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Innovation in The Marketing Mix of Educational Services in Increasing Competitiveness Sahri, Sahri; Mutohar, Prim Masrokan; Sujianto, Agus Eko
J-MPI (Jurnal Manajemen Pendidikan Islam) J-MPI Vol. 9, No. 2, Desember 2024
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jmpi.v9i2.21177

Abstract

This study aims to examine the innovation of the marketing mix of educational services in increasing competitiveness and customer value at SMP Ar Rahmat. This research uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews, observation, and documentation. The results showed that SMP Ar Rahmat has innovated the marketing mix in several aspects, such as product innovation, price, promotion, and place. The innovation is directed to provide added value for customers and increase student and parent satisfaction. This research provides advice for SMP Ar Rahmat in innovating the marketing mix, such as improving service quality, expanding the reach of promotions, offering more varied educational programs, providing financial assistance, and collaborating with educational institutions or companies. This research can provide input for decision makers in the world of education to innovate the marketing mix as an effort to increase competitiveness and customer value in schools.
Pelatihan Manajemen Sistem Informasi Digital dalam Meningkatkan Mutu Layanan di Pondok Pesantren Lubabul Fattah Tunggulsari Kabupaten Tulungagung Mutohar, Prim Masrokan; Darmawan, Dendys; Prastiwi, Meilinda Ade
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 2 (2025): Volume 9 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i2.21369

Abstract

Information systems play a very important role in supporting the improvement of service quality in the current digital era, namely acting as the main foundation in service transformation, both in the public and private sectors. The challenges in managing administration and services at the Lubabul Fattah Tunggulsari Islamic Boarding School are still dominated by manual systems that are less efficient, resulting in delays in data processing, inaccuracy in managing information, and lack of transparency in Islamic boarding school management. This training is designed by providing practical guidance and technical simulations that can be implemented directly. This study uses the Participatory Action Research (PAR) method, which emphasizes the active involvement of participants in the process of identifying problems, designing solutions, and implementing and evaluating digital information system management training. The results obtained were an increase in participants' understanding and skills related to the use of digital information systems, especially the SIPonpes application, to support the management of administration and operations of Islamic boarding schools. Participants succeeded in integrating digital technology into their work processes, which include student data management, learning schedule management, and automatic creation of administrative and financial reports. Another result was the improvement of digital infrastructure through technical solutions provided to overcome obstacles during implementation, such as troubleshooting guides and direct technical assistance by the implementation team. Overall, this activity has succeeded in bringing about real positive changes in the modernization of Islamic boarding school services, while also providing a digital management model that can be replicated in other institutions.
Urgensi Supervisi Akademik sebagai Fundamen Profesionalisme Guru Ayuni, Rina; Mutohar, Prim Masrokan; Maunah, Binti
Didaktis: Jurnal Pendidikan dan Ilmu Pengetahuan Vol 24 No 1 (2024): Didaktis
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/didaktis.v24i1.21071

Abstract

Teachers have a very vital role in the world of education so teacher professionalism is needed to achieve educational goals. The problem that often occurs now is that many teachers are not updated with the latest developments in education. This indicates that teacher professionalism has begun to decline. One of the objectives of supervision is to improve the professional abilities of teachers so that the quality of teaching and learning situations can be improved. This research aims to understand the urgency of academic supervision, to determine the form of teacher professionalism and to determine the urgency of academic supervision as a foundation of teacher professionalism. The method used in this research is literature study. This research was conducted in September-December 2023. Based on the results of the analysis, there are several principles that supervisors must pay attention to and realize in carrying out academic supervision. There are four competencies that teachers must have, and there are several teacher development techniques that can be carried out by a supervisor. in increasing the professionalism of teachers in schools. Keywords : supervision, professionalism, teacher
Evaluasi Pelaksanaan Supervisi Berbasis Pembelajaran yang Efektif Agustina, Lorensa; Maunah, Binti; Mutohar, Prim Masrokan
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 1 No. 3 (2022): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v1i3.18

Abstract

Jurnal ini bertujuan untuk memperoleh gambaran tentang “Evaluasi Pelaksanaan Supervisi Berbasis Pembelajaran Efektif”. Metode yang digunakan adalah library research, Yaitu dengan menggunakan sumber perpustakaan untuk memperoleh teori-teori yang relevan. Adapun fokus pada jurnal ini adalah; (1) Konsep Dasar Pembelajaran Efektif (2) Supervisi Pembelajaran (3) Evaluasi Pelaksanaan Supervisi. Tujuan penulisan jurnal ini untuk mengetahui makna pembelajaran efektif, pelaksanaan supervise pembelajaran, serta evaluasi pelaksanaan supervisi. Hasilya penulisan jurnal ini adalah; (1) Pembelajaran efektif merupakan proses pembelajaran yang mencapai tujuan dengan baik, (2) Supervisi pembelajaran diartikan sebagai bentuk pengawasan terhadap proses pembelajaran (3) Evaluasi adalah usaha untuk memperoleh hasil umpan balik
PEMASARAN MUTU AKADEMIK BERBASIS MADRASAH RISET DALAM MENINGKATKAN MINAT PELANGGAN DI MA UNGGULAN JABAL NOOR NOVITASARI, DWIANA; MUTOHAR, PRIM MASROKAN
ACADEMIA: Jurnal Inovasi Riset Akademik Vol. 4 No. 2 (2024)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/academia.v4i2.3075

Abstract

To improve the quality of educational institutions, an effective strategy is needed so that the quality can improve significantly, which will ultimately strengthen the existence of the institution. One strategy that has proven effective is through educational marketing which aims to create high quality educational input, output and results. Jabal Noor Superior MA is one of the madrasas that has succeeded in implementing this marketing strategy well to improve the quality of its education. The type of research used in this research is descriptive qualitative field research-based, namely a type of research that tries to describe the research madrasah-based education marketing strategy that has been carried out by MA Unggulan Jabal Noor in improving the quality of education as it is. The research results show that the research madrasa program is one of the superior initiatives of the Jabal Noor Superior Academy. This program aims to hone students' mindset and interest in conducting scientific research in order to produce new works and innovations that are beneficial to society and the development of science. Through this madrasa research program, MA Unggulan Jabal Noor succeeded in improving the quality of its madrasas by recording the achievements of the students. Apart from that, the research madrasa program is also an effective strategy in attracting the interest of prospective parents, which will ultimately increase the number of students significantly. ABSTRAKUntuk meningkatkan mutu lembaga pendidikan, diperlukan strategi yang efektif agar kualitasnya dapat meningkat secara nyata, yang pada akhirnya akan memperkuat eksistensi lembaga tersebut. Salah satu strategi yang terbukti efektif adalah melalui pemasaran pendidikan yang bertujuan untuk menciptakan input, output, dan hasil pendidikan yang berkualitas tinggi. MA Unggulan Jabal Noor adalah salah satu madrasah yang telah berhasil menerapkan strategi pemasaran ini dengan baik untuk meningkatkan mutu pendidikannya. Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif berbasis field research, yaitu jenis penelitian yang mencoba mendeskripsikan strategi pemasaran pendidikan berbasis madrasah riset yang telah dilakukan oleh MA Unggulan Jabal Noor dalam peningkatan mutu pendidikan secara apa adanya. Hasil penelitian menunjukkan bahwa program madrasah riset merupakan salah satu inisiatif unggulan dari MA Unggulan Jabal Noor. Program ini bertujuan untuk mengasah pola pikir dan minat siswa dalam melakukan penelitian ilmiah guna menghasilkan karya dan inovasi baru yang bermanfaat bagi masyarakat dan perkembangan ilmu pengetahuan. Dengan melalui program madrasah riset ini, MA Unggulan Jabal Noor berhasil meningkatkan mutu madrasahnya dengan mencatat prestasi dari para siswa. Di samping itu, program madrasah riset juga menjadi salah satu strategi efektif dalam menarik minat calon wali murid, yang pada akhirnya akan meningkatkan jumlah siswa secara signifikan.
Kepemimpinan Visioner Dalam Meningkatkan Daya Saing Pendidikan Islam Tranformatif Kastaji, Kustiono; Mutohar, Prim Masrokan; Sujianto, Agus Eko
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5279

Abstract

The aim of writing this work is to analyze visionary leadership in increasing the competitiveness of transformative Islamic education. The library research method involves collecting and analyzing various relevant literature, such as books, scientific journals, articles and research reports that discuss visionary leadership, Islamic education and educational competitiveness. This research uses a qualitative descriptive approach to identify key findings, connect theory with practice, and develop recommendations for effective implementation in the context of Islamic education. The results of this work show that the low ranking of education in Indonesia reflects the gap in educational quality and requires effective and sustainable intervention. Improving teacher quality through training and certification programs is very important to increase educational competitiveness. Visionary leadership is needed to direct and motivate teachers, staff and students in achieving better educational goals. School principals must be able to formulate and communicate a realistic and strategic vision, as well as adapt to changes and future challenges. The government and education stakeholders need to work together to improve the quality of teachers and ICT facilities in schools. Support from parents and collaboration between government, schools and industry are very important to ensure education in Indonesia is relevant to current developments and community needs.
Korporasi Produksi Pendidikan: Tantangan dan Peluang dalam Meningkatkan Daya Saing Lembaga Pendidikan Islam Transformatif Arkam, Rohmad; Sujianto, Agus Eko; Mutohar, Prim Masrokan
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5452

Abstract

Islamic educational institutions need to change the old perspective with a new paradigm. One of them is with educational production corporations. A new form of organizing and managing education that integrates several aspects, namely academic, economic, social and business without losing the important meaning of education itself which is mutually beneficial and supportive. It is hoped that this paradigm will strengthen the competitiveness of transformative Islamic educational institutions. The purpose of this article is to examine the challenges and opportunities of educational production corporations in increasing the competitiveness of transformative Islamic educational institutions. This research uses library research. The data collection technique used is literature collection, namely collecting library materials related to the research object. This research uses a library research approach. The data collection technique used is literature collection. This research involves collecting data or scientific papers that are relevant to the research object from various library sources. The results of the research show that the challenge for educational institutions in increasing their competitiveness in the era of independent learning is by using the concept of educational production corporations, namely; a) demand for superior educational production and services, in line with needs, and able to compete in the global market; b) minimal human, financial and infrastructure resources in managing the education sector; c) maintaining harmony between academic, social and economic interests in the context of educational business. Production corporations in the education sector as an effort to increase the competitiveness of transformative Islamic educational institutions can be realized one way by analyzing opportunities from the superiority of this concept.
IMPLEMENTASI CLINICAL SUPERVISION DALAM MENYELESAIKAN PROBLEMATIKA PEMBELAJARAN Aurelia, Velda Atha; Maunah, Binti; Mutohar, Prim Masrokan
SKILLS : Jurnal Riset dan Studi Manajemen Pendidikan Islam Vol.3, No.1 (Juni 2024)
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/skills.v3i1.2685

Abstract

PLearning problems are anything that causes problems so that the objectives of learning are not achieved properly. This is caused by something related to the learning components themselves, one of the factors comes from the teacher who plays an important role in a learning activity. To resolve problems regarding learning problems experienced by teachers, supervision is needed. Clinical supervision is the answer to overcoming teacher problems in learning. Clinical supervision is the same as diagnosing sick people, so teachers also receive a diagnosis in the learning process. The purpose of writing this scientific journal is to describe the implementation of Clinical Supervision in Resolving Learning Problems. This journal uses a library analysis method, namely by utilizing library sources to obtain theories and limiting activities to library collection materials and other factual references. The results of this research showed that in the implementation of Clinical Supervision, supervisors were carried out to identify teachers' problems or problems in relation to the teaching and learning process by means of observation which was much more acceptable to teachers through 3 stages, namely the initial meeting, class observation and final meeting.
Pengembangan Budaya Religius (Religious Culture) di Madrasah: Strategi Membentuk Karakter Bangsa Peserta Didik Mutohar, Prim Masrokan
Didaktika Religia Vol. 1 No. 1 (2013): June
Publisher : Postgraduate Program, Institut Agama Islam Negeri (IAIN) Kediri, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/didaktika.v1i1.109

Abstract

The article proposes strategies to build the nation character of students. It follows three stages. The first is socializing the accepted religious values to be implemented in the school. The second is implementing the values systematically for all components in the school. The third is giving rewards for those successfully implementing them. The strategies are done by education practitioners through providing examples, forming good habits, encouraging, and rewarding. In addition, forming religious values at school can be conducted through power strategy, persuasive strategy, normative re-educative strategy.
Implementation of Character Based Learning Quality Improvement With Islamic Full Day School System in The Era of Industrial Revolution 4.0. Mutohar, Prim Masrokan; Trisnantari, Hikmah Eva
Khatulistiwa Vol 10, No 1 (2020)
Publisher : The Pontianak State Institute of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/khatulistiwa.v10i1.1541

Abstract

This study aims to describe the implementation of improving character-based learning quality with the full day school system in the era of industrial revolution 4.0 held in elementary schools. Elementary School, as the foundation for education at the next level, must be in good condition, quality, and teach character values. Primary school is the foundation to be able to continue at the next school level. If the foundation is good and quality, students will find it easier to get succeed in carrying out learning in the next school. Quality learning is the key to the success of schools in creating effective schools, high quality, and demanded by the community. This study used a qualitative research approach with a multi-site study design at Al-Gontori Islamic elementary school and Al-Azhar Islamic Primary with a full day school system. The results of the study indicate that learning is carried out by using government curriculum integration with the school curriculum sourced from the teachings of Islam. Active learning is carried out in shaping the knowledge and skills needed by students in the industrial revolution era 4.0, planting morality, implementing character values that are the core values of the school, and forming Islamic culture. This is done so that students have personal and social skills in preparing quality human resources in the future. Learning quality is improved continuously so that students have the competence and character that are by the quality standards set by the school. The full-day school system can familiarize students in applying character values under the guidance and supervision of teachers.