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LANGKAH BISINIS TRANS STUDIO MALL BANDUNG DALAM MELAKUKAN REPOSITIONING Jelita Pramesti; Hanny Hafiar; Anwar Sani
Jurnal Ilmu Komunikasi Vol 5, No 1 (2016)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v5i1.3639

Abstract

Untuk tetap beriringan dengan perubahan iklim bisnis, manajemen Trans Studio Mall Bandung(TSM Bandung) melakukan penyesuaian atas produknya. Pusat perbelanjaan yang terletak di Jalan JendralGatot Subroto Kota Bandung ini menempatkan kembali posisi produknya atau melakukan repositioningsebagai jawaban dari bagaimana TSM Bandung beradaptasi dalam perubahan iklim bisnis tersebut. Padatahun 2012, TSM Bandung menempatkan kembali posisinya sebagai “pusat belanja dan gaya hidup palingberkelas di Bandung”. Hal tersebut dilakukan karena manajemen melihat adanya kesempatan untukmemanfaatkan preferensi publik baru yang menjanjikan serta masuknya pesaing yang menempatkandirinya berdampingan sehingga mendorong TSMBandung untuk menjadi lebih baik lagi. Olehkarenaitu,penelitianini akan menjawab bagaimana strategi komunikasi yang dilakukan TSMBandung, bagaimanaatribut-atribut produk yang disampaikan TSMBandung, serta untuk mengetahui bagaimana positioningstatement baru yang dimiliki TSMBandung dalam menerapkan repositioning. Pendekatan yang digunakandalam penelitian ini adalah kualitatif dengan jenis studi deskriptif. Subjek dalam penelitian ini merupakanindividu yang terlibat dalam pelaksanaan serta memiliki pemahaman tentang repositioning yang dilakukan.Selain itu, subjek dalam penelitian ini merupakan individu yang telah bekerja di TSMBandung darisebelum repositioning hingga saat ini. Dalam penelitian ini, data diperoleh dengan cara observasi partisipan,wawancara mendalam semi terstruktur, studi pustaka, serta dokumenter. Dalam penelitian ini, dapatdisimpulkan bahwa strategi komunikasi yang dilakukan TSMBandung sudah baik, hal tersebut ditandaidengan tercapainya tujuan awal dari repositioning ini, yaitu meningkatnya jumlah pengunjung dan jumlahpenjualan yang terdapat pada para penyewa. Selain itu, atribut-atribut yang dimiliki oleh TSMBandungdapat dengan baik menguatkan posisi baru TSM Bandung. Kesimpulan lainnya adalah pernyataan posisiyang dimiliki oleh TSMBandung sudah sangat baik, hal tersebut ditandai dengan banyaknya informasi yangdapat diperoleh oleh publik. Publik dapat mengetahui konsep bisnis, atribut, serta manfaat baru lainnyayang dapat diperoleh. Adapun saran yang dapat diberikan adalah dalam mempertahankan posisinyasaat ini dapat menggunakan bauran pemasaran yang sama namun dengan bentuk (event) yang berbeda.Hal tersebut dapat memberikan variasi sehingga target sasaran atau publik lainnya tidak merasa bosan.Kemudian mengenai atribut-atribut yang dimiliki TSM Bandung, TSM Bandung perlu terus mempertahankankualitas serta terus menyesuaikan dengan kebutuhan dan keinginan target sasarannya. Hal tersebutdikarenakan target sasaran menentukan pilihan karena menimbang dan mengakumulasi atribut yang dimiliki.Positioning statement harus selalu dimunculkan dalam setiap media komunikasi yang dimiliki olehTSM Bandung. Karena pengulangan terus menerus pada media akan menarik perhatian publik hinggamerubah perilaku publik.
Fungsi Kehumasan Yang Dilakukan Oleh Pusinafis Bareskrim Polri Dalam Upaya Untuk Mendapatkan Reputasi Wilayah Bebas Korupsi (WBK) Di Zona Integritas Naura Putri Andadari; Anwar Sani
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.1006

Abstract

Government public relations (Ruslan 2010: Bernay, 1952), has 3 main roles, namely: a) Provide information to the public. b) Conduct persuasion to change attitudes and actions of the community directly. c) Strive to integrate the attitudes and actions of an agency or institution in accordance with the attitudes and actions of the community or vice versa. This year, the Public Relations of Pusinafis Bareskrim Polri has the opportunity to get the title of Corruption Free Zone (WBK) in the Integrity Zone. This predicate is used as an effort to improve the reputation of Pusinafis Bareskrim Polri. The purpose of this study was to determine the role of Pusinafis Bareskrim Polri's public relations in an effort to improve the reputation of the Corruption Free Zone (WBK) in the Integrity Zone. This research uses descriptive qualitative research analysis that seeks to describe all existing symptoms or circumstances. Data collection techniques are used with interviews and observations. The result is that in an effort to get the WBK title, Pusinafis Public Relations managed to get a very good percentage in terms of services (72.67%) and anti-corruption perceptions (86.92%). Although very good, this research is limited to August 2023, while the WBK predicate will still run until the end of the year.
Pengelolaan Website www.bankbjb.co.id Sebagai Media Informasi Digital Oleh Divisi Humas Bank BJB Alyssa Azka Rinendaputri; Anwar Sani
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3273

Abstract

The rapid advancement of technology today enables people to meet their information needs through a network called the internet. A website is one of the networks found on the Internet with various functions. The website www.bankbjb.co.id, managed by the Corporate Secretary’s Public Relations Division of Bank BJB, is one of the digital banking information media in Indonesia. The purpose of this research is to understand how the management of the www.bankbjb.co.id website as a digital information medium is carried out by the Public Relations Division of Bank BJB. This research uses a qualitative research method and a descriptive approach that focused on depicting and summarizing various social phenomena that occur. The data collection techniques used include interviews, direct observation of the research object, and documentation. The research results show that the Public Relations Division of Bank BJB, by referring to the concept of the PR management process, has all been implemented.
Destination Branding Desa Wisata Alamendah Melalui Media Sosial Instagram Tanditha, Tiara Kristiani; Sani, Anwar; Hafiar, Hanny
Jurnal Riset Public Relations Volume 4, No. 1, Juli 2024, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v4i1.3679

Abstract

Desa Wisata Alamendah adalah desa wisata yang terletak di Desa Alamendah, Kabupaten Bandung. Penelitian ini bertujuan untuk mengetahui tahap rekomendasi analisis dan strategi pencarian pasar, tahap mengembangkan identitas brand, tahap memperkenakan brand, tahap mengimplementasikan brand, dan tahap monitoring, evaluasi dan review brand pada destination branding Desa Wisata Alamendah melalui Instagram. Penelitian ini menggunakan metode penelitian deskriptif. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan studi dokumentasi. Hasil dari penelitian ini menunjukkan bahwa: (1) Tahap rekomendasi analisis dan strategi pencarian pasar belum optimal karena belum menetapkan segmentasi secara spesifik dan tidak melaksanakan proses rekomendasi. (2) Tahap mengembangkan identitas brand telah dilakukan cukup optimal dengan menetapkan nilai inti brand dan visi yang tepat, tetapi belum optimal pada hal brand guideline. (3) Tahap memperkenalkan brand belum optimal karena tidak menentukan target audiens secara rinci. (4) Tahap mengimplenentasikan brand belum optimal karena belum memiliki kerja sama mengenai destination branding dalam media sosial Instagram. (5) Tahap monnitoring, evaluasi, dan review brand pada destination branding belum optimal karena belum melakukan pemantauan like, views, dan engagement, belum melakukan evaluasi secara khusus, dan belum melakukan review. Alamendah Tourism Village is a tourist village located in Alamendah Village, Bandung Regency. This research aims to determine the stage of recommendation analysis and market search strategy, the stage of developing brand identity, the stage of introducing the brand, the stage of implementing the brand, the stage of monitoring, evaluating, and reviewing the brand in the destination branding of Alamendah Tourism Village via Instagram. Ths research uses descriptive research methods. Data collection techniques were carried out using observation, interviews, and documentation studies. The result of this research show that (1) The analysis, recommendation stage, and market research strategy are not optimal because they have not determined specific segmentation and did not carry out the recommendation process. (2) The developing brand identity stage has been carried out quite optimally by determining the brand’s core value and vision correctly, but not optimally in terms of brand guidelines.(3) The introduction of the brand stage is not optimal because it does not determine the target audience in detail. (4) The implementation of the brand stage is not yet optimal because there is no cooperation regarding destination branding on Instagram social media. Relationship are established in the form of asssistance, not cooperation. (5) The monitoring, evaluating, and reviewing brands stage in destination branding is not yet optimal because they have not monitored likes, views, and engagement, have not carried out specific evaluations, and have not carried out reviews.
Blind Code pada Uang Kertas Rupiah Pesan Komunikasi dan Komunikasi Pesan kepada Publik Disabilitas Netra Hanny Hafiar; Yanti Setianti; Priyo Subekti; Anwar Sani
Jurnal Kawistara Vol 10, No 3 (2020)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.48865

Abstract

Mengenali nominal pada uang kertas merupakan salah satu kompetensi dasar yang harus dimiliki masyarakat. Walaupun uang kertas rupiah sudah dilengkapi dengan blind code (penanda khusus bagi disabilitas netra), namun, bagi sebagian penyandang disabilitas netra, terutama anak-anak yang mengalami hambatan penglihatan, mengenali nominal uang kertas menjadi tantangan unik dan kendala tersendiri. Oleh karena itu tujuan dari riset ini adalah untuk melakukan pemetaan kendala yang dihadapi disabilitas netra saat mengenali nominal uang kertas rupiah. Metode yang digunakan pada penelitian ini adalah metode studi kasus deskriptif, dengan kasus tunggal yang bersifat intrinsik. Pengumpulan data dilakukan, antara lain, dengan cara observasi, focus group discussion, dan studi dokumentasi. Teknik penentuan sampel dilakukan secara purposif terhadap populasi yang menjadi peserta pada pelaksanaan kegiatan sosialisasi blind code bagi penyandang disabilitas netra. Kegiatan ini menghadirkan pembicara dari pihak Bank Indonesia, dan berlokasi di SLBN A Kota Bandung. Adapun hasil pemetaan kendala menunjukkan bahwa perbedaan ukuran kertas untuk berbagai nominal pada uang kertas rupiah memberikan tantangan tersendiri bagi penyandang disabilitas netra. Selain itu, jenis kertas yang mudah lusuh, penggunaan blind code yang bervariasi pada beberapa emisi, keberadaan Blind code yang kurang tegas saat dilakukan perabaan, intaglio penanda lain acap kali mengaburkan konsentrasi penyandang disabilitas netra dalam mencari blind code. Warna dan gambar yang relatif mirip juga dianggap kurang memudahkan upaya penyandang disabilitas netra dalam mengenali uang kertas pada konteks transaksi yang membutuhkan waktu singkat.
Infografis Sebagai Media Dalam Meningkatkan Pemahaman Dan Keterlibatan Publik Bank Indonesia Muhammad Bintang Arigia; Trie Damayanti; Anwar Sani
Jurnal Komunikasi Vol. 8 No. 2 (2016): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v8i2.63

Abstract

ABSTRAK:Suatu studi eksploratif mengenai penggunaan infografis sebagai media komunikasi kebijakan dapat membentuk ketertarikan situasi, pemahaman situasi, dan cara berperilaku publik non-ahli ekonomi terhadap informasi kebijakan ekonomi Bank Indonesia yang kompleks. Studi ini menggunakan metode penelitian gabungan dan konsep teori ‘Medium is The Message’ dari Marshall McLuhan. Sampel dalam penelitian ini sebanyak lima belas (15) orang dengan menggunakan teknik purposive sampling. Hasil penelitian dan simpulan penelitian yaitu infografis Bank Indonesia sudah cukup baik dalam membentuk ketertarikan situasional publik. Namun, masih terdapat beberapa aspek yang harus diperbaiki agar dapat memaksimalkan ketertarikan publik. Pada pemahaman situasional, infografis belum mampu membentuk pemahaman publik. Permasalahan ini disebabkan oleh masih banyak terdapatnya bahasa ekonomi dan keterbatasan pengetahuan umum publik mengenai dunia ekonomi. Terakhir, cara berperilaku publik terhadap informasi ekonomi belum dapat terbentuk karena tidak tercapainya pemahaman situasional oleh publik. Meskipun begitu, publik memiliki keinginan dan harapan yang cukup baik terhadap perekonomian Indonesia.ABSTRACT:An exploratory design about the use of infographic as an communication medium can establish situational interest, situational understanding, and public behavior by non-experts towards the information of economics complex policy. This study used Mixed Methods and Medium is The Message Theory propounded by Marshall McLuhan. The sample of this study is fifteen (15) people and use purposive sampling as the sampling technique. The results and conclusions of this research shows that infographic of Bank Indonesia has been good-enough on establishing situational interest by public. However, there is still room for improvement that can optimize more public interest. In situational understanding, infographic has not been good-enough to establish situational understanding. This problem is caused by the presence of many economics terms and languages in the infographic and the limitation of economics knowledge by the public. Lastly, the public behavior towards economics information can not be established due to the unsuccessful forming of situational understanding by the public. Even so, the public still has the desire and hope towards the economics of Indonesia. The public is willing to get involved in the efforts to maintain and improve the economics of Indonesia. 
West Java Regional Police Public Relations Personnel’s adaptation to digital age communication Sani, Anwar; Sumartias, Suwandi; Hafiar, Hanny; Ismail, Nurzali
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38645

Abstract

The development of communication and information technology supports the use of various media to convey messages or information to the public. Therefore, the National Police of the Republic of Indonesia, as one of the largest institutions in Indonesia, is expected to be proactive in utilizing new media to utilize information. Various new policies will be implemented, including using the NCO as the spearhead of public communication in this digital era. However, these non-commissioned officers are uncomfortable sitting in their position as public relations officers who act as police communicators with digital technology that accompanies their work. This study explores the adaptation process carried out by young non-commissioned officers who manage police communications through social media and the obstacles they face in the adaptation process. To explore these activities, the researchers will use two theories: technological adaptation and the Social Construction of Technology. This research is a case study research with the descriptive data type. Data collection is based on interviews, observation, and also documentation. The results and discussion of this research show that public relations personnel at the West Java Police must adapt because they do not have a qualified educational background in public relations, especially communication in the digital era. SOPs and management for communication depend on what the leader is inclined to do. Public Relations personnel attended training from within the police organization. However, the training cannot improve their abilities in the short term. Ensuring that our Regional Police have SOPs in managing social media and conducting training could be the problem-solving needed.
Pengaruh Penggunaan Akun X @drhaltekehalte Terhadap Pemenuhan Kebutuhan Tempat Kuliner Followers: (Studi Analisis Regresi Kuantitatif terhadap Followers Twitter (X) @drhaltekehalte) Fitrianti, Shafira Balqis; Damayanti, Trie; Sani, Anwar
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 16 No. 2 (2024): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, September 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v16i2.6376

Abstract

Masyarakat memanfaatkan media sosial untuk memenuhi kebutuhan tersebut. Media sosial yang saat ini sudah sangat berkembang  pesat menawarkan berbagai platform dengan keunggulannya masing-masing, masyarakat bebas memilih media dan diantaranya memutuskan untuk menggunakan Twitter (X). Secara spesifik adalah menggunakan akun Twitter (X) @drhaltekehalte yang aktif membagikan informasi rekomendasi tempat kuliner dengan terangkum, rinci, dan bisa dijangkau oleh transportasi umum. Namun, terdapat perbedaan reaksi dari para followers akun Twitter (X) @drhaltekehalte terkait informasi rekomendasi tempat kuliner tersebut secara positif dan negatif. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh dari penggunaan akun Twitter (X) @drhaltekehalte terhadap pemenuhan kebutuhan informasi rekomendasi tempat kuliner followers. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan angket kepada 100 followers akun Twitter (X) @drhaltekehalte sebagai sampel penelitian dan berdasarkan pada teori Uses and Gratification. Hasil yang didapatkan dari penelitian ini adalah terdapat pengaruh yang diberikan oleh penggunaan akun Twitter @drhaltekehalte sebesar 29,6% terhadap pemenuhan kebutuhan informasi rekomendasi tempat kuliner followers. Sebesar 70,4% lainnya dipengaruhi oleh aspek lain yang tidak diteliti pada penelitian ini.   People use social media to fulfilled these needs. Social media, which is currently developing very rapidly, offers various platforms with their respective advantages, people are free to choose media and one of them decides to use Twitter (X). Specifically, people are using the Twitter account (X) @drhaltekehalte which actively shares information on recommendations for culinary places that are summarized, detailed, and accessible by public transportation. However, there were different reactions from followers of the Twitter account (X) @drhaltekehalte regarding the information on recommendations for culinary places, both positive and negative. This research aims to determine how much influence the use of the Twitter account (X) @drhaltekehalte has on fulfilling the information needs of followers on recommendations for culinary places.This research uses a quantitative approach by distributing questionnaires to 100 followers of the Twitter account (X) @drhaltekehalte as research samples and is based on the Uses and Gratification theory. The results obtained from this research show that there is an influence exerted by the use of the Twitter account @drhaltekehalte of 29.6% on fulfilling followers' needs for information on recommendations for culinary places. The other 70.4% was influenced by other aspects not examined in this study.  
The role of public relations education and students’ self-efficacy on career aspiration Lukman, Syauqy; Koswara, Aang; Sani, Anwar
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.59571

Abstract

Background: Studies on career readiness and aspiration are crucial for educational establishments to assess how well the education of students influences their self-efficacy. Progress in the Public Relations (PR) profession relies on the successful education of PR academic institutions. Purpose: This study examined the PR students’ self-efficacy by identifying two variables: confidence in their Public relations abilities and skills and confidence in their knowledge of PR. The study then looks at how these predictors affect their career readiness. Methods: Using hierarchical regression, this study looks at the effect of two vital predictors of confidence in PR abilities, skills and knowledge on PR on career readiness. Aside from the two predictors, the demographical characteristics and additional predictors of whether the students have experienced job internships and are currently active in the student association were also examined. The data was analysed using a sample of 139 students from Universitas Padjadjaran. Results: From the regression models, students’ self-efficacy significantly influences career readiness, while having internship experience and being active in student associations are also positively associated with career readiness, although not statistically significant. Demographic characteristics do not have a statistically significant influence on career readiness. Conclusion: This study highlights the non-existent impact of demographic factors on students’ self-efficacy and career readiness while providing underpinnings for future research on self-efficacy. Implication: Although the results may not necessarily reflect similar circumstances in similar settings for other establishments, for the specific context of Universitas Padjadjaran, this study provides data-driven evidence on the role of PR education in the students’ self-efficacy and how they perceive their career aspirations in the future.
The News Value Information Management Training for Local Government Officials of Pangandaran District in 2016 Nugraha, Aat Ruchiat; Rahmat, Agus; Damayanti, Trie; Sani, Anwar
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 2 No. 1 (2018): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v2i1.27

Abstract

The natural resources potential at Pangandaran has become strategic since its status as a district is definitive. Being a new district, Pangandaran has a number of challenges that must be faced in the era of free trade that is getting closer. That is, it requires qualified skills from the government officials. One of these skills is related to information management for the public. The purpose of this community service is to describe and explain how to improve the knowledge and skills of civil servants engaged in the field of information services in Pangandaran district, especially those related to information management techniques that have news value. The implementation of community service was conducted by lecture, question and answer, and simulation. The results of the activities show that state civil servants engaged in information services for the community in Pangandaran district did not appear to have sufficient knowledge and skills in terms of information management needed by the community. This is evident from the lack of information on the website in government agencies regarding the updating of activities in the district of Pangandaran. Based on our community service activities, we conclude that there has been an increase in knowledge and skills shown by the many questions and discussions of participants on how to find, manage and pack information into valuable news needed by the community. It is suggested that the implementation of community service activities should be in the form of assistance so that speakers would be able to inculcate the values of professionalism in the management of information that is important for the community in Pangandaran district through continuous capacity building and empowerment of professional civil servants in the field of communication.