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Firdastin Ruthnia Yudiningrum, Firdastin Ruthnia
Prodi Ilmu Komunikasi FISIP UNS
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Motif, Intensitas Mendengarkan, dan Kepuasan Pendengar Kopi Pagi Radio Solopos Putri, Wening Palupi Ningtyas; Yudiningrum, Firdastin Ruthnia
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90281

Abstract

Radio is the media people’s choice to fulfill their needs for information and entertainment. The process of disseminating information on radio is very extensive and fast. The progress and increase in internet use in Indonesia, such as the emergence of digital music streaming platforms, has influenced the existence of radio. However, this does not significantly threaten the existence of radio, because radio has the advantage of building intimacy between announcer and radio listeners. The news radio broadcasts lost their popularity a little, because listeners were more interested in music broadcasts. The urgency of this research is to determine the active response of Radio Solopos listeners before, during, and after listening to Kopi Pagi program. This research uses a positivism paradigm with correlational research methods, and using the SPSS version 26 as statistical test tool. In this research used Rank Kendall correlation testing. This research took the average population of active listeners of Radio Solopos news programs, namely Kopi Pagi, Zona 103,and Lintas Kota, as 276 listeners. Then, the sampling technique in this research used purposive sampling. The results of research correlation testing show that there is a significant between motive and intensity of radio listening, and gratification sought of listeners on Kopi Pagi program. Then, the entertainment indicator is the main hope of listeners for choose to listening of Kopi Pagi to fulfill their needs in terms of filling free time, conveying their hobbies, eliminating boredom, and distracting themselves from work problems. This research is limited to one news program in Radio Solopos namely Kopi Pagi. The hope is that in the next research, that it will involve other Radio Solopos news programs, namely Zona 103 and Lintas Kota, so that the results of gratification sought of listeners on Radio Solopos news programs can be comprehensive for all news programs.
Co-Authors A'yyun, Aisyah Qurrota Adiananda, Kinanthi Agus Sofyan Agustina, Niken Ayu Ar Rasyid, Yazid Fadhil Arifin, Hamid Arvisha, Janice Clara Chatarina Heny Dwi Surwati Choiriyah Widyasari Eka Nada Shofa Alkhajar, Eka Nada Shofa Fitri, Annisaa Fitrianingrum, Shirrly Handayani, Arifah Hermawati, Tanti Kartikasari, Sri Wahyuni Likha Sari Anggreni Nafisah, Shafa Oktavia Nisa, Asiyah Khoirun Pawito Pawito Pawito Pramana Pramana, Pramana Prilya Shanty Andrianie Putri, Wening Palupi Ningtyas Qaidatiningsih, Salmarani Putri Qonitah Faizatul Fitriyah Sri Herwindya Baskara Wijaya, Sri Herwindya Baskara Sri Lestari Sulihyantoro, Aryanto Budhy Tanti Hermawati Utari, Prahastiwi Wisnu Sri Hertinjung