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Pemberdayaan ekonomi melalui digitalisasi dan pelatihan manajemen bisnis untuk produk TOGA di Desa Kebontunggul Kabupaten Mojokerto Putra, Andhika Cahyono; Novita, Dina; Astomo, Reynanda Bagus Widyo; Saputro, Andre Ridho; Marina, Nurul Fitria; Kusnanto, Hadi; Hafizha, Naufal Atha
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37780

Abstract

Abstrak Kurangnya literasi digital dan manejemn bisnis menjadi hambatan utama warga Desa Kebontunggul dalam mengkomersialkan produk TOGA. Program pelatihan digitalisasi dan manajemen bisnis ini bertujuan untuk membekali warga dengan keterampilan pengolahan produk, pemasaran digital, dan manajemen bisnis dengan metode berupa ceramah, demonstrasi, dan pendampingan. Program ini dilaksanakan di Desa Kebontunggul, Mojokerto, mulai 2 September 2025 dengan 25 peserta. Hasil penilaian pra-tes dan pasca-tes menunjukkan terdapat peningkatan pengetahuan yang signifikan yakni sebesar 40%. Secara teknis, 64% perserta (16/25) berhasil membuat akun bisnis serta mengunggah produk di marketplace, dan 40% (10/25) mampu mengembangkan desain kemasan profesional. Program ini berhasil memproduksi beberapa produk turunan TOGA termasuk minuman herbal dan makanan diproduksi dengan kemasan profesional dan dipasarkan secara online. Kesimpulannya, pelatihan ini secara signifikan meningkatkan literasi digital peserta dan keterampilan manajerial warga, sehingga berdampak dalam meningkatkan potensi kemandirian ekonomi dan perluasan akses pasar untuk produk-produk berbasis desa. Kata kunci: TOGA; pelatihan digitalisasi; pengembangan bisnis; produk herbal; ekonomi pedesaan. Abstract This training program on digitalization and business management for family medicinal plants (TOGA) was conducted in Kebontunggul Village, Mojokerto, from 2 September 2025 with 25 participants. The program aimed to equip residents with skills in product processing, digital marketing, and business management through lectures, demonstrations, and mentoring. Pre-test and post-test assessments showed none disagreed with the program, and there was an increase in the number of residents who strongly agreed with the program after the training. Results indicated that 64% of participants (16/25) successfully created business accounts and uploaded products to marketplaces, while 40% (10/25) developed complete product packaging designs. Several TOGA-derived products including herbal drinks and food were produced with professional packaging and marketed online. The program significantly enhanced participants' digital literacy and is expected to improve economic independence and market access for village-based products." Keywords: TOGA; digitalization training; business development; herbal products; rural economy
PELATIHAN PENGELOLAAN FINANSIAL USAHA MIKRO KEWIRAUSAHAAN PESANTREN UMMUL QURO supatmin, supatmin; Nurita, Endang; Novita, Dina
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 1 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/1f7tf283

Abstract

The Community Service Program (PKM) implements comprehensive financial management training for entrepreneurial micro-enterprises at the Ummul Quro Islamic Boarding School, responding to the global challenge of financial literacy reflected in UNESCO data that only one-third of the global adult population is adequately financially literate. This study uses a qualitative approach with a participatory training method involving 45 participants of students and ustadz during an intensive period of three months. The results of the training showed a significant improvement in the understanding of financial management, business bookkeeping, and financial planning with a satisfaction rate of 87% of participants. This program contributes to increasing the institutional capacity of Islamic boarding schools in developing economic independence based on Islamic values, while strengthening the position of universities in ranking social impact through the implementation of Sustainable Development Goals (SDGs), especially SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth).
The Impact of Human Resource Management Practices on Operational Performance at Ginta Cargo Lombok Hayati, Ridha Nurul; Novita, Dina; Wibowo, Rudi
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.5679

Abstract

Purpose: This study examines the impact of Human Resource Management (HRM) practices on operational performance at Ginta Cargo Lombok, identifying key HRM dimensions that contribute to operational effectiveness in a regional logistics firm. Research Methodology: A quantitative causal survey design was applied to 84 active employees. Data were collected using structured Likert-scale questionnaires and secondary operational records. Multiple linear regression was employed to test the effects of recruitment and selection, training and development, reward systems, and internal communication on operational performance. Results: The results show that HRM practices significantly influence operational performance, explaining 58% of the variance. Training and development had the strongest positive effect, followed by reward systems. Recruitment and selection, and internal communication, although significant, had moderate effects on performance. Conclusions: Integrated HRM practices aligned with performance goals are essential for improving efficiency, accuracy, and service speed in regional logistics firms. Effective HRM practices enable employees to contribute to the company’s operational success. Limitations: This study is limited to a single branch and relies on self-reported data, which may introduce bias. The sample size is relatively small, and the findings may not fully generalize to other locations or logistics firms. Contributions: This study provides empirical evidence on the significance of integrated HRM practices in enhancing operational performance within the logistics industry. It highlights how HRM practices, when strategically aligned, play a crucial role in boosting the performance of regional logistics firms.