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Journal : SOLUSI

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PENGARUH LINGKUNGAN TOKO, PROMOSI PENJUALAN, DAN NILAI YANG DIRASAKAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MATAHARI DEPARTEMEN STORE DI SEMARANG JAWA TENGAH) Endang, Endang; Widyakto, Adhi; Jannah, Kamalina Din
Solusi Vol. 19 No. 3 (2021): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i3.3584

Abstract

AbstractThe purpose of this research is to test and analyze influence of Store Environment, Sales Promotion, and Perceived Value to Purchase Decision to Customer Matahari Departemen Store in Semarang Central Java. The research design used in descriptive research and causality research. The sampling in the study used 206 respondent with purposive sampling. The research data is processed with IBM Statistic 23.0 as a tool. This study uses multiple regression analysis. The result showed that Store Environment, Perceived Value influence Purchase Decision, but for Sales Promotion not influence to Purchase Decision. Overall, independent variables affect Loyalty simultaneously. Keywords: Store environment, sales promotion, perceived value, purchase decision.AbstrakMaksud dari riset ini buat menguji dan menganalisa dampak Lingkungan Toko, Promosi Penjualan, Nilai Persepsi terhadap Keputusan Pembelian konsumen Matahari Departemen Store di Semarang Jawa Tengah. Penelitian ini menggunakan rancangan penelitian kausalitas dan deskriptif. Sampling yang digunakan adalah Purposive Sampling dan didapatkan sampel sejumlah 206 responden. Penelitian ini memakai metode statistik dengan program IBM statistic 23.0 sebagai alat ujinya. Riset ini memakai analisa regresi berganda. Hasil penelitian memperlihatkan kalau Lingkungan Toko, Nilai Persepsi berpengaruh terhadap Keputusan Pembelian. Tetapi untuk Promosi Penjualan tidak berpengaruh terhadap Keputusan Pembelian. Secara keseluruhan variabel independen mempengaruhi Keputusan Pembelian secara bersama sama.Kata Kunci: Lingkungan Toko, Promosi Penjualan, Nilai Persepsi, Keputusan Pembelian
Co-Authors Abdu, Muhammad Abid, M. Alwi Adianita, Happy Agus Sarifudin, Agus Agustian Suseno Agustinus Ufie Ahmad Nahrowi Alfiyana, Siti Anse, La Atmaja, Dimas Surya Azwar, Beni Azzahrah, Nabila Bestari, Maulia Putri Danang Ananda Yudha Dedy Hamdani Dipura, Warja Eka Afrika Eko Risdianto Ermawijaya, Masri Erwanto Fatwanah, Fatwanah Gati Lestarai Handayani, Devi Vera Handoko Wijoyo Harry Triana Hartiningsih Astuti Herianto Herianto Hoirunnisa Apriyanti I Ketut Suardika Indrianto, Alfian Dwi Irwan Fathurrochman, Irwan Istikomah Istikomah Jannah, Kamalina Din Jenny Koce Matitaputty Jumira Warlizasusi Kamaludin Kamaludin Karianto, Hendi Khairul Saleh Loru, Kristina Lubis, Putri Kemala Dewi Lukman Asha Magrima Anzani, Yunita Matondang, Khairani Alawiyah Matondang, Khairini Awaliyah Mimin, Rasmiati Moehadi Moh. Saiful Anam Moh. Yusuf Dawud Muhammad Istan, Muhammad Nababan, Fera Daniaty Nanda, Devi Aria Nurhafsah, Siti Octaviyani, Mira Luh Oktavia, Titin Padmarsari Soetignya, widadi Priyatna, Muhamad Putri, Desy Hanisa Qonita, Nadia Muna Rahmat Hidayat Rahmawati, Laily Agustina Ramli, Rafli Rhoni Rodin Riskal Fitri Rohaya, Rohaya ROSSA YUNITA Rusli, Nurintan Safitri, Ranti Sahro Wardi Samiani, Siti Sari, Shafira Niken Selamat, Selamat Septiana, Eliza Sianturi, Putri Titin Siregar, Abed Nego Suryanto, Dudang Susilo, Joko Hadi Syafitri, Allichia Errika Thohir, Muhammad Bakhru Tiwery, Marjhersty Dwiana Tobing, Samuel Tri Astuti Handayani Tyas Udyana, Tanaya Udyana, Tanaya Tyas Widyakto, Adhi Yanto, Murni Yunira Septiani, Ita