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All Journal Jurnal Ilmiah Komunikasi Makna JKMS : Jurnal Ilmu Komunikasi Edutech Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Farmasi Klinik Indonesia Jurnal Kajian Komunikasi ProTVF Ilmu Dakwah: Academic Journal for Homiletic Studies JRK (Jurnal Riset Komunikasi) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Komunikasi Prosiding Magister Ilmu Komunikasi Expose: Jurnal Ilmu Komunikasi MITRA: Jurnal Pemberdayaan Masyarakat Wacana: Jurnal Ilmiah Ilmu Komunikasi Semiotika: Jurnal Komunikasi Jurnal Profetik Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Koneksi Communication Avant Garde Widya Komunika: Jurnal Komunikasi Pendidikan Inspiring: English Education Journal Jurnal Riset Public Relations Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Komuniti: Jurnal Komunikasi dan Teknologi Informasi Jurnal Kawistara
Anwar Sani
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pemahaman petugas kehumasan Kementerian Dalam Negeri tentang peran Humas Pemerintah Anwar Sani; Mien Hidayat; Nuryah Asri Sjafirah
PRofesi Humas Vol 4, No 2 (2020): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.047 KB) | DOI: 10.24198/prh.v4i2.23528

Abstract

Pelaksanaan tugas pokok Pemerintah yakni Pelayanan, pemberdayaan dan pembangunan yang dilakukan pada masyarakat berusaha dioptimalkan melalui berbabagi revitalisasi salah satunya adalah dengan membuat Peraturan Menteri Dalam Negeri No. 13/2011 dimana dalam peraturan tersebut dijelaskan bahwa Humas Pemerintah termasuk Humas Kemendagri berperan sebagai tempat komunikasi Pemerintah kepada masyarakatnya sekaligus menjalankan peran Pemerintah untuk memberikan informasi yang transparan sesuai dengan tuntutan publik. Lahirnya Permendagri 13/2011 menuntut Kemendagri untuk melakukan pembenahan dan peningkatan sumber daya manusia yang menempati posisi di lembaga Kehumasan di lingkungannya termasuk pmenanamkan pemahaman peran Humas Pemerintah pada tenaga Humas di Kementrian Dalam Negeri. Tujuan dari penelitian ini adalah mengetahui Pemahaman petugas kehumasan Kementerian Dalam Negeri tentang peran Humas Pemerintah. Penelitian ini menggunakan metode studi kasus yang tergolong sebagai satu objek (single case study) dengan penentuan key informan yakni purposif. Hasil dan pembahasan dari penelitian ini diketahui bahwa pemahaman petugas kehumasan Kementerian Dalam Negeri tentang peran Humas Pemerintah adalah sebagai berikut: 1) Menciptakan goodwill; 2) Menjaga hubungan baik dengan Stakeholder; 3) Membangun pemahaman masyarakat tentang kebijakan Pemerintah; dan 4) Membangun kepercayaan (trust) masyarakat terhadap sebuah pemerintahan. Simpulan dan saran dari penelitian ini adalah Humas Pemerintah Kemendagri telah menyadari pentingnya peran Humas dalam sebuah lembaga Pemerintahan dan perlu dilakukan revitalisasi untuk mengoptimalkan peranannya. Sebaiknya Humas Pemerintah Kemendagri melakukan revitalisasi berupa penempatan SDM yang berlatarbelakang Humas dalam struktur Humas Pemerintah, dilakukan inovasi dalam mengoptimalkan peran Humas.
Implementasi Kegiatan Corporate Communication oleh Divisi Corporate Secretary PT. Bio Farma (Persero) Raesita Rakhmawati; Anwar Sani
PRofesi Humas Vol 1, No 1 (2016): PRofesi Humas
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.675 KB) | DOI: 10.24198/prh.v1i1.9485

Abstract

Perkembangan komunikasi perusahaan juga melibatkan perluasan orientasi komunikasi dari yang berfokus pada pengembangan merek (brand), menjadi kombinasi dari image, profil, dan karakteristik perusahaan termasuk produk dan jasa yang dihasilkan. Wilayah komunikasi merupakan pertemuan dari pengembangan karakter merek perusahaan, pengembangan pemahaman publik, dan terkomunikasikannya nilai dan komitmen perusahaan.Beberapa transformasi komunikasi perusahaan yang berkembang adalah brand perusahaan sebagai konsekuensi dari manajemen CSR, komunikasi perusahaan sebagai perspektif dan fungsi manajemen, pengembangan dialog, keterlibatan dan partisipasi antara perusahaan dan pemangku kepentingan, dan memperkuat nilai dari proses bisnis perusahaan. Berdasarkan latar belakang tersebut, tujuan penelitian ini adalah untuk mengetahui perencanaan, pelaksanaan dan evaluasi program CSR Mizumi Koi Sukabumi.
KONSTRUKSI MAKNA REPUTASI DIGITAL MELALUI PERSPEKTIF PENYIAR RADIO Fasya Maudia; Hanny Hafiar; Anwar Sani
Profetik: Jurnal Komunikasi Vol 11, No 1 (2018)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v11i1.1351

Abstract

Reputasi digital saat ini menjadi salah satu penilaian dalam jenjang karir penyiar radio di Kota Bandung. Agar mereka bisa bertahan di antara penyiar radio lainnya, mereka harus membentuk reputasi digital yang memengaruhi jenjang karir mereka. Ketika penyiar radio tidak aktif dalam menggunakan sosial media dan tidak membentuk reputasi digital, maka tidak akan bertahan di dunia broadcast. Penelitian ini bertujuan untuk mengetahui makna reputasi digital, motif dalam membentuk reputasi digital, dan interaksi yang dilakukan oleh penyiar radio dalam membentuk reputasi digital. Teori yang digunakan dalam penelitian ini adalah teori fenomenologi. Penelitian ini menggunakan paradigma konstruktivisme dengan jenis studi fenomenologi. Hasil penelitian ini menunjukkan bahwa makna reputasi digital bagi penyiar radio dibagi menjadi dua. Pertama adalah yang berkenaan dengan diri penyiar radio sebagai individu atau self oriented dan yang kedua adalah makna reputasi digital yang berhubungan dengan kepentingan perusahaan yaitu company oriented. Motif dalam membentuk reputasi digital dibagi menjadi dua, yaitu because motives dan in order to motives. Because motives diantaranya adalah latar belakang individu dan pengaruh lingkungan, sedangkan in order to motives yaitu tujuan penyiar radio dalam membentuk reputasi digital. Interaksi yang dilakukan oleh penyiar radio dapat dibagi menjadi dua yaitu yang berhubungan dengan antarpersonal sebagai individu dan yang kedua adalah interaksi yang didasari konteks profesi sebagai penyiar radio.Digital reputation has currently become one of the standards in a radio announcer’s carrier. They have to be capable to create a digital reputation that is able to influence their carrier, so that they are able to survive in between all the other radio announcers out there. When a radio announcer isn’t active in using social media and does not create a digital reputation, they will not be able to last in the broadcasting industry. The purpose of this study is to figure out the meaning of digital reputation, the motive behind the creation of a digital reputation, and the interaction that has been done by a radio announcer in order to create it. The theory used in this study is phenomenology theory. This study used the constructivism paradigm with the study’s concentration in phenomenology. The results in this study shown, that the meaning of digital reputation for a radio announcer has been divided into two. The first has a correlation between a radio announcer and themselves as an individual or self orientation and the second as a correlation between the radio announcer and company interests as being company orientated. Motives in creating digital reputations have also been divided in two, which are because motives and in order to motives. Because motives are individual backgrounds and environmental influences, while in order to motives are radio announcer’s aims in creating a digital reputation. There are two types of interactions that a radio announcer does and those are interpersonal relationships as individuals and interactions that are based on the profession’s context as a radio announcer.
The News Value Information Management Training for Local Government Officials of Pangandaran District in 2016 Aat Ruchiat Nugraha; Agus Rahmat; Trie Damayanti; Anwar Sani
MITRA: Jurnal Pemberdayaan Masyarakat Vol 2 No 1 (2018): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v2i1.27

Abstract

The natural resources potential at Pangandaran has become strategic since its status as a district is definitive. Being a new district, Pangandaran has a number of challenges that must be faced in the era of free trade that is getting closer. That is, it requires qualified skills from the government officials. One of these skills is related to information management for the public. The purpose of this community service is to describe and explain how to improve the knowledge and skills of civil servants engaged in the field of information services in Pangandaran district, especially those related to information management techniques that have news value. The implementation of community service was conducted by lecture, question and answer, and simulation. The results of the activities show that state civil servants engaged in information services for the community in Pangandaran district did not appear to have sufficient knowledge and skills in terms of information management needed by the community. This is evident from the lack of information on the website in government agencies regarding the updating of activities in the district of Pangandaran. Based on our community service activities, we conclude that there has been an increase in knowledge and skills shown by the many questions and discussions of participants on how to find, manage and pack information into valuable news needed by the community. It is suggested that the implementation of community service activities should be in the form of assistance so that speakers would be able to inculcate the values of professionalism in the management of information that is important for the community in Pangandaran district through continuous capacity building and empowerment of professional civil servants in the field of communication.
REPOSITIONING PT TELKOMSEL MENJADI DIGITAL COMPANY MELALUI GRAPARI DIGILIFE (Studi Kasus Eksploratif Mengenai Repositioning PT Telkomsel Menjadi Digital Company Melalui Pengembangan Grapari Digilife Sebagai Bagian Kegiatan Komunikasi Pemasaran) Nindya Rahmayanty; Hanny Hafiar; Anwar Sani
Lingkar Studi Komunikasi (LISKI) Vol 2 No 1 (2016): FEBRUARI 2016
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v2i1.53

Abstract

Repositioning PT Telkomsel menjadi Digital Company dilakukan untuk mengikuti perkembangan teknologi digital dan membawa masyarakat menuju digital society dengan menerapkan komunikasi pemasaran pada berbagai produk dan layanan digital Telkomsel, serta untuk memberikan pengalaman langsung kepada publik mengenai gaya hidup digital melalui Grapari Digilife. Penelitian dengan pendekatan studi kasus ini berupaya mengetahui proses repositioning yang dilakukan PT Telkomsel untuk menjadi Digital Company. Delapan orang yang terlibat dalam proses tersebut dilibatkan melalui wawancara mendalam dan terungkap bahwa telah terjadi pergeseran fokus bisnis dari suara dan SMS menjadi layanan data. Dalam hal ini, Grapari Digilife merupakan bentuk diferensiasi dan keunggulan kompetitif PT Telkomsel dalam pemasaran yang difungsikan sebagai Digital Experience Center untuk publik.
SIMBOL, MAKNA DAN KONSTRUKSI COPORATE IDENTITY MELALUI LOGO BARU PT. GLOBAL DIGITAL NIAGA (BLIBLI.COM) Radian Syauqii; Hanny Hafiar; Anwar Sani
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.954

Abstract

This study used qualitative methods to the analysis of semiotics Charles Sanders Peirce. Data was collected by means of media text analysis, documentation and literature. The purpose of this study to know the symbols, meanings and construction of a new corporate identity logo Blibli.com. From the results of research conducted shows that there are scores of new companies that want to add that the best shopping experience and a better life. This value is derived from the vision and mission where Blibli.com want to provide the best shopping experience to consumers, both of life is better perceived by consumers after obtaining the best shopping experience earlier. The impact of this reaseach i can be used to consider about the evaluation step of logo. Advice from researchers, Should Blibli.com conduct a study or evaluation by means of a survey to the community by distributing a questionnaire in order to know how much their level of consciousness or awareness of the meaning of the logo created for the future, meaning that Blibli.com logo can be stuck to the community.Keywords: Semiotics, Charles Sanders Peirce, Logo, Blibli.com
Pelaksanaan Employer Branding PT. Arya Noble Zahra Alifia; Hanny Hafiar; Anwar Sani
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1007

Abstract

This research entitled “The Implementation of Employer Branding by PT. Arya Noble” is a descriptive study with qualitative data that focuses on knowing the employer branding process carried out by PT. Arya Noble in forming the image “to be an excitement place to grow and creating values”. This study aims to discover how is (1) the employer value proposition is developed by PT. Arya Noble, (2) the external marketing stage of the employer brand conducted by PT. Arya Noble, (3) the internal marketing stage of the employer brand conducted by PT. Arya Noble. This research used positivism paradigm with descriptive qialitative methode. Data collection techniques used include moderate participative observation, in-depth interviews, and literature study. The data validity technique uses source triangulation. The results of this research revealed that (1) The EVP by PT. Arya Noble consist company culture “The Now Values” as a basic guideline for employees to behave, the use of Top-Down management style to increase performance, the use of OKRS system in performance appraisal, as well as consumer impression on the Sub-Business Unit, (2) The external marketing stage is carried out by using online and offline tools to form attractions and build awareness to the public, both for those who were looking for a job or not. So they would understand and join the company, (3) The internal marketing stage is carried out through training activities, rewards, and internalisation of “The Now Values” culture to the employees in order to improve the performance as well as employees psychological contract towards the company. The conclusion is company has done all of the employer branding process. However there are shortcomings that need to be overcome on every step like employment image, gamification and career tab on website, advertising campaign, and also the application for company culture.
PESAN DALAM PROGRAM KOTA KREATIF DAN SIKAP FOLLOWERS TERHADAP PENGEMBANGAN EKONOMI KREATIF Adzkia Kirana Dipa; Hanny Hafiar; Anwar Sani
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.969

Abstract

Kota Kreatif Program is a program that is followed by selected cities in Indonesia to support the development of the creative economyThe aim of this study is to acknowledge the correlation between the message in the Message in the Program Kota Kreatif on instagram @kominfopadangpanjang account with behavior of followers toward economy creative develpoment. This study used AISAS and correlation method with descriptive and inferential statistical analysis. The amount of samples was 93 people which was obtained by simple random sampling technique. The data was obtained by questionnaire, interview, and literature review. The result of this study was that there was strong correlation between Message in the Program Kota Kreatif with behavior of followers toward economy creative develpoment. The conclusions of this study was that there was strong relationship between the campaign message Program Kota Kreatif with attentio aspect, and a significant relationship between the campaign message Program Kota Kreatif with interest aspects, search aspect, action aspect and share aspects. Based on these conclusions, the researcher suggests that the target is young women and college student. with complete information message and improvement on visualization quality, and message on video format.
Proses Corporate Rebranding Framework oleh PT. Telekomunikasi Seluler Indonsesia Agnikafitriya Kurniawan; Hanny Hafiar; Anwar Sani
Koneksi Vol. 6 No. 2 (2022): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v6i2.19515

Abstract

In the digital era, Telkomsel is trying to commit and continue to adapt by carrying out corporate rebranding, which aims to change the company's brand image, which is quite old in the public eye. Through the descriptive research method, the researcher wants to analyze the "Corporate Rebranding Framework process by PT. Telekomunikasi Seluler Indonesia" to find out the stages of the corporate rebranding process carried out by Telkomsel. This study aims to determine the three stages of the Telkomsel rebranding process. The results of this study reveal that in the analysis phase, Telkomsel conducted a survey to introspect the brand that was used as the basis for identifying opportunities; Telkomsel decided to retain the company name and corporate colour brand elements, while the logo, font, and certain product elements were removed; at the planning stage, Telkomsel decided to carry out a renaming strategy by not changing the company's brand name; Telkomsel determines the marketing plan by combining three products into one.. Telkomsel also communicates with internal parties by disseminating information about corporate rebranding via office e-mail and internal WhatsApp Groups; At the evaluation stage, Telkomsel collaborates with international agencies to conduct surveys and monitor the Brand Equity Index of new products and corporate identities. Di era digital, Telkomsel berusaha berkomitmen dan terus beradaptasi dengan melakukan corporate rebranding yang bertujuan untuk mengubah brand image perusahaan yang sudah cukup tua di mata publik. Melalui metode penelitian deskripti, peneliti hendak menganalisis “proses Corporate Rebranding Framework Oleh PT. Telekomunikasi Seluler Indonesia”, untuk mengetahui tahapan proses corporate rebranding yang dilakukan oleh Telkomsel. Penelitian ini bertujuan untuk  mengetahui tiga proses tahapan dalam rebranding Telkomsel. Hasil dari penelitian ini mengungkapkan bahwa pada tahap analisis, Telkomsel mengadakan survei untuk mengintrospeksi merek yang dijadikan landasan untuk mengidentifikasi peluang; Telkomsel memutuskan untuk mempertahankan nama perusahaan dan elemen merek corporate color, sedangkan elemen logo, fontype, dan beberapa produk tertentu dihilangkan;  pada tahap perencanaan, Telkomsel memutuskan untuk melakukan renaming strategy dengan tidak mengubah nama merek perusahaan dan mengubah target audiens perusahaan; Telkomsel menentukan marketing plan dengan menggabungkan tiga produk menjadi satu dan melakukan riset mengenai kebutuhan pelanggan. Telkomsel juga melakukan proses komunikasi pada pihak internal dengan menyebarkan informasi mengenai corporate rebranding melalui e-mail kantor dan Grup WhatsApp internal; pada tahap evalusi, Telkomsel melakukan kerjasama dengan agensi internasional untuk melakukan survey dan memantau Brand Equity Index terhadap produk dan identitas perusahaan yang baru.
Police as communicators to prevent the spread of the COVID-19 Anwar Sani; Suwandi Sumartias; Hanny Hafiar; Nurzali Ismail
Jurnal Kajian Komunikasi Vol 10, No 2 (2022): December 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v10i2.42894

Abstract

For the last two years, Indonesia and all countries in the world have been engaged with the COVID-19 pandemic. The government issued various forms of policies to prevent the spread of COVID-19, including PSBB and PPKM. The West Java Police Public Relations, as part of the government, also communicated the program through their social media. One of the social media accounts used is the Instagram account @humaspoldajabar. However, the uploaded content has yet to achieve optimal results. The purpose of this study is to describe the management of Instagram social media @humaspoldajabar during the COVID-19 pandemic. This research uses qualitative research methods with the type of case study research and collecting data using observation and literature study. The result of this research is that the contents uploaded by the Public Relations Division of the Java Regional Police are content related to appeals, information, and policies for controlling the COVID-19 outbreak. Public Relations of the West Java Regional Police uploaded content that described humanist police activities accompanied by the positive imagery of officials within the West Java Regional Police. The West Java Police Public Relations should use brand influencers to optimize content and display content that suits the needs and characteristics of the public. Content in the form of positive imagery can actually threaten the image of the police themselves.
Co-Authors Aang Koswara Aat Ruchiat Nugraha Adzkia Kirana Dipa Agnikafitriya Kurniawan Agus Rahmat agus rahmat Alyssa Azka Rinendaputri Amar Shiddiq Junaidi AMZAH SELLE, AMZAH Annisa N. Insany Aries Buana Ayu Puspa Yurita Centurion Chandratama Priyatna Centurion Chandratama Priyatna Centurion Chandratama Priyatna, Centurion Chandratama Destiani, Dika P. Desy Lestary Dika P. Destiani Fajar Syuderajat Fasya Maudia Filda Fatimah Tuzzahrah Fitrianti, Shafira Balqis FX. Ari Agung Prastowo Handriyani Cahyaningtyas Hanny Hafiar Hanny Hafiar Hanny Hafiar Herke Regitadika Heru Ryanto Budiana Insany, Annisa N. Ismail, Nurzali Ivan S. Pradipta Jelita Pramesti Kokom Komariah Lilik Sabdaningtyas Lilik Sabdaningtyas Mien Hidayat Muhammad Bintang Arigia Naura Putri Andadari Nindya Rahmayanty Nur Ihsan, Mega Farras i Nuryah Asri Sjafirah Nurzali Ismail Pradipta, Ivan S. Priyo Subekti Radian Syauqii Raesita Rakhmawati Rahmayani Rahmi Wellina Putri Seftia Rahmaning Tyas Suwandi Sumartias Syauqy Lukman Syauqy Lukman Tanditha, Tiara Kristiani Trie Damayanti Yanti Setianti Yonita, Lingga Zahra Alifia