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All Journal JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Samudra Ekonomi dan Bisnis JUPE : Jurnal Pendidikan Mandala Bisman (Bisnis dan Manajemen): The Journal of Business and Management JMK Jurnal Manajemen dan Kewirausahaan Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Islamic Business and Entrepreneurship / JIBE Mamangan Social Science Journal Journal of Sustainable Community Service Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Neraca Manajemen, Akuntansi, dan Ekonomi Commodities, Journal of Economic and Business Jurnal Pengabdian Masyarakat Manage
Erwin Syahputra, Erwin
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Komitmen Organisasi, Lingkungan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada Pondok Pesantren Al Ishlah Assuyuthi Wahyu Eko Romadhon; Wahyu, Brahma; Syahputra, Erwin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4368

Abstract

This study aims to analyze the influence of organizational commitment, work environment, and job satisfaction on employee performance at Pondok Pesantren Al Ishlah Assuyuthi. This research employs a quantitative approach with a total population of 50 respondents, all of whom were used as the research sample through a non-probability sampling technique, specifically a saturated sample method. Data were collected using questionnaires distributed to all employees and analyzed using the SPSS 25.0 software. The analysis included validity and reliability tests, classical assumption tests, multiple linear regression, partial (t) tests, and simultaneous (F) tests. The results indicate that organizational commitment has a significant partial effect on employee performance. Similarly, the work environment and job satisfaction variables also show a significant partial influence on employee performance. Simultaneously, organizational commitment, work environment, and job satisfaction have a significant effect on improving employee performance at Pondok Pesantren Al Ishlah Assuyuthi. These findings suggest that increasing employees’ organizational commitment, creating a supportive work environment, and enhancing job satisfaction are crucial factors in optimizing employee performance within educational institutions such as Islamic boarding schools.
Empowering MSMEs through the Development of Food Courts Based on Location Strategy and Community Collaboration Dewi, Anita Sumelvia; Syahputra, Erwin
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 6 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v6i1.1090

Abstract

Backgrounds: Community service is a crucial dimension of impactful academic work, complementing teaching and research by providing practical solutions to real societal issues. One prominent challenge faced by MSME actors in Sumbercangkring Village, Gurah Subdistrict, Kediri Regency, is the lack of strategic, comfortable, and accessible business locations. Many local entrepreneurs struggle to secure proper trading spaces, while the village possesses untapped potential in the form of a spacious parking area owned by Mr. Erwin, located along a busy main road. Objectives: This community service initiative was conducted to assist in designing a feasible food court model from marketing and management perspectives, strengthen MSME capacity in branding, promotion, and operational management, and build collaborative community involvement to support the establishment of a sustainable culinary centre. Methodology: The implementation methods included initial observation, MSME needs mapping, focus group discussions, marketing strategy mentoring, tenant management training, and the development of a comprehensive food court blueprint. Findings: The results indicate that the food court initiative provides an effective strategic solution for MSMEs by offering a representative business location, increasing collective brand visibility, and enabling marketing synergy among tenants. Conclusions: The community-based food court demonstrates strong potential as a sustainable MSME marketing hub. To ensure long-term sustainability, the programme should be further developed through partnership schemes, community-based branding, and collaborative village business models.
THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI Sumelvia Dewi, Anita; Sudarmiatin, Sudarmiatin; Syahputra, Erwin
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i4.632

Abstract

The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study uses a quantitative approach, with a population consisting of customers of chicken intestine chips MSMEs in Kediri. The sample includes 85 respondents. Data collection was conducted using questionnaires, and data analysis involved validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The research hypotheses testing revealed that green marketing has a significant partial effect on customer loyalty, digital marketing also has a significant partial effect on customer loyalty, and both green marketing and digital marketing have a significant simultaneous effect on customer loyalty in chicken intestine chips MSMEs in Kediri. Overall, this study contributes to the existing body of knowledge in marketing management by shedding light on the effects of green marketing and digital marketing on customer loyalty. The findings suggest that implementing these strategies can be beneficial for MSMEs in the chicken intestine chips industry in Kediri, as they can enhance customer loyalty and potentially lead to increased business success.
Meningkatkan Minat Membeli Produk Nasha Beauty melalui Hadiah Virtual dan Diskon Harga: Peran Mediasi Pembelian Impulsif pada Live Streaming Tiktok Intansari, Badiiah; Syahputra, Erwin
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12502

Abstract

This study aims to analyze the influence of virtual gifts and price discounts on consumer purchase intention of Nasha Beauty products with impulsive buying as a mediating variable in the context of TikTok live streaming. This study uses a quantitative approach with a survey method. Data were collected using a purposive sampling technique from 95 respondents who are generation Z TikTok users and have followed Nasha Beauty's live broadcasts. Data analysis was conducted using SmartPLS 4 software. The results showed that virtual gifts and price discounts have a significant effect on impulse buying and purchase intention. Impulsive buying is proven to mediate the relationship between these two variables with consumer purchase intention. These findings indicate that marketing strategies through interactive features and discount promotions during live streaming are proven effective in attracting consumer attention and purchasing decisions.
Co-Authors Adam, Zulfitrah AGUNG PRIYONO Ahmad MAULANA Alvionita Ayu Effendi, Nadia Angrifani, Tazkirah Sabila Armadi, Irsan Beny Mahyudi Saputra Catri Krista, Berliana dermawan, ari Dewi, Anita Sumelvia Diandra, Didip EDWIN AGUS BUNIARTO Eka Yusnaldi Hardiningrum, Iing Sri Hasibuan, Elza Syaskia Indriani Hasibuan, Fifi Intansari, Badiiah Jufitasari, Roufik Khoiron, Mohammad Zidny Lestari Harahap, Annisa Maulana, Muhamad Fikri Nurcahyo, Indra Paidi Paidi Rafelya Diningtias, Tahsa Rahma, Anila Rosyadi, M. Syam’un S, Beny Mahyudi Sari, Iva Puspita Sary, Acsho Lesisthree Purnama Sri Hardiningrum, Iing Sudarmiatin Suhargon, Rahmat Sulistianto, Hario Sumelvia Dewi, Anita Tarida, Dela Citra Umi Nadhiroh Wahyu Eko Romadhon Wahyu, Brahma Wahyudi, M. Adi Trisna Zakaria, Nizar