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Comparative Analysis Of Online And Offline Promotions On Purchasing Decisions At Food And Beverage Companies In Palembang City (Case Study Of Mein Garden Cafe Palembang) Rahma, Mutiara Ainur; Harahap, Lily Rahmawati; Ermeila, Sri
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.8877

Abstract

This study aims to determine whether there are differences in online and offline promotions on purchasing decisions at food and beverage companies in Palembang City (Case Study Mein Garden Cafe Palembang). The research method used is the Paired Sample T-test. The data used in this study are secondary data, namely data obtained from Mein Garden Cafe Palembang. As well as using primary data obtained from questionnaires distributed to 272 respondents of Mein Garden Cafe Palembang consumers.The results showed that there was a significant difference at Mein Garden Cafe Palembang, it is known that the significant value of 0.045 <0.10, which means that there is a significant difference between online promotion and offline promotion.
PENGARUH KUALITAS PRODUK DAN PROMOSI PENJUALAN ONLINE MELALUI PLATFORM SHOPEE TERHADAP KEPUASAN PELANGGAN DI TOKO LISTRIK NATASA PALEMBANG Dwi Oktarini; Sri Ermeila; Asma Mario; Ria Astri Yani
Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Vol 5 No 1 (2025): Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/surplus.v5i1.1057

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan strategi promosi penjualan terhadap kepuasan pelanggan pada Toko Listrik Natasa Palembang yang memasarkan produknya melalui platform e-commerce Shopee. Fenomena maraknya persaingan bisnis digital menuntut setiap pelaku usaha untuk lebih fokus pada faktor-faktor yang dapat meningkatkan kepuasan pelanggan, termasuk kualitas barang yang ditawarkan dan efektivitas promosi yang dijalankan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Data dikumpulkan melalui penyebaran kuesioner kepada 235 responden yang merupakan pelanggan aktif toko tersebut. Teknik analisis yang digunakan adalah regresi linier berganda dengan bantuan software IBM SPSS versi 26. Hasil analisis menunjukkan bahwa baik kualitas produk maupun promosi penjualan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan. Namun, secara parsial, variabel promosi penjualan memberikan pengaruh yang lebih dominan dibandingkan dengan kualitas produk. Temuan ini mengindikasikan bahwa strategi promosi yang menarik dan sesuai dengan karakteristik pelanggan di platform Shopee menjadi faktor penting dalam mendorong tingkat kepuasan yang lebih tinggi. Oleh karena itu, pengembangan strategi promosi digital yang kreatif dan berorientasi pada kebutuhan pelanggan disarankan untuk meningkatkan daya saing dan loyalitas konsumen terhadap toko.
Comparative Analysis Of The Financial Performance Of Indonesian Islamic Banks Before And After The Merger Sulaiman, Sulaiman; Harahap, Lily Rahmawati; Aryanti, Rahmi; Ermeila, Sri
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.8866

Abstract

The purpose of this research is to evaluate the financial performance of Sharia Commercial Banks in Indonesia using a financial ratio approach consisting of Capital Adequacy Ratio (CAR), Return on Assets (ROA), Return on Equity (ROE), Non-Performing Financing (NPF), Financing to Deposit Ratio (FDR), and Operating Expenses to Operating Income (BOPO). This research uses secondary data that is quantitative in nature. Data were obtained from the annual financial statement documents of several sharia commercial banks authorized by the Financial Services Authority (OJK) over a specific period. To determine the effectiveness and efficiency of each bank's performance, quantitative descriptive analysis and financial ratios were used. Although it depends on several factors, the results of this study show that the financial performance of Islamic banks, overall, is quite satisfactory. Although ROA, which indicates the bank's competence in generating profits from all its properties, needs to be improved to reach the ideal efficiency standards. According to Bank Indonesia regulations, the NPF ratio is within safe limits, indicating good financing quality. Meanwhile, the FDR indicates that most Islamic banks are quite aggressive in disbursing their funds, while some BOPO ratios show a level of operational efficiency that needs improvement. This study provides an overview of the role of Islamic bank management in strategic decision-making. Additionally, it serves as a reference for investors and regulators to evaluate and improve the performance of the national sharia banking industry.
The Influence Of Organizational Culture And Work Discipline On The Performance Of Employees Of The Pali Pamong Praja Police Unit (Satpol Pp) Andriyani, Wiwin; Ermeila, Sri; Effendi, RY; Yani, Ria Astri
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8869

Abstract

This study focuses on the analysis of the extent to which organizational culture and work discipline influence the performance of PALI Civil Service Police Unit (Satpol PP) employees. Both factors are considered to play an important role in supporting performance improvement, especially in government agencies that demand professionalism and a high level of discipline. The study was conducted quantitatively, with data obtained through surveys and interviews. The author was directly involved in data collection by distributing questionnairs to 40 respondents and conducting interviews with one of the civil servants in the PALI Satpol PP environment. Data were analyzed using multiple linear regression methods. This study revealed that organizational culture and work discipline simultannesously or together have a significant influence on the performance of PALI Satpol PP employees by 62.8%. The rest is influenced by several factors including motivation, leadership, training and development and work environment.
The Influence of Workload and Career Development on Work Performance at the Central Statistics Agency of Palembang City Putri Wulandari; Harahap, Lily Rahmawati; Ermeila, Sri
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.882

Abstract

This study aims to evaluate the effect of workload and career development on employee performance at BPS Palembang city, both together and separately. The approach used is quantitative, with primary data obtained through distributing questionnaires to 41 respondents who are employees of BPS Palembang city. The data collected were then analyzed using multiple linear regression methods to identify the relationship between the independent variables (workload and career developmet) and the dependent variable (work performance). The results of the study indicate that workload has a positive and significant effect on employee performance, while career development does not show a significant effect. This finding is supported by the regression coefficient value for workload of 0,295 with a significance level below 0.05. in contrast, career development has a regression coefficient of 0.033 with a significance value of 0.821, which exceeds the threshold of 0.05. the resulting regression equation is Y = 26.960 + 0.295X1 + 0.033X2, where X1 refers to workload and X2 to career development.
The Influence Of Leadership Style And Organizational Culture On Employee Performance At PT Bank BRI Muara Enim Branch Nasution, Putri Utami Adauyah; Ermeila, Sri; Mario, Asma
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.916

Abstract

This study aims to analyze the impact of leadership style and organizational culture on employee performance at PT Bank BRI Muara Enim Branch. The research employs a quantitative methodology, using questionnaires to collect data from 60 participants. The data collected were then analyzed using multiple linear regression. The findings of this study reveal that leadership style and organizational culture have a positive and significant influence on employee performance, both collectively and individually. These findings emphasize that strong leadership and a supportive organizational culture are essential for optimizing employee performance, particularly in the banking sector.
HOWARE EMPLOYMENT AND INCOME INFLUENCE SOCIETY ATTITUDE TO PAY ZAKAT IN SOUTH SUMATERA WITH TAWHIDI PERSPECTIVE Harahap, Lily Rahmawati; Novianty, Dwi Eka; Ermeila, Sri
EAJ (Economic and Accounting Journal) Vol. 1 No. 2 (2018): EAJ (Economic and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v1i2.y2018.p146-155

Abstract

The purpose of this article is to share about how important zakat fund which collected and distributed well, according to the rule based on Islam, in order to improve economic. The phenomena in South Sumatera shows unsycnchronized data between Gross Regional Domestic Product and poverty level. South Sumatera province is the top 11 rankings from34 provinces in Indonesia in terms of GRDP acquisition. But in reality, South Sumatera also the top 18 rankings from 34 provinces in Indonesia in terms of poverty level. This research will discuss the phenomena from society attitude with some factors that might influence, from the tawhidi perspective. Using primary data from 4 regencies and 1 city in South Sumatera and also supported by 2 factors (employment and income), thisresearch describe how are these 2 variables influence society attitude to pay zakat viewed from tawhidi perspective. The result of hypothesis test by using regression model shown that employment variable and income variable influence society attitude to pay zakat simultaneously and partially. With Tawhidi String Relation methode by induced these 2 variables with tetha (θ) will change the result in the good range.
PENGARUH LITERASI KEUANGAN DAN PENGENDALIAN INTERNAL PADA KAS KECIL USAHA RUMAHAN Mas Amah, Mas Amah; Hadli, Hadli; Ermeila, Sri
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.550

Abstract

This qualitative case study looks at how financial literacy and internal control affect petty-cash routines in 12 home-based microenterprises. Located along Jalan Politeknik, the study helps us understand the current efforts to improve financial practices in small and medium enterprises in Indonesia. We gathered data through semi-structured interviews, non-participant observations, and document checks. We then analyzed this data using cross-case thematic analysis. The findings show a clear relationship: the level of financial literacy—whether low, medium, or high—directly impacts how well petty-cash is managed. Effectiveness revolves around five key controls: fund separation, imprest limits, mandatory documentation, simple prior authorization, and scheduled reconciliation.The study's unique contributions are two practical tools, micro-authorization (quick approval along with immediate photo proof) and weekly reconciliation. These tools effectively reduce ongoing leakages common in family-run settings. The study provides practical guidance in a clear order for improving these practices, in line with national financial literacy policy directions. Keywords : Financial literacy in MSMEs, Internal control practices, Petty cash management, Weekly reconciliation routines, Micro-authorization and photo-proof
Does Islamic Banking Foster Sustainable Economic Development? Critical Perspectives on Growth, Financial Inclusion, and Stability Kusnan; Sri Ermeila; Rahmi Aryanti; Junaidi Junaidi
Journal of Islamic Economic Studies Vol. 2 No. 2 (2026): June 2026
Publisher : Yayasan Darussalam Patalassang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66274/

Abstract

The Islamic banking sector has demonstrated substantial expansion since its inception; however, its global market share remains disproportionately low, particularly within Muslim-majority nations facing declining GDP growth. This study aims to evaluate whether Islamic banking genuinely fosters sustainable economic development by analyzing its specific influence on four dimensions: economic growth, profitability, financial stability, and distributive justice. Employing a systematic qualitative meta-synthesis and analytical review framework, this research triangulates empirical findings across these macroeconomic dimensions, focusing on Organization of Islamic Cooperation (OIC) member states. The findings indicate a mixed impact on sustainable development. First, regarding economic growth, Islamic banking's current scale and heavy reliance on non-PLS contracts severely limit its macroeconomic influence on national GDP. Second, profitability is positively correlated with macroeconomic factors, though it remains constrained by operational mimicry of conventional counterparts. Third, concerning financial stability, smaller-scale Islamic banks demonstrate stronger resilience and stability compared to larger commercial entities. Finally, in terms of distributive justice, Islamic banks successfully act as catalysts for financial inclusion and social finance, though true equitable wealth distribution remains suboptimal. The novelty of this research lies in its analytical triangulation of micro-financial viability against macroeconomic intermediation, providing a multidimensional assessment of how operational deviations hinder systemic sustainability. To achieve genuine economic sustainability, the Islamic banking sector must reform its operational models by prioritizing real-sector PLS financing, enhancing support for small and medium-sized enterprises (SMEs), and fostering comprehensive stakeholder collaboration.
STUDI KOMPARATIF INVESTASI EMAS DAN INVESTASI SAHAM PADA PT. ANEKA TAMBANG, TBK: ANALISA KINERJA KEUANGAN DAN PERSEPSI GENERASI Z Dea Destari; Lily Rahmawati Harahap; Rahmi Aryanti; Sri Ermeila
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1032

Abstract

This study aims to analyze the comparison between the performance of gold investment and stock investment in PT. Aneka Tambang, Tbk, as well as to identify the perspectives of Generation Z investors in Palembang City toward both investment instruments. This research employed a mixed method approach using quantitative and qualitative methods. Quantitative data consisted of historical gold prices and stock prices of PT. Aneka Tambang, Tbk, which were analyzed through return calculations, risk measurement, and comparative statistical tests. Qualitative data were obtained through questionnaires distributed to 100 Generation Z respondents in Palembang City who were interested in gold and stock investments. Data analysis was conducted using the independent sample t-test. The results showed that there was no significant difference in the rate of return between gold investment and stock investment. However, there was a significant difference in the level of risk, where gold investment had a lower level of risk compared to stock investment. Furthermore, this study revealed that Generation Z in Palembang City showed greater interest in gold investment because it is considered safer and more stable than stock investment.Keywords : Investment, Gold, Stock, Return, Risk, Generation Z