerships, and providing targeted incentives to encourage sustained utilization.
Pemberdayaan Masyarakat Dalam Pencegahan Stunting Melalui Edukasi Gizi Dan Pemanfaatan Pangan Lokal Di Desa Stowe Brang, Kecamatan Utan, Kabupaten Sumbawa Jenri Parlinggoman Hutasoit; Yuni Yolanda; Nurul Amri Komarudin; Rozzy Aprirachman; Adi Mawardin
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2026): PRAXIS April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/xbqdwd72

Abstract

Stunting masih menjadi masalah gizi kronis yang berdampak pada kualitas tumbuh kembang anak dan produktivitas sumber daya manusia di masa depan. Kecamatan Utan, Kabupaten Sumbawa, termasuk wilayah prioritas penanganan Stunting berdasarkan kebijakan pemerintah daerah. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas masyarakat dalam pencegahan Stunting melalui pendekatan pemberdayaan berbasis edukasi gizi dan pemanfaatan pangan lokal. Metode kegiatan dilaksanakan secara partisipatif melalui tahapan koordinasi lintas sektor, sosialisasi dan edukasi pencegahan Stunting, pelatihan pengolahan pangan lokal bergizi (MP-ASI dan cookies fortifikasi), serta pemberian dukungan pangan pendamping bagi keluarga sasaran. Kegiatan dilaksanakan di Desa Stowe Brang dengan melibatkan kader posyandu, ibu balita, pemerintah desa, dan tenaga kesehatan. Hasil kegiatan menunjukkan peningkatan pemahaman masyarakat mengenai Stunting dan gizi seimbang, peningkatan keterampilan praktik pengolahan pangan lokal, serta tingginya partisipasi kader posyandu dan PKK dalam penguatan pesan gizi keluarga. Pendekatan pemberdayaan berbasis pangan lokal ini berpotensi untuk dilanjutkan dan direplikasi sebagai strategi pencegahan Stunting di tingkat desa
ANALISIS ICOR TERHADAP KEBUTUHAN INVESTASI SEKTOR PERDAGANGAN, HOTEL, DAN RESTORAN DI PROVINSI NUSA TENGGARA BARAT Didi Suwardi; Fitria Permata Cita; Rozzy Aprirachman
Jurnal Ekonomi dan Bisnis Indonesia Vol 11 No 1 (2026): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the investment requirements in the trade, hotel, and restaurant sector to support economic growth in the Province of West Nusa Tenggara (NTB) during 2009–2013. The trade, hotel, and restaurant sector is considered one of the strategic sectors contributing significantly to the Gross Regional Domestic Product (GRDP) of NTB Province and playing an important role in employment absorption and regional economic development. Therefore, appropriate investment planning is required to support regional economic growth targets. This research employs a descriptive research design with a quantitative approach. The data used are secondary data consisting of GRDP data of the trade, hotel, and restaurant sector, economic growth rates, and investment data of Domestic Investment (PMDN) and Foreign Investment (PMA) in NTB Province from 2004 to 2008. The analytical method used in this study is the Incremental Capital Output Ratio (ICOR) method to calculate the investment requirements needed to achieve the economic growth targets in the trade, hotel, and restaurant sector during 2009–2013. The results indicate that the trade, hotel, and restaurant sector plays an important role in the formation of the GRDP of NTB Province. The ICOR value obtained shows that investment requirements in this sector continue to increase along with the economic growth targets established by the regional government. Therefore, effective and efficient investment enhancement is highly needed to support regional economic growth and improve public welfare.
Optimalisasi Kapasitas UMKM: Pendampingan Literasi Laporan Keuangan dan Pajak Tahunan di Kecamatan Moyo Utara, Kabupaten Sumbawa Arya Zulfikar Akbar; Muhammad Nur Fietroh; Reza Muhammad Rizqi; Nurida Fitriani; Rozzy Aprirachman; Rian Hardiansyah
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/fg7nem31

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) menghadapi tantangan signifikan dalam pengelolaan keuangan dan kepatuhan perpajakan, termasuk di Kecamatan Moyo Utara, Kabupaten Sumbawa. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan literasi laporan keuangan berbasis SAK EMKM dan pemahaman pajak tahunan bagi pelaku UMKM setempat. Program dilaksanakan oleh Fakultas Ekonomi dan Bisnis Universitas Teknologi Sumbawa menggunakan pendekatan partisipatif yang mengintegrasikan pelatihan teknis dan pendampingan intensif. Sebanyak 25 UMKM dari berbagai sektor berpartisipasi dalam kegiatan yang berlangsung selama bulan Oktober 2024, meliputi survei awal, pelatihan literasi keuangan dan perpajakan, pendampingan door-to-door, serta evaluasi hasil. Hasil kegiatan menunjukkan peningkatan signifikan pada kapasitas peserta. Sebanyak 80% peserta mampu menyusun laporan laba rugi sederhana secara mandiri, 68% berhasil membuat laporan posisi keuangan sesuai SAK EMKM, dan 12 pelaku UMKM terfasilitasi memperoleh NPWP. Pemahaman peserta terhadap materi perpajakan meningkat dari rata-rata 38% (pre-test) menjadi 79% (post-test). Program ini membuktikan bahwa pendekatan pendampingan kontekstual dan berkelanjutan efektif mentransformasi perilaku pengelolaan keuangan UMKM. Rekomendasi tindak lanjut mencakup pembentukan kelompok belajar UMKM, digitalisasi pencatatan, fasilitasi akses permodalan, serta integrasi materi literasi keuangan dan pajak dalam program pembinaan pemerintah daerah.
Analisis Quantitative Strategic Planning Matrix (QSPM) Pada Potensi Wisata Liang Bukal Desa Batu Tering Sulis Andila; Rozzy Aprirachman
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r7a9y489

Abstract

Pariwisata merupakan salah satu sektor penting dalam mendukung pertumbuhan ekonomi, menciptakan lapangan kerja, dan meningkatkan kesejahteraan masyarakat. Wisata Liang Bukal di Desa Batu Tering, memiliki potensi wisata yang besar, namun pengembangannya masih menghadapi berbagai kendala seperti infrastruktur yang kurang memadai, minimnya promosi, dan rendahnya partisipasi masyarakat. Penelitian ini bertujuan untuk menganalisis strategi pengembangan wisata Liang Bukal menggunakan metode Quantitative Strategic Planning Matrix (QSPM). Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan kuisoner terhadap wisatawan dan pemangku kepentingan serta analisis data melalui matriks IFE, EFE, SWOT, dan QSPM. Berdasarkan analisis QSPM, hasil perhitungan menunjukkan bahwa strategi (SO2, S01 dan ST1) merupakan 3 strategi prioritas utama untuk pengembangan wisata dan memiliki nilai Total Attractiveness Score (TAS) tertinggi sebesar 0,87. Strategi ini diharapkan dapat meningkatkan jumlah kunjungan wisatawan ke wisata Liang Bukal. 
Analisis Dampak Aksesibilitas, Fasilitas Wisata, Dan Kegiatan Wisata, Terhadap Niat Berkunjung Kembali Pada Wisata Hiu Paus Melalui Daya Tarik Wisata Dwi Nursyahbani Maryam; Rozzy Aprirachman
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q2g4z156

Abstract

Wisata hiu paus di Tarano, Sumbawa, merupakan potensi strategis berbasis keunikan alam. Penelitian ini menganalisis pengaruh aksesibilitas, fasilitas, dan kegiatan wisata terhadap daya tarik wisata dan minat berkunjung kembali, menggunakan pendekatan kuantitatif SEM-PLS dengan responden wisatawan. Hasil analisis menunjukkan bahwa aksesibilitas dan fasilitas wisata tidak berpengaruh signifikan terhadap daya tarik wisata maupun minat berkunjung kembali. Kegiatan wisata juga tidak signifikan terhadap minat berkunjung ulang, meskipun menunjukkan pengaruh positif yang mendekati signifikan terhadap daya tarik wisata. Temuan ini mengindikasikan bahwa daya tarik utama destinasi ini terletak pada keunikan dan kelangkaan objek wisata alam itu sendiri, bukan pada faktor pendukung konvensional. Implikasinya, strategi pengembangan sebaiknya berfokus pada pelestarian ekosistem hiu paus dan peningkatan kualitas pengalaman wisata berbasis alam, daripada sekadar penyediaan fasilitas atau akses. Penelitian ini memberikan dasar bagi pengelola dan pemerintah daerah untuk merancang pengembangan wisata yang berkelanjutan dan berorientasi pada konservasi serta kepuasan pengalaman wisatawan.
Co-Authors Adi Mawardin Agus Santoso Aliyah, Jannatun Ananda, Nova Aditya Ariyo Saputra Arya Zulfikar Akbar Busman, Sherwin Cahyono, Tomy Dwi Cita, Fitria Permata Diah Anggeraini Hasri Didi Suwardi Didi Suwardi Didi Suwardi Dwi Arsianovita Dwi Nursyahbani Maryam Edi Irawan Fendy Maradita Fietroh, Muhammad Fietroh, Muhammad Nur Fitria Permata Cita Ika Asrinopiyaningsi Irawati Irawati Ismiyarti, Wilia Jenri Parlinggoman Hutasoit Jenri Parlinggoman Hutasoit Mandasari, Jayanti Maradita, Fendy Mardinata, Erwin Merliana, Dinda Nur Ala Nurun Nur Ayya Maulida Nuranisa Fitri Nurasia, Nurasia Nurida Fitriani Nurjihadi, Muhammad Nurul Amri Komarudin Nurul Amri Komarudin Nuryani, Hanifah Sri Oktapiani, Serli Oktapiani, Sherli Olva Resa, Egi Oryza Safitri Permatacita, Fitriah Purnama, Yuni Rian Hardiansyah Rizqi, Reza Muhammad Rusni, Andi Sanjani, Muhammad Rafi'i Saptarini, Niken Sara, Yuni Sari, Indah Fitriani Siti Rahmawati Sramita, Resti Sri Andriani Suarantala, Ryan Sugeng Santoso Sugiarto, Aris Suharti Sukmawati, Iin Sulis Andila Sulis Yunita Ulani Syahfitri, Diah Intan Yuni Purnama Yuni Purnama Yuni Yolanda Yuni Yolanda